Global Citronellol Market By Purity (More than 95%, Less than Equal to 95%), By Source of Extraction (Natural Sources, Synthetic Sources), By Form (Liquid, Solid), By Application ( Fragrances, Personal Care Products, Household Products, Food and Beverages, Pharmaceuticals, Others) , By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2025-2034

Report Overview

The Global Citronellol Market size is expected to be worth around USD 2.2 Billion by 2034, from USD 1.4 Billion in 2024, growing at a CAGR of 4.5% during the forecast period from 2025 to 2034.

Citronellol, a naturally occurring monoterpenoid alcohol, is predominantly found in essential oils such as citronella, rose, and geranium. Its pleasant floral aroma and low toxicity make it a valuable ingredient in the fragrance, personal care, and household product industries. Additionally, citronellol serves as a precursor in the synthesis of other fragrance compounds and exhibits insect-repellent properties, further broadening its industrial applications.

Government initiatives have further bolstered the citronellol industry. For instance, the Indian Council of Agricultural Research (ICAR) has promoted the cultivation of aromatic crops like citronella in regions such as Sikkim, aiming to enhance local economies and support sustainable agricultural practices. Additionally, the Khadi and Village Industries Commission (KVIC) has developed project profiles for citronella oil production, providing guidelines for setting up processing units with capacities ranging from 500 kg to 1,000 kg per batch.

Several factors are propelling the growth of the citronellol industry. The rising demand for natural and organic ingredients in personal care and household products is a primary driver. Consumers are increasingly seeking products free from synthetic chemicals, leading to a surge in the use of natural compounds like citronellol. Advancements in extraction technologies, such as supercritical CO₂ extraction and enhanced purification processes, have improved yield and purity, further fueling market expansion. Additionally, the compound’s application as a natural mosquito repellent contributes to its demand in the insect repellent segment.

Key Takeaways

• Citronellol Market size is expected to be worth around USD 2.2 Billion by 2034, from USD 1.4 Billion in 2024, growing at a CAGR of 4.5%.
• Less than Equal to 95% held a dominant market position, capturing more than a 68.3% share in the global citronellol market.
• Natural held a dominant market position, capturing more than a 61.6% share in the global citronellol market.
• Liquid held a dominant market position, capturing more than a 71.9% share in the global citronellol market.
• Fragrances held a dominant market position, capturing more than a 51.2% share in the global citronellol market.
• North America emerged as a dominant region in the global citronellol market, capturing a substantial 47.3% share, valued at approximately USD 0.6 billion.

By Purity

Less than Equal to 95% Citronellol Dominates with 68.3% Share in 2024

In 2024, Less than Equal to 95% held a dominant market position, capturing more than a 68.3% share in the global citronellol market. This segment’s prominence is driven by its widespread application in fragrance formulations, personal care products, and household cleaners, where cost-effective raw materials are prioritized. The less refined grade of citronellol is particularly popular among small and medium-sized manufacturers seeking affordable yet effective aromatic compounds. Additionally, increasing consumer demand for natural and organic products has further elevated the adoption of less than equal to 95% purity citronellol in essential oils and mosquito repellents. As the market continues to expand, this segment is expected to maintain its leading position, supported by ongoing product innovations and the availability of raw materials in key producing regions.

By Source

Natural Citronellol Leads with 61.6% Market Share in 2024

In 2024, Natural held a dominant market position, capturing more than a 61.6% share in the global citronellol market. The increasing consumer inclination towards plant-derived ingredients, coupled with the rising awareness of sustainable and eco-friendly products, has driven the demand for naturally sourced citronellol. Extracted primarily from citronella, rose, and geranium oils, natural citronellol is widely used in premium fragrances, cosmetics, and personal care products. Furthermore, stringent regulations restricting synthetic chemicals in personal care formulations have further propelled the adoption of natural citronellol across major markets. This trend is anticipated to continue in the coming years, bolstered by the growing emphasis on organic and clean-label products globally.

By Form

Liquid Citronellol Captures 71.9% Market Share in 2024

In 2024, Liquid held a dominant market position, capturing more than a 71.9% share in the global citronellol market. The liquid form remains the preferred choice due to its superior solubility, ease of formulation, and extensive application across multiple industries, including perfumery, personal care, and household products. The liquid format’s versatility makes it ideal for blending with other aromatic compounds, enhancing its demand in fragrance production and essential oil formulations. Additionally, the increasing consumer preference for natural and plant-derived products has further fueled the adoption of liquid citronellol, particularly in premium cosmetic and skincare segments. This trend is expected to persist, driven by ongoing product development and the growing focus on organic and sustainable formulations.

By Application

Fragrances Lead Citronellol Market with 51.2% Share in 2024

In 2024, Fragrances held a dominant market position, capturing more than a 51.2% share in the global citronellol market. The extensive use of citronellol in perfumes, colognes, and body sprays, owing to its floral and citrus aroma, has significantly driven the demand in this segment. The increasing consumer inclination towards natural and sustainable fragrance ingredients has further amplified the usage of citronellol, especially in high-end and organic fragrance formulations. Additionally, the rising demand for natural scents in personal care and cosmetics has reinforced the market position of the fragrance segment. This trend is expected to sustain as manufacturers increasingly emphasize plant-based and eco-friendly aromatic compounds in response to evolving consumer preferences.

Key Market Segments

By Purity

• More than 95%
• Less than Equal to 95%

By Source

• Natural Sources
• Synthetic Sources

By Form

• Liquid
• Solid

By Application

• Fragrances
• Personal Care Products
• Household Products
• Food and Beverages
• Pharmaceuticals
• Others

Drivers

Rising Demand for Natural Ingredients in Personal Care and Fragrance Products

In 2024, the citronellol market experienced significant growth, primarily driven by the increasing consumer preference for natural and organic ingredients in personal care and fragrance products. Citronellol, a naturally occurring monoterpenoid alcohol found in essential oils like citronella, rose, and geranium, is highly valued for its pleasant floral aroma and skin-friendly properties.

Moreover, the fragrance industry has seen a notable increase in the use of citronellol due to its compatibility with other aromatic compounds and its ability to enhance the overall scent profile of products. This has made it a preferred choice for manufacturers aiming to develop natural and appealing fragrances.

Government initiatives and regulatory support have also played a crucial role in promoting the use of natural ingredients. For instance, the U.S. Environmental Protection Agency (EPA) recognizes citronella oil, a primary source of citronellol, as a safe and effective botanical repellent. Such endorsements have bolstered consumer confidence and encouraged manufacturers to incorporate natural ingredients into their products.

In the food and beverage industry, citronellol is employed as a flavoring agent, adding a zesty flavor to various foods, including baked goods, confections, and beverages. The rising demand for natural flavorings in the food and beverage sector further contributes to the growth of the citronellol market.

Restraints

Allergen Concerns and Regulatory Restrictions Impacting Citronellol Market Growth

In 2024, the citronellol market faced significant challenges due to allergen concerns and stringent regulatory restrictions. Citronellol, a naturally occurring compound found in essential oils like citronella, rose, and geranium, is widely used in fragrances, personal care products, and flavorings. However, its potential to cause allergic reactions has raised concerns among consumers and regulatory bodies.

The European Commission’s Scientific Committee on Consumer Safety has identified citronellol as a known contact allergen in humans. This classification necessitates that products containing citronellol above certain concentrations must be appropriately labeled to inform consumers of potential risks. Such regulations can limit the use of citronellol in cosmetic and personal care formulations, as manufacturers may seek alternative ingredients to avoid mandatory labeling and potential consumer aversion.

In the United States, the Food and Drug Administration (FDA) recognizes citronellol as generally safe for use in food. However, it has also been evaluated for dermal safety, particularly in its use as an insect repellent. While citronellol is permitted in various applications, the need for safety evaluations and potential restrictions can pose challenges for manufacturers aiming to incorporate it into new products.

These allergen concerns and regulatory measures have a direct impact on the market dynamics of citronellol. Manufacturers may face increased costs associated with reformulating products, conducting safety assessments, and ensuring compliance with labeling requirements. Additionally, consumer awareness of potential allergens can influence purchasing decisions, leading to a preference for products free from known sensitizers.

To navigate these challenges, industry stakeholders must invest in research to better understand the allergenic potential of citronellol and explore methods to mitigate risks. Developing hypoallergenic formulations and educating consumers about the safety and benefits of citronellol can help maintain its viability in the market. Furthermore, engaging with regulatory bodies to stay informed about evolving guidelines is crucial for compliance and market success.

Opportunity

Expanding Use of Citronellol in Natural Food and Beverage Flavorings

In 2024, the citronellol market is witnessing a notable growth opportunity through its increasing application as a natural flavoring agent in the food and beverage industry. Citronellol, known for its pleasant floral and citrus aroma, is derived from essential oils like citronella, rose, and geranium. Its natural origin and appealing scent make it a preferred choice for enhancing flavors in various food products, including baked goods, confections, and beverages.

The global trend towards natural and organic food ingredients has significantly boosted the demand for plant-based flavoring agents like citronellol. Consumers are increasingly seeking clean-label products, free from synthetic additives, which has led manufacturers to incorporate natural compounds to meet this demand.

Government initiatives and regulatory support have further facilitated the adoption of natural flavoring agents. For instance, the U.S. Food and Drug Administration (FDA) recognizes citronellol as Generally Recognized As Safe (GRAS) for use in food, which provides manufacturers with the confidence to use it in their formulations. Similarly, the European Food Safety Authority (EFSA) has evaluated citronellol and approved its use as a flavoring substance in food products within the European Union.

The versatility of citronellol extends beyond flavor enhancement; its antimicrobial properties contribute to food preservation, aligning with the industry’s focus on natural preservation methods. This dual functionality adds value to its application in food and beverage products.

Trends

Embracing Sustainability: The Shift Towards Eco-Friendly Production in the Citronellol Market

In 2024, a significant trend shaping the citronellol market is the industry’s pivot towards sustainable and eco-friendly production methods. This shift is largely driven by increasing consumer awareness and demand for natural and environmentally responsible products. Citronellol, a naturally occurring compound found in essential oils like citronella, rose, and geranium, is widely used in fragrances, personal care products, and flavorings. As consumers become more conscious of the environmental impact of their purchases, there is a growing preference for products that are not only effective but also sustainably sourced and produced.

Government initiatives and regulatory frameworks are playing a crucial role in promoting sustainable practices within the industry. For instance, the U.S. Environmental Protection Agency (EPA) has recognized citronella oil as a safe and effective botanical pesticide, encouraging its use as a natural alternative to synthetic chemicals. Such endorsements not only validate the efficacy of natural compounds like citronellol but also support manufacturers in their efforts to develop eco-friendly products.

In addition to regulatory support, technological advancements are facilitating more sustainable production processes. Innovations in extraction and purification techniques are enabling manufacturers to obtain higher yields of citronellol with reduced environmental impact. These advancements are essential in meeting the growing demand for natural products while minimizing the ecological footprint of production activities.

Regional Analysis

North America Citronellol Market: Dominating with 47.3% Share, Valued at USD 0.6 Billion

In 2024, North America emerged as a dominant region in the global citronellol market, capturing a substantial 47.3% share, valued at approximately USD 0.6 billion. The region’s prominence is attributed to the strong demand for natural and organic fragrance ingredients in the personal care, cosmetics, and home care sectors. The United States, being a major market in North America, has witnessed increased consumption of citronellol in perfumes, lotions, and insect repellents, driven by growing consumer preference for plant-derived and sustainable products.

Furthermore, regulatory frameworks by the U.S. Food and Drug Administration (FDA) endorsing citronellol as Generally Recognized As Safe (GRAS) for food applications have bolstered its use as a natural flavoring agent in various food and beverage products.

Canada, on the other hand, is increasingly focusing on organic product formulations, further supporting the demand for natural citronellol. The Canadian government’s initiatives to promote sustainable and environmentally friendly products have encouraged manufacturers to utilize plant-derived ingredients, positioning citronellol as a key component in green formulations.

Additionally, the rising awareness about the potential health risks associated with synthetic chemicals is compelling manufacturers to shift towards natural alternatives, further strengthening the market for citronellol.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

BASF SE is a prominent player in the global citronellol market, leveraging its extensive distribution network and advanced production capabilities. The company focuses on sustainable sourcing and high-quality citronellol for fragrance and personal care applications. In 2024, BASF accounted for a significant market share due to its established presence in North America and Europe, where demand for natural and organic ingredients remains strong. Additionally, BASF continues to invest in R&D to enhance the purity and yield of citronellol for premium formulations.

CRESCENT FRAGRANCES is a key supplier of citronellol, catering to the fragrance, personal care, and aromatherapy sectors. The company is recognized for its high-quality natural citronellol, derived from rose and geranium oils. In 2024, CRESCENT FRAGRANCES strengthened its market position by introducing customized citronellol blends for high-end perfumery applications. The company’s strategic focus on sustainable sourcing and innovative formulations has enhanced its competitive position in the global market.

Givaudan SA, a global leader in the fragrance and flavor industry, remains a prominent player in the citronellol market. The company utilizes advanced extraction techniques to produce high-purity citronellol, widely used in luxury fragrances and personal care products. In 2024, Givaudan reported increased sales of citronellol in Europe and North America, driven by growing consumer demand for natural and organic scents. Givaudan’s focus on sustainability and innovative fragrance solutions continues to bolster its market standing.

Top Key Players in the Market

• BASF SE
• Bo International
• CRESCENT FRAGRANCES
• Givaudan SA
• International Flavours & Fragrances Inc.
• Jayshree Aromatics Pvt. Ltd
• Jiangxi Global Natural Spice
• K. K. Enterprise
• Kao Corporation
• Lubon Industry
• Luyuan Natural Perfume Oil Refinery
• Peefu Industrial Company
• Privi Speciality Chemicals Limited
• Robertet SA
• Shiv Shakti Trading Corporation
• Symrise AG
• Takasago International Corporation
• Treatt plc
• Vigon International Inc

Recent Developments

In April 2025, BASF announced plans to launch citronellol with a reduced Product Carbon Footprint (rPCF) in 2025, employing a mass balance approach to lower the carbon footprint of its aroma ingredients.

In 2024, Givaudan SA reported sales of CHF 3,660 million in this segment, marking a 14.1% increase on a like-for-like basis compared to the previous year.

Report Scope