Global Breastfeeding Accessories Market By Product Type (Nipple Care Products, Breast Shells, Breast Pads, Breastmilk Preparation and Cleaning Products, Breastmilk Storage and Feeding, Perineal Cooling Pads, Breast Heating and Cooling Pads, Other Product Type) By Distribution Channel (Online, Offline) By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033

Market Overview

The Global Breastfeeding Accessories Market size is expected to be worth around USD 5.0 Billion by 2033 from USD 2.5 Billion in 2023, growing at a CAGR of 19% during the forecast period from 2024 to 2033.

*Actual Numbers Might Vary In The Final Report

Key Takeaways

• Market Size: Breastfeeding Accessories Market size is expected to be worth around USD 5.0 Billion by 2033 from USD 2.5 Billion in 2023.
• Market Growth: The market growing at a CAGR of 19% during the forecast period from 2024 to 2033.
• Product Analysis: Breast milk storage and breastfeeding segment will dominate 19.2% market share in 2023.
• Distribution Channel Analysis: The offline market category held the biggest market share in the global market trend for nursing accessories in 2023.
• Regional Analysis: The Asia Pacific was the dominant market, with a revenue share exceeding 41.5% and holding ~USD 1.04 Bn market revenue in 2023.
• Growing Awareness and Preference of Breastfeeding: Increased awareness of breastfeeding’s health benefits is driving market demand for related accessories, with more mothers opting to breastfeed their infants than ever before.
• Technological Advancements: With innovations like smart breast pumps and mobile apps improving breastfeeding accessories’ convenience and efficiency for today’s technology-savvy mothers.

Product Type Analysis

With a more than 19.2% market share, the breast milk storage and breastfeeding segment will dominate in 2023. To ensure the safety and quality of breastmilk, feeding products and storage for breastmilk are essential. The segment’s growth is largely due to the rise in working women. Because maternity breaks are brief and mothers return to work shortly after giving birth, this drives the demand for breastfeeding supplies. According to the World Bank and International Labor Organization, 46% percent of women are employed worldwide. This number is expected to increase in the future. Breast milk storage and the breastfeeding market will be dominated by an increase in female employment rates over the forecast period. The breastfeeding accessories market also targets mothers with less or irregular milk flow and helps them express milk.

Growth Analysis

The fastest growth rate for the postpartum accessories market is 7.23%, expected to continue during the forecast period. Disposable gowns, nursing pillows, and other accessories are part of the postpartum recovery accessory segment. These products are used after birth. Therefore, an increase in the global fertility rate is expected to drive segment growth. According to Knoema, India’s birth rate was 17.4 per 1000 people in 2020. Eurostat also reports that 4.2 million children were born in western Europe in 2019, and 1.53 women had a child.

The market is expected to grow due to an increase in births. The market for postpartum accessories was dominated by the other segment in 2023, while disposable gowns held second place in revenue in 2023. Disposable gowns can be worn comfortably in the postpartum period. They also allow for breastfeeding to be done easily by allowing easy access to the chest. Because disposable gowns can be used after birth, there may be an increase in global births. According to Knoema, 24.06 million births were registered in India alone. The CDC also recorded 3,605,201 U.S. births in 2020. With such an increase in births, disposable gowns will be more popular, expected to drive market growth over the forecast period.

Distribution Channel Analysis

The worldwide market for nursing accessories is segmented into online and offline channels based on the distribution mode. The offline market category held the biggest market share in the global market trend for nursing accessories in 2023. High market share is caused by the fact that every business expansion in the nursing accessory sector adheres to an established distribution plan. The hub and spoke approach is the most effective, albeit quickly shifting to internet channels as the competition heats up. Due to the entry of new competitors and start-ups, the market trend is becoming increasingly congested.

*Actual Numbers Might Vary In The Final Report

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Product Type

• Nipple Care Products
• Breast Shells
• Breast Pads
• Breastmilk Preparation and Cleaning Products
• Breastmilk Storage and Feeding
• Perineal Cooling Pads
• Breast Heating and Cooling Pads
• Other Product Type

Distribution Channel

• Online
• Offline

Regional Analysis

The Asia Pacific was the dominant market, with a revenue share exceeding 41.5% and holding ~USD 1.04 Bn market revenue in 2023. This is due to the large audience and increased awareness campaigns in this area. The market trend will also grow if there is an increase in the number of births. According to Work Bank, China’s average rate of Birth has increased to 1.70 births for every woman in 2019, up from 1.60 in 2000. According to the Australian Bureau of Statistics in 2020, there were 294,369 registered births in Australia. The market trend is expected to grow due to an increase in the birth rate in the Asia Pacific region.

In the forecast period, the CAGR for the Middle East and Africa will be the highest at 8.3%. The changing lifestyles that lead to many diseases can explain this. South Africa’s low breastfeeding rate is due to many HIV-positive mothers and the belief that nursing can transmit the disease to the baby. According to the 2017 regulations of the Department of Health, breastfeeding is mandatory for all mothers. Accordingly, this could see a significant increase in the demand for accessories for breastfeeding. According to World Bank data, Saudi Arabia’s fertility rate was 2.28 per woman in 2019. This is increasing the market trend for breastfeeding accessories in the Middle East, Africa, and elsewhere over the forecast period.

The opportunities in the Asia-Pacific market are most promising due to a rising population, an increase in the number of working mothers, and favorable policies.

Key Players Analysis

Market players are both large and small. This industry trend is highly fragmented. Due to the many Key market players, the market will see increased competition over the forecast period. Top players participate in innovative product launches, mergers, acquisitions, and partnerships to expand their product portfolios. Medela AG, for example, introduced a silicone breastmilk collector in North America in 2023. The product was created to reduce milk loss and increase Medela AG’s North American market share. The market for breastfeeding accessories market will experience significant growth with the similar strategies of the top players.

players have the market opportunity to expand their reach in these countries due to the favorable demographics, like the rising global birth rate in developing and underdeveloped countries. According to the Centers for Disease Control and Prevention (CDC), the U.S. births per woman have reached 11 percent per 1,000 people, with a fertility ratio of 56.0 births for 1,000 women aged 15-44. Market growth is expected to be boosted by the increase in births.