Patient Portal Market Overview

The global market for patient portals was worth USD 2.71 Billion in 2021. It is projected to grow at a CAGR of 19.8% between 2023 and 2032.

Market growth is being driven by the increasing adoption of patient portals by healthcare facilities. The increased use of patient portals is due to the increasing demand for Electronic Health Records and mandatory federal norms.

Portals are created by software companies in the form of mobile and web-based apps that allow users to access vital information. This market is also driven by factors like the increase in teleconsultation services because of the COVID-19 pandemic and the rapid integration of mobile-based healthcare platforms. The government’s growing support in terms of rules, regulations, and growth-promoting policies are other important factors.

Global Patient Portal Market Scope:

Type Analysis

In 2021, the Integrated portal accounted for 60% of the total revenue. This is due to its ability to provide one-stop solutions that are efficient, cost-effective, and have multiple functionalities. Integrated portals make it possible to create a customized system that bridges the gap between patient information and physician requirements. Research efforts that focus on creating pre-integrated EHR peripherals will also be a driving force in the future. EMR/EHRs with integrated patient portals can be used as modules in any existing healthcare IT system.

These systems also provide a single interface that allows users to perform multiple business operations. These systems are more affordable, more in demand, and offer a single solution. Medfusion and Allscripts, a top EHR provider, announced a strategic partnership in August 2021. This partnership will provide Allscripts EHR clients and Practice Management clients access to the best-ranked Medfusion patient portal. The new Allscripts online patient portal will allow physician practices to cut down on costs and increase revenue while also allowing them to save time.

However, standalone patient portals are expected to see significant growth in the future, with a forecast of doubling their number between 2023 and 2032. This portal is ideal for small healthcare organizations such as independent pharmacies and private labs. It also works well with boutique healthcare providers and local medical offices. A standalone portal for patients is powered by a simpler software architecture, which means it requires less effort and resources to develop. Because it can be built in less time and by a smaller team of programmers, the cost is usually affordable for small businesses.

Delivery Mode Analysis

The market’s largest share was held by the web-based segment, which holds 64% in 2021. This software offers many benefits, including a shorter implementation time, no additional hardware investment, software updates automatically, and low initial investment.
Web-based software is able to be installed on-site and can be supervised by a third party. This is in contrast to traditional software. Based on the amount of usage, web-based software providers typically charge an annual or monthly fee.

Web-based software has key advantages such as affordability (no need to purchase any software or hardware), quick return on investment, and easy deployment. Cloud-based segments are expected to grow significantly over the forecast period. This will allow healthcare companies to integrate data from multiple locations and systems in real-time, as well as create a registry. Cloud-based portals offer many options, including email marketing, appointment scheduling online, social media integration, and health education tools.

Clinic to Cloud, an Australian software provider for healthcare and practice management, has redesigned its patient portal. This was done in 2021 to enhance the patient experience. The cloud-based system allows users to book appointments, view charges, and invoices, download imaging and pathology results, and upload referrals.

End-Use Analysis

In 2021, the provider’s segment was dominant and will continue to grow rapidly over the forecast period. According to the Office of the National Coordinator in Health IT (ONC), more than 90% of hospitals give access to patients’ medical records. 72% of these organizations allow users to view, download and send their entire medical records. This segment is growing because of the widespread adoption by healthcare providers of patient portals. Epic Systems and Phelps Health partnered in September 2019 to create a platform that integrates all Phelps Health areas into one EHR system.

In 2021, the market share was dominated by the payers’ segment. The United States Centers for Medicare & Medicaid Services and the United Kingdom’s National Health Service accept health claims and pay reimbursements. Payers negotiate provider rates or collect revenue through premiums and taxes. They also pay the provider’s claims. Blue Cross Blue Shield, Athenahealth, and Humana Inc. are just a few examples of commercial health insurance.

Key Market Segments:

By Type

• Standalone
• Integrated

By Delivery Mode

• Web-based
• Cloud-based

By End-Use

• Providers
• Payers
• Others

Market Dynamics:

The market is experiencing a boom in demand for EHRs, and healthcare payers are adopting a patient-centric approach. As the healthcare industry digitizes, EHRs are becoming more popular. The World Health Organization (WHO) reports that more than half of high-income and upper-middle-income countries have adopted national EHR systems. The demand for patient portals grows as the government embarks on various projects to digitize the healthcare system and standardize legislation for keeping records.

The market is growing because governments around the globe are focusing their efforts on creating regulations, infrastructure, and standards to maintain health records. My Health Record, Australia’s national digital platform for health records, aims to provide a comprehensive health record for all Australian citizens by 2022. This would make it easier to retrieve healthcare data stored on the platform. This would be beneficial for all healthcare providers in Australia.

The financial viability and capacity of healthcare systems are also being affected by the increasing aging population and the high prevalence of chronic diseases. Innovations in healthcare technology, connected devices, and AI provide great potential for healthcare professionals to make better diagnoses and treatment decisions.

Regional Analysis

North America was the dominant market, with 46% of the market in 2021. This is due to technological advances in healthcare IT. The integration of IT technology into healthcare systems has been a success in countries like Canada and the United States, which could lead to market growth.

More than 130 million Americans have at least one chronic condition. These conditions account for approximately 70% of all deaths in the United States each year. The management of comorbidities is difficult due to the large population. Patient portal systems are becoming more important in North America due to the shift from volume-based to value-based reimbursement.

Europe is expected to hold the second position due to increased healthcare IT and telehealth initiatives. Also, the digitization of healthcare procedures will be a major driver of the market. The primary driver of the Asia-Pacific market will be its acceptance and demand for high-end medical infrastructure. The most developed countries in the region are India, China, Japan, and Japan. This would fuel the expansion of the market for high-acuity information systems.

Key Regions and Countries covered in the report:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share & Key Players Analysis:

Due to a large number of players, the market is fragmented. To expand their market share, the market leaders emphasize strategic formulations like partnerships, new product development, commercialization, collaborations, etc. Key market players are spending a lot on R&D, which allows them unique solutions and increases their revenue share. Ephraim McDowell Health and Allscripts Healthcare Solutions teamed up in March 2019 for FollowMyHealth. This collaboration resulted in the creation of a complete patient engagement system that allows secure messages between physicians and patients. The company was able to leverage its technological know-how and design a product that would maximize revenue generation for its clients and the company.

Market Key Players:

• eClinicalWorks
• athenahealth, Inc.
• Epic Systems Corporation
• McKesson Corporation
• Cerner Corporation
• GE Healthcare
• Medfusion Inc.
• Intelichart
• Greenway Health, LLC
• Other Key Players

For the Global Patient Portal Market research study, the following years have been considered to estimate the market size: