Global Wildlife Tourism Market Size, Share, Growth Analysis By Type of Tourism (Safari Tourism, Eco-Tourism, Adventure Tourism, Birdwatching Tourism), By Mode of Booking (Direct, Travel Agent, Marketplace Booking), By Travel Type, By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Statistics, Trends and Forecast 2024-2033

Report Overview

The Global Wildlife Tourism Market size is expected to be worth around USD 316.2 Billion by 2033, from USD 150.6 Billion in 2023, growing at a CAGR of 7.7% during the forecast period from 2024 to 2033.

Wildlife tourism involves travel to natural areas to observe and interact with wildlife in their natural habitats. Activities include safaris, bird watching, and nature photography. It emphasizes conservation and sustainable practices, offering unique experiences for eco-conscious travelers while supporting local economies and environmental preservation efforts.

The wildlife tourism market refers to the industry that provides travel services, accommodations, and experiences focused on wildlife interactions. It includes businesses like eco-lodges, safari tours, and conservation-based tourism. This market caters to travelers seeking eco-friendly and educational nature experiences, contributing to global tourism revenues and conservation funding.

Wildlife tourism is growing rapidly due to rising demand for sustainable and nature-focused travel. According to the United Nations World Tourism Organization (UNWTO), 1.3 billion international tourists traveled globally in 2023, marking a 33.4% increase from 2022.

This trend highlights a shift toward eco-tourism, with 83% of travelers worldwide emphasizing the importance of sustainable travel. As interest in eco-friendly experiences increases, the wildlife tourism market continues to expand.

For example, safari tourism plays a crucial role in Africa, attracting 4.5 million tourists annually. Additionally, each safari job supports 8 to 10 dependents, underlining its importance for local communities.

In contrast, avitourism, or bird watching, is surging in popularity. The U.S. Fish and Wildlife Service reports that 13.9 million wildlife photographers contribute to this growing trend. Moreover, global searches for “sustainable travel” have grown by 61% in the past two years, showcasing heightened consumer awareness and preference for eco-conscious travel.

Governments are also actively promoting wildlife tourism. For instance, Sri Lanka designates 13% of its land as Wildlife Protected Areas, including 27 national parks, emphasizing a strong commitment to conservation.

Similarly, such measures enhance biodiversity protection while providing attractive destinations for tourists. These initiatives demonstrate how government support can balance ecological preservation with tourism-driven economic benefits.

Key Findings

• The Wildlife Tourism Market was valued at USD 150.6 billion in 2023 and is expected to reach USD 316.2 billion by 2033, with a CAGR of 7.7%.
• In 2023, Safari Tourism dominated by type, driven by its popularity for close wildlife encounters.
• In 2023, Direct Booking led with 60.2%, highlighting the trend for personalized and direct travel planning.
• In 2023, Group Travel was the preferred mode with 40.4%, reflecting demand for shared wildlife experiences.
• In 2023, Asia Pacific held 49.6% market share, supported by destinations like India and Southeast Asia’s biodiversity.

Business Environment Analysis

The wildlife tourism market is expanding steadily, with moderate saturation in established destinations but significant potential in underdeveloped regions. According to the United Nations World Tourism Organization (UNWTO), Zambia dedicates 30% of its land to national parks, offering ample room for growth and investment. Similarly, Tanzania has invested over 60 billion Tanzanian shillings in Ruaha National Park, improving infrastructure and increasing visitor numbers.

Approximately 60% of wildlife tourists are aged between 25 and 44 years, according to industry studies. This group represents a younger demographic interested in eco-adventures and conservation-focused travel. Additionally, 65% of these travelers have above-average incomes, enabling them to spend more on premium wildlife experiences. This affluent audience drives demand for exclusive and sustainable offerings.

Product differentiation is becoming critical as competition increases. According to the Kenya Wildlife Service, private investment opportunities in eco-lodges and marine parks aim to enhance the unique appeal of wildlife destinations. Similarly, eco-resorts in India combine luxury travel and sustainability, employing local staff and artisans to deliver authentic experiences, which resonate with eco-conscious travelers.

Investments in wildlife tourism are growing as governments focus on sustainable economic development. Kenya plans to increase its bed capacity from 1,841 to 4,872, while branded hotel rooms near India’s wildlife destinations are projected to rise 145% by 2025, according to government reports. These initiatives showcase how targeted investment drives growth and enhances tourist experiences.

International tourism contributes significantly to export-import dynamics, boosting foreign exchange earnings. For instance, Kenya experienced a 72% rise in international visitor numbers, reaching 1.48 million last year, according to the UNWTO. On the other hand, domestic tourism drives growth in India, with 70% of visitors to wildlife destinations coming from within the country.

Adjacent markets like eco-tourism and adventure tourism complement wildlife tourism, creating synergies for broader growth. According to UNWTO, 75% of wildlife tourists prefer destinations that emphasize conservation and ethical wildlife interactions. This trend aligns with rising sustainability-focused consumer behavior, positioning the market for long-term expansion.

Regional Analysis

Asia Pacific Dominates with 49.6% Market Share

Asia Pacific leads the Wildlife Tourism Market with a 49.6% share, valued at USD 74.70 billion. This dominance is driven by the region’s diverse wildlife, strong tourism infrastructure, and government initiatives promoting eco-tourism. Countries like India (Ranthambore National Park), Thailand (Chiang Mai’s elephant sanctuaries), and Australia (Great Barrier Reef and Kangaroo Island) are key contributors, offering unique wildlife experiences that attract global travelers.

The region benefits from its rich biodiversity and iconic destinations such as Komodo National Park in Indonesia and Jiuzhaigou Valley in China. A growing middle class and increasing disposable incomes across countries in Asia Pacific have further fueled domestic and international wildlife tourism. Investments in conservation programs like Project Tiger in India and partnerships with local communities enhance the market’s growth and sustainability.

Asia Pacific’s dominance is expected to continue, with governments and private sectors prioritizing sustainable tourism. Increased focus on conservation efforts, such as the Coral Triangle Initiative, and advanced tourism facilities, like eco-friendly lodges in Borneo, will enhance the region’s global appeal. Rapid economic development and digital promotion strategies, such as social media campaigns by Tourism Australia, will further strengthen its market position.

Regional Mentions:

• North America: North America excels in wildlife tourism with iconic locations like Yellowstone National Park in the U.S. and the Canadian Rockies in Canada. Activities such as grizzly bear viewing in Alaska and whale watching in British Columbia drive demand. Infrastructure investments, such as improved park services and eco-tourism initiatives, sustain market growth.
• Europe: Europe offers diverse wildlife experiences, such as Arctic expeditions in Norway and birdwatching in Spain’s Doñana National Park. Strong conservation policies, like the Natura 2000 Network, and eco-conscious travel options, including green-certified tours in Scotland, boost its market share.
• Middle East & Africa: The region is emerging as a wildlife hub with iconic safari destinations like Kruger National Park in South Africa and Maasai Mara in Kenya. Programs like the Big Five Conservation Projects and luxury hotel and alternative accommodations such as Singita Safari Lodges attract global tourists.
• Latin America: Latin America is gaining popularity with destinations like Manu National Park in Peru and the Amazon Rainforest. Eco-tourism initiatives, such as sustainable lodges in Costa Rica and adventure activities like jaguar spotting in Brazil, drive its appeal among nature enthusiasts.

Type Analysis

Safari Tourism dominates with 45% due to its unique wildlife experiences and strong global appeal.

The Wildlife Tourism Market is primarily divided by the type of tourism, with Safari Tourism leading the pack. Safari Tourism attracts the most visitors because it offers unparalleled opportunities to observe wild animals in their natural habitats. This sub-segment benefits from well-established destinations like Kenya, Tanzania, and South Africa, which have robust infrastructure and marketing.

The thrill of witnessing the Big Five—lion, leopard, elephant, buffalo, and rhinoceros—draws tourists seeking memorable and adventurous experiences. Additionally, safari operators have innovated with luxury and eco-friendly options, catering to a wide range of preferences and enhancing the overall appeal.

Eco-Tourism plays a significant role by promoting sustainable travel and conservation efforts. It appeals to environmentally conscious travelers who wish to minimize their impact on nature while enjoying wildlife.

Adventure Tourism is also important, attracting those looking for more active and physically engaging experiences, such as trekking and kayaking in wildlife-rich areas. Birdwatching Tourism, though smaller, caters to enthusiasts eager to observe diverse bird species, contributing to the market’s diversity and attracting niche travelers.

Mode of Booking Analysis

Direct booking dominates with 60.2% due to the convenience and personalized options it offers to travelers.

When examining the Wildlife Tourism Market by the mode of booking, Direct booking stands out as the most preferred method. Travelers favor booking directly through official websites or directly contacting service providers because it often provides better pricing, personalized service, and immediate confirmation.

Direct booking allows tourists to tailor their experiences to their specific needs, ensuring a more satisfying and customized trip. Additionally, the rise of digital platforms and mobile accessibility has made direct booking more convenient and secure, further driving its popularity.

Travel Agent bookings remain important, especially for those who prefer expert advice and comprehensive travel packages. Travel agents can offer valuable insights and handle complex itineraries, making them a reliable choice for many tourists.

Marketplace Booking, which includes online travel agencies and booking platforms, is also growing rapidly. It provides a wide range of options and competitive prices, attracting tech-savvy travelers who enjoy comparing different services and finding the best deals.

Travel Type Analysis

Group Travel dominates with 40.4% due to the social and cost-effective nature of group trips.

In the Wildlife Tourism Market, Group Travel is the leading travel type, accounting for 40.4% of the market share. Group trips are popular because they offer a sense of community and shared experiences, which can enhance the enjoyment of wildlife adventures.

Traveling in groups also tends to be more cost-effective, as expenses such as transportation, accommodation, and guided tours can be shared among participants. Additionally, group travel often includes organized itineraries and expert guides, ensuring that travelers maximize their wildlife viewing opportunities and gain insightful knowledge about the destinations.

Independent Travel is also significant, appealing to those who prefer flexibility and the freedom to create their own schedules. This sub-segment attracts solo travelers and couples who enjoy personalized experiences without the constraints of group plans.

Couples Travel is another important category, focusing on romantic getaways and intimate wildlife experiences tailored to two people. Although smaller in size, Couples Travel contributes to the market by offering specialized packages and unique activities designed to enhance the travel experience for partners.

Key Market Segments

Driving Factors

Rising Interest in Eco-Friendly Travel Drives Market Growth

The Wildlife Tourism Market is booming, driven by a rising interest in eco-friendly travel. More travelers seek sustainable experiences that protect the environment. For example, Costa Rica saw a 30% increase in eco-tourism visits in 2023. Additionally, increased investment in conservation efforts plays a crucial role.

Countries like Kenya have allocated more funds to preserve national parks, attracting tourists eager to see wildlife while supporting conservation. Expansion of adventure tourism also contributes to market growth. Activities such as safari adventures, bird watching, and trekking in wildlife-rich areas appeal to thrill-seekers and nature enthusiasts alike.

Moreover, enhanced accessibility to remote destinations makes wildlife tourism more feasible. Improved infrastructure, including better roads and transportation options, allows tourists to reach previously inaccessible wildlife habitats.

Market Constraints

Habitat Destruction and Political Instability Restrain Market Growth

Despite its growth potential, the Wildlife Tourism Market faces significant challenges. Habitat destruction and biodiversity loss are major concerns. Deforestation and urbanization threaten the natural habitats of many species, reducing the appeal of wildlife tourism.

For instance, the loss of gorilla habitats in Rwanda has impacted gorilla trekking activities, a popular tourist attraction. Political instability in key regions also restrains market growth. Countries experiencing conflict, such as parts of Central Africa, see a decline in tourist arrivals due to safety concerns.

High costs of sustainable tourism practices pose another barrier. Implementing eco-friendly measures, like waste management and renewable energy sources, requires substantial investment, which can be burdensome for smaller operators.

Additionally, the impact of pandemics and global health crises, as seen with COVID-19, can severely disrupt tourism activities. Travel restrictions and health concerns lead to decreased visitor numbers and financial losses for wildlife tourism businesses.

Potential Growth Areas

Eco-Lodges and Technology Integration Provide Opportunities

The Wildlife Tourism Market is ripe with growth opportunities through the development of eco-lodges and the integration of technology. Eco-lodges, which emphasize sustainability and minimal environmental impact, attract eco-conscious travelers.

For example, the establishment of eco-friendly accommodations in Botswana has boosted tourism while supporting local conservation efforts. Additionally, integrating technology enhances visitor experiences. Innovations like wildlife tracking apps and virtual reality tours allow tourists to engage with wildlife in new and interactive ways.

Community-based tourism initiatives also present significant opportunities. By involving local communities in tourism activities, destinations can offer authentic experiences and ensure that economic benefits support conservation efforts.

Partnerships with conservation organizations, such as collaborations with the World Wildlife Fund (WWF), can enhance credibility and attract eco-conscious travelers. Furthermore, expanding into emerging markets offers vast potential. Countries like India and Brazil, with their rich biodiversity, are seeing increased interest in wildlife tourism as their middle classes grow and disposable incomes rise.

New Market Developments

Rise of Virtual Experiences Are Latest Trending Factors

The rise of virtual experiences is one of the latest trending factors shaping the Wildlife Tourism Market. Virtual wildlife tours and augmented reality (AR) applications allow people to explore natural habitats from anywhere in the world. For instance, the San Diego Zoo launched a virtual tour during the COVID-19 pandemic, attracting millions of online visitors.

Additionally, there is an increased focus on ethical wildlife encounters, ensuring that tourism does not harm animals or their habitats. Travelers are more conscious about choosing tours that prioritize animal welfare, leading to higher demand for responsible tourism practices.

The growth of wildlife photography and social media sharing also drives the market. Platforms like Instagram and YouTube enable tourists to share their wildlife experiences, inspiring others to embark on similar adventures.

For example, a viral wildlife photo from the Maasai Mara can lead to a surge in bookings for safari tours in that region. Moreover, the popularity of wildlife volunteer programs, where tourists participate in conservation projects, is on the rise. These programs offer meaningful experiences and contribute to wildlife preservation, attracting socially responsible travelers.

Competitive Landscape

The Wildlife Tourism Market is driven by leading companies offering diverse, innovative, and sustainable experiences. These companies focus on preserving natural ecosystems, engaging communities, and creating unique travel experiences. The top players in this market emphasize their strong global presence, strategic partnerships, and diversified offerings.

Wildland is a key player recognized for its commitment to conservation-focused travel. It delivers eco-friendly and immersive experiences that appeal to environmentally conscious travelers. Wildland’s efforts in promoting sustainable tourism and protecting wildlife habitats have positioned it as a trusted name in the market.

Onçafari specializes in wildlife conservation through tourism. Operating primarily in Brazil, it focuses on jaguar tracking and reintroducing animals into the wild. Onçafari’s integration of research and tourism sets it apart, allowing travelers to experience conservation in action while contributing to vital ecological projects.

PADI (Professional Association of Diving Instructors) leverages its global influence in marine tourism. It promotes underwater wildlife exploration while advocating for ocean conservation. PADI’s extensive network and training programs make it a leader in promoting sustainable practices in marine tourism worldwide.

The Leela is a luxury brand blending wildlife tourism with premium hospitality. Its properties near wildlife reserves provide a high-end, eco-conscious experience. The Leela combines conservation initiatives with luxury travel, appealing to affluent tourists seeking both comfort and nature.

These companies share a focus on sustainability and community engagement. Their unique offerings cater to growing demand for responsible tourism. Through innovation and dedication to conservation, these market leaders drive growth and set standards for others in the Wildlife Tourism Market.

Major Companies in the Market

• Wildland
• Onçafari
• PADI (Professional Association of Diving Instructors)
• Few & Far
• Rails to Trails Conservancy
• Genki Ala Wai Project
• Xala
• The Cannabis Trail
• The Leela
• Mara Siana
• Synhelion
• Delta Air Lines

Recent News

• Angama Amboseli: In November 2023, Angama Amboseli launched a luxury safari camp in Kenya’s 5,700-acre Kimana Sanctuary. This project, in collaboration with 844 local landlords and the nonprofit Big Life, includes an $11 million investment over 25 years to support wildlife protection and local economic growth.
• Synhelion: In November 2024, Synhelion advanced its solar fuel production plant, representing a significant step in sustainable aviation fuel technology. This innovation aims to lower carbon emissions and transform the travel industry’s environmental impact.
• Sri Lanka’s Tourism Industry: In October 2024, Sri Lanka recorded a major tourism rebound, with nearly 200,000 British tourists visiting in 2023—more than double the prior year. Attractions like whale watching, elephant safaris, and ancient temples have contributed to this growth.

Report Scope