US Pet Grooming Products Market Size, Share, Growth Analysis By Type (Shampoo & Conditioner, Shear & Trimming Tools, Comb & Brush, Others), By Distribution Channel (Offline, Online), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Statistics, Trends and Forecast 2025-2034

Market Size & Trends

The US Pet Grooming Products Market size is expected to be worth around USD 7.8 Billion by 2034, from USD 4.5 Billion in 2024, growing at a CAGR of 5.6% during the forecast period from 2025 to 2034. This growth is mainly driven by the increasing number of pet owners and the rising trend of treating pets like family members, which is boosting demand for grooming essentials.

Key Takeaways

• The US Pet Grooming Products Market is projected to reach US$ 7.8 Billion by 2034, growing from US$ 4.5 Billion in 2024.
• The market is expected to expand at a CAGR of 5.6% between 2025 and 2034.
• In 2024, Shampoo & Conditioner dominated the product type segment with a 54.6% market share.
• The Offline distribution channel led the market in 2024, accounting for a 74.8% share.
• Strong offline sales are driven by consumer trust in in-store product evaluation and expert advice.

Report Overview

The US Pet Grooming Products Market encompasses a wide range of products and services designed to maintain the hygiene, appearance, and health of pets, primarily dogs and cats. This market includes shampoos, conditioners, brushes, clippers, grooming tools, and professional grooming services. It caters to the increasing demand for pet care driven by rising pet ownership and growing consumer awareness about pet wellness.

According to PetMD, dogs are the most popular pets in the US, with approximately 65.1 million households owning a dog. This substantial pet population directly fuels the demand for grooming products and services, highlighting the market’s robust potential for sustained growth. Grooming helps maintain pet health and aesthetics, encouraging pet owners to invest regularly in these products.

Furthermore, grooming costs vary significantly based on pet breed and size. According to Vetster, grooming prices range from USD 20 to USD 100, depending on a dog’s size and coat type. Breed-specific cuts can cost even more, ranging from USD 50 to USD 150, emphasizing the premium services offered in this sector. These price variations present diverse opportunities for market players to target different consumer segments.

The professional grooming workforce in the US is substantial. Dogster reports over 300,000 pet groomers, with professionals earning an average annual salary of USD 50,000. Notably, 86% of these groomers are female, indicating a significant gender demographic in this workforce. This large talent pool supports the expansion of grooming services and innovations in the market.

Market growth is also influenced by rising consumer spending on pet health and grooming products, driven by the increasing humanization of pets. Government regulations focusing on pet safety and product standards encourage manufacturers to develop safe, high-quality grooming products, which enhances consumer confidence and market credibility.

In addition, technological advancements and the introduction of organic and natural grooming products are creating new avenues for market expansion. Online retail channels and subscription-based models for grooming supplies are further making products accessible to a broader consumer base, accelerating market penetration.

Type Analysis

Shampoo & Conditioner dominates with 54.6% due to pet owners’ prioritization of hygiene and skin health.

In 2024, Shampoo & Conditioner held a dominant market position in the By Type Analysis segment of the US Pet Grooming Products Market, with a 54.6% share. The segment’s growth is strongly driven by increasing awareness among pet owners regarding regular pet bathing, fur maintenance, and skin conditions, especially for dogs and cats with sensitive skin or allergies.

Shear & Trimming Tools followed as a key segment, serving the growing demand for at-home grooming solutions. Pet parents are increasingly investing in tools that allow them to trim and manage their pets’ fur regularly, contributing to consistent demand for these products.

The Comb & Brush segment is supported by rising interest in routine grooming to prevent matting, tangling, and shedding. These tools are seen as essential by owners of long-haired breeds and are used in both domestic and professional settings.

The Others category, while smaller in comparison, represents a mix of niche products that cater to specific grooming needs. Though it holds a relatively smaller market share, its presence reflects the evolving diversity in pet grooming preferences and needs.

Distribution Channel Analysis

Offline dominates with 74.8% as pet owners prefer in-person selection and immediate availability.

In 2024, Offline held a dominant market position in the By Distribution Channel Analysis segment of the US Pet Grooming Products Market, with a 74.8% share. The offline channel’s strength stems from the trust consumers place in physical retail stores such as pet supply chains, veterinary clinics, and supermarkets where they can personally assess product quality and seek expert recommendations.

This preference for offline purchasing is further supported by the ability to access exclusive in-store promotions and receive immediate product availability, particularly for grooming items that may vary by pet type or condition.

The Online segment, while smaller, continues to grow due to increasing digital adoption and convenience. However, its share remains behind as many pet owners still prefer the tactile assurance and immediate purchase fulfillment offered by offline channels.

Key Market Segments

By Type

• Shampoo & Conditioner
• Shear & Trimming Tools
• Comb & Brush
• Others

By Distribution Channel

• Offline
• Online

Drivers

Rising Awareness About Pet Hygiene and Health Among Urban Pet Owners Drives Market Growth

Urban pet owners in the U.S. are increasingly focused on the hygiene and wellness of their pets, fueling demand for grooming products. They now consider grooming not just a beauty routine but a key part of pet healthcare.

The rising adoption of premium and organic grooming products is closely linked to this trend. Consumers are becoming more cautious about ingredients, opting for products that are safe, natural, and chemical-free for their pets.

Millennials and Gen Z pet owners are contributing significantly to market growth. These younger consumers are more likely to treat pets like family members and invest in high-quality grooming products that reflect their lifestyle values.

Furthermore, the expansion of professional pet grooming services, including mobile grooming businesses, is making premium products more accessible. This has encouraged pet owners to maintain grooming routines at home between professional appointments, boosting product sales.

Restraints

High Cost of Premium Grooming Products Limiting Mass Adoption

One of the major challenges in the U.S. pet grooming products market is the high cost of premium and organic options. While demand is growing, these products remain out of reach for many pet owners, limiting broader adoption.

The lack of standardized regulations for pet grooming items and services also poses a concern. Inconsistencies in product quality and safety make it difficult for consumers to trust new or lesser-known brands.

Seasonal factors can impact market performance. For example, demand for grooming products tends to drop in colder months when pets shed less or stay indoors more often.

Additionally, rural and semi-urban areas face limited access to a variety of grooming products. This uneven distribution restricts market penetration outside of major metropolitan areas.

Growth Factors

Development of Multi-Functional Grooming Products with Natural Ingredients Drives Market Growth

The U.S. pet grooming products market is seeing strong opportunity in the development of multi-functional products. Consumers increasingly prefer grooming solutions that offer multiple benefits, such as conditioning, detangling, and skin nourishment in one application.

Natural and plant-based ingredients are also gaining traction. Pet owners are more mindful of what they use on their animals, prompting brands to innovate with eco-safe, non-toxic formulations that promote pet health.

E-commerce is playing a vital role in growth, allowing brands to connect directly with customers. Online platforms offer convenience, greater product variety, and competitive pricing, which appeals to digital-savvy consumers.

There is also growing interest in breed-specific grooming products tailored to the unique skin and fur needs of different pets. This trend opens doors for niche brands to capture loyal customer bases.

Subscription-based delivery services are another emerging area. These services ensure timely product replenishment and enhance customer loyalty through personalized plans and exclusive offerings.

Emerging Trends

Surge in DIY Pet Grooming Fueled by Online Tutorials and Social Media Influence Drives Market Growth

The rise in DIY pet grooming is a notable trend in the U.S., driven by the availability of online tutorials and how-to content across platforms like YouTube and TikTok. Pet owners are learning grooming techniques at home, increasing demand for user-friendly grooming tools and products.

Social media influencers and pet content creators are also shaping consumer choices. Their grooming routines and product endorsements often lead to trends, driving the popularity of specific items.

Eco-conscious consumers are leaning toward biodegradable and eco-friendly grooming products. Brands offering sustainable solutions are gaining a competitive edge, particularly among younger and environmentally aware demographics.

Technology is entering the space with AI-powered tools and apps that provide personalized grooming recommendations. These innovations are enhancing customer engagement and creating new value in the market.

Digital culture, convenience, and tech integration are all converging to reshape how pet owners discover, buy, and use grooming products, positioning the market for continued evolution.

Key US Pet Grooming Products Company Insights

In 2024, the US pet grooming products market has seen significant contributions from several key players driving innovation, sustainability, and consumer trust.

SynergyLabs continues to solidify its market presence through scientifically-backed grooming solutions, particularly gaining traction with its medicated and specialty shampoos, which appeal to health-conscious pet owners.

Earthbath maintains a strong foothold among environmentally aware consumers, offering all-natural, biodegradable grooming products. Its expanding product lines and commitment to cruelty-free formulations have helped reinforce brand loyalty and niche leadership.

Groomer’s Choice leverages its direct-to-groomer business model to supply professional-grade grooming products. Its ability to address both B2B and B2C segments has enabled consistent market penetration, especially among independent grooming businesses and salons.

Vet’s Best remains a trusted brand in the medicated and botanical grooming product segment. Known for blending veterinary science with plant-based ingredients, it caters to pet owners seeking gentle yet effective solutions for skin and coat health.

These players continue to shape the evolving landscape of pet grooming by responding to consumer demand for transparency, quality, and ethical production, all of which are increasingly vital in the competitive US market.

Top Key Players in the Market

• SynergyLabs
• Earthbath
• Groomer’s Choice
• Vet’s Best
• Coastal Pet Products
• Himalaya Herbal Healthcare
• 4-Legger
• Petco Animal Supplies, Inc.
• Resco
• Spectrum Brands

Recent Developments

• In January 2025, Harbour Group entered the pet grooming sector by launching its newest platform, signaling a strategic move to diversify its portfolio.
  The initiative aims to capitalize on the growing demand for pet care services across the U.S. market.
• In October 2024, Walmart expanded its pet care service locations, increasing accessibility to veterinary and grooming services nationwide.
  This move supports Walmart’s broader strategy to offer comprehensive in-store health services for pets.

Report Scope