US Hair Brush Market Size, Share, Growth Analysis By Product (Paddle Brush, Detangling Brush, Round Brush, Vent Brush, Cushion Brush, Others), By Material (Synthetic, Organic), By Application (Personal, Professional), By End Use (Women, Men, Children), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Statistics, Trends and Forecast 2025-2034

Report Overview

The US Hair Brush Market size is expected to be worth around USD 1391.4 Million by 2034, from USD 621.1 Million in 2024, growing at a CAGR of 8.4% during the forecast period from 2025 to 2034.

The U.S. hair brush market plays a significant role in the broader personal care and grooming industry. This market has witnessed substantial growth due to evolving consumer preferences for high-quality, functional, and aesthetically appealing grooming products. As consumers continue to prioritize hair health and daily grooming routines, the demand for specialized hair brushes has surged.

According to Blankabrand, over 60% of consumers consider hair brushing an essential part of their daily grooming routine, indicating a solid and ongoing demand for hair brushes. Furthermore, consumer spending on hair care products is substantial, with 21.8% of their beauty budget dedicated to hair care, as reported by PowerYourCurls.

The U.S. market is characterized by a broad range of products, including eco-friendly brushes, heated brushes, and brushes designed for specific hair types. With increasing consumer awareness about hair health and maintenance, the U.S. hair brush market is poised for continued growth.

The U.S. hair brush market is projected to grow significantly in the coming years, driven by several factors, including rising consumer interest in personalized hair care solutions and the increasing popularity of haircare routines among both men and women. The market is expected to expand as innovations such as ionic and anti-static brushes gain traction, meeting the needs of consumers who seek to improve their hair texture and minimize damage.

Additionally, growing awareness around the benefits of sustainable products has led to an increased demand for eco-friendly hair brushes made from natural materials. The government’s role in regulating personal care products ensures consumer safety, though it can also shape market dynamics.

As consumer demand shifts, regulatory bodies are likely to introduce stricter standards on the materials used in hair brush manufacturing, especially in the context of sustainability and consumer safety. With investment in product innovation and sustainability, the U.S. hair brush market holds promising opportunities for brands to grow and diversify their offerings.

Key Takeaways

• US Hair Brush Market size is expected to reach USD 1391.4 Million by 2034, growing from USD 621.1 Million in 2024, at a CAGR of 8.4% from 2025 to 2034.
• Paddle Brush led the By Product Analysis segment in 2024, capturing 21.1% market share due to its versatility and suitability for all hair types.
• Synthetic materials dominated the By Material Analysis segment in 2024, offering affordability, durability, and a smoother brushing experience.
• Personal segment led the By Application Analysis in 2024, driven by strong consumer demand for daily use and home care brushes.
• Women dominated the By End Use Analysis in 2024, holding a substantial share due to higher frequency of hair styling and specialized brush options.

Product Analysis

In 2024, Paddle Brush held a dominant market position in By Product Analysis segment of US Hair Brush Market, with a 21.1% share

In 2024, the Paddle Brush led the By Product Analysis segment of the US Hair Brush Market, capturing a strong 21.1% market share. This product is highly favored for its versatility and suitability for all hair types, contributing significantly to its dominance in the market. The paddle brush’s broad adoption is driven by its ability to detangle and smooth hair efficiently, making it a popular choice among consumers.

The Detangling Brush also holds a prominent position, offering specialized functionality designed to reduce hair breakage and tangling. Although its market share is smaller compared to the paddle brush, it appeals to consumers with thicker or more unruly hair.

Round Brushes, favored for styling, contribute to a notable portion of the market, especially for those looking to add volume and shape to their hair. Vent Brushes are another key player in the market, known for their quick-drying properties and lightweight designs, which enhance user experience.

Cushion Brushes, recognized for their gentle bristles and soft touch, continue to maintain steady demand in the market. Lastly, Other brushes, while representing a smaller share, cater to niche consumer needs, further diversifying the market landscape.

Material Analysis

In 2024, Synthetic held a dominant market position in By Material Analysis segment of US Hair Brush Market

In 2024, Synthetic materials took the lead in the By Material Analysis segment of the US Hair Brush Market, with a dominant market share. This material’s affordability, durability, and versatility make it a preferred choice for mass-market hairbrushes. Synthetic bristles offer a smoother brushing experience and are easier to maintain, which further cements their popularity across different consumer segments.

On the other hand, Organic materials, such as natural wood and boar bristles, cater to a more environmentally conscious and premium segment of the market. While the organic material segment holds a smaller share, it is steadily growing due to increasing demand for eco-friendly products. These brushes are often marketed for their ability to improve hair health by distributing natural oils evenly, a factor highly valued by certain consumers.

As synthetic materials continue to dominate, there is a noticeable trend towards innovation in both synthetic and organic materials, ensuring that the market can meet a wide range of consumer preferences in the coming years.

Application Analysis

In 2024, Personal held a dominant market position in By Application Analysis segment of US Hair Brush Market

In 2024, the Personal segment took the lead in the By Application Analysis of the US Hair Brush Market, driven by strong consumer demand. This segment includes brushes designed for daily use and personal care, appealing to individuals seeking quality hair tools for home use. Personal brushes often feature a range of designs, from basic to highly specialized, which helps capture a broad demographic.

The Professional segment, which includes brushes designed for salon use, holds a substantial share but lags behind the personal segment. These brushes typically offer higher durability and performance, making them suitable for professional stylists who need tools that can withstand frequent, heavy use.

While the personal application category dominates the market, there is an increasing shift towards salon-quality products in the consumer sector, with many customers willing to invest in professional-grade tools for at-home styling. This trend is expected to continue as more consumers prioritize high-performance products.

End Use Analysis

In 2024, Women held a dominant market position in By End Use Analysis segment of US Hair Brush Market

In 2024, Women dominated the By End Use Analysis segment of the US Hair Brush Market, holding a substantial share. This can be attributed to the higher frequency with which women style and care for their hair, coupled with the wide range of brush options tailored to their specific needs. Brushes designed for different hair types and styles, from sleek straight hair to voluminous curls, further enhance their appeal.

Men also contribute to the market but with a smaller share compared to women. The demand for hair brushes in the male demographic is rising, especially as grooming habits evolve, but women still account for a much larger portion of the market.

Children’s hair care is a niche but growing segment, with an increasing number of brushes specifically designed for children’s delicate hair and scalp. Although it holds a smaller share, this segment is expected to grow as parents increasingly seek out gentle and safe options for their children’s hair care routines.

Key Market Segments

By Product

• Paddle Brush
• Detangling Brush
• Round Brush
• Vent Brush
• Cushion Brush
• Others

By Material

• Synthetic
• Organic

By Application

• Personal
• Professional

By End Use

• Women
• Men
• Children

Drivers

Growing Demand for Personal Grooming Products Drives Market Expansion

The US hair brush market is witnessing steady growth due to rising awareness around personal grooming. As people become more conscious of their appearance and hygiene, hair brushes are increasingly viewed as a daily essential for maintaining healthy and styled hair. This shift in lifestyle and self-care routines, especially among young adults and working professionals, is fueling the market.

Alongside this, the popularity of hair styling products and tools has created a demand for specialized brushes tailored to different hair types and styling techniques—such as round brushes for blowouts or detangling brushes for curly hair.

Another key driver is the surge in e-commerce. Online platforms like Amazon, Ulta, and brand websites offer consumers easy access to a broad variety of brushes with reviews and competitive pricing, making shopping convenient. These digital avenues also allow niche and premium brands to reach a wider audience. Overall, the US market is being propelled by both functional demand and lifestyle trends, supported strongly by digital retail growth.

Restraints

Competition from Alternatives and Price Sensitivity Limits Growth Potential

Despite growth opportunities, the US hair brush market faces notable restraints. One key challenge is the high competition from alternative hair care tools such as wide-tooth combs, detangling devices, and electric styling brushes. These alternatives offer similar or enhanced functionality, which can reduce consumer dependence on traditional brushes. Another limiting factor is price sensitivity, particularly among middle-income groups.

Premium or branded hair brushes often carry a higher price tag, which can deter potential buyers in a market where cheaper options are readily available. As a result, while the high-end segment grows slowly, mass-market products dominate, creating tough price competition among brands. To maintain profitability, manufacturers must balance product quality with affordability.

Additionally, fast-changing beauty trends and brand loyalty to influencers or celebrities can quickly shift consumer preferences, putting pressure on traditional brands to innovate or reposition frequently. These factors collectively act as restraints, slowing down what could be a faster-growing market.

Growth Factors

Eco-Friendly Brushes and Professional Market Expansion Open New Doors

The US hair brush market is ripe with opportunities for brands that can adapt to evolving consumer preferences. One of the biggest opportunities lies in the growing demand for sustainable and eco-friendly products. Consumers are now more conscious about their purchases and prefer brushes made from biodegradable materials like bamboo or recycled plastic. Brands that align with these values can gain a strong foothold in the market.

Another area with potential is the professional hair care segment. Salons and hairstylists often prefer high-quality, durable brushes, and catering to this segment not only brings volume but also premium pricing. Offering bulk packages, branded salon tools, and exclusive stylist collaborations can drive strong sales. Furthermore, there’s increasing demand for hair brushes tailored to specific hair types—curly, thick, fine, or textured hair.

Developing specialty brushes that address these unique needs can help companies tap into diverse customer groups. By addressing both functionality and values like sustainability, brands can open up multiple avenues for growth.

Emerging Trends

Sustainable Materials and Multi-Functional Brushes Shape Consumer Trends

Today’s US hair brush market is heavily influenced by evolving consumer values and beauty trends. A key trend is the rising demand for sustainable and organic products. Consumers are actively seeking brushes made from natural materials like bamboo, wood, or recycled plastics, in line with broader environmental awareness. This preference is creating a niche yet growing category of eco-conscious beauty tools.

Another trend reshaping the market is multi-functionality. Consumers increasingly want more value from a single product—such as brushes that not only detangle but also massage the scalp, reduce frizz, and promote hair growth. These innovations boost appeal and differentiate brands in a crowded space.

Additionally, beauty trends driven by celebrities and social media influencers continue to influence buying behavior. Viral content on platforms like TikTok or Instagram showcasing trendy brushes—especially those endorsed by stylists or celebrities—can create rapid spikes in demand. Brands that stay tapped into these digital trends can maintain strong visibility and relevance in the competitive landscape.

Key Players Analysis

SPORNETTE has established itself as a prominent player in the professional hair brush market, renowned for its high-quality, salon-grade tools. The brand’s commitment to craftsmanship is evident in its meticulously designed brushes, which cater to both stylists and consumers seeking durable and effective hair care solutions.

L’Oréal SA, a global leader in the beauty and cosmetics industry, has expanded its portfolio to include hair care tools, such as the Colorsonic device. This innovative product exemplifies L’Oréal’s dedication to integrating technology with beauty, offering consumers advanced solutions for hair coloring.

Conair LLC has been a staple in the hair care industry for decades, offering a wide range of products from basic hair brushes to advanced styling tools. The brand’s ability to blend affordability with functionality has made it a go-to choice for consumers seeking reliable hair care solutions. Conair’s continuous innovation and commitment to quality have solidified its reputation as a trusted name in personal grooming.​

Revlon has long been synonymous with beauty and personal care, and its line of hair brushes continues this legacy. With products designed to cater to various hair types and styling needs, Revlon offers tools that combine style with performance. The brand’s focus on user-friendly designs and effective results makes it a popular choice among consumers looking to achieve professional-quality hair care at home.​

Top Key Players in the Market

• SPORNETTE
• L’Oréal SA
• Conair LLC
• Revlon
• Burmax
• BRAUN (Procter & Gamble)
• G.B. Kent & Sons Plc
• Wet Brush
• Trevor Sorbie International Ltd
• Denman
• VEGA
• Mason Pearson
• Hershesons
• BaByliss (Conair Group Ltd.)
• CRAVE NATURALS

Recent Developments

• In March 2025, D2C beauty brand Pilgrim raised Rs 200 crore through a mix of primary and secondary funding, signaling strong investor confidence in the brand’s growth trajectory. The funding will be used to expand product categories, enhance R&D, and scale global operations.
• In December 2024, Bic acquired Tangle Teezer for $210 million, marking a major move into the premium beauty accessories space. The acquisition supports Bic’s strategy to diversify its portfolio and strengthen presence in the personal care segment.

Report Scope