Global Electric Hair Brush Market Size, Share, Growth Analysis By Product (Flat, Round), By Application (Professional, Personal), By Distribution Channel (Offline, Online), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Statistics, Trends and Forecast 2025-2034

Report Overview

The Global Electric Hair Brush Market size is expected to be worth around USD 7.9 Billion by 2034, from USD 5.8 Billion in 2024, growing at a CAGR of 3.1% during the forecast period from 2025 to 2034.

The Electric Hair Brush Market encompasses a range of electrical appliances designed to enhance hair grooming efficiency and effectiveness. These products typically integrate advanced technology to offer features such as ion generation and anti-frizz, catering to a diverse consumer base seeking convenience and professional hair care results at home.

Electric hair brushes represent a significant innovation in personal grooming. These devices, which combine the traditional features of a hairbrush with modern electronic functionality, are engineered to improve the hair styling process. Notably, certain models, as reported by Arthritis Supplies, are equipped with capabilities such as scalp stimulation through 2,000 to 4,000 pulsations per minute.

The market for electric hair brushes is poised for growth, influenced by a combination of technological innovation, increasing consumer expenditure on beauty products, and the rising trend of home-based grooming solutions.

According to Aeno, approximately 80% of the hair dryer market is dominated by individual-use tools, underscoring the widespread adoption of personal hair care appliances in households. This trend is likely to extend to electric hair brushes, suggesting a broadening consumer base.

The market’s growth is further supported by substantial investments and favorable government regulations aimed at ensuring product safety and energy efficiency. Furthermore, The Guardian highlights a 77% year-on-year increase in spending on male beauty products, indicating expanding market opportunities across different demographic segments.

Such trends not only demonstrate the market’s dynamic nature but also signal potential areas for innovation and expansion, particularly in developing products tailored for male users, thereby driving further growth in the electric hair brush sector.

Key Takeaways

• The global electric hair brush market is projected to reach USD 7.9 billion by 2034, growing at a CAGR of 3.1% from 2025 to 2034.
• Flat electric hair brushes dominated the market in 2024, holding a 60.5% market share due to their efficiency and smooth styling benefits.
• The Professional segment led the market in 2024, driven by the demand for advanced tools in salons, spas, and beauty parlors.
• Offline distribution channels dominated in 2024, benefiting from extensive retail presence and consumer preference for in-store shopping.
• The Asia Pacific region holds a 52.8% market share in 2024, valued at USD 3.01 billion, driven by urbanization and growing grooming awareness in China, Japan, and India.

Product Analysis

Flat Electric Hair Brushes Dominate with 60.5% Share in 2024, Driven by Popularity and Effectiveness

In 2024, flat electric hair brushes held a dominant position in the By Product Analysis segment of the electric hair brush market, capturing a substantial 60.5% market share. This dominance can be attributed to their widespread popularity among consumers seeking efficient, smooth, and quick styling solutions.

Flat brushes are especially favored for their versatility in achieving straight, sleek hair, making them a go-to option for everyday styling. The high demand for these brushes is driven by their ability to provide professional-like results at home, coupled with the growing trend of DIY hairstyling.

On the other hand, round electric hair brushes, though popular, held a smaller share of the market. These brushes are typically used for creating volume and adding curl or bounce to hair, making them more suited for specific styling preferences. While round brushes have a loyal customer base, their market penetration is not as broad as that of flat brushes, which cater to a wider range of styling needs.

The continued preference for flat electric hair brushes is expected to maintain their leading position in the market as consumer demand for sleek and straight hairstyles remains prevalent in 2024 and beyond.

Application Analysis

Professional Segment Leads Electric Hair Brush Market Due to High Demand in Salons and Spas

In 2024, the Professional segment held a dominant market position in the Electric Hair Brush Market. This leadership can be attributed to the increasing demand for advanced hair styling tools in salons, spas, and beauty parlors.

Professional-grade electric hair brushes are designed to deliver superior performance, durability, and efficiency, which makes them a preferred choice for both stylists and consumers seeking high-quality results. Their ability to provide consistent styling and superior heat distribution also makes them essential tools in professional hair care settings.

On the other hand, the Personal segment accounted for a significant portion of the market but held a smaller share compared to its professional counterpart. With a growing number of consumers opting for at-home hair care solutions, the Personal segment continues to experience steady growth.

Electric hair brushes in this segment are often marketed for their convenience, ease of use, and suitability for everyday home styling needs. As the demand for personal grooming tools rises, this segment is expected to expand, although it still lags behind the professional segment in terms of market share.

Distribution Channel Analysis

Offline Channel Leads the Electric Hair Brush Market in 2024 Due to Strong In-Store Presence and Consumer Trust

In 2024, the By Distribution Channel segment of the Electric Hair Brush market witnessed Offline channels securing a dominant position. The dominance of the Offline distribution channel can be attributed to its extensive presence in retail stores, beauty supply shops, and department stores, where consumers value the hands-on shopping experience and immediate product availability. Shoppers are often drawn to Offline channels for the ability to test the product, seek advice from in-store experts, and make immediate purchases.

Moreover, the trust factor plays a pivotal role, with consumers still leaning toward in-person shopping for beauty and grooming products, especially when considering quality and durability. The tactile interaction with products, in addition to the ability to receive real-time demonstrations, strengthens the consumer’s confidence in their purchase decisions.

On the other hand, the Online channel, while showing notable growth, accounts for a smaller share of the market, benefiting from the convenience of shopping from home and the wide variety of options available. However, the lack of physical interaction with the product and concerns over shipping and delivery times limit its total market share in comparison to Offline distribution.

Key Market Segments

By Product

• Flat
• Round

By Application

• Professional
• Personal

By Distribution Channel

• Offline
• Online

Drivers

Increasing Demand for Convenience Boosts Electric Hair Brush Market

The electric hair brush market is experiencing significant growth, primarily driven by the escalating consumer preference for convenient and efficient hair styling tools. As modern lifestyles become increasingly hectic, the demand for quick and easy solutions for daily hair care routines has risen substantially. This trend is fueled by the wide adoption of electric hair brushes that offer considerable time savings and ease of use compared to traditional hair styling methods.

Technological advancements further enhance the appeal of these devices, with features like adjustable temperature controls, ionic technology that reduces frizz, and even smart functionalities that adapt to different hair types and conditions. These innovations cater to a growing consumer base that values both efficiency and effectiveness in their grooming tools.

Additionally, there is a noticeable increase in grooming and personal care awareness, particularly among younger demographics, who are more inclined to invest in premium hair care tools that promise salon-like results at home.

The combined effect of these factors is steering a robust expansion in the electric hair brush market, as more consumers opt for these advanced, convenient tools for daily use, underscoring a shift towards more sophisticated hair care solutions accessible from the comfort of one’s home.

Restraints

Risk of Hair Damage Could Dampen Consumer Enthusiasm for Electric Hair Brushes

The electric hair brush market faces notable restraints due to concerns over hair damage, which can impede growth. Consumers are increasingly wary of the potential risks associated with the frequent use of electric hair brushes, particularly when these devices overheat or are not adjusted to the appropriate settings tailored to different hair types and conditions.

This apprehension is primarily rooted in the fear of long-term damage such as breakage, loss of natural moisture, and scalp issues, which are significant deterrents to the adoption of these styling tools.

Moreover, first-time users of electric hair brushes often face a steep learning curve, making it challenging to achieve desired results without professional guidance or extensive trial and error. Such complexities in operation may further limit the market’s expansion as potential new users might opt for more traditional and straightforward hair care solutions.

These factors collectively contribute to a cautious approach by consumers, directly impacting market dynamics and potentially stalling the broader adoption of electric hair brushes.

Growth Factors

Expanding into Emerging Markets Boosts Electric Hair Brush Market

The electric hair brush market is poised for significant growth in emerging economies, fueled by rising disposable incomes and an increasing awareness of personal grooming and hair care products. As economic conditions improve in these regions, consumers are more inclined to invest in innovative personal care appliances, creating a fertile environment for market expansion.

Electric hair brushes, viewed as a convenient and advanced tool for hair management, align well with the growing trend towards sophisticated, time-saving personal care solutions. Companies that strategically enter these markets can leverage local consumer trends and preferences, potentially partnering with regional distributors to maximize reach and influence.

The introduction of products tailored to the unique needs and hair types specific to each region can further enhance market penetration and consumer acceptance. By capitalizing on these emerging opportunities, companies can significantly boost their global market presence and meet the diverse needs of new consumer segments, ultimately driving sustained growth in the electric hair brush industry.

Emerging Trends

Ionic Technology Fuels Demand in the Electric Hair Brush Market

The electric hair brush market is witnessing significant growth, driven by several key trends that cater to evolving consumer preferences. Notably, the adoption of ionic technology stands out as a pivotal factor. This technology effectively reduces frizz and enhances hair smoothness, appealing to consumers seeking professional haircare results at home.

Additionally, there is a marked shift towards cordless and rechargeable models, which offer unparalleled convenience by allowing users to maintain their hair grooming routines even while traveling. These devices, equipped with long-lasting batteries, emphasize portability and ease of use, which are crucial selling points in today’s fast-paced lifestyle.

Moreover, personalization has become a critical trend, with consumers favoring electric hair brushes that provide customizable settings such as adjustable temperature controls. This personalization enables users to tailor their hair styling tools to their specific hair types and styling needs, thus ensuring better care and less damage to the hair.

Lastly, there is an increased consumer focus on hair health, with a preference for products that minimize heat damage while improving hair texture. This shift towards health-conscious styling aids is reshaping the market, as manufacturers innovate to meet these health-oriented demands without compromising on styling capabilities.

Regional Analysis

Asia Pacific Leads Global Electric Hair Brush Market with 52.8% Share, Valued at USD 3.01 Billion

The Asia Pacific region, dominating the market with 52.8% and valued at USD 3.01 billion, is the epicenter of growth for the electric hair brush market. This dominance is fueled by increasing urbanization, rising middle-class income, and growing awareness about personal grooming products in countries like China, Japan, and India. The region’s market is propelled by both local and international brands capitalizing on expanding retail sectors and e-commerce.

Regional Mentions:

North America, the market is characterized by high consumer awareness and a preference for premium personal grooming products. Technological advancements and high disposable incomes drive demand, with the U.S. being the most significant contributor. The region benefits from the presence of major global brands, which intensify competition and innovation.

Europe, the market shows a robust preference for hair care appliances that offer health benefits, such as ionizing and air-puffing features in electric hair brushes. Western European countries, particularly Germany, the UK, and France, lead in market consumption, driven by a strong focus on hair care aesthetics and increasing expenditure on personal care products.

Middle East & Africa, the market is gradually expanding with increasing consumer spending power and growing influence of Western beauty standards. The Gulf Cooperation Council (GCC) countries, in particular, display significant growth potential due to their high expatriate population and evolving consumer preferences.

Latin America shows a promising increase in demand for personal grooming devices, including electric hair brushes. The market growth here is spurred by rising beauty consciousness and the influence of global beauty trends, particularly in major economies such as Brazil and Mexico.

These regional dynamics highlight the diverse nature of the global electric hair brush market, where Asia Pacific’s dominance underscores a significant shift towards high-growth markets, driven by demographic and economic transformations.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Key Players Analysis

In the global Electric Hair Brush market in 2024, the presence and strategic moves of key players such as Corioliss, VEGA, DAFNI, L’Oréal S.A., AsaVea, Revlon, Inc., GLAMFIELDS, Gooseberry, ROZIA, and Koninklijke Philips N.V. are instrumental in shaping market dynamics.

Corioliss and VEGA are recognized for their innovation and quality in hair styling tools. Both companies have consistently focused on technology advancements and ergonomic designs to enhance user experience and performance. Their commitment to incorporating advanced technologies such as ionic and ceramic heating elements positions them favorably in the competitive landscape.

DAFNI, known for pioneering the hair straightening brush segment, continues to expand its product line with features that appeal to a broad consumer base seeking convenience and efficiency in styling. L’Oréal, with its vast R&D capabilities, enhances product appeal by integrating skincare benefits, thereby appealing to health-conscious consumers.

AsaVea and Revlon, Inc. focus on affordability and accessibility. Their products are designed to meet the needs of cost-conscious consumers without compromising on quality.

GLAMFIELDS, Gooseberry, and ROZIA are emerging players whose innovative marketing strategies and product offerings target niche markets, offering unique value propositions. Their ability to quickly adapt to market trends and consumer preferences is crucial for their growth.

Lastly, Koninklijke Philips N.V. capitalizes on its global brand identity and diversified electronics portfolio to innovate in the electric hair brush space. Their focus on durable and multi-functional products appeals to a segment of consumers looking for reliable and versatile styling tools.

Top Key Players in the Market

• Corioliss
• VEGA
• DAFNI
• L’Oréal S.A.
• AsaVea
• Revlon, Inc.
• GLAMFIELDS
• Gooseberry
• ROZIA
• Koninklijke Philips N.V.

Recent Developments

• In October 2024, Beauté Secrets, a direct-to-consumer beauty tools company, successfully secured Rs 1.6 crore in debt financing from Velocity, enhancing its operational and expansion capabilities.
• In December 2024, Bic completed the acquisition of Tangle Teezer, a renowned hairbrush brand, for $210 million, significantly expanding its portfolio in the personal grooming sector.
• In September 2024, Emami finalized the full acquisition of the parent company of ‘The Man Company’, marking a strategic expansion into the premium men’s grooming market.

Report Scope