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Home / Postnatal Health Supplements Market
  • Home / Postnatal Health Supplements Market

Global Postnatal Health Supplements Market By Ingredient (Vitamin & Mineral, Herbal, Protein & Amino Acid, Prebiotic, Probiotic), By Form (Soft Gels/Pills, Tablet, Capsule, Liquid), By Indication (General Well-Being and Lactation Support, Weight Management, Immune & Digestive, Bone and Joint, Heart, Eye), By Distribution Channel (Online Platforms, Offline Stores), By Region, and Key Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

  • Overview
  • Table of Contents
  • Major Market Players
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    A pregnancy depletes several nutrients in the body, including folate, calcium, and vitamin B6. Additionally, if breastfeeding, a woman’s recommended daily intake of many nutrients is even higher than it was during pregnancy intake of calcium, zinc, magnesium, and other essential nutrients.

    While breastfeeding, food intake must include a reliable source of vitamins A, B1, B2, B6, B12, D, docosahexaenoic acid (DHA), with choline and iodine is partly used to produce milk. Optimal nutrition helps develop the baby's body and brain. The brain grows fastest during infancy, and milk is developing the neural base that a baby will use for a lifetime of cognition.

    While a nutrient-dense, balanced diet can help an individual meet their nutrient needs, experts recommend taking postpartum supplements to ensure nutrient reserves are properly replenished.

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    Detailed Segmentation –

    Based on Ingredient:

    • Vitamin & Mineral Supplements
    • Herbal Supplements
    • Protein & Amino Acid Supplements
    • Prebiotic Supplements
    • Probiotic Supplements

    Based on Form:

    • Soft Gels/Pills
    • Tablet
    • Capsule
    • Liquid

    Based on Indication:

    • General Well-Being and Lactation Support
    • Weight Management
    • Immune & Digestive Health
    • Bone and Joint Health
    • Heart Health
    • Eye Health
    • Other Indications

    Based on Distribution Channel:

    • Online Platforms
    • Offline Stores

    Based on Region:

    • North America
    • Europe
    • Asia-Pacific
    • South America
    • Middle East & Africa

    Market Dynamics

    Driver:

    Postnatal health supplements are gaining popularity in the healthcare industry due to the presence of nutrients including iron, calcium, folic acid, vitamins, and other essential minerals. The folic acid found in postpartum health supplements is helpful in preventing spinal cord and brain malformations in babies. Consuming postnatal health supplements during a pregnancy can help prevent anemia and support a growing baby.

    Due to the increasing awareness of its health benefits, there has been remarkable growth in the use of global postpartum health supplement products. This factor is responsible for the spike in sales for the global postnatal health supplement market. Major players operating in the postnatal health supplements market are increasing their investments to promote their products. As a result, there is remarkable growth in sales of postpartum health supplements.

    Apart from this, government agencies in several countries are increasingly focusing on educating people about the importance of postnatal health. All of these factors continue to fuel the economic growth of the global postpartum health supplements market.

    Restraint:

    The development of drugs for the nutritional market requires immense investments for R&D purposes as well as for manufacturing facilities. Changes in the regulations of manufacturing practices have also increased capital costs for manufacturers. The cost of product development has increased, ultimately resulting in high prices for postnatal health supplements, which will affect the revenue growth of this market.

    Opportunity:

    Clean-label involves simplifying the ingredient list and eliminating ingredients that are not easily recognized or desired by customers for food and pharmaceutical manufacturers. Nutrition and wellness claims are used as a way to promote the beneficial qualities of food products. Consumer purchasing habits are influenced by claims from manufacturers such as organic, gluten-free, fat-free, kosher, and non-GMO products as consumers focus on value-based purchases.

    The Truthful Business, for example, insists that its postnatal products are organic and non-GMO. The Active Organic Postnatal Multivitamin Tablet is made with 100% natural ingredients and vegan vitamins are free of GMOs, gluten, and BPA.

    Trends:

    Modern consumers are increasingly becoming aware of the ingredients used in health supplements they consume, especially with respect to maternity products. Therefore, manufacturers are offering products with a high concentration of organic content while avoiding genetically modified ingredients, which will drive the demand for postnatal health supplements with consumer’s inclination towards organic ingredients.

    For example, The Honest Company's postnatal product contains a special combination of organic ingredients that promote breast milk production and safe milk production. Organic fennel, organic fenugreek, organic shatavari (Asparagus), organic marshmallow, and organic milk thistle are incorporated into these capsules.

    Competitive Landscape –

    • Church & Dwight Co. Inc.
    • The Honest Company Inc.
    • DuPont De Nemours Inc.
    • New Chapter Inc.
    • Nordic Naturals Inc.
    • Pharmavite LLC
    • Actif USA
    • Eu Natural
    • Naturelo Premium Supplements LLC
    • Theralogix – Nutritional Science
    • Pure Essence Labs
    • Fairhaven Health – Milkies
    • Pink Stork
    • Vitabiotics Ltd.

    Recent Development:

    • In 2020, MegaFood, a leading manufacturer of premium supplements that combines minerals and vitamins with real food, launched two new Baby & Me 2 products, including Postnatal Multi and Prenatal DHA & Choline.
    • In March 2021, GoBiotix launched new pre and postnatal multivitamin products for mother and child requirements, include vitamins such as vitamin E, C, A, D2, B6, K, B12, and Iodine, which also helps in enhancing breast milk.
    • In October 2020, Arcadia Consumer Healthcare Inc. announced the acquisition of Naturelo, engaged in vitamin and mineral supplements. The expansion will help Arcadia to expand into the pre and postnatal products market.

    For the Postnatal Health Supplements Market research study, the following years have been considered to estimate the market size:

    Particular Scope
    Region

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East and Africa
    Historic Year 2016 to 2020
    Estimated Year 2022
    Forecast Year 2023 to 2032

    Postnatal Health Supplements Market

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    • 1.Postnatal Health Supplements Market Introduction
      • 1.1.Definition
      • 1.2.Taxonomy
      • 1.3.Research Scope
    • 2.Executive Summary
      • 2.1.Key Findings by Major Segments
      • 2.2.Top strategies by Major Players
    • 3.Global Postnatal Health Supplements Market Overview
      • 3.1.Postnatal Health Supplements Market Dynamics
        • 3.1.1.Drivers
        • 3.1.2.Opportunities
        • 3.1.3.Restraints
        • 3.1.4.Challenges
      • 3.2.COVID-19 Impact Analysis
      • 3.3.COVID-19 Impact Analysis in Global Postnatal Health Supplements Market
      • 3.4.PESTLE Analysis
      • 3.5.Opportunity Map Analysis
      • 3.6.PORTER'S Five Forces Analysis
      • 3.7.Market Competition Scenario Analysis
      • 3.8.Product Life Cycle Analysis
      • 3.9.Opportunity Orbits
      • 3.10.Manufacturer Intensity Map
      • 3.11.Major Companies sales by Value & Volume
    • 4.Global Postnatal Health Supplements Market Value (US$ Mn), Share (%), and Growth Rate (%) Comparison by Ingredient, 2016-2032
      • 4.1.Global Postnatal Health Supplements Market Analysis by Ingredient: Introduction
      • 4.2.Market Size and Forecast by Region
      • 4.3.Vitamin & Mineral Supplements
      • 4.4.Herbal Supplements
      • 4.5.Protein & Amino Acid Supplements
      • 4.6.Prebiotic Supplements
      • 4.7.Probiotic Supplements
    • 5.Global Postnatal Health Supplements Market Value (US$ Mn), Share (%), and Growth Rate (%) Comparison by Form, 2016-2032
      • 5.1.Global Postnatal Health Supplements Market Analysis by Form: Introduction
      • 5.2.Market Size and Forecast by Region
      • 5.3.Soft Gels/Pills
      • 5.4.Tablet
      • 5.5.Capsule
      • 5.6.Liquid
    • 6.Global Postnatal Health Supplements Market Value (US$ Mn), Share (%), and Growth Rate (%) Comparison by Indication, 2016-2032
      • 6.1.Global Postnatal Health Supplements Market Analysis by Indication: Introduction
      • 6.2.Market Size and Forecast by Region
      • 6.3.General Well-Being and Lactation Support
      • 6.4.Weight Management
      • 6.5.Immune & Digestive Health
      • 6.6.Bone and Joint Health
      • 6.7.Heart Health
      • 6.8.Eye Health
      • 6.9.Other Indications
    • 7.Global Postnatal Health Supplements Market Value (US$ Mn), Share (%), and Growth Rate (%) Comparison by Distribution Channel, 2016-2032
      • 7.1.Global Postnatal Health Supplements Market Analysis by Distribution Channel: Introduction
      • 7.2.Market Size and Forecast by Region
      • 7.3.Online Platforms
      • 7.4.Offline Stores
    • 8.Global Postnatal Health Supplements Market Value (US$ Mn), Share (%), and Growth Rate (%) Comparison by Region, 2016-2032
      • 8.1.North America
        • 8.1.1.North America Postnatal Health Supplements Market: Regional Trend Analysis
          • 8.1.1.1.U.S.
          • 8.1.1.2.Canada
          • 8.1.1.3.Mexico
      • 8.2.1.Europe
        • 8.2.1.Europe Postnatal Health Supplements Market: Regional Trend Analysis
          • 8.2.1.1.U.K.
          • 8.2.1.2.Germany
          • 8.2.1.3.France
          • 8.2.1.4.Spain
          • 8.2.1.5.Italy
          • 8.2.1.6.Russia
          • 8.2.1.7.Rest of Europe
      • 8.3.Asia-Pacific
        • 8.3.1.Asia-Pacific Postnatal Health Supplements Market: Regional Trend Analysis
          • 8.3.1.1.China
          • 8.3.1.2.Japan
          • 8.3.1.3.South Korea
          • 8.3.1.4.India
          • 8.3.1.5.ASEAN
          • 8.3.1.6.Rest of Asia-Pacific
      • 8.4.Latin America
        • 8.4.1.Latin America Postnatal Health Supplements Market: Regional Trend Analysis
          • 8.4.1.1.Brazil
          • 8.4.1.2.Argentina
          • 8.4.1.3.Rest of Latin America
      • 8.5.Middle East and Africa
        • 8.5.1.Middle East and Africa Postnatal Health Supplements Market: Regional Trend Analysis
          • 8.5.1.1.GCC
          • 8.5.1.2.Israel
          • 8.5.1.3.South Africa
          • 8.5.1.4.Rest of MEA
    • 9.Global Postnatal Health Supplements Market Competitive Landscape, Market Share Analysis, and Company Profiles
      • 9.1.Market Share Analysis
      • 9.2.Company Profiles
      • 9.3.Church & Dwight Co. Inc.
        • 9.3.1.Company Overview
        • 9.3.2.Financial Highlights
        • 9.3.3.Product Portfolio
        • 9.3.4.SWOT Analysis
        • 9.3.5.Key Strategies and Developments
      • 9.4.The Honest Company Inc.
        • 9.4.1.Company Overview
        • 9.4.2.Financial Highlights
        • 9.4.3.Product Portfolio
        • 9.4.4.SWOT Analysis
        • 9.4.5.Key Strategies and Developments
      • 9.5.DuPont De Nemours Inc.
        • 9.5.1.Company Overview
        • 9.5.2.Financial Highlights
        • 9.5.3.Product Portfolio
        • 9.5.4.SWOT Analysis
        • 9.5.5.Key Strategies and Developments
      • 9.6.New Chapter Inc.
        • 9.6.1.Company Overview
        • 9.6.2.Financial Highlights
        • 9.6.3.Product Portfolio
        • 9.6.4.SWOT Analysis
        • 9.6.5.Key Strategies and Developments
      • 9.7.Nordic Naturals Inc.
        • 9.7.1.Company Overview
        • 9.7.2.Financial Highlights
        • 9.7.3.Product Portfolio
        • 9.7.4.SWOT Analysis
        • 9.7.5.Key Strategies and Developments
      • 9.8.Pharmavite LLC
        • 9.8.1.Company Overview
        • 9.8.2.Financial Highlights
        • 9.8.3.Product Portfolio
        • 9.8.4.SWOT Analysis
        • 9.8.5.Key Strategies and Developments
      • 9.9.Actif USA
        • 9.9.1.Company Overview
        • 9.9.2.Financial Highlights
        • 9.9.3.Product Portfolio
        • 9.9.4.SWOT Analysis
        • 9.9.5.Key Strategies and Developments
      • 9.10.Eu Natural
        • 9.10.1.Company Overview
        • 9.10.2.Financial Highlights
        • 9.10.3.Product Portfolio
        • 9.10.4.SWOT Analysis
        • 9.10.5.Key Strategies and Developments
      • 9.11.Naturelo Premium Supplements LLC
        • 9.11.1.Company Overview
        • 9.11.2.Financial Highlights
        • 9.11.3.Product Portfolio
        • 9.11.4.SWOT Analysis
        • 9.11.5.Key Strategies and Developments
      • 9.12.Theralogix – Nutritional Science
        • 9.12.1.Company Overview
        • 9.12.2.Financial Highlights
        • 9.12.3.Product Portfolio
        • 9.12.4.SWOT Analysis
        • 9.12.5.Key Strategies and Developments
      • 9.13.Pure Essence Labs
        • 9.13.1.Company Overview
        • 9.13.2.Financial Highlights
        • 9.13.3.Product Portfolio
        • 9.13.4.SWOT Analysis
        • 9.13.5.Key Strategies and Developments
      • 9.14.Fairhaven Health – Milkies
        • 9.14.1.Company Overview
        • 9.14.2.Financial Highlights
        • 9.14.3.Product Portfolio
        • 9.14.4.SWOT Analysis
        • 9.14.5.Key Strategies and Developments
      • 9.15.Pink Stork
        • 9.15.1.Company Overview
        • 9.15.2.Financial Highlights
        • 9.15.3.Product Portfolio
        • 9.15.4.SWOT Analysis
        • 9.15.5.Key Strategies and Developments
      • 9.16.Vitabiotics Ltd.
        • 9.16.1.Company Overview
        • 9.16.2.Financial Highlights
        • 9.16.3.Product Portfolio
        • 9.16.4.SWOT Analysis
        • 9.16.5.Key Strategies and Developments
    • 10.Assumptions and Acronyms
    • 11.Research Methodology
    • 12.Contact
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    • 74673
    • US $6,000
      US $3,999
    • US $8,000
      US $5,999
    • US $10,000
      US $6,999
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    • Church & Dwight Co. Inc.
    • The Honest Company Inc.
    • DuPont De Nemours Inc.
    • New Chapter Inc.
    • Nordic Naturals Inc.
    • Pharmavite LLC
    • Actif USA
    • Eu Natural
    • Naturelo Premium Supplements LLC
    • Theralogix – Nutritional Science
    • Pure Essence Labs
    • Fairhaven Health – Milkies
    • Pink Stork
    • Vitabiotics Ltd.
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