Global Maternity Wear Market By Product Type(Top Wear, Bottom Wear, Dresses and Gowns, Innerwear, Others), By Material Type(Cotton, Nylon, Polyester, Synthetic, Others), By Price Range(Below US$ 100, US$ 100 - US$ 200, US$ 200 – Above), By Distribution Channel(Store-Based Retail, Convenience Stores, Hypermarkets/ Supermarkets, Specialty Retail Stores, Online Retail), By Region and Key Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033

Report Overview

The global Maternity Wear Market size is expected to be worth around USD 37 billion by 2033, from USD 21 billion in 2023, growing at a CAGR of 5.8% during the forecast period from 2023 to 2033.

The Maternity Wear Market refers to the sector of the fashion industry that specializes in clothing and apparel designed specifically for pregnant women. This market caters to the unique needs and preferences of expectant mothers, offering a wide range of maternity clothing options that are comfortable, stylish, and accommodate the changing body shapes and sizes during pregnancy.

Maternity wear typically includes items such as maternity tops, dresses, pants, skirts, jeans, activewear, and outerwear, among others. These garments are designed with features such as stretchable fabrics, adjustable waistbands, and extra room in the bust and abdomen areas to provide comfort and support throughout the various stages of pregnancy.

The maternity wear market serves as an essential segment within the broader apparel industry, meeting the demand for fashionable and functional clothing options for pregnant women to maintain their sense of style and confidence during this significant life transition.

Key Takeaways

• Market size to reach USD 37 billion by 2033, growing at 5.8% CAGR from USD 21 billion in 2023.
• Tops lead with 41.5% market share, followed by dresses and gowns, and bottom wear.
• Cotton dominates with over 35% market share, followed by polyester and nylon.
• Price range US$100-US$200 holds 30.4% market share, followed by below US$100 and above US$200.
• Hypermarkets/supermarkets capture 45.4% market share, with online retail rapidly growing.
• The average woman gains between 25 and 35 pounds during pregnancy.
• Maternity pants often have an adjustable waistband that can accommodate up to a 10-inch expansion.
• Maternity bras are designed to provide support for breasts that can increase up to 2 pounds in weight during pregnancy.
• Maternity jackets and coats often feature a longer length to accommodate a growing belly, with an additional 6 to 8 inches.

By Product Type

In 2024, Top Wear held a dominant market position, capturing more than a 41.5% share. This indicates that tops specifically designed for pregnant women were the most popular product type in the maternity wear market. Maternity tops are typically designed with features such as stretchable fabrics, ruching, and adjustable straps to accommodate the changing shape and size of the belly during pregnancy. They come in various styles, including t-shirts, blouses, tank tops, and sweaters, offering expectant mothers both comfort and style throughout their pregnancy journey.

Following closely behind, Dresses and Gowns accounted for a significant portion of the market share. Maternity dresses and gowns are popular choices for special occasions such as baby showers, weddings, and maternity photoshoots. These garments are designed with flowing silhouettes, empire waistlines, and stretchable materials to provide comfort and elegance for expectant mothers on formal or semi-formal occasions.

Bottom Wear also held a notable market share, catering to the need for comfortable and stylish pants, leggings, jeans, and skirts tailored for pregnant women. Maternity bottom wear typically features stretchy waistbands, adjustable buttons, and elastic panels to accommodate the growing belly and provide support without sacrificing style.

Additionally, Innerwear plays a crucial role in providing support and comfort during pregnancy. Maternity bras, underwear, and support bands are designed to adapt to the changing shape of the body and provide extra support to the breasts and abdomen, helping pregnant women feel comfortable and confident throughout their pregnancy.

Other product types, such as outerwear, activewear, and nursing wear, also contribute to the maternity wear market but hold a smaller share compared to top wear, dresses and gowns, bottom wear, and innerwear. These segments offer specialized clothing options tailored to meet the unique needs and preferences of expectant mothers during pregnancy and beyond.

By Material Type

In 2024, Cotton held a dominant market position, capturing more than a 35% share. This indicates that cotton fabric was the most preferred material type for maternity wear among consumers. Cotton is known for its softness, breathability, and natural properties, making it an ideal choice for clothing during pregnancy. Maternity wear made from cotton offers comfort, moisture-wicking properties, and breathability, which are essential for keeping expectant mothers cool and comfortable throughout their pregnancy journey.

Following closely behind, Polyester accounted for a significant portion of the market share. Polyester maternity wear offers durability, wrinkle resistance, and color retention, making it a popular choice for maternity clothing that requires easy care and maintenance. Polyester blends may also provide stretchability and flexibility, catering to the changing shape and size of the body during pregnancy.

Nylon also held a notable market share, offering properties such as strength, elasticity, and abrasion resistance. Maternity wear made from nylon or nylon blends provides stretchability and support, ensuring a comfortable fit for expectant mothers while maintaining shape and durability.

Synthetic materials, such as spandex and elastane, are commonly used in maternity wear to provide stretchability, flexibility, and shape retention. These materials are often blended with other fabrics like cotton or polyester to enhance the comfort and fit of maternity clothing, especially in items such as leggings, jeans, and activewear.

Other material types, including natural fibers like bamboo, viscose, and modal, as well as specialty fabrics like Tencel and lyocell, also contribute to the maternity wear market but hold a smaller share compared to cotton, polyester, nylon, and synthetic materials. These materials offer unique properties such as moisture-wicking, antimicrobial, and eco-friendly characteristics, appealing to consumers seeking sustainable and innovative options for maternity clothing.

By Price Range

In 2024, US$ 100 – US$ 200 held a dominant market position, capturing more than a 30.4% share. This price range signifies the most preferred segment for maternity wear among consumers. Maternity clothing within this range typically offers a balance between affordability and quality, catering to a wide range of budgets while providing durable and stylish options for expectant mothers.

Following closely behind, Below US$ 100 accounted for a significant portion of the market share. This price range appeals to budget-conscious consumers seeking economical options for maternity wear without compromising on comfort or style. Maternity clothing available at this price point often includes basic essentials such as tops, leggings, and dresses, providing affordable options for pregnant women.

Additionally, US$ 200 – Above held a notable market share, catering to consumers looking for premium and designer maternity wear options. Maternity clothing in this price range typically features high-quality materials, intricate designs, and sophisticated styles, offering luxurious options for special occasions or for those willing to invest in long-lasting pieces for their pregnancy wardrobe.

Overall, the dominance of US$ 100 – US$ 200 underscores the popularity of mid-range maternity wear options, providing a balance between affordability and quality for expectant mothers. However, the diverse price ranges available in the market cater to different consumer preferences and budgets, offering a wide range of choices to suit individual needs and preferences.

By Distribution Channel

In 2024, Hypermarkets/Supermarkets held a dominant market position, capturing more than a 45.4% share. This distribution channel indicates that expectant mothers prefer to purchase maternity wear from large-format retail stores offering a wide variety of options under one roof. Hypermarkets and supermarkets provide convenience, ample choices, and competitive pricing, making them popular destinations for maternity clothing shopping.

Following closely behind, Online Retail accounted for a significant portion of the market share. The rise of e-commerce platforms has revolutionized the way consumers shop for maternity wear, offering convenience, accessibility, and a wide range of options from the comfort of their homes. Online retailers provide a diverse selection of maternity clothing styles, sizes, and price points, catering to the preferences of expectant mothers seeking convenience and variety.

Specialty Retail Stores also held a notable market share, catering specifically to the maternity wear market. These stores focus solely on offering maternity clothing and accessories, providing specialized expertise and a curated selection of products tailored to the needs of pregnant women. Specialty retail stores offer personalized customer service, ensuring a positive shopping experience for expectant mothers seeking specialized maternity wear options.

Convenience Stores, while holding a smaller share compared to hypermarkets/supermarkets and online retail, still play a role in the distribution of maternity wear. These stores offer convenience and accessibility for quick and spontaneous purchases, catering to consumers seeking immediate gratification or in need of emergency maternity wear options.

Store-based retail, encompassing brick-and-mortar retail outlets such as department stores, boutiques, and maternity specialty shops, collectively contributes to the maternity wear market but holds a smaller share compared to hypermarkets/supermarkets, online retail, and specialty retail stores. These store-based retail channels offer a diverse range of maternity clothing options, providing consumers with in-person shopping experiences and the opportunity to try on garments before purchasing.

Key Market Segments

By Product Type

• Top Wear
• Bottom Wear
• Dresses and Gowns
• Innerwear
• Others

By Material Type

• Cotton
• Nylon
• Polyester
• Synthetic
• Others

By Price Range

• Below US$ 100
• US$ 100 – US$ 200
• US$ 200 – Above

By Distribution Channel

• Store-Based Retail
• Convenience Stores
• Hypermarkets/ Supermarkets
• Specialty Retail Stores
• Online Retail

Driving Factors

Increasing Awareness and Acceptance of Maternity Fashion:

One major driver for the Maternity Wear Market is the increasing awareness and acceptance of maternity fashion among expectant mothers. In recent years, there has been a significant shift in societal attitudes towards pregnancy and maternity clothing, with a growing emphasis on embracing and celebrating the pregnant body. This cultural shift has led to a rise in demand for stylish and trendy maternity wear that allows expectant mothers to feel confident, comfortable, and fashionable throughout their pregnancy journey.

As more women prioritize their style and self-expression during pregnancy, the demand for maternity clothing that mirrors current fashion trends has surged. Designers and retailers have responded to this demand by expanding their maternity wear offerings and introducing stylish and on-trend garments that cater to a diverse range of tastes and preferences. From chic maternity dresses and comfortable loungewear to trendy maternity jeans and activewear, the market now offers a wide variety of options for expectant mothers to express their style.

Furthermore, the proliferation of social media platforms and online influencers has played a significant role in driving awareness and shaping perceptions of maternity fashion. Pregnant celebrities and social media influencers often showcase their maternity looks, influencing followers and encouraging them to experiment with different styles and trends. This exposure to stylish maternity outfits has contributed to the normalization of maternity fashion and inspired expectant mothers to invest in their maternity wardrobes.

Moreover, the increasing emphasis on body positivity and inclusivity in the fashion industry has paved the way for more diverse and inclusive maternity wear options. Brands are now focusing on designing clothing that celebrates the pregnant body in all its forms, offering inclusive sizing, adaptive features, and maternity collections that cater to a wide range of body shapes and sizes.

Overall, the growing awareness and acceptance of maternity fashion as a legitimate and integral part of the fashion industry are driving forces behind the expansion of the Maternity Wear Market. As expectant mothers seek clothing that allows them to feel empowered, confident, and stylish during pregnancy, the market continues to evolve to meet their needs, offering an array of fashionable and functional maternity wear options.

Restraints

Limited Availability of Plus-Size and Petite Maternity Clothing:

One major restraining factor for the Maternity Wear Market is the limited availability of plus-size and petite maternity clothing options. While there has been significant progress in recent years towards inclusivity and diversity in the fashion industry, many retailers still struggle to offer a wide range of sizes to accommodate the diverse body shapes and sizes of expectant mothers. This limitation poses a significant challenge for plus-size and petite women seeking stylish and comfortable maternity wear options during pregnancy.

One of the primary issues contributing to the lack of inclusivity in maternity wear is the historical underrepresentation of plus-size and petite women in mainstream fashion. Traditional sizing standards have often overlooked the unique needs and proportions of these demographic groups, resulting in a scarcity of maternity clothing options that cater to their specific body types. As a result, plus-size and petite expectant mothers often face difficulty finding maternity clothing that fits well and flatters their changing bodies.

Additionally, the limited availability of plus-size and petite maternity wear can contribute to feelings of exclusion and frustration among expectant mothers who do not fit into standard sizing categories. Many women in these size categories may struggle to find clothing that accommodates their growing bellies while still providing comfort and style. This lack of representation can lead to negative experiences during pregnancy, impacting self-esteem and body image.

Furthermore, the scarcity of plus-size and petite maternity clothing options can exacerbate existing challenges related to body image and self-confidence among expectant mothers. Pregnancy is a time of significant physical changes, and having access to clothing that fits well and makes them feel comfortable and confident can play a crucial role in supporting women’s mental and emotional well-being during this period. However, the limited availability of inclusive maternity wear options can hinder these efforts, leaving many plus-size and petite women feeling marginalized and overlooked by the fashion industry.

Overall, the limited availability of plus-size and petite maternity clothing represents a significant restraining factor for the Maternity Wear Market, as it restricts access to stylish and comfortable clothing options for a sizable portion of expectant mothers. Addressing this issue requires greater inclusivity and diversity in the fashion industry, with a focus on expanding size ranges and offering more inclusive sizing options to accommodate the diverse body shapes and sizes of pregnant women.

Opportunities

Growing Demand for Sustainable and Ethical Maternity Wear:

One major opportunity for the Maternity Wear Market lies in the growing demand for sustainable and ethical maternity clothing options. As consumers become increasingly conscious of environmental and social issues, there is a rising preference for clothing that aligns with values such as sustainability, ethical production practices, and social responsibility. This shift in consumer behavior presents a significant opportunity for maternity wear brands to capitalize on the growing demand for eco-friendly and socially conscious maternity clothing options.

One of the key drivers behind the demand for sustainable maternity wear is the increasing awareness of the environmental impact of fast fashion and textile waste. Traditional fashion production processes often involve the use of harmful chemicals, excessive water consumption, and carbon emissions, contributing to environmental degradation and pollution. In response, consumers are seeking clothing made from eco-friendly materials and produced using sustainable manufacturing practices.

Additionally, there is a growing awareness of the social and ethical implications of fashion production, including issues such as labor rights, fair wages, and working conditions in the garment industry. Expectant mothers are increasingly interested in supporting brands that prioritize ethical sourcing, transparency, and fair labor practices throughout their supply chains. By offering maternity clothing that is ethically produced and sourced, brands have the opportunity to attract socially conscious consumers and build trust and loyalty among expectant mothers.

Moreover, the rise of sustainable fashion initiatives and certifications, such as organic certifications, Fair Trade labels, and eco-friendly materials like organic cotton and recycled fibers, has made it easier for maternity wear brands to integrate sustainability into their product offerings. By incorporating these sustainable practices and materials into their maternity clothing lines, brands can appeal to environmentally conscious consumers and differentiate themselves in the competitive maternity wear market.

Furthermore, the growing emphasis on body positivity and inclusivity in the fashion industry presents an opportunity for maternity wear brands to embrace diversity and cater to a wider range of body types and sizes. By offering inclusive sizing options and designs that celebrate the diverse shapes and proportions of pregnant women, brands can resonate with a broader audience and meet the needs of expectant mothers seeking clothing that makes them feel comfortable, confident, and empowered during pregnancy.

Overall, the increasing demand for sustainable and ethical maternity wear presents a significant opportunity for brands to innovate, differentiate, and capture market share in the Maternity Wear Market. By embracing sustainability, ethical production practices, and inclusivity, brands can position themselves as leaders in the evolving landscape of maternity fashion, attracting socially conscious consumers and driving growth in the market.

Trends

Rise of Maternity Activewear:

One major trending factor in the Maternity Wear Market is the rise of maternity activewear, driven by the growing focus on health, wellness, and active lifestyles among expectant mothers. Maternity activewear encompasses a range of clothing designed specifically for pregnant women engaging in physical activity, exercise, and outdoor pursuits. This trend reflects a shift towards prioritizing comfort, functionality, and versatility in maternity clothing, catering to the needs and preferences of modern expectant mothers.

One of the key drivers behind the popularity of maternity activewear is the increasing emphasis on maintaining a healthy and active lifestyle during pregnancy. Expectant mothers are recognizing the importance of staying physically active and engaging in regular exercise to support their overall well-being, alleviate discomfort, and prepare for childbirth. As a result, there is a growing demand for maternity clothing that provides the necessary support, flexibility, and comfort for various physical activities, including yoga, Pilates, walking, and low-impact workouts.

Moreover, the rise of athleisure as a dominant fashion trend has influenced maternity wear, blurring the lines between activewear and everyday clothing. Maternity activewear combines performance-driven features such as moisture-wicking fabrics, stretch panels, and supportive designs with stylish and contemporary aesthetics, allowing expectant mothers to seamlessly transition from workouts to everyday activities without sacrificing comfort or style.

Additionally, the increasing availability of maternity activewear options from both established activewear brands and specialized maternity wear labels has contributed to the popularity of this trend. Expectant mothers now have access to a wide range of activewear styles, including maternity leggings, sports bras, tank tops, and outerwear, specifically designed to accommodate the changing needs and proportions of pregnancy.

Furthermore, the rise of social media influencers and celebrities showcasing their pregnancy fitness routines and activewear choices has further fueled the popularity of maternity activewear. Pregnant celebrities and fitness enthusiasts often share their workout routines and maternity activewear outfits on social media platforms, inspiring expectant mothers to prioritize their health and wellness during pregnancy and invest in stylish and functional activewear options.

Overall, the trend toward maternity activewear reflects a broader shift in consumer preferences toward clothing that offers both performance and style. By embracing this trend and offering innovative, stylish, and functional maternity activewear options, brands can capitalize on the growing demand for activewear-inspired maternity clothing and cater to the evolving needs and preferences of modern expectant mothers.

Regional Analysis

The Maternity Wear Market Thrives in Asia Pacific:

Asia Pacific emerges as the most promising market for maternity wear globally, with substantial growth opportunities projected. Holding the lion’s share at 45% in 2023, the region dominates the maternity wear market owing to various compelling factors. Rapid urbanization, industrial expansion, and the increasing adoption of electric vehicles in nations like China, Japan, and South Korea significantly propel demand for maternity wear. Moreover, favorable government policies, incentives encouraging renewable energy adoption, and substantial investments in infrastructure further bolster the market landscape.

Asia Pacific also serves as a hub for major manufacturers and suppliers of maternity wear, benefitting from well-established supply chains and economies of scale. This advantageous positioning, combined with escalating environmental concerns and the global push for sustainable and eco-friendly solutions, solidifies Asia Pacific’s status as the frontrunner in the maternity wear market, capturing a dominant market share of 45% in 2023.

Key Regions and Countries

• North America
  • The US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Russia & CIS
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

The Maternity Wear Market boasts a diverse array of key players contributing to its dynamic landscape. These players are instrumental in shaping trends, driving innovation, and meeting the evolving demands of expectant mothers worldwide. Let’s delve into the analysis of some prominent participants in the market

Market Key Players

• Adidas AG
• Asos
• ASOS Plc (ASOS Maternity)
• Boob Design AB
• Belabumbum
• Cake Maternity Pty Ltd
• Firstcry
• GAP
• H&M
• Hatch Collection LLC
• Hotmilk Lingerie
• House of Napius
• Inditex-group
• Isabella Oliver Limited
• Mamacouture
• Maternal America, Inc.
• Maternity Corporation
• Nike, Inc.
• Noppies BV
• Pink Blush Maternity
• Seraphine

Recent Developments

March 2024, H&M Group partnered with Vargas Holding to introduce Syre, a new collaboration aimed at expanding the use of textile-to-textile recycled polyester.

In March 2024, Converse announced the upcoming launch of the Chuck Taylor All-Star Play Lite CX designed specifically for kids.

Report Scope