Global Maternity Innerwear Market By Type (Camisoles, Shapewear, Maternity Bras, and Maternity Briefs), By Distribution Channel (Offline and Online), By Region and Companies – Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032
- Published date: Sep 2023
- Report ID: 101627
- Number of Pages: 390
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Report Overview
The Global Maternity Innerwear Market size is expected to be worth around USD 14.80 Billion by 2032 from USD 7.40 Billion in 2022, growing at a CAGR of 7.40% during the forecast period from 2023 to 2032.
Maternity innerwear are products that are specifically designed for pregnant women that can comfortably fit the growing baby bump of the pregnant women. This maternity innerwear is comparatively more comfortable than the other innerwear.
During the pregnancy period of the women, the body goes through several hormonal changes, resulting in major changes in the women’s body shape. Therefore, maternity innerwear adapts to the body changes of the women’s body and provides a comfortable experience to them.
With increasing body changes during pregnancy, the body must be protected rightly. Hence, pregnant women choose to adopt maternity innerwear during pregnancy to protect the body from body shape changes.
With increasing fashion consciousness over the last few years, the adoption of maternity innerwear worldwide has significantly increased. The Increasing popularity of maternity innerwear among the urban population is significantly boosting the growth of the maternity innerwear market.
The major companies in the maternity innerwear market are doing various innovations to increase the user experience of maternity innerwear, like using different types of raw materials in manufacturing maternity innerwear, which enhances the user experience.
Driving Factors
Increasing Fashion Consciousness and Rising Campaigns are Driving the Growth of the Global Maternity Innerwear Market
Increasing focus on personal appearance and rising fashion consciousness among pregnant women are driving the growth of the global maternity innerwear market. Pregnant women are more focused on fashion and personal appearance by adopting stylish and trendy maternity innerwear.
This maternity innerwear helps pregnant women enhance their physical appearance and protect their bodies from increased body changes during pregnancy. These key factors are inclining more and more women to adopt maternity innerwear during their pregnancy, thereby propelling the growth of the global maternity innerwear market.
Moreover, many governments and non-governmental organizations (NGOs) are introducing various campaigns like ‘World Breastfeeding Week.’ These campaigns are indirectly promoting the use of maternity innerwear like maternity bras and maternity briefs. Therefore, these campaigns are fueling the growth of the maternity innerwear market.
Restraining Factors
The high Price of Maternity Innerwear is Restricting the Market Growth
The rising popularity of maternity innerwear among pregnant women has significantly boosted the growth of the global maternity innerwear market. However, the high price of this maternity innerwear restricts many pregnant women from purchasing this innerwear.
Maternity innerwear is very costly in the market; therefore, only a limited share of the population is able to adopt it. Maternity innerwear is highly popular in urban areas, whereas the popularity of maternity innerwear is comparatively lower in rural areas than in urban ones. These key factors are hindering the growth of the maternity innerwear market.
Growth Opportunities
Increasing Developments in the Market to Reduce the Price and Introduce New Products
The maternity innerwear market is growing, in which many companies are trying to expand their business share and strengthen their position. Many key companies in the maternity innerwear market are focusing on developing more comfortable and low-priced maternity innerwear.
The high prices of maternity innerwear like camisoles, maternity bras, shapewear, and maternity briefs restrict many customers from purchasing these products. Therefore, the research and development from the key players to reduce the prices of maternity innerwear and introduce new products in the maternity innerwear product line are anticipated to create many lucrative opportunities in the market during the forecast period.
Trending Factors
The Key Trend is Maternity Innerwear Adoption by Working Pregnant Women
The rising awareness of maternity innerwear in pregnant working women across the world is driving the growth of the maternity innerwear market. This key trend among working pregnant women to use maternity innerwear has significantly risen in the last few years. Maternity innerwear, like maternity bras, allows pregnant women to breastfeed the baby while working without removing the bra.
This provides convenience to women while working. Also, this maternity innerwear provides much more comfort to pregnant women at work than normal innerwear. Due to all these key factors, more and more working pregnant women are adopting maternity innerwear.
Type Analysis
Maternity Briefs Leads the Type Segment with Major Share in Account.
Based on type, the global maternity innerwear market is classified into camisoles, maternity bras, shapewear, and maternity briefs. Among these types, maternity briefs lead the type segment of the global maternity innerwear market by accounting for the major revenue share of 28.6%.
Pregnant women are increasing the demand for maternity briefs like underwear which provides comfort and won’t pinch them at the wrong places during the pregnancy. During pregnancy, the women’s bodies go through many changes; therefore, maternity briefs protect the pregnant women’s bodies by providing a comfortable and supporting experience.
Also, maternity bras are gaining substantial growth in the market as they provide many advantages to women, like breastfeeding their children without taking off their bras. These bras also support the heavy breasts of pregnant women and reduce the pressure on their upper body.
Distribution Channel Analysis
Offline Distribution Channels Dominate Over Online Distribution Channels
The global maternity innerwear market is divided into online and offline on the basis of distribution channels. From these distribution channels, the offline distribution channel dominates the segment by covering the major revenue share of 64.6% in the global maternity innerwear market.
This exponential growth of the offline distribution channel is due to the presence of a large population preferring to purchase maternity innerwear products from offline distribution channels like supermarkets, brand stores, and hypermarkets.
The offline distribution channel provides many advantages, like the physical experience of the product before buying and the opinions of the skilled professionals present on-site. Due to such factors, customers prefer to buy maternity innerwear from the offline distribution channel rather than the online distribution channel.
However, the online distribution channel is expected to be the fastest-growing distribution channel during the forecast period. This is because the online distribution channel offers a variety of products and that too from all across the world at different prices. This attracts customers to the online distribution channels.
Market Key Segments
Type
- Camisoles
- Maternity Bras
- Shapewear
- Maternity Briefs
Distribution Channel
- Offline
- Online
COVID-19 Impact Analysis
The COVID-19 Had Mixed Effects on the Global Maternity Innerwear Market
During the outbreak of the COVID-19 pandemic, the governments of many countries across the world imposed heavy rules and regulations to restrict the spread of the virus. This move from the governments disrupted the manufacturing facilities and transportation chains across the world.
The companies were not able to fulfill the market demand during the pandemic period. This has negatively impacted the maternity innerwear market. However, the number of pregnancies had increased significantly during the pandemic. This has increased the demand for maternity innerwear during the pandemic.
Regional Analysis
Asia Pacific Leads the Global Maternity Innerwear Market by Accounting for Major Revenue Share
The Asia Pacific region dominates the global maternity innerwear market by accounting for a major revenue share of 40.6%. This domination of the Asia Pacific region in the global maternity innerwear market is owing to the increasing disposable incomes of the individuals in the region.
Individuals in the Asia Pacific region are spending more on comfort and luxury products. Therefore, pregnant women in the Asia Pacific region are highly adopting maternity innerwear products in their uses. Also, the rising birthrates within the region have also played a significant role in the growth of the maternity innerwear market in the Asia Pacific region.
After Asia Pacific, North America is anticipated to account for a significant share of the global maternity innerwear market. It is also expected to continue its significant growth throughout the forecast period. The presence of a large fashion-consciousness population within the region is driving the growth of North America in the global maternity innerwear market. Also, the flourishing textile industry around the region is also supporting the growth of the maternity innerwear market in North America.
Key Regions and Countries Covered in this Report
- North America
- The US
- Canada
- Mexico
- Western Europe
- Germany
- France
- The UK
- Spain
- Italy
- Portugal
- Ireland
- Austria
- Switzerland
- Benelux
- Nordic
- Rest of Western Europe
- Eastern Europe
- Russia
- Poland
- The Czech Republic
- Greece
- Rest of Eastern Europe
- APAC
- China
- Japan
- South Korea
- India
- Australia & New Zealand
- Indonesia
- Malaysia
- Philippines
- Singapore
- Thailand
- Vietnam
- Rest of APAC
- Latin America
- Brazil
- Colombia
- Chile
- Argentina
- Costa Rica
- Rest of Latin America
- Middle East & Africa
- Algeria
- Egypt
- Israel
- Kuwait
- Nigeria
- Saudi Arabia
- South Africa
- Turkey
- United Arab Emirates
- Rest of MEA
The maternity innerwear market is fragmented into many small and big enterprises. The key players in the market are adopting various strategies like collaboration and partnership to promote the products, increase the sales of products, expand the market share over the regions, and strengthen the position in the market.
Market Key Players:
- Marks & Spencer Group Plc
- H & M Hennes & Mauritz AB
- Wacoal
- Triumph Holding AG
- Hatch Collection LLC
- MamaCouture
- Seraphine
- Hotmilk Lingerie
- Belabumbum
- Skims
- Bodycare Creations Ltd.
- Other Key Players
Recent Developments
- In April 2021, H & M Hennes & Mauritz AB launched Zalora, an e-commerce platform in Southeast Asia. This is anticipated to reach 400 million consumers across countries like Singapore, the Philippines, Malaysia, and Indonesia.
- In February 2021, Hatch Collection LLC launched a new maternity clothing line targeting pregnant women looking for stylish and fashionable maternity clothes. This new maternity clothesline offers comfortable products that can accommodate pregnant women.
Report Scope:
Report Features Description Market Value (2022) US$ 7.4 Bn Forecast Revenue (2032) US$ 14.8 Bn CAGR (2023-2032) 7.4% Base Year for Estimation 2022 Historic Period 2016-2022 Forecast Period 2023-2032 Report Coverage Revenue Forecast, Market Dynamics, COVID-19 Impact, Competitive Landscape, Recent Developments Segments Covered By Type – Camisoles, Shapewear, Maternity Bras, and Maternity Briefs; By Distribution Channel – Offline and Online Regional Analysis North America – The US, Canada, & Mexico; Western Europe – Germany, France, The UK, Spain, Italy, Portugal, Ireland, Austria, Switzerland, Benelux, Nordic, & Rest of Western Europe; Eastern Europe – Russia, Poland, The Czech Republic, Greece, & Rest of Eastern Europe; APAC – China, Japan, South Korea, India, Australia & New Zealand, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, & Rest of APAC; Latin America – Brazil, Colombia, Chile, Argentina, Costa Rica, & Rest of Latin America; the Middle East & Africa – Algeria, Egypt, Israel, Kuwait, Nigeria, Saudi Arabia, South Africa, Turkey, United Arab Emirates, & Rest of MEA Competitive Landscape Marks & Spencer Group Plc, H & M Hennes & Mauritz AB, Wacoal, Triumph Holding AG, MamaCouture, Hatch Collection LLC, Seraphine, Belabumbum, Hotmilk Lingerie, Skims, Bodycare Creations Ltd., and Other Key Players Customization Scope Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements. Purchase Options We have three licenses to opt for Single User License, Multi-User License (Up to 5 Users), Corporate Use License (Unlimited User and Printable PDF) Frequently Asked Questions (FAQ)
What is the current value of the global maternity innerwear market and what is the estimated value by 2032?The global maternity innerwear market was valued at US$ 7.4 Billion in 2022 and is expected to reach US$ 14.8 Billion by 2032.
What is the CAGR expected for the global maternity innerwear market between 2023 and 2032?The market is estimated to register the highest CAGR of 7.4% between 2023 and 2032.
What are maternity innerwear products?Maternity innerwear products are specifically designed for pregnant women that can comfortably fit the growing baby bump of the pregnant women. These are comparatively more comfortable than the other innerwear.
What is driving the growth of the global maternity innerwear market?Increasing focus on personal appearance and rising fashion consciousness among pregnant women are driving the growth of the global maternity innerwear market.
Who are the key players in the maternity innerwear market?Some of the major companies in the global maternity innerwear market are Marks & Spencer Group Plc, H & M Hennes & Mauritz AB, Wacoal, Triumph Holding AG, MamaCouture, Hatch Collection LLC, Seraphine, Belabumbum, Hotmilk Lingerie, Skims, Bodycare Creations Ltd., and other key players.
How do key players promote their products in the market?Key players in the market are adopting various strategies like collaboration and partnership to promote their products, increase sales, expand their market share over different regions, and strengthen their position in the market.
What are the different types of maternity innerwear available in the market?The different types of maternity innerwear available in the market include camisoles, maternity bras, shapewear, and maternity briefs.
- Marks & Spencer Group Plc
- H & M Hennes & Mauritz AB
- Wacoal
- Triumph Holding AG
- Hatch Collection LLC
- MamaCouture
- Seraphine
- Hotmilk Lingerie
- Belabumbum
- Skims
- Bodycare Creations Ltd.
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