Global Hair and Scalp Care Market Size, Share, Growth Analysis By Product (Anti-dandruff, Hair Loss, Dry & Itchy Scalp, Dry & Dull Hair, White & Grey Hair, Others), By Distribution Channel (Hypermarket & Supermarket, Pharmacy & Drug stores, Specialty Store, Online, Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Statistics, Trends and Forecast 2025-2034

Report Overview

The Global Hair and Scalp Care Market size is expected to be worth around USD 199.1 Billion by 2034, from USD 104.1 Billion in 2024, growing at a CAGR of 6.7% during the forecast period from 2025 to 2034.

The Hair and Scalp Care Market encompasses a wide range of products designed to enhance the health, appearance, and functionality of hair and scalp. This market includes shampoos, conditioners, serums, oils, and other treatments. According to PowerYourCurls, shampoo sales dominate, accounting for 29.4% of the industry’s revenue. The demand for these products is largely driven by growing consumer awareness regarding hair care and scalp health, alongside a significant rise in the adoption of specialized treatments for various scalp conditions.

The global Hair and Scalp Care Market is experiencing robust growth. With evolving consumer preferences, there is an increasing focus on natural and organic hair care products. This trend is fueling the demand for products with fewer chemicals and greater sustainability.

Moreover, the market is also benefitting from rising disposable incomes, which enable consumers to invest in premium products. According to AestheticMed, eight million women in the UK experience various forms of temporary or permanent hair loss, creating an opportunity for the market to cater to this specific need with targeted solutions.

The United States remains the market leader, with sales projected to reach $13.6 billion in 2024, according to PowerYourCurls. This dominant position can be attributed to the high level of consumer spending, alongside continuous innovation in hair care products. Additionally, many U.S. consumers are increasingly seeking personalized and specialized treatments, contributing to the sector’s overall growth.

Governments and regulatory bodies are playing a crucial role in shaping the market. Stricter regulations regarding the safety of cosmetic products are encouraging brands to adopt cleaner, safer, and more effective ingredients. The push for sustainability is also being reinforced by government policies promoting eco-friendly packaging and ingredient sourcing. This, in turn, is creating fresh avenues for innovation and growth within the sector.

With the rise of e-commerce platforms and the growing accessibility of information, more consumers are turning to online shopping for hair and scalp care products. This shift is offering new growth opportunities for companies and creating avenues for them to reach a global audience. Additionally, there is a growing emphasis on providing solutions tailored to various demographic segments, including men, women, and those with specific scalp concerns such as dandruff or hair thinning.

Key Takeaways

• Global Hair and Scalp Care Market size is expected to reach USD 199.1 Billion by 2034, from USD 104.1 Billion in 2024, growing at a CAGR of 6.7%.
• Anti-dandruff products held a dominant market share of 38.1% in 2024, driven by rising awareness around scalp health and dandruff issues.
• Hypermarket & Supermarket distribution channels led the market in 2024, benefiting from broad geographic presence and easy consumer access.
• Asia Pacific dominates the global market with 40.1% market share and a valuation of USD 41.8 billion, fueled by rising consumer awareness and disposable incomes.

Product Analysis

Anti-dandruff dominates with 38.1% share driven by its targeted treatment appeal

In 2024, Anti-dandruff held a dominant market position in the By Product Analysis segment of the Hair and Scalp Care Market, with a 38.1% share. The segment has witnessed significant traction due to rising awareness around scalp health and the increasing prevalence of dandruff issues, especially in humid and polluted environments.

Hair Loss solutions are steadily gaining momentum as consumers prioritize preventative care over reactive treatments. With growing concerns over hair thinning and early baldness, particularly among millennials, the demand for hair regrowth and strengthening products continues to rise.

Dry & Itchy Scalp care products have found favor among consumers dealing with seasonal scalp sensitivity and inflammation. The segment is expanding with the inclusion of calming botanical ingredients and formulations focused on maintaining scalp microbiome balance.

Products targeting Dry & Dull Hair appeal to those seeking hydration and nourishment, especially in regions with harsh weather conditions. Increasing demand for natural oils, serums, and repair-focused shampoos is supporting growth in this category.

White & Grey Hair solutions cater to both the aging population and younger consumers exploring hair-color reversal or grey coverage. The segment benefits from innovations in non-toxic and herbal coloring agents.

Others category includes niche offerings such as scalp exfoliators and detoxifying products, slowly emerging as consumers become more experimental and informed.

Distribution Channel Analysis

Hypermarket & Supermarket dominates the shelf with its expansive reach and convenience

In 2024, Hypermarket & Supermarket held a dominant market position in the By Distribution Channel Analysis segment of the Hair and Scalp Care Market. These channels benefit from broad geographic presence, product variety, and ease of access, making them the preferred choice for mass-market consumers.

Pharmacy & Drug Stores continue to play a critical role, especially for functional and medicated hair care products. The trust associated with these retail points helps them cater to consumers looking for dermatologist-recommended or clinically-tested solutions.

Specialty Stores serve as an experiential hub for consumers seeking premium, organic, or niche brands. These outlets often offer expert consultation and exclusive product trials, giving them an edge in customer engagement.

Online distribution has grown rapidly with increasing digital penetration and shifting consumer habits. The convenience of home delivery, extensive product comparisons, and personalized recommendations are key drivers in this channel’s expansion.

Others category encompasses department stores and direct-to-consumer formats. Although smaller in scale, they contribute to market diversity and are often testing grounds for emerging brands or innovative retail formats.

Key Market Segments

By Product

• Anti-dandruff
• Hair Loss
• Dry & Itchy Scalp
• Dry & Dull Hair
• White & Grey Hair
• Others

By Distribution Channel

• Hypermarket & Supermarket
• Pharmacy & Drug stores
• Specialty Store
• Online
• Others

Drivers

Growing Awareness About Hair and Scalp Health Fuels Market Expansion

The global hair and scalp care market is witnessing significant growth, largely driven by rising consumer awareness. More people now understand the importance of maintaining a healthy scalp for overall hair wellness, which is pushing demand for targeted and specialized products. From dandruff control to scalp detox treatments, consumers are actively seeking solutions that go beyond basic shampoo and conditioner.

Another major factor is the rising preference for natural and organic products. With increasing concerns about harsh chemicals, buyers are shifting toward products that feature plant-based ingredients, free from sulfates, parabens, and synthetic fragrances. These are often viewed as gentler and safer for both hair and scalp.

Additionally, the growing elderly population is also influencing the market. As hair thinning and hair loss are common with age, many older consumers are investing in products specifically designed to address these concerns. Brands are launching age-targeted formulations that promote scalp circulation, strengthen roots, and improve volume.

Overall, the market is being driven by more informed and health-conscious consumers, who are now willing to spend on high-quality, effective products that cater to specific scalp and hair needs.

Restraints

High Product Prices and Sensitivities Limit Market Reach

Despite strong demand, the hair and scalp care market faces some key restraints. A major challenge is the high price point of premium and specialized products. Many of these are formulated with natural, organic, or clinically-proven ingredients, making them more expensive.

In developed markets, this may not be a barrier, but in emerging economies, affordability becomes a critical concern. Consumers with limited budgets often opt for cheaper, mass-market options, which restricts overall market penetration for premium brands.

Another pressing issue is the potential for allergic reactions or scalp sensitivities. Some consumers may experience irritation, itching, or even hair damage from certain active ingredients like sulfates, fragrances, or strong acids. This limits the use of many formulations and makes consumers more cautious when choosing products.

As a result, they may stick with tried-and-tested solutions rather than experimenting with new or innovative items. Moreover, negative experiences can lead to trust issues and harm brand reputation. These factors together create hesitation in purchase decisions and may slow down adoption in some customer segments.

For the market to overcome these challenges, manufacturers need to offer more affordable options and ensure formulations are safe, hypoallergenic, and dermatologist-tested.

Growth Factors

E-commerce Boom and Personalization Open New Growth Avenues

The hair and scalp care market is ripe with growth opportunities, especially through digital and emerging channels. One of the key drivers is the rapid expansion of e-commerce platforms. Online retail provides consumers with easy access to a wide range of brands and products from around the world.

It also enables detailed product comparisons, customer reviews, and personalized recommendations—boosting buyer confidence. Subscription models and direct-to-consumer strategies are further helping brands build long-term relationships with customers.

Another exciting opportunity lies in the growth of emerging markets, particularly in Asia-Pacific, Latin America, and Africa. Rising incomes, urbanization, and increasing beauty awareness in these regions are fueling demand for advanced hair care solutions. Local brands are also entering the market, offering region-specific products and price-sensitive packaging.

Additionally, customization is becoming a major trend. With consumers seeking unique solutions for their individual hair types and concerns—like oily scalp, curly hair, or color-treated strands—brands offering personalized formulations are gaining a competitive edge.

Technology is aiding this shift with AI-based diagnostics and virtual consultations. Overall, the market’s future growth will likely hinge on how effectively brands leverage online platforms, tap into underserved regions, and innovate with tailored offerings.

Emerging Trends

Functional Ingredients and Scalp Care Trends Drive Consumer Interest

Current trends in the hair and scalp care market are centered around health-focused innovations. One of the most popular developments is the use of functional, hair-boosting ingredients such as biotin, keratin, collagen, and various vitamins.

These ingredients are perceived to improve hair strength, shine, and thickness, which has made them highly desirable among consumers seeking visible results.

Another trending factor is the rising popularity of scalp-specific treatments. As awareness grows that healthy hair begins at the root, consumers are embracing scalp masks, scrubs, and serums designed to detoxify, exfoliate, and nourish the scalp. These products are often positioned as part of a wellness routine, aligning with broader self-care trends.

Additionally, there’s a surge in demand for hair loss solutions. From botanical serums and caffeine-infused products to nutraceuticals like biotin supplements, people are actively exploring options to prevent thinning and stimulate regrowth.

This is particularly true for men experiencing early hair loss and women post-pregnancy or due to stress. Influencer marketing, dermatologist endorsements, and scientific claims are also playing a big role in shaping consumer preferences.

These trends indicate that consumers are increasingly looking for performance-driven, health-conscious products that deliver targeted benefits for both hair and scalp.

Regional Analysis

Asia Pacific Leads with 40.1% Share, Valued at USD 41.8 Billion

Asia Pacific emerges as the dominant region, accounting for 40.1% of the market share with an impressive valuation of USD 41.8 billion. This region’s market dominance is attributed to increasing consumer awareness about hair care, rising disposable incomes, and a booming beauty and personal care industry. Furthermore, the presence of key market players and rapid urbanization in countries like China and India are significant growth drivers.

Regional Mentions:

North America, the market is propelled by advanced product innovations and a robust presence of established hair care brands. The region benefits from high consumer spending power and a growing preference for organic hair care solutions, reflecting a mature yet evolving market segment.

Europe follows closely, where the demand is driven by a strong inclination towards natural and eco-friendly products. The region’s stringent regulations on cosmetic ingredients foster trust and demand for safe, high-quality products. The presence of numerous legacy brands and a well-established cosmetic industry further solidifies its market position.

The Middle East & Africa region shows promising growth potential, primarily driven by the expanding retail sector and increased consumer awareness about personal grooming. Despite being a smaller market, the growing young population and rising urban influence contribute to its dynamic market landscape.

Latin America is witnessing gradual growth due to increasing economic stability and the influence of Western beauty standards. Brazil stands out in the region, known for its rich biodiversity, which is leveraged to develop unique hair care formulations, enhancing the regional market’s growth prospects.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Key Players Analysis

The global hair and scalp care market in 2024 is anticipated to witness significant influence from key players, each contributing unique strengths and strategies to the industry’s growth.

Shiseido Company, Limited stands out for its innovative approach to product development, particularly in anti-aging hair products, leveraging advanced Japanese technology to meet consumer demands for hair longevity and scalp health. Shiseido’s strong presence in Asia provides a strategic advantage in one of the fastest-growing regions for hair care products.

Beiersdorf, known for its focus on skin and hair care, continues to excel in the scalp care segment with products that emphasize scalp hydration and health, underpinned by extensive R&D capabilities. Their holistic approach to skin and hair wellness resonates well with health-conscious consumers.

L’Oréal S.A. remains a powerhouse, driving trends and setting industry standards with its vast portfolio of brands. L’Oréal’s dedication to sustainable products and practices is likely to attract eco-aware consumers, reinforcing its market position in both developed and emerging markets.

The Estée Lauder Companies Inc. has successfully expanded its luxury hair care line, capitalizing on its strong brand equity in skincare to cross-sell hair products. The company’s premium offerings cater to high-end consumers looking for salon-quality products.

Kanebo Cosmetics Inc. focuses on personalized hair care solutions, increasingly leveraging digital tools and AI to provide tailored product recommendations, a trend gaining traction among tech-savvy consumers.

Top Key Players in the Market

• Shiseido Company, Limited
• Beiersdorf
• L’Oréal S.A.
• The Estée Lauder Companies Inc.
• Kanebo Cosmetics Inc.
• Unilever
• Himalaya Global Holdings Ltd
• Johnson & Johnson Services, Inc.
• AMOREPACIFIC US, INC.
• Procter & Gamble

Recent Developments

• In April 2025, Bread Beauty Supply, a renowned hair care brand, was acquired by Cost of Doing Business, a holding company spearheaded by the founder of Topicals, aiming to enhance its portfolio in the beauty sector.
• In January 2024, Jupiter, a brand specializing in hair and scalp care, successfully raised $3 million in new funding to accelerate product development and expand its market presence.
• In September 2024, Seen, a dermatologist-developed brand focusing on scalp and hair care, secured $9 million in a Series A funding round to bolster its research and distribution capabilities.
• In September 2024, Beauty Garage Professional, known for its salon-grade products, acquired Gofab Genesis to increase its foothold in the premium salon market segment and diversify its product offerings.

Report Scope