Functional Gummies Market

Report Overview

The global functional gummies market is valued at USD 3.7 Billion in 2023 and is expected to reach USD 10 Billion in 2033. It is expected to grow at a CAGR of 10.5% between 2023 and 2033.

Functional gummies are chewable supplements that provide all ingredients to promote healthy joint, bone, intestine, muscle function, etc. Functional gummies are the newest trend in the health and wellness world, offering a range of benefits. Functional gummies are one option for people who want to get their vitamins easily and conveniently.

These gummy snacks also come in flavors such as orange, grape, cherry limeade, etc. Functional gummies are chewable supplements that provide all ingredients to promote healthy joint, bone, intestine, muscle function, etc. These supplements comprise ingredients like glucosamine, MSM, gelatin, and chondroitin.

Individuals spend hours at the office, working out intensively and maintaining a healthy diet. To maintain such lifestyles, several demands are to be juggled, and ensuring that the digestive system is functioning properly cannot be easy. Functional gummies play an important role in maintaining a healthy gut as these are enriched with probiotics, prebiotics, vitamins, and enzymes, promoting healthy digestion.

Key Takeaways

• Functional Gummies Market to reach USD 10 billion by 2033, with 10.5% CAGR.
• Gelatin gummies hold 61.4% market share in 2023.
• Vitamin gummies lead with 43.2% market share in 2023.
• Adult segment commands 32% market share in 2023.
• Offline stores dominate, capturing 78.3% market share in 2023.
• Demand fueled by ease of consumption and vegan suitability.
• North America leads, holding 39.4% market share in 2022.
• The shelf life of functional gummies can range from 6 months to 2 years, depending on the ingredients and packaging.

By Nature

Gelatin Gummies Are Accountable for The Majority Share Because of Rising Demand for Gelatin Gummies Drives

In 2023, Gelatin Gummies held a dominant market position, capturing more than a 61.4% share. Gelatin gummies, made from animal-derived gelatin, are popular due to their traditional texture and flavor. They appeal to a broad consumer base, including children and adults, and are widely available in various flavors and shapes.

On the other hand, Vegan Gummies emerged as a rapidly growing segment, showing significant potential for expansion. These gummies cater to consumers seeking plant-based alternatives, suitable for vegans, vegetarians, and those with dietary restrictions. Vegan gummies are typically made from pectin, agar-agar, or other plant-based ingredients, offering a cruelty-free and sustainable option.

Both Gelatin Gummies and Vegan Gummies cater to diverse consumer preferences, with Gelatin Gummies favored for their familiar taste and texture, while Vegan Gummies appeal to the growing demand for plant-based and cruelty-free products. As consumer awareness of health and environmental concerns continues to rise, the Vegan Gummies segment is expected to gain further traction in the functional gummies market.

By Application Analysis

Vitamin Gummies Holds Significant Market Share Due to They Are Suitable for All Age Groups

In 2023, Vitamin Gummies held a dominant market position, capturing more than a 43.2% share. Vitamin gummies are popular among consumers looking for convenient and tasty ways to supplement their diet with essential vitamins. They are available in various formulations targeting specific vitamin deficiencies, catering to different age groups and health needs.

Following closely, DHA and Omega-3 Gummies emerged as a significant segment, indicating a growing awareness of the health benefits of omega-3 fatty acids and DHA (docosahexaenoic acid). These gummies are favored for their role in supporting brain health, heart health, and overall well-being, particularly among children, pregnant women, and the elderly.

Probiotics Gummies also gained prominence, reflecting the increasing interest in digestive health and gut-friendly products. Probiotics are known for their potential to improve digestion, boost immunity, and promote overall gut health. Probiotics gummies offer a convenient and enjoyable way to incorporate probiotics into one’s daily routine.

Additionally, Plant Extract Gummies represent a growing segment, driven by the rising demand for natural and herbal supplements. These gummies harness the health benefits of various plant extracts, such as turmeric, ginger, and echinacea, known for their antioxidant, anti-inflammatory, and immune-boosting properties.

Other segments in the functional gummies market encompass a diverse range of formulations catering to specific health concerns or dietary preferences. These may include gummies targeting hair, skin, and nail health, energy and vitality, sleep support, or specialized formulations for children, seniors, or athletes.

End-User Analysis

The Adult Segment Holds The Major Market Share in the End-Users Owing to Growing Health-Conscious Trend.

In 2023, Adults held a dominant market position, capturing more than a 32% share. Functional gummies tailored for adults cater to a wide range of health needs, including immune support, energy boost, and overall wellness. They are popular among working professionals, busy individuals, and health-conscious adults looking for convenient ways to maintain their health.

Following closely, Men emerged as a significant segment in the functional gummies market. These gummies are formulated to address specific health concerns commonly associated with men, such as heart health, prostate health, and energy levels. Men’s gummies often contain ingredients like vitamins, minerals, and herbal extracts tailored to support men’s health needs.

Similarly, Women’s functional gummies target the unique health needs of women, including reproductive health, hormonal balance, and bone health. These gummies may contain ingredients like folic acid, calcium, and antioxidants to support women’s overall well-being and vitality.

Pregnant Women represent another important segment in the functional gummies market. Prenatal gummies are formulated with essential nutrients like folic acid, iron, and omega-3 fatty acids to support the health and development of the fetus and meet the increased nutritional needs of expectant mothers.

Geriatric functional gummies cater to the specific health concerns of older adults, addressing issues such as joint health, cognitive function, and age-related nutrient deficiencies. These gummies often contain ingredients like glucosamine, chondroitin, and vitamins B12 and D to support healthy aging and vitality.

Distribution Channel Analysis

In 2023, Offline Stores held a dominant market position, capturing more than a 78.3% share. Functional gummies are widely available in brick-and-mortar retail outlets such as pharmacies, supermarkets, and health food stores. Consumers often prefer purchasing gummies from offline stores due to the convenience of immediate access and the opportunity to physically examine products before making a purchase.

However, Online Platforms emerged as a significant segment in the functional gummies market, showing considerable growth potential. Online platforms offer a convenient shopping experience, allowing consumers to browse a wide selection of products from the comfort of their homes and access customer reviews and ratings to make informed purchasing decisions. The rise of e-commerce platforms has further expanded the reach of functional gummies, enabling manufacturers to tap into new markets and target a broader audience.

Both distribution channels play complementary roles in the functional gummies market, catering to different consumer preferences and shopping habits. While offline stores remain popular for their immediacy and tangible shopping experience, online platforms offer convenience, accessibility, and a vast selection of products. As consumer shopping behaviors continue to evolve, a balanced approach that leverages both offline and online channels is essential for manufacturers and retailers to maximize their market reach and meet the diverse needs of consumers.

Key Market Segments

Based on Nature

• Gelatin Gummies
• Vegan Gummies

Based on Application

• Vitamin Gummies
• DHA and Omega-3 Gummies
• Probiotics Gummies

Based on End-User

• Children
• Adults

Based on the Distribution Channel

• Online Platforms
• Offline Stores

Driving Factors

Rising Demand for Functional Gummies as Consumers Seek Easy-to-Consume and Vegan-Friendly Health Supplements

Functional Gummies are gel-like products, softer in texture, making them easily chewable compared to tablets and hard pills. Additionally, individuals have reported globally a hard time swallowing pills. These benefits of gummies over traditional pills and tablets are expected to boost the revenue growth trajectory of this market.

Moreover, the increase in health-conscious consumer base, increasing prevalence of cardiovascular diseases (CVDs), and demand for supplements that are easy to consume are major factors expected to boost the economic growth of this market.

The booming dietary supplements industry and lifestyle changes due to increased awareness programs for preventive healthcare have positively impacted the demand for functional gummies, contributing to the growth of the functional gummies industry.

The increasing adoption of a vegan lifestyle in people has resulted in higher demands for vegan-based products. Individuals opt for functional gummies to fulfill the requirements of essential nutrients such as vitamins, proteins, etc. This factor is slated to augment the sales of functional gummies, further contributing towards the revenue growth prospects of the target industry.

Restraining Factors

Regulations, Formulation Complexity, and Competitive Constraints Are Challenges in the Functional Gummies Market

The functional gummies market faces strict regulations due to their health claims while being considered food products. Complying with diverse health authorities’ rules poses a hurdle for manufacturers. Developing functional gummies with accurate dosages of active ingredients while maintaining taste, texture, and stability can also be complex.

Unlike traditional supplements, gummies require specific formulation techniques to incorporate ingredients effectively. Moreover, the Easy availability of substitutes, the lower shelf-life of gummies compared to pills and powders, and the fact that gummies contain more sugar than other available supplements are expected to hinder the market sales revenue growth.

Growth Opportunities

Rising Demand for Personalized Functional Gummies Presents Lucrative Opportunities

Consumers are becoming more health-conscious and actively seeking products offering functional benefits, such as immunity support, stress relief, and improved sleep. Functional gummies have become an attractive alternative to traditional supplements due to their ease of consumption. Additionally, Consumers are increasingly seeking personalized solutions that address their unique health requirements. Personalized functional gummies could be a game-changer.

This approach could involve offering gummies catering to specific health goals, dietary preferences, or genetic profiles. Moreover, Manufacturers emphasize developing more advanced technologies so that nutraceuticals or active pharmaceutical ingredients can be more easily contained in higher concentration levels in functional gummies. This factor is expected to create new opportunities for players to expand their product portfolio, contributing positively to market revenue growth in the coming years.

Trending Factors

Rising Demand for Natural and Organic Functional Gummies Triggers Innovation in Ingredient Diversity and Health Benefits

Consumers are increasingly seeking personalized health products. This trend drives ingredient selection and dosage innovation, allowing companies to cater to broader consumer preferences. Also, as health-conscious consumers prioritize clean-label products, there’s a growing demand for functional gummies made from natural and organic ingredients.

The functional gummies market is witnessing a surge in innovative ingredients beyond traditional vitamins and minerals. Adaptogens, botanical extracts, nootropics, and plant-based compounds are gaining traction due to their potential health benefits. This trend is driving research and development efforts to identify new ingredients that can be incorporated into gummy formulations.

Furthermore, Consumers are becoming more informed about the potential benefits of various nutrients and bioactive compounds. This has led to a demand for functional gummies that provide specific health benefits, such as improved cognitive function, enhanced gut health, and beauty-related benefits like skin hydration and hair strength.

Regional Analysis

North America’s Functional Gummies Market Driven by Health-Conscious Consumers and Strong HI-High Disposable Income

North America is the most lucrative global functional gummies market. The North American market held a 39.4% revenue share in 2022. North American consumers are increasingly health-conscious and inclined towards wellness products. Additionally, North American consumers have relatively higher disposable income, which allows them to invest in premium products that contribute to their well-being.

Key Regions and Countries

• North America
  • The US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Russia & CIS
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

The high level of competition has initiated the key players to increase their market share with collaborations, new product launches, acquisitions, and mergers. The companies are working on branding strategies to target the largest audience concerning specific applications. Players are also investing in advanced and automated production to increase efficiency.

Market Key Players

• Pfizer Inc.
• Bayer AG
• Better Nutritionals LLC
• Catalent, Inc.
• Church & Dwight Co. Inc.
• Herbaland
• Nature’s Bounty Co.
• Olly Public Benefit Corporation
• Pharmavite LLC
• Procter & Gamble Co.
• Rexall Sundown Inc.
• Santa Cruz Nutritionals
• The Clorox Company
• Unilever PLC

Recent Developments

• In 2024, Pfizer continued to expand its portfolio of functional gummies with innovative formulations targeting different demographic segments, such as adults, children, and seniors.
• In 2024, Bayer AG focused on enhancing the nutritional profile of its functional gummies by incorporating premium ingredients and natural flavors to meet evolving consumer preferences.
• In 2024, Better Nutritionals LLC collaborated with leading health experts to develop specialized gummies targeting specific health concerns, such as joint health, cognitive function, and digestive wellness.

Report Scope