Global Egg Wash Substitute Market By Form (Liquid, Powder), By Product Type (Plant-Based, Dairy-Based, Oil-Based, Others), By Functionality (Binder, Surface Browner, Sealer), By Application (Cakes, Donuts, Bread, Puffs Pastries, Rolls, Others), By Sales Channel (Online Stores, Supermarkets/Hypermarkets, Specialty Stores, Others), By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2024-2033

Report Overview

The Global Egg Wash Substitute Market size is expected to be worth around USD 1699.3 Million by 2033, from USD 940.0 Million in 2023, growing at a CAGR of 6.1% during the forecast period from 2024 to 2033.

The Egg Wash Substitute Market has experienced a significant rise in demand, driven by the growing vegan population and heightened awareness of food allergies. As more consumers seek plant-based, allergy-safe, and environmentally friendly alternatives to traditional egg wash, manufacturers are innovating to meet these needs.

This trend is particularly noticeable in the baking industry, where egg wash substitutes help ensure the same aesthetic appeal and functionality without using eggs, aligning with the broader movement towards plant-based and sustainable foods.

Key market drivers include the increasing popularity of home baking, where consumers are eager to explore alternative ingredients that meet dietary preferences. The rising demand for vegan and allergy-free products is also supported by social media trends and dietary blogs, fueling interest in egg-free recipes. In 2022, the U.S. saw a 27% growth in plant-based food sales, underscoring the demand for egg substitutes.

Opportunities lie in continued innovation, especially with products offering added nutritional benefits or catering to niche diets. Expanding into growing regional markets, such as those with rising vegan populations, will also contribute to market growth. Partnerships with established food manufacturers and tapping into online distribution channels will improve market access.

The bakery, confectionery, and snack sectors are the primary drivers of demand, especially in regions like the U.S. and Europe. The bakery market alone in the U.S. was valued at $42 billion in 2022, with a growing need for egg-free solutions. Meanwhile, global trade data indicates a strong upward trajectory for plant-based food exports, with a 15% year-over-year increase in 2023. The U.S. holds a significant share, exporting 45% of global plant-based food products.

Government regulations and initiatives also support market growth, as food safety and allergen labeling requirements encourage the development of egg wash substitutes. For example, the EU’s Food Information Regulation mandates clear labeling of egg ingredients, while the U.S. government has provided funding to support plant-based food innovation.

Private investments, such as Oatly’s $10 million investment in egg replacement research and Eat Just’s strategic partnership with Unilever, are crucial for the market’s expansion. Mergers and acquisitions, like The JUST Egg’s acquisition of Beyond Eggs in 2022, further indicate the growing importance of this market.

In conclusion, the Egg Wash Substitute Market is experiencing substantial growth due to evolving consumer preferences for plant-based, allergen-free, and sustainable products, alongside regulatory support, increased investments, and strategic partnerships that are accelerating innovation and market reach.

Key Takeaways

• The Global Egg Wash Substitute Market size is expected to be worth around USD 1699.3 Million by 2033, from USD 940.0 Million in 2023, growing at a CAGR of 6.1% during the forecast period from 2024 to 2033.
• Liquid dominated the Egg Wash Substitute Market “By Form” segment, capturing over 64.4% market share.
• Plant-based alternatives dominated the Egg Wash Substitute Market with a 45.4% share by product type.
• Binder functionality dominated the Egg Wash Substitute Market by functionality segment with a 37.4% share.
• Cakes dominated the Egg Wash Substitute Market with a 28.2% share by application segment .
• Supermarkets/Hypermarkets led the Egg Wash Substitute Market with a 46.2% share.
• North America dominated the egg wash substitute market with a 31.7% share and USD 291.4 million in revenue.

By Form Analysis

In 2023, Liquid held a dominant market position in the By Form segment of the Egg Wash Substitute Market, capturing more than 64.4% of the market share. The increasing demand for convenience and time-saving products in food preparation has been a key driver behind the preference for liquid-based egg wash substitutes.

Liquid formulations are easier to apply, with consistent texture and performance, making them particularly popular in commercial kitchens and food production facilities. These products provide a quick, ready-to-use solution for coating bakery items, pastries, and other food products, driving their widespread adoption in the foodservice industry.

The Powder form held a smaller share in comparison, but it still represented a significant portion of the market. Powder egg wash substitutes are preferred for their longer shelf life and ease of storage, which appeals to certain consumer segments, particularly in regions where storage space is limited or for companies needing bulk quantities. However, the liquid segment’s convenience and speed of use continue to outpace the powder segment’s growth.

By Product Type Analysis

In 2023, Plant-Based held a dominant market position in the By Product Type segment of the Egg Wash Substitute Market, capturing more than 45.4% of the market share. The shift towards vegan and vegetarian diets, along with increasing consumer awareness about animal welfare and environmental sustainability, has significantly driven the demand for plant-based alternatives.

These substitutes are derived from sources like vegetable proteins and starches, offering similar binding and gloss properties as traditional egg washes without the use of animal products.

Dairy-based substitutes, while not capturing as large a share as plant-based ones, cater to consumers looking for lacto-vegetarian options. These products often leverage the functional properties of milk proteins to achieve a desirable sheen and color on baked goods.

Oil-based substitutes also form a notable segment, favored for their ability to provide a rich, golden color to products like pastries and pies. They are particularly valued in markets where a high-fat gloss is preferred.

By Functionality Analysis

In 2023, Binder held a dominant market position in the By Functionality segment of the Egg Wash Substitute Market, capturing more than 37.4% of the market share. Binders are essential for their role in adhering coatings, such as breadcrumbs or flour, to food products during the cooking or baking process.

These substitutes mimic the role of eggs in holding coatings together, offering functional benefits without the use of animal products. Their widespread adoption in the food service and bakery sectors has been driven by their effectiveness, cost-efficiency, and ability to provide consistent results in both large-scale commercial production and smaller-scale operations.

The Surface Browner category accounted for a smaller yet notable share. These substitutes are valued for their ability to achieve the golden, shiny finish that traditional egg washes provide, which is particularly important in baked goods like pastries, bread, and cakes. They are typically plant-based or oil-based, providing a similar aesthetic appeal without the egg.

The Sealer segment, although smaller than the other two, plays a crucial role in ensuring that fillings and coatings remain intact during baking. These substitutes are used primarily in applications like pie crusts or savory baked goods, where sealing helps prevent leakage or moisture loss.

By Application Analysis

In 2023, Cakes held a dominant market position in the By Application segment of the Egg Wash Substitute Market, capturing more than 28.2% of the market share. The prominence of cakes in the segment can be attributed to their widespread consumption across various events and settings, from casual gatherings to formal celebrations. Egg wash substitutes are especially critical here, as they provide the necessary sheen and color enhancement without altering the taste or texture, appealing to both health-conscious consumers and those with dietary restrictions.

Donuts also represent a significant segment, utilizing egg wash substitutes to achieve a glossy and appealing finish which is key to consumer attraction. The substitute products used in donuts are designed to withstand high temperatures, maintaining a desirable texture and appearance post-frying.

Bread, another major category, relies on these substitutes to create a crusty, appealing exterior, crucial for artisanal and commercial bread products alike. Puff pastries and rolls, although smaller segments are essential for their use in both savory and sweet applications, where appearance can greatly influence consumer choice.

By Sales Channel Analysis

In 2023, Supermarkets/Hypermarkets held a dominant market position in the By Sales Channel segment of the Egg Wash Substitute Market, capturing more than 46.2% of the market share. The widespread presence of supermarkets and hypermarkets, coupled with their ability to offer a variety of egg wash substitutes in bulk, has significantly contributed to their leadership in this segment.

These retail channels cater to a large consumer base, from households seeking convenient solutions for everyday cooking to commercial buyers in the food service industry. The ease of access, competitive pricing, and ability to provide multiple product options make supermarkets and hypermarkets the preferred shopping destination for egg wash substitutes.

Online Stores, while not as dominant as physical retail outlets, have been growing steadily in the market. They offer convenience and a wider range of options, often with home delivery services, attracting tech-savvy consumers and those with busy lifestyles. The rise of e-commerce platforms has made it easier for consumers to compare products, read reviews, and purchase items with greater ease, which has driven online sales growth.

Specialty Stores, catering to niche markets like vegan or gluten-free consumers, hold a smaller but significant share. These stores focus on offering specialized egg wash substitutes that meet specific dietary needs, appealing to a targeted demographic.

Key Market Segments

By Form

• Liquid
• Powder

By Product Type

• Plant-Based
• Dairy-Based
• Oil-Based
• Others

By Functionality

• Binder
• Surface Browner
• Sealer

By Application

• Cakes
• Donuts
• Bread
• Puffs Pastries
• Rolls
• Others

By Sales Channel

• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Others

Driving factors

Growing Demand For Plant-Based Alternatives

The increasing shift towards plant-based and vegan diets is one of the primary drivers for the rise in demand for egg-wash substitutes. With more consumers choosing plant-based foods due to ethical, environmental, and health concerns, the food industry is adapting by offering vegan-friendly options. Traditional egg wash, commonly used to enhance the texture, color, and sheen of baked goods, is being replaced by alternatives made from plant-based ingredients.

Ingredients like aquafaba (chickpea brine), flaxseed gel, or plant-based milk mixed with starch are increasingly being used to mimic the functions of egg wash without the animal-derived product. This trend is particularly significant in the baking and food service sectors, where demand for vegan pastries, breads, and other baked goods has seen considerable growth in recent years.

Additionally, as more consumers become aware of the ethical and environmental impacts of egg production, brands, and food manufacturers are responding to these preferences by expanding their product portfolios to include egg-wash substitutes. This shift not only caters to vegan and vegetarian consumers but also appeals to those with egg allergies or sensitivities, creating a more inclusive market. As plant-based eating continues to rise, egg wash substitutes are poised for continued growth and innovation.

Restraining Factors

Limited Awareness And Acceptance

Despite the growing interest in egg wash substitutes, one significant restraint in the market is the limited consumer awareness and acceptance. While plant-based diets are on the rise, many consumers are still unfamiliar with the range of egg-wash alternatives available. Traditional egg washes have been a staple in baking for generations, and for many consumers and businesses, it is a default ingredient.

The lack of widespread knowledge about suitable substitutes and their benefits can limit their adoption, especially in smaller bakeries or among home bakers who may not be as informed about plant-based options. Additionally, some consumers may be hesitant to switch from traditional egg wash to plant-based substitutes due to concerns about taste, texture, or performance. There can also be a perception that plant-based alternatives are more expensive or less effective in achieving the desired results.

As a result, manufacturers and brands must focus on educating both consumers and businesses about the functionality, affordability, and benefits of egg wash substitutes. Without overcoming this knowledge gap, the growth of the market for egg wash substitutes may be hindered.

Growth Opportunity

Innovation In Egg Wash Alternatives

An exciting opportunity in the market for egg wash substitutes lies in the innovation potential. As the demand for plant-based and allergy-friendly food options continues to rise, there is room for significant growth in the development of new and improved egg-wash substitutes. Food scientists and manufacturers are exploring various ingredients and combinations, such as aquafaba, mung bean protein, or even seaweed extracts, to create products that can replicate the functional properties of egg wash.

There is also growing interest in egg wash substitutes that not only mimic the sheen and texture of eggs but also offer additional health benefits, such as added proteins or nutrients. For instance, substitutes made from pea protein or soy could cater to both vegan and health-conscious consumers looking for more nutritious alternatives.

Moreover, the increasing focus on sustainability opens the door for brands to develop eco-friendly, zero-waste substitutes that appeal to environmentally conscious consumers. Manufacturers who can harness the power of innovation to create affordable, effective, and health-conscious eggwash alternatives stand to gain a competitive advantage in an increasingly plant-based world.

Challenge

Ensuring Consistency And Quality

A key challenge in the adoption of egg wash substitutes lies in ensuring consistency and quality across different applications. Egg wash is valued not only for its color and texture-enhancing properties but also for its reliability in a variety of products, from pastries and breads to savory dishes.

Replicating these same results with plant-based alternatives can be challenging, as ingredients like aquafaba or flaxseed gel may vary in performance depending on the recipe or environmental factors such as temperature and humidity. Achieving the right balance of moisture, gloss, and texture without compromising the final product’s integrity requires precise formulation and careful testing.

Additionally, scaling up production to meet the growing demand for egg wash substitutes presents its own set of challenges. Manufacturers must ensure that the substitutes maintain the same quality and performance across different production batches, which can be difficult when dealing with natural or plant-based ingredients that may be subject to variability.

Overcoming this challenge is crucial for widespread adoption and consumer confidence in egg wash substitutes. Brands and producers that can consistently deliver high-quality substitutes will likely have a competitive edge in the market.

Emerging Trends

The Growing Demand For Plant-Based Egg Wash Substitutes, Led By Aquafaba, Drives Innovation.

The demand for egg wash substitutes has been growing, driven by increasing dietary preferences, lifestyle changes, and food inclusivity trends. More consumers are turning to plant-based, vegan, and allergy-friendly options, creating opportunities for egg-wash substitutes to rise in popularity. Plant-based egg washes are made from ingredients like aquafaba (the liquid from chickpeas), non-dairy milk (such as almond, soy, or oat milk), and various starches or flours, which help create a golden, glossy finish on baked goods.

Aquafaba, in particular, has emerged as a favorite alternative due to its ability to mimic the properties of egg whites. It provides the same binding and emulsifying qualities and can even create foam. Other substitutes, like flaxseed gel and chia seeds, are also being used in baking to replace eggs and egg washes due to their ability to provide moisture and hold structure in the final product. These alternatives are not just for vegans they cater to people with egg allergies or those reducing cholesterol intake, a growing concern in health-conscious consumer segments.

Innovation in egg wash substitutes also focuses on improving flavor and texture, with several new products entering the market to meet these needs. Consumers are looking for natural ingredients that do not compromise the taste or quality of the baked goods. Substitutes that offer a crispy texture and shine similar to traditional egg wash are gaining attention, as bakers seek alternatives without sacrificing the visual appeal of their products.

As more people embrace plant-based or allergen-free diets, egg-wash substitutes are expected to be an important part of the broader movement toward alternative ingredients in baking and cooking. These trends point to a shift in consumer preferences towards healthier, more sustainable options.

Business Benefits

Incorporating Egg Wash Substitutes Helps Businesses Tap Into The Growing  Plant-Based Market.

Businesses in the food industry can unlock multiple benefits by incorporating egg-wash substitutes into their product lines. First and foremost, these alternatives cater to a rapidly expanding market segment: the plant-based, allergy-conscious, and health-driven consumer. With more consumers seeking vegan or allergen-free options, offering products made with egg wash substitutes helps businesses stay competitive and responsive to changing preferences. By diversifying their offerings, food producers can appeal to a broader customer base, particularly those with dietary restrictions or ethical concerns related to animal products.

For bakeries and food manufacturers, using egg wash substitutes can also lead to cost savings, particularly if they source ingredients like aquafaba or plant-based milks in bulk. As the price of eggs can fluctuate due to market conditions and supply chain disruptions, egg wash substitutes offer a more stable and affordable option, especially during times when egg prices spike.

Sustainability is another important business benefit. By moving away from animal-derived ingredients like eggs, businesses can align their products with growing consumer demand for eco-friendly and cruelty-free goods. This is not only a positive ethical stance but also resonates with the increasing number of consumers who are choosing brands that prioritize sustainability.

Moreover, developing innovative egg wash substitutes gives businesses a chance to differentiate themselves in a crowded market. Offering high-quality, plant-based, or allergen-friendly products can help build brand loyalty and attract consumers who are looking for alternatives to traditional bakery items. As trends around health, sustainability, and plant-based diets continue to rise, businesses that adapt early to these changes will be well-positioned for future growth.

Regional Analysis

In 2023, North America dominated the egg wash substitute market with a 31.7% share and USD 291.4 million revenue.

In 2023, North America held a dominant market position in the egg wash substitute market, capturing more than 31.7% of the total market share, with a revenue of USD 291.4 million. The region’s leadership can be attributed to the growing trend of plant-based and vegan diets, which have led to an increased demand for egg alternatives in the food industry.

As consumer preferences shift toward health-conscious and ethical food choices, North American consumers are increasingly opting for egg wash substitutes made from ingredients such as plant proteins, starches, and oils, which replicate the glossy finish and texture traditionally provided by eggs.

Additionally, the presence of key players and manufacturers in the region, coupled with robust research and development activities, has played a critical role in driving market growth. North America also benefits from advanced food processing technologies, which allow for the efficient production and distribution of egg wash substitutes at scale.

The region’s highly developed food service and retail sectors further contribute to the widespread availability and adoption of these alternatives, particularly in bakeries, quick-service restaurants, and packaged food industries.

The United States, being the largest market within North America, has witnessed significant innovation in egg wash substitute products, catering to diverse consumer needs, including gluten-free, non-GMO, and organic options. The demand for egg alternatives is also being driven by stringent animal welfare regulations and growing awareness about the environmental impact of egg production. As a result, North America is expected to maintain its dominant position in the egg wash substitute market, with a projected growth rate of over 7% annually in the coming years.

In contrast, Europe and Asia Pacific are also expected to experience steady growth in the egg wash substitute market, but they are not yet as mature or expansive as North America. The European market, while driven by similar health and sustainability trends, faces a more fragmented regulatory environment, which can pose challenges for market expansion.

Meanwhile, Asia Pacific’s growing adoption of Western dietary trends and increasing demand for vegan and vegetarian products will gradually drive up the consumption of egg wash substitutes, but North America is anticipated to continue leading the market in terms of both revenue and innovation.

Key Regions and Countries

North America

• The US
• Canada
• Rest of North America

Europe

• Germany
• France
• The UK
• Spain
• Netherlands
• Russia
• Italy
• Rest of Europe

Asia-Pacific

• China
• Japan
• Singapore
• Thailand
• South Korea
• Vietnam
• India
• New Zealand
• Rest of Asia Pacific

Latin America

• Mexico
• Brazil
• Rest of Latin America

Middle East & Africa

• Saudi Arabia
• South Africa
• UAE
• Rest of the Middle East & Africa

Key Players Analysis

The global Egg Wash Substitute Market is poised for continued growth in 2024, driven by increasing consumer demand for plant-based alternatives, dietary restrictions, and a growing awareness of sustainable food choices. Among the key players in this market, four companies stand out due to their innovative products and market positioning: JUST Egg, Bob’s Red Mill, Ener-G Foods, and Corbion.

JUST Egg, produced by JUST Inc., is a significant player, offering a plant-based egg substitute that has gained considerable popularity for use in egg wash applications. Known for its clean-label ingredients and sustainability initiatives, JUST Egg aligns well with the rising demand for plant-based, vegan-friendly products. The brand’s ability to replicate the texture and functionality of traditional egg wash has made it a top choice for both consumers and food service providers.

Bob’s Red Mill is a long-established brand with a strong reputation for high-quality, gluten-free, and plant-based food products. Their egg wash substitutes, which are often derived from ingredients like chickpea flour, offer an alternative to traditional egg washes, appealing to both vegan consumers and those with egg allergies. Bob’s Red Mill has capitalized on the trend toward clean, simple ingredients, positioning itself as a trusted choice for home bakers and health-conscious individuals.

Ener-G Foods, known for its allergy-friendly and gluten-free products, also offers viable egg wash alternatives. Their egg substitute products cater to those with dietary restrictions while maintaining the functionality of traditional egg washes in baking and food applications. Ener-G’s focus on allergen-free solutions strengthens its position in the growing market for special dietary needs.

Corbion provides egg wash substitutes made from natural, plant-based ingredients, capitalizing on the clean-label movement and demand for sustainable food options. Corbion’s focus on functional ingredients allows its products to perform similarly to eggs in baking, making it a strong contender in both the food manufacturing and retail sectors.

These companies, by addressing the evolving dietary preferences and sustainability concerns of consumers, are well-positioned to thrive in the expanding egg wash substitute market.

Market Key Players

• Agropur Ingredients
• Bellarine
• Bob’s Red Mill
• Corbion
• Dawn Foods
• Ener-G
• Ener-G Foods
• Follow Your HeartJUST Egg
• JUST Inc.
• King Arthur Baking Company
• KMC
• Namaste Foods
• Orgran
• Orgran Natural Foods
• Pak Group
• Par-Way Tryson
• PURATOS
• The Neat Egg
• The Vegg
• Zero Egg

Recent Development

• In September 2024, Ener-G Foods announced an expansion of its production facilities to meet the growing demand for its egg-free products, including egg wash substitutes. The company increased its production capacity by 25% to cater to both domestic and international markets, particularly the European region, where plant-based diets are rapidly gaining traction.
• In June 2024, Corbion launched a new plant-based egg wash substitute designed for large-scale food manufacturers. The product is made from a proprietary blend of plant-derived proteins and starches. This new offering aims to replace traditional egg washes in products like baked goods, pastries, and breading. The company reported that demand for this product increased by 20% over the last quarter due to rising consumer demand for allergen-free and vegan-friendly alternatives.
• In February 2024, Bob’s Red Mill unveiled a new vegan egg wash product designed specifically for the baking and food service industry. The product, derived from chickpea flour and other plant-based ingredients, offers a clean-label alternative to traditional egg washes. In its first month of sales, Bob’s Red Mill reported a 15% increase in sales of their vegan alternatives, signaling strong market interest in egg substitutes. The product was launched nationwide in both retail stores and online platforms.

Report Scope