Global Cookies Market By Product Type (Bar Cookies, Sandwich Cookies, Molded Cookies, Pressed Cookies, and others), By Packaging (Rigid Packaging and Flexible Packaging), By Distribution Channels (Retailers, Shopping Malls, Supermarkets, and Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

In 2022, the Global Cookies Market size was valued at USD 37.8 billion. Between 2023 and 2032, this market is estimated to register the highest CAGR of 5.2%. It is expected to reach USD 62.2 billion in the forecast period of 2023-2032.

Cookies are widely famous as good snacks worldwide due to their nutritional facts, such as vitamins, minerals, and other ingredients necessary to the consumer. Cookies usually contain flour, sugar, eggs, oil, and butter.

New flavors with exotic additives are being launched in response to changing consumer demands. With a shortened baking process, cookies are fat-free, sticky protein products.

The market for cookies is expected to grow as concerns about glutamate disorders and lactose intolerance grow in developed countries of North America and Europe. Cookies are a frequently consumed snack product in the US, the UK, Italy, and India.

They are classified as bar biscuits, drip biscuits, filling biscuits, molded biscuits, no-bake biscuits, pressed biscuits, refrigerator biscuits, rolled biscuits, sandwich biscuits, low-fat biscuits, etc. Cookies are baked at home, baked in bakeries, and roasted in large quantities.

Key Takeaways

• Market Trends: It is anticipated that the cookies market will experience an average compound annual growth rate between 5.3% and 2032.
• Cookies Industry Overview: The global cookie market encompasses an expansive variety of products for sale both commercially and domestically, which differ greatly in quality ingredients, flavor profiles, and unique product attributes that significantly contribute to its development and expansion.
• Type Analysis: Looking at product type, the cookie market can be broken into bar cookies, sandwich cookies, molded cookies, pressed cookies, and other varieties; with bar cookies being the leader due to being available in many flavors and varieties.
• Packaging Analysis: Cookie packaging falls into two main categories, rigid packaging and flexible packaging. By 2022, rigid packaging was the market leader due to providing greater protection for cookies inside it.
• Distribution Channel Analysis: As for distribution channels, this market can be split up among retailers, shopping malls, supermarkets, and other channels; with supermarkets expected to hold onto most of the global cookie market over its forecast period.
• Drivers: Increases in population growth, changes to consumer tastes and preferences, as well as innovative flavors and packaging innovations are primary forces driving growth within the cookie industry. Furthermore, promotional activities and marketing strategies play an integral part in expanding its market presence.
• Restraints: The cookie industry faces numerous obstacles, including changing consumer demand and rising health concerns as well as competition from alternative snack options. Furthermore, economic factors and regulatory changes could potentially impede market expansion.
• Current Trends in Global Cookies Market: Recent developments in the global cookies market include an increasing demand for healthier and gluten-free options, along with innovative flavors and sustainable packaging options.
• Regional Analysis: Europe is expected to account for 36% of global cookie market sales and is therefore projected as being the most lucrative region.
• Key Players in the Cookies Market: Key players in the cookies industry include well-established cookie manufacturing firms, bakery businesses, and distribution networks. These players rely heavily on collaborations, innovations, and strategic expansions in order to stay competitive in an increasingly growing cookie marketplace.

Driving Factors

Increasing Demand for Ready-to-Eat Food

Cookies have won extensive significance with inside the bakery and snack meal products. Commercial manufacturing of cookies is superior because of investments made in unique automation.

Investment in R&D, improvements in the meals processing era, growing cognizance approximately new meals products, further product improvement, fortification of dietary components in cookies, growing call for ready meals products, more desirable shelf life, the release of healthful and value-brought demand for cookies driving the cookies market.

Also, the improvement of valuable cookies, improved distribution channel, availability of cookies in numerous shapes and designs, smooth availability of uncooked material, growing trends of cookies, and employment generation are creating opportunities in the cookies market.

Growing urbanization and disposable earnings are vital thing riding elements for the increase of the global cookies market.

Increase in the Number of Tea Shops and Distribution Channels

An increase in tea shops is driving the global cookies market. According to the Food and Agricultural Organization of the United Nations, the global tea industry has seen rapid growth in tea and coffee shops which is the primary factor in driving the market.

The increasing disposable income is also driving the global cookies market. The more significant distribution channel, like retail stores, also helps drive the market because cookies are easily available in retail stores, and consumers conveniently reach retail stores.

An increase in the introduction of new branding products by the key players leads customers to spend more on bakery products, which are the key driving factors of the global cookies market.

Consumers’ Preference Towards Healthy Cookies Products

Furthermore, it can be observed that consumers are consuming healthier food alternatives to avoid health problems such as unbalanced diets, obesity, and health problems. With this in mind, market players have launched healthy cookies such as oatmeal, vegan, sugar, and gluten-free cookies.

Additionally, the availability of digestive biscuits on the market allows consumers to add healthy products to their diets to aid digestion. Hence, this has created a massive opportunity for the growth of the biscuit market.

Restraining Factors

Rising Manufacturing Cost and People’s Unawareness Regarding Nutritional Values of Cookies

An increase in alternative snacks such as chips, fruits, and many others will hinder the growth of the global cookies market. Also, people shifting towards a healthy lifestyle will decrease the consumption of cookie products due to unawareness regarding the nutritional value of cookies.

Moreover, rising manufacturing costs and prices associated with raw material costs are expected to hinder market growth.

Type Analysis

Bar Cookies Dominate the Market

Based on product type, the market for cookies is segmented into bar cookies, sandwich cookies, molded cookies, pressed cookies, and others. The bar cookies segment is dominating the market as they are available in different flavors.

Bar cookies like brownies and blondies are more accessible to bake than other cookies. The most versatile bar cookie recipes are mixing the ingredients in a bowl, pan-frying the dough, letting it cool, and serving directly from the pan.

They are made with available materials. Sandwich cookies, also known as sandwich biscuits, are made from two thin cookies with filling between them. Many fillings include cream, ganache, buttercream, chocolate, jam, lemon curd, or ice cream.

Molded cookies are prepared by hand, shaping the dough into small balls, logs, crescents, and other shapes. Molded cookies are made from stiffer dough shapes. Pressed cookies are made from soft dough placed in a cookie press (also called a cookie gun) and encouraged to create fancy shapes.

Packaging Analysis

The Rigid Packaging Segment is Dominant

Depending on the packaging of the cookies, they are classified into rigid packaging and flexible packaging. The rigid packaging segment was dominating the market in 2022 as it provides protection to cookies. One of the essential packaging tasks is protecting the product so it has the most extended possible shelf life.

For food, the most reliable packaging must be used so that the food does not come into contact with air and microorganisms. Packaging presents the biscuits in a striking way for potential customers.

It Preserves the freshness and flavor of the cookies for a long shelf life and Provides adequate protection against humidity and external odors.

It prevents the absorption of fats and oils and Protects against visible light and UV radiation. Protect cookies from harm during transport. Store well on supermarket shelves.

Many materials are used, including polypropylene (OPP), polyester (PET), laminates, plastic-coated paper, aluminum foil, and sheet materials. Typically, the cookies have a moisture content of less than percent and have a long shelf life of six or more months.

However, studies have shown that freeze-dried and dried foods, adequately packaged and sealed, retain their calories and, even if stored longer than intended, can sustain life and prevent starvation in an emergency.

Polypropylene (OPP), polyester (PET), laminates, plastic-coated papers, aluminum foil, and carton materials are used in the packaging of cookies.

Rigid packaging for cookies is expected to grow in the forecast period due to the increasing use of plastic-free materials and papers during the manufacturing of cookies.

Distribution Channel Analysis

Supermarkets Provide More Choices

Based on distribution channels, the market is segmented into retailers, shopping malls, supermarkets, and others. Supermarkets are expected to hold a significant cookies market share in the global cookies market during the forecast period because all cookies are available in supermarkets, and consumers can choose what they want.

The online retail store’s category is also expected to grow because of faster gain and the high number of internet users. Cookies brand advertise their product through social media sites and other online platforms. The retail store’s segment is also growing because they are convenient to reach.

Key Market Segments

Based on Type

• Bar Cookies
• Sandwich Cookies
• Molded Cookies
• Pressed Cookies
• Others

Based on the Packaging

• Rigid Packaging
• Flexible Packaging

Based on Distribution Channels

• Retailers
• Supermarkets
• Hypermarkets
• Online Retailing

Growth Opportunity

Changing Lifestyles and Explosive Income

The accessibility of a comprehensive variability of biscuits as a consumer snack is a significant driver of the biscuit market. In addition, cookies are accessible at various prices, flavors, sizes, or quantities. Furthermore, they are available in attractive packaging, making them convenient to store and transport, making them preferred by most of the population, thereby driving the market growth.

Rising concerns about obesity, poor diet, technological advancement, and other health issues supporting the growth of the global biscuit market are driving an increasing number of consumers to switch to healthier alternatives regarding food consumption.

Latest Trends

Manufacturers Focusing on Product Innovation and Differentiation

Manufacturers are now more inclined toward raw material procurement at competitive pricing. Raw material procurement involves engaging in long-term supply contracts with raw material suppliers. Some independent manufacturers hire third-party suppliers to sell their products.

Cookie manufacturers are increasingly focused on product innovation and differentiation as they are steadily moving toward consolidation through mergers & acquisitions, joint ventures, and collaborative partnerships. Such trends are currently being witnessed in the cookies market, bolstering the demand for cookies

Regional Analysis

Europe Leading the Progress Worldwide

Europe is estimated to be the most lucrative global cookie market size, with the largest market share of 36%. During the forecast period, due to bulk production of cookies and exports of the brand items cookies to other countries. However, North America is expected to show rapid growth in the cookies market because North America is the highest consumer of bakery products.

Latin America will show a positive change in the global cookies market due to flourishing sales of the Brazilian baking industry. According to Sweet Bakes Asia, the Asia Pacific region will offer lucrative growth due to the increasing population of China and India, leading to more consumers. Middle East & Africa is also expected to shift slightly due to changing lifestyles and increasing demand.

Key Regions and Countries

• North America
  • The US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Russia & CIS
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

Emerging key players are focused on various strategic policies to develop their respective businesses in foreign markets. Several cookie market companies are concentrating on expanding their existing operations and R&D facilities. Furthermore, firms in the global cookies market are developing new products and portfolio expansion strategies through investments, mergers, and acquisitions. In addition, several key players are now focusing on marketing strategies, such as spreading awareness about nutritional ingredients and boosting the target products’ growth.

The cookie market leaders rely on innovation in taste, format, and packaging to remain competitive in their region. Market leaders such as Mondelēz International, Inc. continue to invest in branding and product innovation to maintain brand loyalty. The market is characterized by local players and very few prominent players in each area. Through new product innovations, market launches, and expansions, major players seek to gain a competitive advantage over others.

Market Key Players

• Britannia Industries Ltd
• Nestle S.A
• Campbell Soup Company
• General Mills, Inc.
• Mondelēz International Inc
• Ferrero International SA.
• McKee Foods Corporation
• PepsiCo Inc.
• Bahlsen GmbH
• ITC Ltd.
• Parle Products Pvt. Ltd
• Patanjali
• Emmys Organic Inc.
• Billys Farm
• Danone S.A.
• Kellogg Company
• Kraft Heinz Company
• Burton’s Biscuit Company
• Nairns Oatcakes Ltd.
• Other Key Players

Recent Developers

• In January 2020, Nestle launched Edible Funfetti Cookies that have all flavors.
• In March 2021, Kellogg’s announced new cookie packaging. The company switched its exterior packaging to a sustainable folding carton solution with MMK’s Accurate™ film.

Report Scope