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Home ➤ Food and Beverage ➤ Broccoli Powder Market
Broccoli Powder Market
Broccoli Powder Market
Published date: Sep 2025 • Formats:
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  • Home ➤ Food and Beverage ➤ Broccoli Powder Market

Global Broccoli Powder Market Size, Share Analysis Report By Nature (Conventional, Organic), By Application (Nutritional Supplements, Food And Beverages, Cosmetics, Animal Feed, Others), By Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, E-Commerce, Others) , By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2025-2034

  • Published date: Sep 2025
  • Report ID: 159202
  • Number of Pages: 308
  • Format:
  • Overview
  • Table of Contents
  • Major Market Players
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  • Quick Navigation

    • Report Overview
    • Key Takeaways
    • By Nature Analysis
    • By Application Analysis
    • By Distribution Channel Analysis
    • Key Market Segments
    • Emerging Trends
    • Drivers
    • Restraints
    • Opportunity
    • Regional Insights
    • Key Players Analysis
    • Recent Industry Developments
    • Report Scope

    Report Overview

    The Global Broccoli Powder Market size is expected to be worth around USD 99.1 Million by 2034, from USD 49.0 Million in 2024, growing at a CAGR of 7.3% during the forecast period from 2025 to 2034.  In 2024 North America held a dominant market position, capturing more than a 43.9% share, holding USD 21.5 Million in revenue.

    Broccoli powder is derived from the broccoli vegetable, processed through dehydration or freeze-drying methods to preserve its nutrients and flavor. It is primarily used as a functional ingredient in various sectors like food and beverages, health supplements, and cosmetics. Its rich nutrient profile, which includes vitamins A, C, K, folate, and fiber, has positioned broccoli powder as a sought-after ingredient in health-conscious markets. With increasing consumer demand for nutrient-dense foods, the powder is gaining popularity due to its convenience and health benefits.

    Broccoli Powder Market

    This growth is underpinned by several factors. The rising demand for plant-based and organic products has significantly contributed to the popularity of broccoli powder, particularly in applications such as nutritional supplements and functional foods. Government initiatives have further bolstered this trend.

    • For instance, the Ministry of Food Processing Industries (MoFPI) is implementing the Central Sector Production Linked Incentive Scheme for Food Processing Industry (PLISFPI) over a six-year period from 2021-22 to 2026-27, with an outlay of INR 10,900 crores.

    Government initiatives have played a pivotal role in supporting the expansion of the broccoli powder industry. The Ministry of Food Processing Industries (MoFPI) has implemented schemes such as interest subsidies, capital subsidies, and power or electrical subsidies to promote the food processing sector. Additionally, the Agriculture Infrastructure Fund (AIF) Scheme, launched in July 2020 with a corpus of Rs. 1,00,000 crores, provides financial support to agri-entrepreneurs, start-ups, agri-tech players, and farmer groups for infrastructure and logistics facilities.

    Future growth opportunities in the broccoli powder sector are promising. The expansion of the organic food market, projected to reach Rs 75,000 crores by 2025, presents significant potential for broccoli powder producers. Furthermore, the increasing preference for plant-based supplements and the development of innovative product formulations are expected to drive market growth. Government support for agricultural infrastructure and organic farming is likely to enhance production capabilities and market accessibility for broccoli powder products.

    Key Takeaways

    • Broccoli Powder Market size is expected to be worth around USD 99.1 Million by 2034, from USD 49.0 Million in 2024, growing at a CAGR of 7.3%.
    • Conventional broccoli powder held a dominant position in the market, capturing more than 78.3% of the total market share.
    • Nutritional Supplements held a dominant market position, capturing more than 41.9% of the total broccoli powder market share.
    • Supermarkets/Hypermarkets held a dominant market position, capturing more than 44.6% of the total broccoli powder market share.
    • North America holds the dominant position in the global broccoli powder market, capturing 43.9% of the total market share, valued at USD 21.5 million.

    By Nature Analysis

    Conventional Broccoli Powder Dominates with 78.3% Market Share in 2024

    In 2024, Conventional broccoli powder held a dominant position in the market, capturing more than 78.3% of the total market share. This segment continues to be the preferred choice due to its widespread availability and cost-effectiveness. Conventional broccoli powder is derived from crops grown using traditional farming methods, making it more accessible and affordable compared to its organic counterparts. The cost factor is particularly important for manufacturers and consumers looking for affordable health supplements or ingredients in food and beverages.

    The growing consumer demand for functional and natural ingredients has further bolstered the preference for conventional broccoli powder. It is commonly used in mass-produced health supplements, smoothies, and packaged foods, catering to a broad audience. In 2024, the segment’s market share is expected to expand slightly, driven by advancements in agricultural technology that enhance crop yields, reducing production costs and making conventional broccoli powder more accessible. The ability to meet large-scale demands efficiently contributes to its continued dominance in the market.

    By Application Analysis

    Nutritional Supplements Lead Broccoli Powder Market with 41.9% Share in 2024

    In 2024, Nutritional Supplements held a dominant market position, capturing more than 41.9% of the total broccoli powder market share. This application continues to grow in popularity due to the increasing consumer focus on health and wellness. As more people turn to dietary supplements to support immunity, gut health, and overall well-being, broccoli powder has become a popular ingredient due to its high nutrient content, including vitamins, minerals, and antioxidants.

    The demand for broccoli powder in nutritional supplements is driven by its perceived health benefits, particularly its potential in promoting detoxification and reducing the risk of chronic diseases. This segment is expected to continue growing in 2025, with an increased number of health-conscious consumers seeking natural and plant-based supplements. The rise of personalized nutrition, with a focus on supplements tailored to individual health needs, is also contributing to the demand for nutrient-dense ingredients like broccoli powder.

    Broccoli Powder Market Share

    By Distribution Channel Analysis

    Supermarkets/Hypermarkets Dominate with 44.6% Share in Broccoli Powder Market in 2024

    In 2024, Supermarkets/Hypermarkets held a dominant market position, capturing more than 44.6% of the total broccoli powder market share. This distribution channel continues to be the preferred choice for consumers due to its convenience and accessibility. Supermarkets and hypermarkets provide a wide range of health-focused products, including broccoli powder, catering to health-conscious shoppers who seek both variety and ease of purchase in one location.

    The segment’s growth is further supported by the increasing number of health-oriented product offerings available in these retail spaces. In 2024, supermarkets and hypermarkets are expected to expand their shelves with more natural and organic ingredients as consumers become more aware of the benefits of plant-based nutrition. With the rise of health-conscious consumer trends, these retail outlets are becoming key distribution channels for broccoli powder, especially as demand for functional foods continues to rise.

    Key Market Segments

    By Nature

    • Conventional
    • Organic

    By Application

    • Nutritional Supplements
    • Food & Beverages
    • Cosmetics
    • Animal Feed
    • Others

    By Distribution Channel

    • Supermarkets/ Hypermarkets
    • Convenience Stores
    • E-Commerce
    • Others

    Emerging Trends

    Rise of Plant-Based Diets and Functional Foods

    Broccoli powder is gaining popularity as part of the growing trend towards plant-based diets and functional foods. Functional foods are those that provide health benefits beyond basic nutrition, and broccoli powder fits this category due to its rich nutrient profile. This shift is driven by increasing consumer awareness of health and wellness, leading to a surge in demand for products like broccoli powder that offer convenience and nutritional value.

    • For instance, the U.S. Department of Agriculture (USDA) reported that organic sales in the U.S. increased by 3.4% in 2022, reaching over USD 69.7 billion. This growth is attributed to farmers transitioning to organic growing methods, supported by government policies and incentives aimed at encouraging sustainable agricultural practices

    Broccoli powder’s versatility makes it an attractive ingredient for various applications. It can be easily incorporated into smoothies, soups, sauces, and baked goods, providing a convenient way to boost nutrient intake. Additionally, the rise of plant-based diets, including vegan and vegetarian lifestyles, has further fueled the demand for plant-based ingredients like broccoli powder. Consumers are increasingly looking for plant-based alternatives to traditional animal-derived ingredients, and broccoli powder offers a nutritious and sustainable option.

    Drivers

    Nutrient Density and Health Benefits

    Broccoli powder has gained popularity as a convenient way to incorporate the health benefits of broccoli into one’s diet. This powdered form retains many of the nutritional advantages of fresh broccoli, offering a concentrated source of essential vitamins, minerals, and antioxidants.

    A notable feature of broccoli powder is its high vitamin C content. For instance, a 100g serving of broccoli powder can provide up to 244 mg of vitamin C, which is approximately 271% of the daily value. This vitamin is crucial for immune function, skin health, and antioxidant protection. Additionally, the powder contains significant amounts of vitamin K, calcium, iron, and potassium, contributing to bone health, oxygen transport, and overall cellular function.

    Beyond vitamins and minerals, broccoli powder is rich in fiber, which supports digestive health by promoting regular bowel movements and maintaining a healthy gut microbiota. The fiber content also aids in regulating blood sugar levels and may assist in weight management by providing a sense of fullness.

    Moreover, broccoli powder contains bioactive compounds such as sulforaphane, known for its antioxidant and anti-inflammatory properties. These compounds may help reduce the risk of chronic diseases like heart disease and cancer.

    Incorporating broccoli powder into the diet is a practical approach for those seeking to enhance their nutrient intake, especially for individuals who may have limited access to fresh vegetables. It can be easily added to smoothies, soups, or sprinkled over meals, providing a versatile and healthful addition to various dishes.

    Restraints

    Storage and Shelf Life Challenges

    Broccoli powder, while nutritionally rich, faces significant challenges in maintaining its quality over time. One of the primary concerns is its shelf life, which is influenced by factors such as moisture content, packaging, and storage conditions. For instance, freeze-dried broccoli powder typically has a shelf life ranging from 3 to 24 months, depending on storage practices. Proper storage in a cool, dry place, away from direct sunlight and moisture, is essential to prolong its usability.

    The moisture content in broccoli powder is a critical factor affecting its shelf life. Higher moisture levels can lead to microbial growth and spoilage, reducing the powder’s effectiveness and safety. Therefore, maintaining low moisture levels through proper drying processes and airtight packaging is crucial.

    Packaging plays a vital role in preserving the quality of broccoli powder. Airtight containers help prevent moisture absorption and protect the powder from contaminants. Additionally, packaging materials that shield the product from light can prevent the degradation of sensitive nutrients.

    Opportunity

    Growing Demand for Functional Foods and Plant-Based Diets

    Broccoli powder is experiencing significant growth due to the increasing consumer demand for functional foods and plant-based diets. Functional foods are those that offer health benefits beyond basic nutrition, such as improving overall health or reducing the risk of disease. Broccoli powder, rich in essential nutrients like vitamins A, C, and K, fiber, and antioxidants, fits perfectly into this category.

    • According to a report by the International Food Information Council (IFIC), the functional food market in the United States alone was valued at over $50 billion in 2022 and is projected to continue growing as consumers seek foods that support health and wellness. This trend is not limited to the U.S.; Europe and Asia are also witnessing a surge in the popularity of functional foods, driven by increasing health awareness and a desire for natural, plant-based ingredients.

    Broccoli powder’s versatility makes it an attractive ingredient for various applications. It can be easily incorporated into smoothies, soups, sauces, and baked goods, providing a convenient way to boost nutrient intake. Additionally, the rise of plant-based diets, including vegan and vegetarian lifestyles, has further fueled the demand for plant-based ingredients like broccoli powder. Consumers are increasingly looking for plant-based alternatives to traditional animal-derived ingredients, and broccoli powder offers a nutritious and sustainable option.

    Furthermore, the growing interest in preventive healthcare is contributing to the popularity of broccoli powder. Studies have shown that compounds found in broccoli, such as sulforaphane, have potential health benefits, including antioxidant and anti-inflammatory properties. As consumers become more proactive about their health, they are turning to functional foods like broccoli powder to support their wellness goals.

    Regional Insights

    North America Dominates Broccoli Powder Market with 43.9% Share and USD 21.5 Million in 2024

    In 2024, North America holds the dominant position in the global broccoli powder market, capturing 43.9% of the total market share, valued at USD 21.5 million. This regional dominance can be attributed to the growing demand for plant-based and functional foods, driven by a significant shift towards healthier diets. Consumers in North America are increasingly adopting supplements and ingredients that offer nutritional benefits, and broccoli powder, known for its high levels of vitamins, minerals, and antioxidants, fits well into this trend.

    The rising awareness of health issues such as obesity, heart disease, and cancer is prompting more consumers to seek nutrient-dense ingredients like broccoli powder. Additionally, North America’s robust food and beverage industry, along with a strong presence of manufacturers in the dietary supplements sector, supports the continued growth of the market. As of 2024, the region’s increasing number of health-conscious individuals and the availability of broccoli powder through large distribution channels like supermarkets and health stores are key factors propelling market growth.

    Broccoli Powder Market Regional Analysis

    Key Regions and Countries Insights

    • North America
      • US
      • Canada
    • Europe
      • Germany
      • France
      • The UK
      • Spain
      • Italy
      • Rest of Europe
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Australia
      • Rest of APAC
    • Latin America
      • Brazil
      • Mexico
      • Rest of Latin America
    • Middle East & Africa
      • GCC
      • South Africa
      • Rest of MEA

    Key Players Analysis

    Nutradry is an Australian company known for its innovative low-temperature drying technology, which preserves the nutritional integrity of fruits and vegetables. Their broccoli powder is made from whole Australian-grown broccoli, pureed and dried, retaining high levels of vitamins K and C. The product boasts a high concentration, with 1 kg of powder equivalent to 20 kg of whole broccoli. Nutradry’s commitment to quality is evident in their rigorous processing standards and the absence of fillers in their products.

    Based in Ada, Michigan, USA, American International Foods, Inc. is a leading supplier of food ingredients with a portfolio of over 2,500 products. Their broccoli powder is part of a comprehensive line of vegetable powders offered to manufacturers and processors in the food, beverage, pet food, health, and nutrition sectors. AIFI emphasizes high-quality vegetable powders at competitive prices, supported by a nationwide warehouse network for efficient distribution.

    Located in Xi’an, China, Lifewe Biological Technology Co., Ltd. is a manufacturer specializing in fruit and vegetable powders. Their broccoli powder is marketed as being rich in carotene, calcium, and folic acid, nutrients beneficial for healthy cell and tissue growth. The company emphasizes the antioxidant properties of their products, catering to the growing demand for functional foods and dietary supplements.

    Top Key Players Outlook

    • Saipro Biotech Private Limited
    • NutraDry
    • Xi’an Lifewe Biological Technology Co., Ltd.
    • Pioneer Herb Industrial Co., Ltd
    • American International Foods, Inc.
    • Nutraonly (Xi’an) Nutritions Inc
    • VDF FutureCeuticals, Inc.
    • Vinayak Corporation
    • Incoltec
    • Vehgro

    Recent Industry Developments

    In 2024 Pioneer Herb Industrial Co Ltd, experienced a growth of approximately 7% in its broccoli powder sales, driven by the increasing consumer interest in plant-based and functional foods.

    In 2024 American International Foods, Inc. (AIF), reported a growth of around 6% in its broccoli powder sales, which can be attributed to the rising consumer demand for nutrient-dense and natural ingredients.

    Report Scope

    Report Features Description
    Market Value (2024) USD 49.0 Mn
    Forecast Revenue (2034) USD 99.1 Mn
    CAGR (2025-2034) 7.3%
    Base Year for Estimation 2024
    Historic Period 2020-2023
    Forecast Period 2025-2034
    Report Coverage Revenue Forecast, Market Dynamics, Competitive Landscape, Recent Developments
    Segments Covered By Nature (Conventional, Organic), By Application (Nutritional Supplements, Food And Beverages, Cosmetics, Animal Feed, Others), By Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, E-Commerce, Others)
    Regional Analysis North America – US, Canada; Europe – Germany, France, The UK, Spain, Italy, Rest of Europe; Asia Pacific – China, Japan, South Korea, India, Australia, Singapore, Rest of APAC; Latin America – Brazil, Mexico, Rest of Latin America; Middle East & Africa – GCC, South Africa, Rest of MEA
    Competitive Landscape Saipro Biotech Private Limited, NutraDry, Xi’an Lifewe Biological Technology Co., Ltd., Pioneer Herb Industrial Co., Ltd, American International Foods, Inc., Nutraonly (Xi’an) Nutritions Inc, VDF FutureCeuticals, Inc., Vinayak Corporation, Incoltec, Vehgro
    Customization Scope Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements.
    Purchase Options We have three licenses to opt for: Single User License, Multi-User License (Up to 5 Users), Corporate Use License (Unlimited User and Printable PDF)
    Broccoli Powder Market
    Broccoli Powder Market
    Published date: Sep 2025
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    • Saipro Biotech Private Limited
    • NutraDry
    • Xi'an Lifewe Biological Technology Co., Ltd.
    • Pioneer Herb Industrial Co., Ltd
    • American International Foods, Inc.
    • Nutraonly (Xi'an) Nutritions Inc
    • VDF FutureCeuticals, Inc.
    • Vinayak Corporation
    • Incoltec
    • Vehgro

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