Global Behavioural Rehabilitation Market-By Disorder Type (Mood Disorders, Anxiety Disorders, Personality Disorders, Substance Abuse Disorders, Attention Deficit Disorders), By Application (Outpatient, Inpatient, Residential), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033

Report Overview

The Global Behavioural Rehabilitation Market size is expected to be worth around USD 253.3 Billion by 2033 from USD 163.1 Billion in 2023, growing at a CAGR of 4.5% during the forecast period from 2024 to 2033.

A fiercely used methodology aiming to remove patients from behavioural habits is known as behavioural rehabilitation. These behavioural addictions severely affect health of the patient from a long-term perspective. These rehabilitation therapies are implemented by professionals who have deep rooted understanding of such specific conditions. Such addictions cause problems in children and adolescents at their home, school or other social situations.

Majority of the children and adolescents faces disruptive behavioural disorders which comes under psychiatric disorders further categorised into conduct disorder (CD) and oppositional defiant disorder (ODD).

The addictions are now treatable according to many researchers. Counselling therapy is at the forefront for effectively treating diverse behavioural addictions, based on 85% of world’s research on drug abuse and addiction supported by National Institute of Drug Abuse (NIDA). In addition to this, another significant therapy to manage behavioural disorders include parent management training.

• According to Centre for Disease Control and Prevention (CDC), approximately 5.2% of children aged between 4-17 years in United States are dealing with severe emotional or behavioural difficulties by their parents.
• According to National Institute of Mental Health, approximately 10-15% of children across the globe are affected by behavioural and emotional disorders.

The market for behavioural rehabilitation is robustly propelled by increasing prevalence of behavioural and mental health conditions and growing recognition regarding the availability of various effective treatment plans.

Services are efficaciously upgraded by many researchers and industry players with the focus to offer high-quality solutions satisfying the market demand. Furthermore, the market scales to a great extent by escalating government initiatives, for instance, National Tele Mental Health Program launched in October 2022, aiming to ameliorate behavioural and mental health conditions combined with counselling services in India.

Key Takeaways

• Market Size: Behavioural Rehabilitation Market size is expected to be worth around USD 253.3 Billion by 2033 from USD 163.1 Billion in 2023.
• Market Growth: The market growing at a CAGR of 4.5% during the forecast period from 2024 to 2033.
• Disorder Type Analysis: Based on disorder type, anxiety disorder played a pivotal role contributing 45.9% of the market growth in the year 2023.
• Application Analysis: Based on applications, outpatient segment captured an impressive market revenue share of 75.1% owing to the lower cost and increasing availability of services regarding outpatient care.
• Regional Analysis: North America stood high in the global behavioural rehabilitation market, commanding a praiseworthy market revenue share of 43.7% in the year 2023.
• Technological Advancements: Innovations such as telemedicine, virtual therapy sessions, and mobile health applications are transforming the delivery of behavioral rehabilitation services, making them more accessible and efficient.
• Personalized Treatment: There is a growing emphasis on personalized treatment plans tailored to individual patient needs, enhancing the effectiveness of rehabilitation programs.
• Government Initiatives: Increased government funding and initiatives aimed at improving mental health services are supporting the expansion and accessibility of behavioral rehabilitation centers.
• Integration with Primary Care: The integration of behavioral health services with primary care is becoming more common, improving patient outcomes through coordinated care.
• Insurance Coverage: Expanding insurance coverage for behavioral health services is reducing financial barriers for patients, leading to increased utilization of rehabilitation services.
• Public Awareness: Growing public awareness about mental health and the importance of seeking treatment is driving more individuals to seek rehabilitation services.

By Disorder Type Analysis

Anxiety disorder segment dominates global behavioural rehabilitation market

Based on type of disorder, the behavioural rehabilitation market is broadly classified into Mood Disorders, Anxiety Disorders, Personality Disorders, Substance Abuse Disorders and Attention Deficit Disorders segment. Amongst all these disorders, anxiety disorder is at the forefront of the global behavioural rehabilitation market, occupying a large market revenue share of 45.9% in the year 2023. The segment has excelled in recent years by virtue of availability of antidepressants and advancements in anxiety treatment field because of persistent research and development efforts in the related area.

• According to Anxiety & Depression Association of America, an estimated 18.2% of the population in United States aged 18 years or over deals with anxiety every year, with only 37% of the patients treated.
• According to a study in 2017, anxiety disorders were dealt by approximately 284 million people across the globe.

A fastest growing segment is projected to be substance abuse disorder segment during the projection period. the segmental growth is by virtue of rising penetration of illegal businesses combined with rising unemployment getting more addicted towards drugs. Government lacking to curtail illegal business of drug of abuse particularly in developing and underdeveloped economies is further fostering the figures of drug addicts, thereby necessitating an ultimatum for behavioural rehabilitation services globally.

By Application Analysis

Outpatient segments leads the market

Based on application, the market is bifurcated into Outpatient, Inpatient and Residential segments. Accounting a remarkable share of 75.1%, outpatient segment dominates the global behavioural rehabilitation market in the year 2023. The segments’ outstanding growth owes to lower cost, increasing availability of services, and patient convenience contributing to its large share.

• According to National Mental Health Services Survey 2020, approximately 40% to 43% of mental health facilitates were outpatient facilities in 2020 in United States.

Further, the segment is anticipated to show fastest-growth due to a notable shift from inpatient and residential settings to outpatient settings. These services allow patients to stay in touch to their community and maintain social interaction, helping in faster recovery. The residential segment on the other hand, to register substantial growth during the foreseeable days owing to the growing preference of patients to receive home treatments or residential facilities.

• According to an article published in BMC journal in March 2023, the adoption of medical care is constrained by around 50% of depression patients and inpatient treatment capacities were minimized to 60% of the pre-pandemic levels.

Key Market Segments

By Disorder Type

• Mood Disorders
• Anxiety Disorders
• Personality Disorders
• Substance Abuse Disorders
• Attention Deficit Disorders

By Application

• Outpatient
• Inpatient
• Residential

Market Drivers

Rising prevalence of behavioural disorders

The global behavioural rehabilitation market is robustly fostering due to a prominent factor such as rising pervasiveness of behavioural disorders, particularly in children and adolescent. Behavioural disorders being more serious involves a pattern of disruptive behaviours in children that prolongs for at least 6 months and show changes in behaviour at home, in schools and in social gatherings. The escalating prevalence of dementia, anxiety, depression and other psychological disorders among the population is a key driver for the market growth.

• According to National Institute of Mental Health (NIMH), around 10-15% children worldwide are affected by emotional and behavioural disorders.

Increase recognition of available therapeutic options

The global behavioural rehabilitation market is forecasted to showcase a significant growth in the upcoming years due to rising awareness regarding the diverse therapeutic options available for the suffering patient population. These kind of awareness empower and prepare communities better acknowledge signs and symptoms of mental disorders, reduce stigma, and upgrade emotional, psychological and social well-being for Texans.

• Texas Health and Human Services Commission in May 2021 launched a new health awareness eLearning series to encourage families with more knowledge and understanding of behavioural health conditions impacting more than 3 million Texans each year.

Restraints

Lack of awareness among people

The market for behavioural rehabilitation comes across impediments due to lack of awareness among people regarding behavioural disorders. To exemplify the aforementioned statement, behavioural disorders associates a pattern of disruptive behaviour creating difficulties to scrutinize the problems due to lack of awareness among people. In addition, a stigma surrounding behavioural disorders is created due to insufficient knowledge regarding the related area.

Furthermore, researchers and innovators restricts themselves to focus on these areas, constraining the advancements in treatment approaches and interventions. To overcome such situation, efforts have to be made by rising awareness through behavioural rehabilitation programs tailoring specific needs of individuals.

• According to Mental Health America, every year since 2011, there is rise in the percentage of adults suffering with mental illness who report unmet need for treatment. In 2019, unmet need for treatment were reported by 24.7% of adults with a mental illness.

Limited Patient Enrolment

Patient enrolment encompasses the process of recruiting and enrolling individuals into behavioural rehabilitation programs focusing on treatment and intervention. Limited patient enrolment creates a challenge impacting effectiveness, sustainability and reach of behavioural rehabilitation efforts. With low patient enrolment, only few number of patient will have accessibility for such services restricting the availability of treatment options for those in need.

In addition to this, many such programs stay dependent on insurance reimbursements, patient fees and governmental funding to carry out operations, such lack of patient further strains financial stability of programs, thereby resulting in curtailed services.

Opportunities

Advent of online counselling and digital detoxification programs

The global behavioural rehabilitation market witness robust growth opportunities with the rising prevalence of digital detoxification programs. These programs play an instrumental role in addressing internet addiction, for instance, boots camps particularly targeting young adults are implemented by Chinese government. This push in Asia is further enabling other countries to follow the suit, leading to heightening number of digital rehabilitation programs, thus propelling the market in the near future.

In addition to this, online counselling (tele-rehabilitation) is offering substantial growth opportunities for major market players operating in the field. To exemplify, Tele-behavioural Health 301 and 401 series starting was launched by BHI-TWP in January 2022.

In this approach, 301 series deal with how Tele-behavioural Health skills can be used to escalate mental health for particular population combined with developing Tele-behavioural specific tools and protocols. On the other hand, 401 series focus to bring national experts from all over the country to have a discussion on relevant intricate issues regarding design and implementation of effective Tele-behavioural health programs.

• According to World Health Organization in March 2022, the worldwide pervasiveness of anxiety and sadness accelerated by a staggering 25% during the first phase of COVID-19 pandemic.

Impact of Macroeconomic factors

Global behavioural rehabilitation market is highly influenced by diverse demographic factors including changing societal attitudes, growing geriatric population and overall population growth. To exemplify, the demand for mental health services upscale with the rising elderly population, while the stigma surrounding behavioural rehabilitation is getting reduced with the changing cultural norms, thereby enhancing utilization rates.

In addition, the market is further propelled by rising unemployment rate across the globe. Higher the unemployment rate, high is the rate of anxiety, depression, and stress among youngsters, thus demanding mental health services.

Furthermore, the accessibility of such services usually depends upon the disposable income of individual. Satisfactory disposable income underscores the access towards mental health services or similar therapies. On the other hand, people with unsatisfactory disposable income usually opt public or subsidized rehabilitation program, hindering the global market.

• According to American Psychological Association published in February 2021, an estimated 84-86% of individual suffers from at least one stress related emotion, including anxiety (47%), sorrow (44%) and anger (39%), being the most common emotions.

Latest Trends

Several advancements are made in global behavioural rehabilitation market. some of these include:

Cognitive Behavioural Therapy (CBT): A most widely used approach, CBT is employed for children, adolescent and adults to identify and change negative thought pattern and behaviour contributing to mental health illnesses including depression, drug abuse and anxiety.

Acceptance and Commitment Therapy (ACT): A modified version of cognitive behavioural therapy focuses on acceptance of individuals’ thoughts and feelings while perpetrating to actions aligned with one’s values. The therapy has proved to be beneficial in treating bunch of mental conditions including chronic pain, drug abuse, depression and anxiety.

Dialectical Behaviour Therapy (DBT): The therapy assists to treat borderline personality disorder combined with treatment of eating and mood disorders. A combination of cognitive behavioural therapy and mindfulness technique is employed, focusing on the development of emotional regulations and coping skills.

Regional Analysis

Advancements in behavioural health enables NA to dominate the market

North America stood high in the global behavioural rehabilitation market, commanding a praiseworthy market revenue share of 43.7% in the year 2023. This worthy success is highly attributed to the emergence of notable mental health rehabilitation centres over few years because of growing cases of people suffering from mental health illnesses. Furthermore, the region define growth due to new product launches by major market players in the behavioural health market combined with the rising initiatives by US government to raise recognition regarding mental health.

• According to Centre for Disease Control and Prevention, in November 2022 around 32.1% of adults witnessed mental health issues in United States, i.e., 1 in 5 adult experiences mental issues each year.
• Happify, Inc., announced a trans-diagnostic prescription digital therapeutic, ‘Ensemble’, for treating patients of 22 years and above age dealing with major depressive disorder or generalized anxiety disorder.

Key Regions and Countries

North America

• US
• Canada

Europe

• Germany
• France
• The UK
• Spain
• Italy
• Russia
• Netherland
• Rest of Europe

Asia Pacific

• China
• Japan
• South Korea
• India
• New Zealand
• Singapore
• Thailand
• Vietnam
• Rest of APAC

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• South Africa
• Saudi Arabia
• UAE
• Rest of MEA

Market Players Analysis

There are numerous local and foreign businesses competing in the highly fragmented behavioural rehabilitation market. A stringent regulatory approval for health management procedure, however, it makes difficult for new products to enter the market in forecast period. Rapid technological advancement and acceptance of new gadgets for effective health are the main factors influencing the competition in forecast period. 

Market Key Players

The following are some of the prominent players in the global behavioural rehabilitation market

• Acadia Healthcare
• Aurora Behavioural Health System
• AAC Holdings, Inc.
• Promises Behavioural Health
• Behavioural Health Group
• Universal Health Services, Inc.
• American Addiction Centres
• Springstone, Inc.
• BHG Holdings, LLC
• Magellan Health, Inc.
• Castle Craig Hospital

Recent development

• Acadia Healthcare (May 2024): Acadia Healthcare acquired Hope Springs Rehabilitation Center, expanding its network of facilities. This acquisition aims to enhance Acadia’s service offerings in behavioral health and addiction treatment, providing comprehensive care solutions across a broader geographic area.
• Aurora Behavioral Health System (April 2024): Aurora Behavioral Health System launched an innovative telehealth program, Aurora Connect. This service offers virtual therapy and counseling sessions, making behavioral health services more accessible to patients, particularly in remote areas, and addressing the growing demand for telemedicine.
• AAC Holdings, Inc. (March 2024): AAC Holdings, Inc. merged with Wellness Recovery Centers, combining their resources to enhance treatment capabilities. This strategic merger aims to provide a wider range of rehabilitation services and improve patient outcomes through integrated care approaches.
• Promises Behavioral Health (June 2024): Promises Behavioral Health introduced the Pathways Program, a specialized treatment plan for adolescents with behavioral and addiction issues. This program offers personalized therapy and support, focusing on the unique needs of younger patients to promote long-term recovery.
• Behavioral Health Group (January 2024): Behavioral Health Group acquired Serenity Springs Recovery, a renowned rehabilitation center. This acquisition expands Behavioral Health Group’s portfolio and enhances its capacity to provide high-quality addiction treatment and mental health services.
• BHG Holdings, LLC (February 2024): BHG Holdings, LLC launched the Recovery Wellness App, a mobile platform designed to support patients through their rehabilitation journey. The app offers resources, therapy sessions, and tracking tools to help individuals maintain progress and access support anytime, anywhere.

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