Global Automotive NVH Materials Market By Product (Molded Rubber, Metal Laminates, Foam Laminates, Film Laminates, Molded Foam, and Engineering resins), By Material Type (Thermoplastic Polymers, Engineering Resins, and Others), By Application, (Absorption and Insulation), By Vehicle Type (Passenger Cars, Light Commercial Vehicles, and Heavy Commercial Vehicles), Region and Companies – Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033

Report Overview

The Global Automotive NVH Materials Market size is expected to be worth around USD 15.4 billion by 2033 from USD 10.1 billion in 2023, growing at a CAGR of 4.3% during the forecast period 2024 to 2033.

Automotive NVH (Noise, Vibration, and Harshness) refers to the study and management of unwanted noise, vibrations, and harshness in vehicles to enhance comfort and performance. This field is crucial for improving the driving experience and reducing cabin noise, vibration, and discomfort. NVH solutions include advanced materials and engineering techniques to isolate and absorb sound and vibrations.

Major applications of NVH materials lie in the automotive industry, including passenger cars, trucks, and electric vehicles, where NVH plays a vital role in meeting regulatory standards and consumer expectations. The aerospace and marine industries also leverage NVH technologies to optimize performance and passenger comfort in aircraft and ships. Manufacturers can create quieter, smoother, and more pleasant vehicles and transportation systems by focusing on NVH.

The Automotive NVH (Noise, Vibration, and Harshness) materials market is pivotal in enhancing vehicle performance by addressing noise, vibration, and harshness issues. These materials find application in a range of automotive components, including engine compartments, interior panels, wheel wells, and flooring. NVH materials contribute to a quiet and comfortable driving experience by effectively reducing engine noise and road vibrations.

Additionally, they help in improving vehicle durability and performance by mitigating the impact of harsh driving conditions. As automotive manufacturers increasingly focus on delivering premium driving experiences, the demand for advanced NVH materials continues to rise.

For instance, according to a July 2023 report published by the U.S. Department of Transportation’s National Highway Traffic Safety Administration, the use of high-quality NVH materials can reduce cabin noise levels by up to 5 dB, significantly enhancing acoustic comfort and vehicle refinement.

Key Takeaways

• In 2023, the Automotive NVH Materials market generated a revenue of USD 10.1 billion, with a CAGR of 4.3%, and is expected to reach USD 15.4 billion by the year 2033.
• The product held a major share of the market, with molded rubber taking the lead in 2023 with a market share of 24.3%.
• By material type, the thermoplastic polymers accounted for a significant share of 54.3%.
• By application, the absorption among the other sub-segments held a significant revenue share of the market with 67.6% of the Automotive NVH Materials market.
• By vehicle type, passenger cars accounted for the dominant share of 55.9%.
• The Asia Pacific region led the market by securing a market share of 43.3% in 2023.
• NVH materials can reduce up to 50% of noise levels of a vehicle while increasing the vehicle’s mileage by effectively reducing its weight.
• NVH materials provide additional benefits such as thermal insulation, vibration damping, and structural reinforcement to a vehicle.

By Product Analysis

Based on product, the market is divided into molded rubber, metal laminates, foam laminates, film laminates, molded foam, and engineering resins. The molded rubber segment held a dominant share in 2023, with a market share of 24.3% owing to the increasing demand for noise reduction and vibration dampening in modern vehicles. Molded rubber products such as rubber products, mounts, bushings, and seals, are essential for absorbing vibrations and reducing noise levels.

As vehicle manufacturers focus on improving passenger comfort and driving experience and driving experience, the demand for molded rubber products is expected to rise. Additionally, the trend toward electric and hybrid vehicles is driving growth in this segment, as these vehicles require specialized NVH materials to reduce noise and vibration.

The segment is also expected to benefit from advancements in rubber material technology, enabling improved performance and durability. Furthermore, the growing demand for luxury and premium vehicles, which require high-quality NVH materials, is also expected to boost the segment’s growth in the coming years.

By Material Type Analysis

Based on material type, the market is segmented into thermoplastic polymers, engineering resins, and others. Among these, the thermoplastic polymers segment held a significant share of 54.3% due to the growing demand for highly durable and lightweight materials. Thermoplastic polymers, such as polypropylene and polyamide, offer excellent noise reduction and vibration-dampening properties.

Their ability to be easily molded and recycled makes them an attractive choice for automotive manufacturers. The rising trend toward lightweight, fuel-efficient, vehicles is increasing the demand for thermoplastic polymers.

The advancements in material technology have improved their performance and durability. Thermoplastic polymers are also being used in new applications, such as engine mounts and dashboards. The thermoplastic polymer is also used to replace traditional materials such as rubber and metal in several NVH applications.

Furthermore, the growing demand for electric and hybrid vehicles, which require specialized NVH materials, is also expected to boost the segment, which is expected to drive the segment in the coming years.

By Application Analysis

The automotive NVH materials market is segmented based on absorption and insulation absorption. The absorption segment held the largest share of the market 55.9% as it focuses on reducing noise and vibration during travel. The segment is expected to grow significantly, driven by increasing demand for comfortable and quiet driving experiences.

Absorption materials such as acoustic foams and vibration dampeners, play a vital role in minimizing noise and vibration transmission. These materials are strategically placed in vehicles to absorb energy and reduce unwanted sounds.

The increasing advancements in material technology have brought about enormous potential in advanced materials to gain higher utility value in terms of durability, tensile strength, and output performance. Moreover, the increasing studies to discover new applications of specialized NVH materials are projected to drive this segment during the forecast period.

Key Market Segments

By Product

• Molded Rubber
• Metal Laminates
• Foam Laminates
• Film Laminates
• Molded Foam
• Engineering resins

By Material Type

• Thermoplastic Polymers
• Engineering Resins
• Others

By Application

• Absorption
• Insulation

By Vehicle Type

• Passenger Cars
• Light Commercial Vehicles
• Heavy Commercial Vehicles

Drivers

Increasing demand for vehicles with advanced noise cancellation features is expected to drive the market.

Consumers are increasingly prioritizing comfortable transportation and silent mechanisms in their vehicles, which has surged the demand for noise reduction technologies. Advanced noise cancellation features such as active noise control and soundproofing materials, are becoming more prevalent in vehicles.

This trend is driven by the desire for a more immersive driving experience. As a result of this, automotive manufacturers are incorporating advanced NVH materials and technologies into their vehicles. The increasing demand for luxury and premium vehicles, which often feature novel noise cancellation systems is projected to drive the market.

Growing health concerns related to noise pollution are expected to drive the market.

The concerns related to sound pollution are mainly prevalent in the global urban population. The growing number of private vehicles and increasing crowd in global urban areas is another reason to drive the market. Noise pollution refers to the high-intensity sounds that create noise.

This noise is generally caused due to modified vehicle silencer systems and vehicles that have not been maintained properly. Such noise causes adverse effects on our bodies such as high blood pressure, stress-related illnesses, sleep disruption, hearing loss, and speech interference. For instance, according to the data published by the European Environmental Agency on March 20, 2020, noise pollution contributed to the deaths of about 48,000 cases of ischemic heart disease every year.

Restraints

High Costs of NVH materials are likely to hamper the market.

High costs of NVH materials pose a significant barrier to market growth, limiting their widespread adoption across the automotive industry. Advanced materials designed to reduce noise, vibration, and harshness often involve expensive raw materials and complex manufacturing processes. These elevated costs increase the overall production expenses for automotive manufacturers, who must balance performance enhancements with cost efficiency.

Furthermore, the price volatility of key materials like specialized foams and composites can disrupt budgeting and planning. For instance, according to a 2022 report from the U.S. Department of Energy, the cost of high-performance acoustic materials has risen by approximately 15% over the past two years due to supply chain disruptions and material shortages. This financial strain can lead manufacturers to prioritize other cost-saving measures, thereby restraining the market.

Opportunities

Growing demand for electric and hybrid vehicles is projected to create lucrative opportunities for the market.

The growing demand for electric and hybrid vehicles is creating lucrative opportunities for the NVH materials market. As automotive manufacturers shift focus towards electric and hybrid models, these vehicles require advanced materials to address unique noise and vibration challenges associated with electric drivetrains and battery systems.

Electric vehicles often generate different noise profiles compared to traditional internal combustion engines, necessitating the development and integration of specialized NVH solutions to ensure a quiet and smooth ride. Additionally, hybrid vehicles require efficient NVH materials to balance noise reduction across varying power modes.

According to the July 2024 data published by the US Department of Energy (DOE), the electric vehicle market is expected to expand by over 25% annually through 2025, driving increased demand for innovative NVH solutions to enhance vehicle comfort and performance. This trend provides substantial growth potential for companies specializing in noise and vibration control technologies.

Latest Trends

Rapid advancements in digitalization and simulation tools fuel the market.

Rapid advancements in digitalization and simulation tools offer substantial opportunities for growth in the NVH materials market. These technological innovations enable engineers to conduct detailed simulations of noise, vibration, and harshness performance, leading to more accurate and efficient material development.

By using digital tools, manufacturers can model and test NVH materials virtually, optimizing their properties and performance before physical prototypes are created. This process reduces the time and cost associated with traditional testing methods and accelerates the development of new materials.

According to a February 2024, the National Institute of Standards and Technology (NIST), leveraging advanced simulation technologies can shorten development cycles by up to 30% and reduce associated costs by 20%. These improvements in digital technology not only streamline product development but also enhance the precision of NVH solutions, driving innovation within the market.

Geopolitical Impact Analysis

Macroeconomic and geopolitical factors exert a significant influence on the Automotive NVH Materials market, shaping its growth trajectory and dynamics. Geopolitical factors significantly impact the NVH materials market by influencing supply chains, trade policies, and resource availability.

Political tensions and trade disputes can lead to increased tariffs and restricted access to essential raw materials, such as specialized polymers and composites used in noise and vibration control.

Ongoing trade conflicts between major economies can disrupt global supply chains, causing delays and cost increases for manufacturers. Additionally, geopolitical instability in regions that produce key materials can lead to shortages and price volatility.

Recent geopolitical uncertainties, such as the U.S.-China trade tensions, have already resulted in a 10% increase in the cost of certain automotive components, affecting overall production expenses ever since the 2020 regulation update. These disruptions force companies to navigate a complex landscape of fluctuating material costs and supply chain challenges, impacting their strategic decisions and market performance.

Regional Analysis

Asia Pacific is leading the Automotive NVH Materials Market

Asia Pacific dominated the market with the highest revenue 4.3 billion, commanding a share of 43.3%. This growth is driven by the rapid expansion of the automotive industry in countries such as China, India, and Japan. The rapidly surging population in the region and growing per capita income of a majority of residents are responsible factors for the growth in demand, production, and sales of vehicles such as electric vehicles.

For instance, according to the ‘Global EV Outlook 2023’ report published by the International Energy Agency (IEA), about 14 million new electric cars were sold across the world, out of which about 60% of the cars were registered in China.

The stringent government regulations aimed at reducing noise pollution and enhancing vehicle safety contributed to the market’s growth. The presence of major automotive manufacturers in the region, coupled with their focus on innovation and quality, further boosted the demand for NVH materials.

The aftermarket services, including replacement parts and soundproofing accessories, also played a crucial role in fueling the market. Additionally, manufacturers in the region are anticipated to invest in research and development to develop advanced NVH materials that meet the evolving consumer preferences and regulatory standards, which is in turn expected to propel the market.

Key Regions and Countries

• North America
  • The US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Russia & CIS
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

The major players in the automotive NVH materials market are continuously investing in innovation and expansion. They implement multiple business strategies to position themselves higher on the competitive ground. 3M, Avery Dennison, Borgers SE & Co. KGa, BRC Rubber & Plastics Inc., Celanese Corporation, and Covestro AG, are the major players known for diversified Automotive NVH Materials production and supply chain network. These key players and novice industry participants collectively influence the market’s demand dynamics.

Top Key Players

• 3M
• Avery Dennison
• Autoneum
• Borgers SE & Co. KGa
• BRC Rubber & Plastics Inc.
• Celanese Corporation
• Covestro AG
• Creative Foam Corporation
• Dow
• ElringKlinger AG
• Exxon Mobil Corporation
• Hematite
• Henkel Corporation
• Hoosier Gasket Corporation
• Huntsman International LLC
• Industry Products Co.
• Interface Performance Materials
• Janesville Acoustics
• KKT Holding GmbH
• Nicholson Sealing Technologies Ltd.
• NITTO DENKO CORPORATION
• NVH KOREA
• Plastomer Corporation
• Rogers Foam Corporation
• Solvay
• Sumitomo Riko Company Limited
• Swift Components Corp
• Unique Fabricating Inc.
• KOPP GmbH & Co. KG
• Wolverine Advanced Materials
• Other Key Players

Recent Developments

• On April 3, 2023, Autoneum announced the strategic acquisition of Borgers Automotive. The company expanded its presence across 67 production facilities worldwide, with this acquisition, aiming to lead the market in sustainable acoustic and thermal management of vehicles.
• On December 12, 2022, Celanese Corporation accelerated innovation for advanced mobility. The company also mentioned its EV motor mounts that can create a quieter interior experience with seamless isolation and damping high-frequency motor noise, EVs.

Report Scope