Global Action Camera Market by Resolution (Standard Resolution, HD, Full HD, and Ultra HD), By Distribution Channel (Retail and Online), By Application, By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview:

The Global Action Camera Market size is expected to be worth around USD 20.6 Billion by 2032 from USD 6 Billion in 2022, growing at a CAGR of 13.50% during the forecast period from 2023 to 2032.

An action camera has a wide-angle lens that captures wide angles and clear images at 4k resolution. It also records high-quality videos. Cameras and the devices that capture those images are crucial to image clarity. The overall quality of the product is also improved by having multiple sensors in each camera. The type and format of the resolution of action cameras can also be affected by the miniaturization of chips.

Action cameras are equipped with CMOS (complementary Metal Oxide Semiconductor) image sensor technology. They can click pictures in both time-lapse and burst modes. Cameras are usually worn or mounted so they can capture pictures and record videos from the first-person perspective. The body-worn camera is one of the most common types of action cameras. It can be attached to a helmet, hat, handlebars, or front of any vehicle. It can be attached to a monopod, tripod, or other support for handheld use.

An individual can use it in many different applications and with many different designs. The body-worn camera is more often used for social and recreational purposes in a variety of industries, including healthcare, journalism, and the military.

Action cameras are being sought after by extreme sports events, music festivals, holidays, seasonal cycles, and other groups. The demand for action cameras is also being propelled by the increasing popularity of action cameras in professional activities and outdoor adventures and the new technological advances in consumer electronics, such as the incorporation of AI and VR techniques into cameras.

Driving Factors

The influx of Advanced Technology to Meet the Diverse Needs of Users

Action Camera Market growth is expected to be positively impacted by the evolution of consumer electronics, such as the miniaturization of sensors and the increased use of smart devices. Market growth has been boosted by compact size, convenience, portability, versatility, and ease of use.

Action cameras of the new generation often come with add-ons that enable Wi-Fi and other functions, which allows them to be connected to other devices. Action cameras allow for first-person perspectives, giving viewers a view into the activities, such as skiing, rock climbing, and surfing. The action camera is becoming more popular in the global Action Camera market.

There is an annual increase in adventure and sports lovers around the world. Travel and exploration are a big trend. The lightweight and compact action cameras are ideal for photography. They can also be customized to suit any environmental conditions. High image quality and 4k resolution allow for crystal-clear video. Action Camera Market growth is encouraged by the camera’s ruggedness and extended battery life.
Additionally, connectivity with Wi-Fi or mobile apps is a common feature that makes internet technology important for cameras. Manufacturers focus on adding new technologies to the camera and features that meet users’ needs.

Restraining Factors

Price and Complexity Could Act as a Hindrance to Market Growth

However, too many accessories and complicated device management can affect first-time users’ purchasing decisions. Complex system settings can discourage the first-time user. Another factor that limits and influences market trends is pricing. The latest smartphones have more advanced lens features but are also less expensive. The Action Camera market vendors have developed compact cameras with weather-resistant, waterproof, low-cost designs to attract consumers’ attention.

Even though the COVID-19 pandemic affected this market during the lockdowns in many countries, this Action Camera market is growing and is expected to grow even further during the forecast period.

Growth Opportunities

Action Camera Sales Get a Boost from the Power of Social Media

Social networks are a major propelling factor and showcase the best opportunities for action camera sales. Social networking sites or social media platforms allow customers to share their experiences with action cameras.

The target audience grows with the increase in social media users. Many brands are capitalizing on the popularity of social media to promote their brands via content advertising.

Comcast has partnered with top provider GoPro to provide GoPro content to a wide audience. This includes adventurers as well as animal lovers. GoPro owns a YouTube channel where it promotes its content and connects with viewers. Comcast and Watchable are among its content distribution partners for GoPro. The increasing popularity of social media will drive the global action camera market’s growth over the forecast period.

Trending Factors

Action Camera Market Experiences a Shift toward Developing Countries

Global action camera market growth is being upsurged by a shift in demand from developed countries to developing nations. This shift is owing to the increasing popularity of adventure tourism as well as the expanding sports infrastructure in developing nations. Action camera coverage in developing countries such as India and China is extremely low.

Sellers have a great opportunity because there are so many potential buyers. The main factors that will propel action camera sales in developing countries over the forecast period include increasing urbanization, rising disposable earnings, social networking growth, and growing interest.

Resolution Analysis

By Resolution, Ultra HD dominates the global market and is expected to retain its dominance throughout the forecast period.

Because Ultra HD (UHD) has many advantages for the user, there is a high expected CAGR for this segment. UHD offers flexibility in both high and standard definitions. This is surging significant demand for UHD-equipped devices. The global ultra-high-definition (HD) action camera market is also increasing because of the demand for finer viewing angles within the broadcast industry.

These cameras are utilized at most sporting events, including the Olympics and the FIFA World Cup. As more sporting events deploy action cameras, the penetration of these cameras is expected to increase. These factors will help to boost the Action Camera market growth over the forecast period.

Reality shows are also one of the fastest-growing segments in the TV industry. Because these shows require different viewing angles, they have a high penetration of action cameras. Action cameras will be adopted by the film industry to provide better life-like experiences and engage audiences. This Action Camera market will see significant growth during the forecast period due to the availability of platforms like YouTube and Facebook that allow filmmakers to show their work.

An action camera has a wide-angle lens to capture the view. 4K resolution provides high-end video quality. The camera and other devices used to capture the image will greatly impact the video resolution. Additionally, the use of sensors and semiconductors to make the camera units improves the manufacturing process, which leads to a better product. This reduces the size and type of resolution that these devices can use.

Distribution Channel Analysis

Retail Segment Secures the Largest Share as Consumers Demand to See Cameras Up Close

As consumers prefer to inspect the camera and its features in person, the largest Action Camera share is held by retailers. Consumer trends show a high level of consumerism. Channel partners are becoming more important to help streamline the sales strategy. A retail business is known for its high customer retention and after-sales service, which comes at a small fee. You can find accessories, cameras, and individual products in the retail channels.

The increasing e-commerce sector as well as the growing popularity of online purchases will likely have an impact on the future. Attractive web graphics attract online buyers and showcase the latest products. This influences the purchasing decisions of first-time online buyers. Also, holiday sales and discounts online are likely to be in high demand. The e-commerce sector is growing rapidly, which will create strong growth opportunities for the industry.

Application Analysis

By Application, Sports Demand Outpaces Other Segments for Largest Share of Market

Action Camera Market share in the Sports segment is higher than the rest. This can be attributed both to an increase in adventure sports and increased media exposure. Action Camera Market demand is also increasing owing to the increase in sports enthusiasts such as surfing, cycling, bicycling, skiing, racing, skydiving, climbing, and biking. The use of advanced digital technology with high-resolution lenses and resolution greatly enhances the quality of images and videos captured in action. This segment is supported by a growing number of sports leagues and activities around the globe.

The fastest-growing segment is recreational activities. This is due to the growing interest in fitness and adventure activities by youth, mostly from developed countries. However, professional outdoor activities like mountaineering or scuba diving, rowing, as well surfing are becoming more popular in emerging economies. Scuba divers receive one million certificates each year, while there are more than 23 million worldwide certifications. Action Camera Market growth will be supported by healthy growth in the scuba dive industry.

Key Market Segments:

By Resolution

• Standard Resolution
• HD
• Full HD
• Ultra HD

By Distribution Channel

• Retail
• Online

By Application

• Recreational Activities
• Sports
• Emergency Services
• Other Applications

Regional Analysis:

North America Expected to Contribute Significantly Thanks to Adventure Enthusiasts and Rising Disposable Income

Based on Regional Analysis, the Global Action Camera Market can be divided into North America, Western Europe, Eastern Europe, Asia Pacific, Latin America, and Middle East & Africa. Due to North America’s high disposable income, as well as the growing popularity of adventure activities like paragliding, skydiving, and bungee jumping, North America dominated the 2022 market with a revenue share of 43%.

As the US market grows, media coverage is increasing for adventure sports. This region is seeing a rise in demand for professional cameras that have ample storage. The region’s growth is supported by substantial investments in R&D to develop advanced versions. Adventure enthusiasts in North America love action cameras and many adventure destinations are within this region. The market for action cameras in this area is expected to grow as more people become interested in outdoor activities.

Another market driver is the region’s high per-capita disposable income. North America’s high purchasing power, particularly in the United States, has made the region a pioneer in the adoption of action cameras. A large portion of the population can afford action cameras, thanks to the fact that most vendors are located within this region.

Europe is likely to gain significant traction in global markets as major players launch their products primarily for European markets. Motorola One Action introduced a 117-degree wide action camera back in August 2019. The product is primarily focused on video recording with wide-angle lenses. The product’s primary camera, which has 12MP, can record up to 4K resolution, while the secondary camera has 5MP. In ultra-wide mode, the third lens can capture wide angles up to 16MP.

Кеу Regions and Countries Covered іn thе Rероrt:

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America
• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Market Share & Key Players Analysis:

An enormous number of market players characterize global Action Camera markets. In recent years, the most prominent players in this market have chosen to launch new products. To capitalize on the potential growth, many players started offering cloud storage services to action cameras to take advantage of this market opportunity.

Sony Corporation, GoPro Inc., Nikon Corporation, YI Technology, Garmin Ltd., SJCAM, Drift Innovation, Olympus Corporation, Panasonic Corporation, and SZ DJI Technology Co., Ltd. are the key players in this market. These companies are launching new products at low prices to help their customers compete in the action camera market. These companies are also using both online and offline sales channels to sell action cameras on the global market.

Key Market Players:

• GoPro, Inc.
• Nikon Corporation
• Sony Corporation
• SJCAM, Garmin Ltd.
• Garmin Ltd.
• YI Technology
• SZ DJI Technology Co. Ltd.
• Olympus Corporation
• Panasonic Corporation
• Rollei GmbH & Co. KG
• Drift Innovation
• Toshiba Corporation
• Other Key Players

Recent Key Developments:

• Insta360, based in Shenzhen, introduced the X3 in September 2022, a 360-degree sports camera. The X3 can capture 5.7K 360-degree films. Material can be altered later using AI technologies in Insta360, which includes intelligent reframing.
• In March 2022, Insta360 launched its multi-lens antishake sporting camera, “ONE RS.” The company claims that the gadget can be used for different shooting needs by simply swapping lenses. The company’s second flexible action cam, the ONE RS, is equipped with a new 4K wide-angle boosting lens and an upgraded processor. It also has a larger battery capacity.
• AKASO Tech LLC released the Brave 8 action camera in October 2021, the latest addition to the Brave series of action cameras. AKASO’s Brave 8 series action cameras are the first to utilize innovative technology and high performance to directly impact the high-end action camera market with DJI and GoPro offerings. Brave 8 will give consumers a hardcore brand image.
• In August 2021, FeiyuTech launched the FeiyuPocket 2S and FeiyuPocket 2S, two new portable gimbal cameras for videographers that are packed with attention-grabbing features. The FeiyuPocket2S, which features a magnetically removable head and handles that allow users to experiment with various shooting angles, is the most popular of the two. The magnetic features make it mountable and wearable, which opens up new opportunities for action camera-style POV shooting. It is also a good option for a helmet camera.
• GoPro Inc.’s HERO8 Black was introduced in 2019. It is extremely versatile and includes blended features from previous versions. HERO8 Black features include HyperSmooth 2.0, enhanced resolution, and video stabilization at all frame rates. The product’s appeal has been further enhanced by features such as the ‘Boost mode’ feature and in-app “horizon leveling.”

Report Scope: