Introduction
Yahoo Statistics: Yahoo is a web services provider located in the United States, delivering a search engine alongside a wide range of related offerings such as email, news, and finance. It has transformed from a directory created in 1994 into a prominent online portal. The original Yahoo company was established by David Filo and Jerry Yang in January 1994 and was officially incorporated on March 2, 1995.
The company was acknowledged as one of the trailblazers of the early Internet era during the 1990s and was considered one of the most popular online entities worldwide until its downturn in the late 2000s. Significant statistics include approximately 700 million monthly visitors, 225 million active Yahoo Mail users, and its acquisition by Verizon Communications for $4.83 billion. As of October 2019, it is ranked as the 10th most popular website globally.
Currently, Yahoo unfortunately holds the dubious distinction of having the highest number of compromised data records in various data breaches around the world. As a result, it is not surprising that customer satisfaction among U.S. users with Yahoo has been consistently declining since 2015.
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- Yahoo! was established in January 1994 by David Filo and Jerry Yang, who were graduate students at Stanford University.
- In 2024, it is anticipated that over 300 million users will utilize the service monthly in the United States alone, marking a substantial increase from the 274 million recorded in 2020.
- Yahoo boasted over 1 billion active users every month.
- According to information from Similarweb, approximately 3.5 billion individuals accessed Yahoo.com in the previous month. This number reflects total website traffic rather than unique visitors.
- Yahoo processes approximately 2.75 billion searches each month, translating to around 64,000 searches per minute, 1,100 searches per second, and roughly 33 billion searches annually.
- In 2016, Yahoo generated $4.65 billion in revenues from digital advertising.
- Yahoo Mail ranks as the fourth most widely used email client, following Apple (54.14%), Gmail (30.68%), and Outlook (4.18%).
Historical Facts
- Yahoo! was established in January 1994 by David Filo and Jerry Yang, who were graduate students at Stanford University.
- In April 1994, David and Jerry’s Guide to the World Wide Web was rebranded as “Yahoo!”.
- The yahoo.com domain was created on January 18, 1995.
- On April 5, 1995, Michael Moritz from Sequoia Capital invested in Yahoo!, providing two rounds of venture capital amounting to approximately $3 million.
- On April 12, 1996, Yahoo! held its initial public offering, generating $33.8 million by selling 2.6 million shares at an initial price of $13 each.
- On October 8, 1997, Yahoo! purchased the online communications company Four11 for about $94 million in stock.
- The company’s stock price saw a significant rise during the dot-com bubble, peaking at US$118.75 in 2000.
- In December 2002, Yahoo! acquired Inktomi.
- On February 18, 2004, Yahoo Search discontinued the use of Google-powered results and reverted to its own proprietary technology for search outcomes.
- On June 18, 2007, co-founder Yang succeeded Semel as CEO of Yahoo!.
- In July 2009, a partnership was established between Microsoft and Yahoo! that allowed Yahoo!’s websites to utilize both Microsoft’s search technology and search advertising.
- In January 2009, Carol Bartz took over as chief executive officer from co-founder Yang, but was dismissed by the board of directors in September 2011.
- In early 2012, Yahoo announced the layoff of 2,000 employees.
- In June 2017, Yahoo! was officially acquired by Verizon.
- In April 2018, Yahoo sold Flickr to SmugMug.
General Yahoo Statistics and Facts
- In 2024, it is anticipated that over 300 million users will utilize the service monthly in the United States alone, marking a substantial increase from the 274 million recorded in 2020.
- The expansion underscores Yahoo’s essential position in our digital existence, maintaining a 2.48% market share in the search engine industry as of December 2020, with projections indicating it will surpass 3% by 2024.
- Yahoo Mail has 225 million active users, attributed to its efficient communication features.
- Verizon purchased Yahoo for $4.8 billion in 2016, solidifying its presence in the digital marketplace.
- Approximately 700 million individuals visit Yahoo websites each month.
- Yahoo Mail boasts 225 million active users monthly.
- Yahoo is recognized as America’s largest video advertising network.
- Yahoo generates around US$200 million every second.
- Yahoo Mail is the leading email service in America.
- Yahoo is accessible in 30 different languages.
- About 18% of internet searches are conducted using Yahoo.
- Yahoo appeals to a younger demographic worldwide through the online blogging platform Tumblr, which was acquired for US$ 1 billion in 2013.
- As reported by ComScore, Yahoo attracts 204 million regular visitors in the United States, and it continues to be the most favored online platform for messaging, email, video, and news.
- Verizon Communications Inc. acquired Yahoo for US$4.83 billion in cash.
Yahoo User Statistics
- Yahoo boasted over 1 billion active users every month.
- Yahoo attracts approximately 204 million unique visitors/viewers each month across both desktop and mobile platforms.
- The total number of unique visitors/viewers on mobile for Yahoo reached 600 million monthly.
- Yahoo is home to 225 million users of Yahoo Mail.
- In the United States, Yahoo Mail has 81 million users.
Yahoo Usage Statistics
- According to information from Similarweb, approximately 3.5 billion individuals accessed Yahoo.com in the previous month. This number reflects total website traffic rather than unique visitors.
- Yahoo does not quite secure a position in the top 10, but still achieves a notable 12th place among the most-visited websites globally. Additionally, it ranks as the 6th most-visited website in the United States.
- More than 1 billion individuals utilize Yahoo services worldwide, which encompass Yahoo Search, Yahoo Mail, Yahoo Finance, and various other offerings.
- As reported by Market.us, the monthly visitor count for Yahoo websites is around 700 million.
- Data from Similarweb indicates that, on average, a typical web user visiting Yahoo spends approximately 8 minutes and 4 seconds on the site before navigating away.
- Yahoo reaches over 82% of the US population.
- The total population of the United States is roughly 335 million. Thus, another way to express this statistic is that about 67% of Americans visit Yahoo at least once each month.
- More than half (52%) of all visitors to Yahoo are from the United States, making it the leading country for Yahoo users. This is followed by Taiwan (4.68%), the United Kingdom (3.62%), Canada (3.45%), and India (3.03%).
- Users in the US view videos on Yahoo more than 58 million times each month. Furthermore, the average Yahoo video viewer dedicates 45 minutes to watching content on the platform monthly.
Search Statistics of Yahoo
- Yahoo processes approximately 2.75 billion searches each month, translating to around 64,000 searches per minute, 1,100 searches per second, and roughly 33 billion searches annually.
- Verizon Media, which encompasses Yahoo and Oath, represents 10.7% of all internet searches in the United States, as reported by Statista. This figure surpasses that of any other search engine, except Google, which holds 60.4%, and Microsoft Sites, including Bing, at 28.3%.
- As per Civic Science, 5% of adults in the United States primarily utilize Yahoo for web searches. This figure is significantly lower than Google’s 73%, yet it is not far behind Bing’s 7%.
- Yahoo’s internal statistics from the first half of 2024 indicate that the search engine attracts approximately 20.1 million unique users in the European Union each month, on average.
- During its peak in 1998, Yahoo was the leading search engine and the preferred starting point for web users, garnering around 95 million page views daily, a substantial number for that era.
- Users of Yahoo appear to be more inclined to click on links presented in the search engine results pages (SERPs). A notable 29.7% of searches on Yahoo result in a click on a search result, which is considerably higher than Google’s 8.43%.
- Despite 57% of individuals who visit Yahoo sites at least once a month stating that they predominantly use Google for web searches, only 12% claim that Yahoo Search is their primary search engine.
Yahoo Market Share Statistics
- As reported by Statcounter, Yahoo holds a 1.21% share of the search engine market as of 2024.
- It trails behind its competitors, which include Google (90.77%), Bing (3.72%), and Yandex (1.87%).
Yahoo Market Share by Regions
North America 2.23%
South America 1.28%
Europe 0.93%
Asia 1.29%
Africa 0.24%
Oceania 0.79%
Financial Statistics of Yahoo
- In 2016, Yahoo generated $4.65 billion in revenues from digital advertising.
- During the dot-com boom, Yahoo stood out as one of the most valuable companies on the internet, with its valuation reaching an astonishing $125 billion in January 2000.
- One of the most significant missteps made by Yahoo was its decision to decline the chance to purchase Google on two occasions. The first offer was made in 1998 for a mere $1 million, and the second in 2002 for $5 billion. Currently, Alphabet, Google’s parent company, has a valuation of approximately $2 trillion.
- Yahoo has a global workforce of over 13,000 employees.
Yahoo Services Statistics
- Yahoo Mail ranks as the fourth most widely used email client, following Apple (54.14%), Gmail (30.68%), and Outlook (4.18%).
- 34% of Yahoo users report that Yahoo Mail serves as their primary email service.
- Yahoo Mail processes over 25 billion emails each day.
- During the holiday season, Yahoo Mail traffic experiences an increase of nearly 40%.
- Yahoo News attracts 180 million unique visitors monthly in the United States.
- 88% of users of Yahoo News associate the platform with a sense of ‘trust.’
- Yahoo Finance garners 93 million unique visitors each month in the US.
- Yahoo Entertainment receives 41 million monthly visitors in the United States.
- Videos featured on Yahoo Sports accumulate more views than any other Yahoo news platform, with 75% of those views coming from male users and 25% from female users.
Yahoo Fun Facts
- In 2006, a 22-year-old Mark Zuckerberg declined a US$ 1 billion offer from Yahoo.
- In 2013, Marissa Mayer, the CEO of Yahoo, constructed a nursery adjacent to her office and prohibited employees from working remotely.
- In 2016, Yahoo rejected the opportunity to acquire Google for US$ 1 million.
- Yahoo enjoys greater usage in Japan compared to Google.
- Prior to founding Google, Larry Page and Sergey Brin attempted to sell their algorithm to Excite and Yahoo, but were rejected due to its high effectiveness.
Recent Developments
- In 2025, Yahoo expanded content and partnerships, such as new talent collaborations in Yahoo News and increased coverage in Yahoo Sports, including launching new digital sports collectibles and women’s sports coverage in partnership with The Athletic.
- Yahoo has undergone workforce reductions, with over 1,600 roles cut in 2024, as part of efforts to boost profitability.
Conclusion
Yahoo can denote various outcomes, such as its historical downturn and subsequent acquisition by Verizon in 2017, its present role as a subsidiary of Verizon Media, or the business insights outlined in financial and strategic analyses on platforms like Yahoo Finance. Significant factors contributing to its previous decline encompass an inability to embrace new technologies, lost acquisition prospects, and a significant data breach; however, the brand persists as a well-known entity offering services like email and news.
