Introduction
Baidu Statistics: Established by Robin Lin and Eric Xu in Beijing in the year 2000, Baidu has emerged as one of the leading search engines globally. Each day, hundreds of millions of individuals around the world utilize Baidu, generating over five billion queries. Within the confines of the Great Firewall, VPNs serve as the sole means to access Google, Bing, and Yahoo!, while domestic search alternatives such as Sogou, Shenma, and 360 have been competing for market share.
By employing a distinct methodology for ranking search results and prioritizing advertisers, Baidu has successfully captured more than half of the Chinese search market. However, its dominance has encountered various criticisms in recent years, especially concerning the promotion of sponsored websites within search results.
Baidu is a Chinese search engine that holds over 70% of the Chinese search market. It functions in a manner akin to Google but complies with the regulations set forth by the Chinese government, providing services that include search, news, maps, and a Chinese encyclopedia. Additionally, Baidu explores sectors such as autonomous vehicles and maintains a substantial footprint in cloud computing services.
Editor’s Choice
- Baidu initially received $1.2 million in funding to commence operations. Subsequently, they obtained an additional $10 million from various investors. This financial support enabled them to launch Baidu in Beijing.
- As reported by news.alphastreet.com, the Baidu App reached 724 million monthly users in March 2025, reflecting a 7% increase from March 2024, which had 676 million monthly users.
- The graphical analysis presented above indicates that over 50% of Baidu users fall within the age range of 24 to 35 years.
- Baidu Analytics is utilized by more than 12.9 million websites across the globe.
- By July 2024, Baidu’s Robotaxi service had completed 7 million rides.
- According to Baidu Statistics, the company holds a total of 18,882 patents globally, with 10,872 of these having been granted.
Historical Facts
- Baidu was established on January 18, 2000, by Robin Li and Eric Xu.
- In 2001, Baidu introduced a system that allowed advertisers to bid for advertising space, charging them each time a customer clicked on an ad, which was a precursor to Google’s advertising model.
- Baidu went public on Wall Street via a variable interest entity (VIE) based in the Cayman Islands on August 5, 2005.
- In 2007, reports from the Chinese government and industry suggested that Baidu had obtained a license from Beijing, permitting the search engine to operate as a comprehensive news website.
- On July 31, 2012, Baidu announced a partnership with Sina to deliver mobile search results.
- On August 2, 2013, Baidu launched its Personal Assistant app, aimed at assisting CEOs, managers, and white-collar professionals in managing their business relationships.
- In June 2017, Baidu formed a partnership with Continental and Bosch, leading suppliers in the automotive industry, to collaborate on automated driving and connected vehicle technologies.
General Baidu Statistics and Facts
- Baidu initially received $1.2 million in funding to commence operations. Subsequently, they obtained an additional $10 million from various investors. This financial support enabled them to launch Baidu in Beijing.
- Baidu was initially intended to serve as a search service for other Chinese websites. Nevertheless, after encountering difficulties, they transformed it into an independent search engine.
- According to Baidu Statistics, the company went public in 2005 with shares priced at $27.
- In February 2021, Baidu’s share price peaked at $339.91, although it subsequently declined. Presently, the average share price hovers around HKD 157.
- Before the introduction of AI cameras, Baidu launched Melody, a chatbot designed to facilitate the sharing of health information between patients and doctors.
- To achieve favorable rankings on Baidu, websites must be presented in simplified Chinese and hosted within China. Baidu gives preference to sites written in Chinese.
- Baidu evaluates websites primarily based on their home pages.
- To enhance rankings, it is essential to strengthen your homepage with quality content and direct links.
- Baidu ranks as the 5th most popular website globally, surpassing Facebook and Wikipedia.
Moreover
- The search results on Baidu prominently feature numerous advertisements, as users in China tend to trust companies that can afford to invest in advertising.
- Baidu Statistics indicate that nearly 9% of internet users in China utilize Baidu. However, Sogou, the second-largest search engine, is steadily increasing its market share.
- More than 7.6 million websites utilize Baidu Analytics for data tracking and analysis.
- Baidu was the inaugural Chinese enterprise to become a member of the Partnership on AI alongside prominent firms such as Amazon and Google. Nevertheless, they exited the consortium in 2020 due to escalating costs and financial strain.
- Websites that possess a .cn domain are prioritized in Baidu’s search results. To establish a Chinese website, it is necessary to register your business in China.
- When Google contemplated re-entering the Chinese market in 2018, Baidu cautioned that it would encounter significant competition. Ultimately, Google decided against its intention to develop a censored search engine for China.
- Baidu extends beyond mere search functionalities. It provides news, mapping services, antivirus solutions, and even advancements in AI and health technology.
- Baidu plays a pivotal role in the realm of autonomous driving. It collaborates with companies such as Ford and Honda to innovate self-driving vehicles and has been conducting trials of robotaxis in various Chinese cities.
Baidu App User Statistics
- As reported by news.alphastreet.com, the Baidu App reached 724 million monthly users in March 2025, reflecting a 7% increase from March 2024, which had 676 million monthly users.
- By September 2024, the app recorded 704 million monthly active users (MAUs), indicating a 6% rise from the prior year.
- Nevertheless, by December 2024, the figure experienced a slight decline to 679 million MAUs.
Baidu Users by Device
- In July 2025, baidu.com garnered 738.85 million visits, with users spending an average of 12 minutes and 4 seconds during each session.
- This represented a 9.82% rise in traffic in comparison to June.
- The majority of users, 93.99%, accessed the site via desktop computers, whereas merely 6.01% visited through mobile devices.
Demographics of Baidu Users
- The graphical analysis presented above indicates that over 50% of Baidu users fall within the age range of 24 to 35 years.
- In detail, 25.6% are between the ages of 24 and 30, while 28.6% are aged 31 to 35.
- Users aged 36 to 40 constitute 17.9%, and those under 24 represent 16.9%.
- Lastly, merely 11.1% of the app users are 41 years old or older.
- As of 2024, approximately 74.3% of Baidu’s user base consists of men, with the remaining 25.7% being women.
- In China, around 10.4% of users are from first-tier cities, whereas 23.3% reside in new first-tier cities.
- Users from second-tier and third-tier cities account for 20.5% and 20.7% respectively.
- Fourth-tier cities represent 15.8% of the user base, and fifth-tier cities have the smallest proportion at 9.4%.
Baidu Usage Statistics
- The usage chart of Baidu Analytics indicates that the red line, which signifies the top 1 million websites, has shown a consistent upward trend since 2009.
- In contrast, the blue line denotes the top 100,000 websites.
- Meanwhile, the green line representing the top 10,000 websites has remained relatively stable over time.
- Baidu Analytics is utilized by more than 12.9 million websites across the globe.
- At present, 4.27 million sites are actively employing it, while 8.64 million have utilized it at some point in the past.
- As reported by trends.builtwith.com, Baidu Analytics enjoys global usage, with approximately 2.66 million websites located in the U.S. and 1.03 million in China.
- Other nations utilizing this service include the Cocos Islands (50,648), the United Kingdom (9,528), India (6,380), Canada (5,972), Australia (4,168), Germany (4,124), Japan (3,940), and Spain (3,248).
Market Growth Statistics
- Baidu’s application usage has demonstrated steady growth over the past two years. By June 2023, the company had reached 677 million active users each month.
- In the first quarter of 2024, Baidu Inc (NASDAQ: BIDU) announced a notable rise in revenue, totaling $4.37 billion, and attracted attention for its progress in AI, especially with the ERNIE bot.
- By July 2024, Baidu’s Robotaxi service had completed 7 million rides.
- As of March 31, 2024, Baidu’s AI Cloud generated over $26.56 billion in revenue and approximately $579 million in free cash flow.
- Baidu is recognized as the leading search engine in China, generating $17.93 billion in revenue in 2022.
- Baidu’s stock saw an increase of nearly 12% following the official announcement of its ERNIE Bot, which competes with ChatGPT and Google Bard.
- However, investors expressed disappointment due to the lack of a live demonstration during the ERNIE Bot launch, resulting in a decline of 6.36% in Baidu’s Hong Kong shares by the end of the trading day. Despite this drop, Baidu’s stock in Hong Kong has increased nearly 24% in 2023.
- In the past ten years, Baidu has allocated 140 billion yuan ($19.22 billion) towards research and development, resulting in an AI portfolio that encompasses applications, models, and chips.
- Baidu’s application traffic has consistently grown over the last two years, reaching 677 million monthly active users by June 2023.
Baidu Patents Statistics
- According to Baidu Statistics, the company holds a total of 18,882 patents globally, with 10,872 of these having been granted.
- More than 78% of these patents remain active. The majority of Baidu’s patents have been registered in China, followed by the United States and Japan.
- Given that Baidu is headquartered in China, the nation serves as the primary focus for its research and development initiatives.
- Baidu possesses 18,882 patents worldwide, originating from 14,109 distinct patent families. Among these, 14,795 patents are currently active.
Baidu Website Traffic Statistics
- As of July 2025, baidu.com experienced around 2.2 billion visits, which signifies a 2.88% rise compared to the prior month.
- During this timeframe, the bounce rate for the website was recorded at 6%.
- Additionally, the average number of pages viewed per visit was 8.46, with an average visit duration of 5 minutes and 19 seconds.
- Furthermore, Baidu’s website holds a global ranking of #17, while it is ranked #1 in China and #4 within its specific category.
Website Traffic by Social Media
- Simultaneously, the traffic from social networks attributed to Baidu’s websites was predominantly highest on Weibo.com, which maintained a share of 53.45%.
- The subsequent traffic shares were held by YouTube at 23.84% and X-twitter at 6.36%.
- Additional sources of social media traffic encompass Douban (3.54%), Pinterest (2.18%), and various others (10.63%).
Website Traffic by Country
- In July 2025, China represented the largest portion of Baidu’s website traffic, accounting for 95.25%, which is an increase of 3.25% from the prior month.
- The following are the five leading countries based on their share of website traffic: Hong Kong: 1.43% (+2.98%), the United States: 1.08% (+5.56%), Taiwan: 0.86% (+4.89%), and Singapore: 0.33% (+3.74%).
- The remaining countries collectively held a share of 1.05% of the traffic to Baidu.com.
Baidu Assets & Liabilities Statistics
Asset
- The graph presented above indicates that in 2024, Baidu Inc. reported total assets amounting to approximately 427.78 billion yuan (around USD 59.89 billion).
- In the preceding years, Baidu’s total assets were as follows: 2023: 406.76 billion yuan (USD 56.95 billion), 2022: 390.97 billion yuan (USD 54.56 billion), 2021: 380.03 billion yuan (USD 52.06 billion), and 2020: 332.71 billion yuan (USD 46.3 billion).
Liability
- In the year 2024, Baidu Inc., a technology company, disclosed total liabilities of 144.17 billion yuan (approximately USD 20.18 billion).
- Additionally, the total liabilities of Baidu for last years are documented as follows: 2023: 144.15 billion yuan, 2022: 153.17 billion yuan (USD 21.44 billion), 2021: 156.08 billion yuan (USD 21.85 billion), and 2020: 140.87 billion yuan (USD 9.44 billion).
Baidu Revenue Statistics
- A report from Statista indicates that in the first quarter of 2025, the total annual revenue generated by the Chinese search engine Baidu was approximately USD 4,365 million, reflecting a 3% increase compared to the previous year.
- As of 2024, Baidu’s quarterly revenue figures were as follows: Quarter 1: USD 4,365 million, Quarter 2: USD 4,669 million, Quarter 3: USD 4,782 million, and Quarter 4: USD 4,675 million.
- During the same year, the year-over-year revenue change rates were reported as Q1 (1%), Q2 (0%), Q3 (-3%), and Q4 (-2%).
Profit Statistics of Baidu
- In 2025, Baidu reported an operating profit of CNY 4.51 billion, which is roughly USD620 million, indicating a 15.1% rise in comparison to the prior quarter.
- In 2024, Baidu’s quarterly operating profit indicated that in Q1, the company achieved CNY 5.39 billion (USD 738.43 million).
- In Q2, the company experienced a profit increase of 10.2%, reaching CNY 5.94 billion (USD 813.78 million).
- Additionally, in Q3, there was a slight decline of 0.3%, resulting in a profit of CNY 5.92 billion (USD 822.7 million).
- Conversely, in Q4, the profit saw a significant drop of 33.9%, decreasing to CNY 3.92 billion (USD 537 million).
Baidu Fun Facts
- Baidu produces and sells driverless cars and bikes as part of its product offerings.
- In Chinese, the name is divided into two characters. The first character is pronounced as ‘bai,’ while the second can be pronounced as ‘do’ or ‘to.’
- The initial venture capital fund to invest in Baidu was Integrity Partners, along with Peninsula Capital, which contributed $1.2 million.
- A few months after securing their first investment, Baidu obtained an additional $10 million from Draper Fisher Jurvetson and IDG Technology Venture.
- Baidu has created a camera capable of detecting eye conditions in patients within seconds, which is widely utilized in healthcare centers across China.
- Additionally, Baidu has developed a chatbot system that facilitates communication between doctors and patients, enhancing patient care in China.
- They were the first Chinese company to join the Partnership on AI (PAI), collaborating with other firms such as Google and Amazon; however, they exited the partnership in 2020.
- Baidu’s facial recognition technology can analyze 200 faces per minute.
Recent Developments
- The organization has obtained the initial permit for autonomous driving trials in Dubai and has commenced a fleet of 50 self-driving vehicles for urban road testing, thereby establishing itself as the sole authorized provider for such trials in the city. In 2025, Baidu and Tencent collectively achieved a notable milestone by issuing $3.3 billion in offshore bonds.
- In June 2025, Baidu made the ERNIE 4.5 series available as open-source, marking its latest and most sophisticated collection of foundation models, which includes ten models with varying architectures and sizes. The ERNIE 4.5 series is particularly noted for its exceptional performance in areas such as instruction adherence, retention of world knowledge, and visual comprehension.
- Since the start of Q1 2025, Baidu has returned USb$677 million to its shareholders, resulting in a total repurchase amount of US$2.3 billion under the share repurchase program initiated in 2023.
- In July 2025, Baidu introduced MuseSteamer, its own video generation model.
Baidu Future Predictions
- By 2026, Baidu is expected to generate subsequent growth in revenue and earnings, with a 3-5% EPS rise, as its traditional ad business remains under pressure and major upside is yet to appear.
Conclusion
In summary, Baidu remains a significant entity in the Chinese market, boasting millions of active users and steady growth in sectors such as mobile application usage and online retail. While its market share is smaller in comparison to global search engines like Google. Baidu continues to hold a leading position in China, particularly in emerging first-tier cities.
The company’s emphasis on artificial intelligence, cloud services, and useful tools like Baidu Analytics delivers essential insights for businesses aiming to connect with Chinese consumers. Baidu provides a vast user base, targeted advertising options, and rapid data reporting, establishing itself as a crucial option for companies seeking to expand in China’s digital landscape.
