Twitter Statistics and Facts

Twitter Statistics and Facts 2019

Twitter, Inc.

Online Social Networking Service

  • Established

    April 2006

  • Headquarters

    California, US

  • Founders

    Mr. Jack Dorsey, Mr. Noah Glass,
    Mr. Biz Stone, Mr. Evan Williams

  • CEO

    Mr. Jack Dorsey

  • Number of Employees

    3,372 as of December 31, 2017

  • Average monthly active users (MAUs)

    336 million for the Q4 2018

  • Overall Revenue

    US$ 909 million in Q4 2018 (increase of 24% Year-over-Year)

  • Geographical Presence

    Worldwide at around 35+ locations

Twitter is an online social and news networking online platform, where people can communicate in short messages called tweets via a personal computer or mobile phone. The platform provides a network enabling users to connect to one-another, share ideas, opinions, information, and news. Twitter’s services include live connections, live conversations, and live commentary. In addition, the company offers a set of tools, embeddable widgets and public APIs for developers to contribute their content to its platform, syndicate and distribute Twitter content across their properties, and enhance their respective websites and applications with Twitter content.

A user types a tweet via mobile phone keypad or computer and sends it to Twitter’s server, which relays it to a list of other users – known as followers – who have signed up to receive the sender’s tweets by either text message to their mobile phones, or by instant message to their personal computers. Twitter has become internationally identifiable by its signature bird logo, or the Twitter Bird. The original logo, which was simply the word ‘Twitter’, was in use from its launch in March 2006 until September 2010.

In June 2018, Twitter market’s capitalization was approximately US$ 30 Bn. In 2018, and revenue was US$ 3,042 Mn for the year. Majority of its revenue was generated via advertising and accounted for US$ 2,617 Mn in for the same year.



Twitter Products Consist of:

  • Promoted Tweets: These appear within a user’s timeline, search results, or profile pages just like an ordinary Tweet regardless of device. Twitter has added product features to Promoted Tweets based on advertiser objectives, which includes Tweet engagements –retweets, replies and likes, website clicks or conversions, mobile application installs or engagements, obtaining new followers, or video views.
  • Promoted Accounts: These appear in the same format and place as accounts suggested by the Who to Follow recommendation engine, or in some cases, in Tweets in a user’s timeline. Promoted Accounts offer a way for advertisers on the platform to grow a community of users who are interested in their business, products, or services.
  • Promoted Trends: These appear at the top of the list of trending topics or timeline for an entire day in a particular country or on a global basis. When a user clicks on a Promoted Trends, search results for that trend are shown in a timeline and a Promoted Tweet created by advertisers is displayed to the user at the top of those search results.



The Twitter platform also allows customers to advertise across the mobile ecosystem, both on Twitter’s owned and operated properties as well as off Twitter on third-party publishers’ websites, applications, and other offerings across the full user lifecycle. The company enable advertisers to extend their reach beyond Twitter through:

  • MoPub: mobile-focused advertising exchange, which combines add network mediation, a real-time bidding exchange into one comprehensive monetization platform, and ad serving.
  • Twitter Audience Platform: an advertising offering that enables advertisers to extend their advertising campaigns with Twitter Promoted Products to audiences off Twitter while retaining access to Twitter’s measurement, targeting and creative tools.

History:

From its inception, Twitter has been primarily a free SMS application, with a social networking element. Twitter was built using Ruby on Rails, which is a specialized web-application framework for the Ruby computer programming language. Its interface allows open adaptation and integration with other online services.

In March 2007, Mr. Jack Dorsey joined the management team, and the completed version of Twitter debuted at the South by Southwest music conference in Austin, Texas. In April 2009, Twitter’s social networking roots were obvious, when actor Ashton Kutcher emerged as the victor in a race with CNN to become the first Twittered to collect more than a million followers. In April 2010, Twitter unveiled ‘Promoted Tweets’ as its intended primary revenue source. In September 2013, Twitter became a public company and announced its initial public offering (IPO) in November, and raised US$ 1.8 billion, giving it a market value of US$ 31 billion.




Fun facts:



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