In February 2009, former Yahoo employee, Jan Koum, established WhatsApp in California, US, and WhatsApp 2.0 was released on the iPhone platform in August the same year. In October 2009, co-founder Brian Acton invested US$ 250,000 as seed money, and in December in the same year WhatsApp was updated, and users could share images in this version. In August 2010, WhatsApp was supported on the Android Operating System Phone. In 2012, WhatsApp announced that messages were encoded in the “modern version” of the WhatsApp software for platforms supporting Android and iOS, without requiring the cryptographic method. The cross-platform communication application allows exchange of unlimited text and multimedia messages, including audio, video, and photo messages without having to pay as is required for short messaging service (SMS). The app is currently supported on iPhone, Blackberry, Android, Windows, Nokia, and Symbian platforms.
In 2013, WhatsApp was free for use with an annual subscription fee of US$ 1 after the first year. In August 2013, WhatsApp launched a voice messaging feature, followed by a newer feature in 2014 that enabled senders to know when their messages were read by recipients. New features such as WhatsApp Web, which is a web client that can be used through a web browser by syncing with a mobile device’s Internet connection, were also introduced. In 2016, WhatsApp announced that the service would no longer be charged, and in November the same year, launched two-verification features for Android users. These features added a level of security as well as enabled users to add their email addresses. In February 2017, WhatsApp launched a new feature, i.e. new status feature that is similar to snapchat and Facebook stories.
In February 2017, WhatsApp announced a new feature, which enables deletion of a message that has been sent by mistake within seven minutes of being sent.
What’s new in 2018?
- As of February 2018, WhatsApp had a user base of over 1.5 billion globally
- In January 2018, WhatsApp launched WhatsApp Business for use by small businesses
- In September 2018, WhatsApp presented group video and audio call feature, in which four users can be connected simultaneously
- In October, 2018, Swipe to Reply option was made available for the Android beta version, 16 months after it was introduced for iOS
Upcoming Launches in 2019
- In January 2019, WhatsApp is scheduled to launch various new features, which include Dark Mode, Media Preview, and more
- In 2019, WhatsApp will also launch fingerprint lock feature, sticker search feature, and consecutive voice messages
- Around 70% of users are active on the WhatsApp application on a daily basis
- One million users get added on WhatsApp each day
- WhatsApp’s messaging capacity is approaching the entire global telecom SMS volume
- Around 100 million conversations occur via the app each day
- In 2018, around 1.5 billion users were sending 65 billion messages through web client and WhatsApp mobile app per day
WhatsApp update 2020 and 2019-
- Starting February 1, 2020, users will not get any kind of security updates on the unsupported versions.
- Android and IOS users with running versions Android version 4.0.3 and iOS 9 later will continue to be able to use WhatsApp.
- The smart phones operating below the above mentioned versions, the user need to upgrade smart phone to continue using Whats app.
- On iOS 8, you can no longer create new accounts or re verify existing accounts. If WhatsApp is currently active on your iOS 8 device, you’ll be able to use it until February 1, 2020.
- Whats app ended support for windows operated smart phones on 31 December 2019
WhatsApp usage in United States-
- As of 2019 US has 68 million users.
- Forecast projecting an audience size of 86 million users in 2023.
- User engagement grows by 44% year-over-year.
- 18% of whats app online users aged between 26-35 years in 3rd quarter of 2019
- As of 2018 26% of internet users in urban areas used whats app messenger app
- In third quarter of 2019 13% of male internet users used whats app and 12 % female users
WhatsApp global user’s country wise-
- India has an estimated 200 million users as of 2017 and the total rising to 340 million in January 2019.
- Brazil is next in line following 120 million users as of 2017.
- USA is third with 68.1 million users as of 2019.
- Indonesia comprises of about 59.9 million users according to 2019 stats.
- Mexico with a number of 57.2 million users in 2019.
- Russia with a no. of 54.1 million in 2019.
- Germany being 7th holding a number of 43.9 million users as of 2019.
- Italy comprises of 32.9 million users in 2019.
- Spain has a total of 30.5 million users as of 2019.
- United Kingdom has the least no. of users 27.6 million in total as of 2019
- 3 million whats app business users
- 65 billion whats app messages sent per day or 29 million per minute
- 2 billion minutes spent making whats app voice and video call
- 55 million whats app video call made per day lasting 340 million minutes in total
- 85 billion hours of whats app usage measured May-July 2018
- As of march 2020 whats app had 2 billion active users
Whats app status usage– feature is similar to stories feature of other social media apps like Snapchat and Instagram, allowing users to share photos and videos that disappear after 24 hours. It also includes a privacy feature by which you can select who you want to see your whats app story. It also includes the privacy feature of disabling read receipts; by doing so u can see other people’s status without letting them know, but you also cannot see who has seen your status.
- Whats app status feature is used by more than half a billion daily users
- Whats app status usage increased from 450 million global DUA in second quarter of 2018 to half a billion in 2020
Whats app pay feature – it seeks to roll out its payment feature in most of the countries in next 6 months’ duration. Even though the payment license remains stuck in India. The parent company of whats app Facebook is working on building the technology infrastructure to make whats app easy for sending money to people as easy as sending a photo. In India the whats app pay is designed to run on unified payments interface – (UPI) developed by Nations Payments corporation of India which allows user to pay others or do business transactions directly from bank accounts. If the company gets full-fledged license in India, then other players in market such as G-Pay and Paytm will face competition