X Statistics and Facts by Tweet, Hashtag, Timeline

Introduction

X Statistics: X (previously known as Twitter) boasts a substantial global user base, with millions of active users engaging daily and monthly. This results in the generation of hundreds of millions of posts each day. The United States continues to be the largest individual market; however, regions such as Asia and South America are witnessing significant growth in their user populations. The platform serves as a primary source for real-time news and information. With a considerable portion of users utilising it for discovery purposes, it is extensively leveraged by B2B marketers for brand engagement and content marketing.

Since the complete transition from Twitter to X, users have been slow to embrace the platform’s new identity, and posts are still commonly referred to as Tweets, as the iconic bluebird logo remains entrenched in popular culture. Nevertheless, the microblogging platform continues to thrive as a news source, and audiences worldwide remain devoted to the platform that was once known as Twitter.

Editor’s Choice

In 2024, X reported a revenue of $2.5 billion.
X ranks as the 12th most popular social media platform, boasting 611 million active users each month.
The United States boasts the largest number of X users, totalling an impressive 106.6 million.
Elon Musk, the co-founder of Tesla, SpaceX, and six other well-known companies, holds the title of the most followed person on X, boasting 195 million followers.
In February 2025, 48% of global X users obtain news from traditional journalists, while an equal 48% depend on online personalities and creators.
Approximately 500 million people utilise X each month without logging in.
In the second quarter of 2025, X reported $707 million in revenue, a 2.2% drop from the previous quarter, but more than 20% higher than the same period in 2024.

Historical Facts

Jack Dorsey claims that he first envisioned the idea of an individual using an SMS service to communicate with a particular group in 2006.
The original project code name for this service was twttr, a concept that Williams later attributed to Noah Glass. Who was inspired by Flickr and the five-character restriction of American SMS short codes.
The initial prototype of Twitter, developed by contractor Florian Weber and Dorsey, functioned as an internal tool for Odeo personnel. The full version was publicly launched on July 15, 2006.
Twitter became an independent company in April 2007.
A significant moment for Twitter’s growth in popularity took place during the 2007 South by Southwest Interactive (SXSWi) conference. At this event, Twitter’s usage increased from 20,000 tweets per day to 60,000.
By February 2010, users of Twitter were producing 50 million tweets each day.
As of March 2010, the organisation reported having over 70,000 registered applications.
In June 2010, around 65 million tweets were shared daily, which equates to approximately 750 tweets sent every second, as per Twitter’s data.
In September 2013, the company’s statistics revealed that 200 million users were posting more than 400 million tweets each day, with nearly 60% of these tweets coming from mobile devices.
In 2019, Twitter was acknowledged as the 10th most downloaded mobile application of the decade, covering the years from 2010 to 2019.
Elon Musk completed his acquisition of Twitter in October 2022; he held the position of CEO until June 2023, when Linda Yaccarino assumed the role.

General X Statistics and Facts

Despite a slight decline in X’s user base in recent years, it remains one of the leading social media platforms, currently holding the 12th position globally.
X’s owner, Elon Musk, has indicated that the platform boasts approximately 259 million active users.
In 2024, X reported a revenue of $2.5 billion.
Retweets account for nearly 50% of all interactions on X.
Each day, 125 million hashtags are utilised on X.
55% of American users still identify the platform as Twitter instead of X, while 70% of users in the UK continue to prefer the name Twitter.
Users need not be concerned about reaching a posting limit on X, as they are permitted to post up to 2,400 times daily.
Every day, half a million new accounts are registered on X.

X Users Statistics

X ranks as the 12th most popular social media platform, boasting 611 million active users each month.
On May 23, 2024, Elon Musk tweeted that the platform currently has 600 million monthly active users and 300 million daily active users.
This marks a notable increase, as just two months earlier, the platform reported having 550 million monthly active users and 250 million daily active users.
In 2024, the platform experienced a 13% rise in the daily time spent. While mobile users enjoyed a 17% increase in their daily expenditure on the platform.
In the United States, 96% of X users engage with the platform every month. This indicates that Twitter is not frequently used daily.
Survey respondents indicated that they check X only once a month. Additionally, 84% reported that they access the app only weekly, while merely 56% utilise it daily.

Users of X by Country

X is recognised as the fastest-growing social media platform in the United States.
The United States boasts the largest number of X users, totalling an impressive 106.6 million.
Japan follows with 69.3 million users, and when combined, the US and Japan account for over 170 million users.
India ranks third on the list; however, despite this position, its total user count remains significantly lower than that of the US and Japan.
In the United States, one in every three individuals utilises X, whereas in Japan, nearly half of the population engages with the platform.
Globally, X stands out as one of the most popular social media platforms, with more than 350 million active users around the world.

X Users by Region

As of February 2025, X had 115 million active users in North America, which represented a 19.6% share of global users.
Meanwhile, the Central American region achieved nearly 20.3 million users, corresponding to a 3.5% share.
The Caribbean region recorded around 2.51 million users, accounting for just 0.4% of X’s total global users.

Behaviour of X Users Statistics

10% of X users in the U.S. contribute to 92% of the tweets on the platform, indicating that certain users are exceptionally active on the site.
A study revealed that 48% of Twitter users access the platform for news, while another 48% do so for entertainment, and 34% utilise it to connect with family and friends.
Additionally, 33% of users visit the site to follow brands, 14% leverage Twitter to enhance their professional networks, and 12% engage with the platform for various other reasons.
Daily, approximately 500 million tweets are sent out on Twitter.
96% of Twitter users indicate that they check the platform at least once a month, 84% do so weekly, and 52% check it daily.
Americans typically spend around 34 minutes each day on the platform.
Mobile devices account for 80% of Twitter usage.
Every day, 70,000 new users join various communities on Twitter.
As of 2024, Twitter boasts over 750 premium content creators.
Each day, 150,000 long-form posts are published on Twitter, generating more than 3 billion impressions for its users.

X Ads Statistics

Users dedicate 26% more time to viewing advertisements on X compared to any other social media platform.
85% of small and medium-sized enterprises utilising X for their marketing efforts consider the platform essential to their online strategy.
82% of B2B companies leverage X to connect with their customers.
Approximately 10% of influencer marketing campaigns incorporate X as part of their strategy.
79% of X users follow brands to stay updated with their posts.
X is regarded as the leading platform for brand engagement.
Organisations contemplating advertising on X should note that the platform’s brand safety score surpasses 99%.
In 2024, 68% of X’s revenue was generated from advertising sales.
X users are more inclined to be the first to purchase new products compared to users of other social media platforms.
93% of X users are receptive to brands participating in diverse community matters.
In the latter half of 2023, X experienced a 63% rise in users engaging with branded content on the platform.
The platform also witnessed an increase in overall ad engagements in 2024.
Over 1,700 advertisers have returned to X in recent months, including 90 of the top 100 advertisers from the previous year.
X advertisements achieve a 0.5% click-through rate for every 1,000 impressions.

Reasons for Using X

In February 2025, 48% of global X users obtain news from traditional journalists, while an equal 48% depend on online personalities and creators.
Additionally, 34% utilise the platform to maintain connections with friends and family, and 33% keep up with brands or companies they favour.
Other motivations include 14% who use it to expand their professional network and 12% who engage with X for various personal reasons.

X Demographics

In the United States, X users predominantly consist of adults aged 18 to 29 years, who represent the largest segment of users at 42%.
On the contrary, the subsequent user demographics include those aged 30 to 49 years (27%), 50 to 64 years (17%), and those aged 65 and above (6%).
Regarding gender, men are more inclined to utilise X (26%) compared to women (19%).

In terms of educational attainment, individuals with a college degree or higher are the most likely to engage with X (29%), while 24% of users have some college education, and merely 15% possess a high school diploma or less.
According to income analysis, 29% of X users earning an annual income of USD 100,000 or more are the most active, followed by those earning between USD 30,000 and 69,999 (21%) and those with incomes ranging from USD 70,000 to 99,999 (20%).
Additionally, urban (25%) and suburban (26%) inhabitants are more likely to use X than their rural counterparts (13%).

Year Revenue by X

In 2023, following the acquisition of Twitter by Elon Musk, the company’s advertising revenue was estimated to be valued at $2.98 billion. This represents a 28% decline from the previous year, 2022.
In 2021, X’s advertising revenue stood at $4.46 billion, while in 2022 and 2023, it decreased to $4.14 billion and $2.98 billion, respectively.
In 2023, Twitter reported an annual revenue of $5.01 billion.
The platform’s paid subscription service, Twitter Blue, generated only $11 million from its mobile subscriptions during the initial three months.

X Ad Revenue Statistics

According to statistics from X, the company’s advertising revenues have frequently fluctuated over the years, experiencing both increases and decreases at various times.
In 2017, it generated US$2.11 billion from advertising. This figure rose to US$2.62 billion in 2018, marking a year-on-year growth of 24.2%. The upward trend persisted into 2019, with earnings reaching US$2.99 billion, reflecting a 14.1% increase compared to 2018.
By 2020, advertising revenue had grown more modestly to US$3.21 billion, representing a 7.4% increase. The year 2021 witnessed a significant surge, with revenue climbing to US$4.51 billion, a 40.5% growth. Likely driven by heightened advertiser spending and increased engagement on the platform.
In contrast to 2021, when revenue rose by 4.9% to US$4.73 billion, growth decelerated in 2022. The year 2023 saw a 30% drop in ad revenue to US$3.31 billion, which can be linked to leadership disruptions, advertiser pullbacks, and market changes.
The decline persisted into 2024, with revenues falling by 5.1% to US$3.14 billion. Projections indicate continued declines of 4.8% to US$2.99 billion in 2025, followed by another reduction to US$2.84 billion in 2026 at 5.0%, and US$2.70 billion in 2027 at 4.9%.

Time Spent by X users Statistics

SQMagazine reports that in 2025, the typical user dedicates approximately 29 minutes each day to the platform, an increase from 24 minutes in 2024.
Gen Z users allocate even more time, averaging around 34 minutes daily. Users in the U.S. also tend to spend slightly more time compared to others. With an average of 31 minutes per day.
The most engaged users, comprising the top 10%, spend nearly 58 minutes daily on the platform.
Individuals commonly access X during their commutes, particularly between 8 am and 9 am, as well as from 5 pm to 6 pm.
More than 68% of users open the application multiple times a day.
The introduction of Twitter Spaces and Threads has contributed to an increase in time spent on the platform, and since the rebranding, the duration of sessions has risen by 15%.

Time Spent on X by Countries Statistics

The Soak report indicates that individuals in Japan dedicate the most time to X, utilising it for approximately 8 hours and 10 minutes each month.</li>
Saudi Arabia follows closely, with its users engaging for about 8 hours and 1 minute monthly.
Despite having the largest number of X users, the United States only allocates around 3 hours and 11 minutes</strong> per month.</</strong>li>
Ireland and South Africa rank next in terms of user engagement. With 6 hours and 53 minutes and 6 hours and 49 minutes, respectively.
Conversely, users in countries such as Hong Kong, Vietnam, and Russia spend less than 2 hours each month.

X Fun Facts

In the United States, Democrats are more inclined to use X compared to Republicans.
Approximately 500 million people utilise X each month without logging in.
Justin Bieber holds the title of the most followed musician on X, boasting 114.4 million followers.
Ronaldo is recognised as the most followed athlete on X, with 92.1 million followers.
The average X user has 707 followers.
On X, 19% of users will choose to unfollow a brand due to inappropriate hashtag usage.
At present, access to X is restricted in China, Iran, North Korea, and Turkmenistan.
Tweets that include GIFs enhance engagement by 55% compared to those that do not. Nevertheless, GIFs are found in only 2% of tweets.
X is among the most widely used social networks for consuming news.
Even if they do not actively use it, 90% of Americans are aware of X.

Recent Developments

In the second quarter of 2025, X reported $707 million in revenue. A 2.2% drop from the previous quarter. But more than 20% higher than the same period in 2024.
There was a 24% decline in X’s gross profit in Q2 2025 compared to Q1, but a 30%</strong> increase vs Q2 2024.</li>
Linda Yaccarino stepped down as CEO in July 2025, further shifting X’s strategic direction toward AI and data.
X’s partnership with xAI resulted in significant investments in AI hardware, with $200 million in revenue from xAI reported.

X Future Predictions

- 79% of X’s global user base will use the platform as their primary source for real-time news and updates.
- By 2040, the X coin could potentially average $0.00005809, an increase of over 3,000% from current values, if the long-term projection holds.</li>&lt;/li>
- 10% of X users will continue to produce 92% of all content, further emphasizing the influence of power users and micro-influenc</li>
- ers.</li&gt;</li></li>

Conclusion

The primary takeaway from the statistics of X (previously known as Twitter) is that, although it continues to be a significant platform, particularly for news dissemination, Its user base is comparatively smaller, and the duration of daily user engagement is less than that of other leading social media platforms. As of early 2025, the platform boasts a substantial user base of over 611 mi</strong>llion monthly active users and maintains a robust presence in the United States. However, it is currently encountering considerable transformations and competition within a swiftly changing social media environment. Numerous users report that it enhances their knowledge and political awareness. Others express that it can contribute to their stress levels. The transition to X has introduced various changes, yet it remains a vital resource for news, public discussions, and the everyday online experiences of millions.</p>

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X Statistics and Facts Last updated on: November 10, 2025