Global Website Builder Software Market Size, Share, AI Impact Analysis Report By Website Type (Static, Dynamic), By Deployment (Cloud-based, On-Premises), By End-User (Individual, Commercial), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033

Report Overview

The Global Website Builder Software Market size is expected to be worth around USD 3.9 Billion By 2033, from USD 2.0 billion in 2023, growing at a CAGR of 6.7% during the forecast period from 2024 to 2033. In 2023, North America held a dominant market position, capturing more than a 34.8% share, holding USD 0.6 Billion revenue.

Website builder software enables individuals and businesses to create websites without manual coding. These tools offer user-friendly interfaces, often featuring drag-and-drop functionality and customizable templates, allowing users to design and publish websites efficiently. They cater to various needs, from personal blogs to e-commerce platforms, making web development accessible to those without technical expertise.

The market for website builder software is expanding due to the increasing need for businesses and individuals to establish an online presence. This market is driven by the demand for easy-to-use, affordable, and flexible solutions that cater to various needs from simple blogs to complex e-commerce sites. Key players in this market offer solutions that integrate with other digital tools and services, enhancing the functionality of the websites created with their platforms​.

The growth of the website builder software market is primarily driven by the need for businesses to increase their online visibility and engage more effectively with customers. Small businesses and individuals are particularly drawn to these platforms due to their cost-effectiveness and ease of use. The ability to quickly update and maintain a website with no technical skills encourages more entities to go digital, thus fueling market growth​.

There is a strong demand in the market for website builders that provide intuitive design interfaces and robust features that do not require users to have technical knowledge. This demand is enhanced by the rise of mobile internet usage, prompting a need for mobile-responsive design capabilities. As businesses and individuals look for scalable solutions that can grow with their needs, website builders that offer extensive customization options and third-party integrations see higher demand​.

Based on data from Site Builder Report, over 18 million websites on the internet are created using DIY website builders. Among them, Wix leads the market with a dominant 45% share, making it the most popular choice for individuals and businesses. Squarespace comes in second with an 18% market share, offering a sleek and user-friendly platform. In third place is GoDaddy Website Builder, which also holds a significant portion of the market globally.

When it comes to ecommerce, over 24 million online stores are powered by dedicated ecommerce platforms. At the top of the list is Shopify, claiming a substantial 26% market share with its robust and scalable solutions. Not far behind is WooCommerce, which holds an 18% share, making it the second most widely used ecommerce website builder.

Technological advancements are significantly shaping the website builder software market. Innovations such as AI-powered design suggestions and automated site management tools are making these platforms more user-friendly and efficient. Features like real-time editing, cloud storage integration, and advanced analytics help users create more dynamic and effective websites.

Opportunities in the website builder software market include the integration of advanced technologies like AI to automate design and development processes, enhancing user experience and operational efficiency. There’s also potential in expanding service offerings to include more in-depth SEO tools, e-commerce solutions, and multi-language support, catering to a global audience.

Key Takeaways

• The global website builder software market is on a promising growth trajectory, projected to reach USD 3.9 billion by 2033, up from USD 2.0 billion in 2023. This marks a steady compound annual growth rate (CAGR) of 6.7% during the forecast period.
• In 2023, North America held a dominant position in the market, generating over USD 0.6 billion in revenue. This region accounted for more than 34.8% of the total market share, driven by a strong demand for user-friendly digital tools and a robust presence of tech-savvy businesses.
• The dynamic website builder segment led the market in 2023, contributing to more than 64% of the total market share. This segment’s growth is fueled by increasing demand for flexible, customizable tools that allow businesses to adapt their online presence quickly.
• Cloud-based website builder solutions dominated the market in 2023, commanding over 75% of the total share. The preference for cloud-based platforms is attributed to their scalability, affordability, and ease of access, making them a top choice for businesses of all sizes.
• The commercial segment accounted for more than 58% of the market share in 2023, highlighting the widespread use of website builders by businesses aiming to establish a professional online presence. As digital transformation continues to expand globally, this trend is expected to strengthen further.

Website Builder Software Statistics

According to llcbuddy, here’s a breakdown of key insights on product adoption and branding trends:

• 5% improvement in conversion rates can lead to 150 additional subscriptions per month for companies using a product adoption platform.
• This improvement generates a net value of $17,000 per month, allowing companies to recoup their initial investment in about 15 months.
• Building a product adoption platform costs approximately $250,000, with a monthly maintenance cost of $1,000.
• On the other hand, buying ready-made software for a product adoption platform is significantly cheaper, costing $20,000 annually.
• Over a three-year period, the ROI for building is 127%, whereas the ROI for buying stands at an impressive 800%.
• The Lifetime Value (LTV) of a customer is estimated at $120, emphasizing the importance of every individual user.
• 73% of businesses are investing in design to differentiate themselves from competitors.
• A significant 87% of designers agree that overcrowded designs are the most common mistake brands make.
• For online shoppers, 85% say pictures and product details are critical in their decision-making process.
• 33% of top brands use blue in their logos, signaling trust and dependability.
• 95% of brands stick to two colors or fewer in their logos, keeping things clean and simple.

Website Type Analysis

In 2023, the dynamic segment of the website builder software market held a dominant position, capturing more than a 64% share. This dominance is primarily driven by the flexibility and enhanced functionality that dynamic websites offer over static ones.

Dynamic websites are interactive and can display content that changes in real-time, which is increasingly crucial for businesses looking to engage effectively with their online audiences. Dynamic websites cater to a range of business needs from e-commerce platforms to customer service portals, where real-time updates and interactions are essential.

The ability to integrate complex functionalities like online transactions, customer feedback, and personalized user experiences are significant drivers behind the preference for dynamic websites. These features facilitate a more engaging user interface and can significantly enhance the overall customer journey on a website, leading to better retention and conversion rates.

Moreover, the scalability and ease of integration with various digital marketing tools also contribute to the robust growth of the dynamic segment. Businesses are leveraging these dynamic sites to utilize SEO effectively, adapt their content strategies quickly, and integrate with social media and other platforms seamlessly, which enhances their market presence and capability to attract and retain customers.

Technological advancements such as AI-driven design, real-time data handling, and personalized content delivery systems are set to propel the growth of dynamic websites even further. These innovations make dynamic sites not only more interactive but also smarter, with capabilities to handle complex operations and data processing without human intervention.

As businesses continue to recognize the importance of an adaptive and interactive online presence, the dynamic website segment is expected to maintain its growth trajectory, supported by the continuous evolution of website builder technologies that make these sophisticated functionalities more accessible and cost-effective.

Deployment Analysis

In 2023, the cloud-based segment of the website builder software market held a dominant position, capturing more than a 75% share. This significant market share can be attributed to several key factors that favor cloud-based solutions over on-premises alternatives.

Firstly, cloud-based website builders offer unparalleled convenience and accessibility. Users can access their design tools and projects from anywhere, provided they have an internet connection. This flexibility is particularly appealing to small and medium-sized enterprises (SMEs) that may not have the resources to invest in and maintain on-premises software.

The ability for teams to collaborate in real-time, regardless of their physical location, further enhances the attractiveness of cloud-based solutions​. Additionally, cloud-based platforms are generally more cost-effective. They typically require lower upfront investment compared to on-premises software, which needs significant capital for server infrastructure and ongoing maintenance.

The operational cost benefits, combined with the scalable nature of cloud services, allow businesses to adjust their usage based on current needs without substantial financial risk or long-term commitment​. Technological advancements also play a crucial role in the dominance of cloud-based website builders. Providers continuously update their cloud platforms with the latest features and security enhancements without disrupting the user experience.

This means businesses always have access to the most advanced tools without having to manage these updates themselves. Innovations such as AI-driven design assistance and enhanced data security measures have made cloud solutions even more compelling, ensuring that websites are not only easy to build but also robust and secure​.

End-User Analysis

In 2023, the commercial segment of the website builder software market held a dominant market position, capturing more than a 58% share. This substantial market presence is largely attributed to the critical role websites play in modern business operations across diverse industries.

Commercial entities, ranging from small and medium-sized businesses to large enterprises, increasingly rely on websites to expand their market reach, enhance customer engagement, and drive sales growth​. The commercial segment’s dominance is further bolstered by the surge in e-commerce, which necessitates robust online platforms capable of handling complex functionalities like payment processing, inventory management, and customer data handling.

Website builders cater to these needs by offering integrated e-commerce solutions that simplify the creation and management of online stores. This has made website builders particularly appealing to businesses looking to enter or expand in the e-commerce space without the need for extensive technical expertise​.

Moreover, the shift towards digital marketing and the need for a strong online presence have driven businesses to adopt website builders for their ease of use, cost-effectiveness, and the speed with which they can deploy a professional-looking site. The ability to quickly adapt and update website content is crucial in a dynamically changing market environment, and website builders offer the tools necessary for businesses to maintain an up-to-date online presence​.

Given these factors, the commercial segment is expected to continue its growth trajectory, supported by ongoing advancements in website builder technologies that enhance user experience and expand functionalities, making them even more indispensable for businesses operating in the digital age.

5 Popular Website Builders

• Wix: Known for its intuitive drag-and-drop interface, Wix offers extensive customization options through a vast library of templates and apps. It caters to both beginners and advanced users who need more complex functionalities​.
• Squarespace: This platform is favored for its sleek designs and professional templates, which are particularly appealing for creatives and small business owners looking for visually impressive websites. Squarespace also provides strong e-commerce capabilities for online stores​.
• GoDaddy: GoDaddy’s website builder is designed for simplicity and speed, allowing users to quickly set up a website with a range of pre-designed templates. It also includes integrated marketing tools to help businesses grow their online presence​.
• Weebly (now a part of Square): Weebly is known for its easy-to-use interface and a wide range of design options. It’s particularly beneficial for small businesses and online stores due to its strong e-commerce features and straightforward site management​.
• Shopify: While primarily known as an e-commerce platform, Shopify also offers powerful tools for building complete websites around an online store. It supports a vast number of plugins and themes to extend functionality and customize the look and feel of websites​.
• Duda: Duda is aimed at web design professionals and agencies with its emphasis on multi-website management and team collaboration features. It offers advanced design capabilities and a focus on responsive websites optimized for mobile​.

Key Market Segments

By Website Type

• Static
• Dynamic

By Deployment

• Cloud-based
• On-Premises

By End-User

• Individual
• Commercial

Driver

Expansion of E-commerce

The relentless expansion of the e-commerce sector serves as a primary driver for the global website builder software market. As more businesses move online to tap into expanding digital marketplaces, the need for robust, user-friendly website creation tools has surged.

E-commerce platforms benefit from website builders as they streamline the creation and management of online stores with integrated features like shopping carts, payment gateways, and inventory management tools.

This democratization of digital tools allows businesses of all sizes to compete effectively in the global market, driving the adoption of website builder software. The increasing preference for online shopping among consumers further fuels this trend, making an effective online presence critical for business success​.

Restraint

Data Privacy and Security Concerns

One significant restraint in the website builder software market is the ongoing concern regarding data privacy and security. As businesses and individuals increasingly depend on digital solutions, the risks associated with data breaches and cyber-attacks have become more prominent. This concern is particularly acute for sectors that handle sensitive information, necessitating robust security measures.

While cloud-based solutions offer scalability and cost-efficiency, they also introduce vulnerabilities that can be exploited by cyber threats. These security concerns can deter potential users from adopting cloud-based website builders, despite their advantages, and can influence market dynamics by slowing down the transition from traditional to digital platforms​.

Opportunity

Increasing Internet Penetration

The growing penetration of the internet globally presents substantial opportunities for the website builder software market. As internet access reaches more regions, particularly in developing economies, there is a burgeoning demand for tools that can help businesses and individuals establish an online presence.

This trend is supported by government initiatives aimed at digitalization and the increasing affordability of mobile devices, which further broadens the user base for website builders. The ability of these platforms to offer a simplified, no-code solution for website creation makes them particularly attractive to users without technical expertise, fostering greater inclusion in the digital economy​.

Challenge

High Competition and Customer Expectations

The website builder software market faces the challenge of intense competition among providers, which pressures them to continuously innovate and improve their offerings. As the market grows, users have become more discerning, expecting high-quality, flexible, and feature-rich solutions that can deliver a seamless user experience.

Companies must not only enhance the technical capabilities of their products but also ensure they are user-friendly for individuals without technical backgrounds. Additionally, the need to differentiate services in a crowded market compels companies to invest heavily in marketing and customer service, increasing operational costs and putting pressure on pricing strategies​.

Growth Factors

The rapid expansion of the e-commerce industry significantly drives the global website builder software market. As businesses increasingly shift towards online operations, the demand for accessible, user-friendly website creation tools surges. This growth is facilitated by the rising trend of businesses and consumers engaging more dynamically online, necessitating robust platforms that can handle e-commerce functionalities like payment processing and inventory management.

Additionally, the adoption of cloud-based technologies enhances the flexibility and scalability of website building solutions, making them more attractive to a broader range of businesses, from startups to large enterprises. These platforms offer cost-effective, efficient solutions that reduce the need for extensive IT infrastructure, thereby lowering the barrier to entry for online business presence​.

Emerging Trends

A key trend in the website builder software market is the increasing focus on mobile-responsive designs. With mobile devices accounting for a significant portion of web traffic, website builders are prioritizing features that ensure websites operate seamlessly on smartphones and tablets. This includes the integration of mobile-friendly navigation tools and responsive design templates that adapt to different screen sizes.

Another trend is the integration of digital marketing tools within website builders, such as SEO optimization, social media integration, and email marketing capabilities, which are crucial for businesses looking to enhance their online visibility and engage more effectively with their audience​.

Business Benefits

Website builder software offers numerous advantages to businesses, primarily the ability to quickly establish and manage an online presence without needing technical expertise. The drag-and-drop functionalities embedded in these platforms allow users to design, customize, and deploy websites efficiently, significantly reducing the time and costs associated with web development.

Moreover, modern website builders include various analytical tools that help businesses track visitor behavior, enabling them to optimize their sites for better user engagement and increased conversions. The scalability of these platforms also allows businesses to expand their web functionalities in line with growth, ensuring their digital presence evolves with their operational needs.

Regional Analysis

In 2023, North America held a dominant position in the website builder software market, capturing more than a 34.8% share with revenues reaching approximately USD 0.6 billion. This region’s lead can be primarily attributed to its advanced technological infrastructure, high internet penetration, and the concentration of key market players such as Squarespace, Wix.com, and GoDaddy.

The culture of embracing digital transformation and innovation in the U.S. and Canada significantly contributes to the widespread adoption of website builders​. The market’s growth in North America is also bolstered by the significant shift of businesses towards online platforms, a movement accelerated by the COVID-19 pandemic.

As businesses sought to maintain operations and reach customers through digital means, the demand for efficient and easy-to-use website building solutions saw a notable increase. The trend towards remote working has further emphasized the need for businesses to establish robust online presences, making website builders an essential tool for companies of all sizes​.

Moreover, North America’s market is driven by the need for personalized and mobile-optimized websites, as mobile traffic continues to grow. Website builder software providers in this region are continuously innovating to offer solutions that are not only user-friendly but also capable of integrating advanced functionalities like e-commerce, SEO tools, and digital marketing platforms to cater to the holistic needs of businesses looking to thrive online​.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • UK
  • Spain
  • Austria
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Thailand
  • Rest of Asia-Pacific
• Latin America
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • United Arab Emirates

Key Players Analysis

The Website Builder Software market is experiencing significant growth and transformation, driven by strategic actions from key players such as GoDaddy, Wix.com, and Squarespace. These companies are intensively focusing on mergers, acquisitions, and new product launches to solidify their market positions and enhance their technology offerings.

GoDaddy has been active in expanding its capabilities through acquisitions. Notably, GoDaddy has launched new products like its AI Website Builder, which integrates artificial intelligence to simplify and speed up the website creation process. This tool is particularly designed to assist businesses of all sizes in developing professional websites efficiently​.

Wix.com continues to innovate, most recently announcing the release of its AI Site Generator alongside other AI-powered features. These enhancements aim to streamline the web design process, making it more user-friendly and efficient for Wix users. This is part of Wix’s broader strategy to incorporate AI technology to enhance user experience and website functionality​.

Squarespace remains a strong competitor, focusing on delivering high-quality, user-friendly website building tools. The company is known for its sleek designs and robust functionality that cater to a wide range of user needs, from small businesses to larger enterprises. Squarespace consistently aims to upgrade and expand its service offerings to maintain its competitive edge.

Top Key Players in the Market

• GoDaddy Operating Company, LLC
• Jimdo GmbH
• Netfirms Inc.
• SITE123
• Simbla CRM
• Square Inc.
• Squarespace
• Google Inc.
• WOWSlider
• Yola Inc.
• Duda
• HubSpot Inc.
• Webflow
• Other Key Players

Top Opportunities Awaiting for Market Players

The Website Builder Software market presents numerous opportunities for market players, primarily driven by evolving technological trends and changing user demands. Here are some of the top opportunities awaiting players in this market:

• Integration of Artificial Intelligence (AI): There is a growing trend toward the integration of AI in website builders to automate processes such as design, content generation, and SEO optimization. AI can also provide personalized user experiences and improve the efficiency of website building​.
• Expansion into E-commerce: As online shopping continues to grow, there is significant potential for website builders to integrate advanced e-commerce functionalities. This includes improved shopping cart features, payment gateways, and inventory management systems to support small to medium-sized businesses in scaling their operations​.
• Mobile Optimization: With the increasing use of smartphones to access the internet, there is a strong opportunity for website builders to focus on mobile-first designs and functionalities. Providing tools that easily create mobile-optimized sites can set a platform apart in a crowded market​.
• Market Expansion in Developing Regions: Rapid digitalization in developing regions offers a promising expansion avenue for website builder software. Increasing internet penetration and the growing number of small businesses in these regions could drive demand for cost-effective and user-friendly website building solutions​.
• Offering Niche-Specific Solutions: Developing website builders tailored to specific industries such as real estate, hospitality, or retail can meet the unique needs of these sectors. Specialized templates, tools, and integrations relevant to each industry can attract a more targeted customer base​.

Recent Developments

• Squarespace’s Acquisition by Permira: In May 2024, private equity firm Permira agreed to acquire Squarespace, a leading website development platform, in an all-cash deal valued at approximately $6.9 billion. This move aimed to provide Squarespace with greater flexibility and resources to support entrepreneurs in building their online presence.
• Webflow’s Acquisition of GreenSock: In October 2024, Webflow, a no-code website builder, acquired GreenSock, the company behind the JavaScript animation library GSAP. This acquisition aimed to bolster Webflow’s animation capabilities, offering users more dynamic design options.
• Canva’s Acquisition of Serif: In March 2024, Canva, a graphic design platform, acquired UK-based Serif, the developers of the Affinity suite of graphic design software, for approximately $380 million. This move was part of Canva’s strategy to expand its global footprint and enhance its software offerings.

Report Scope