Global Setting Spray Market Size, Trades, COVID-19 Impact & Growth By Product Type (Matte Setting Sprays, Hydrating Setting Sprays, and Long-Lasting Setting Sprays), By Distribution (Online, Offline), By End User (Commercial, Residential), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

The Global Setting Spray Market size is expected to be worth around USD 1,644.0 Million by 2032 from USD 874 Million in 2022, growing at a CAGR of 6.70% during the forecast period from 2023 to 2032.

In the world of cosmetics and makeup, achieving a flawless and long-lasting look is often a top priority. Whether individuals are getting ready for a special occasion, a night out, or just want makeup to stay put throughout the day, a setting spray can be useful. Setting spray is a versatile product designed to lock in your makeup, enhance its longevity, and give you that picture-perfect finish you desire. Setting sprays come in various formulations to cater to different skin types and preferences.

Some are designed to offer a matte finish, ideal for controlling excess oil and minimizing shine, while others provide a dewy, radiant glow. Some setting sprays also offer added skincare benefits, such as hydration, soothing properties, and even sun protection. This makes setting spray a versatile tool that not only enhances your makeup but also contributes to your overall skincare routine.

The global setting spray market has witnessed significant growth in recent years, driven by factors such as the increasing popularity of makeup artistry, the rise of social media platforms promoting diverse makeup looks, and the growing demand for long-lasting and water-resistant makeup products. Additionally, advancements in cosmetic formulation technology have led to the development of setting sprays with improved performance and skin-friendly ingredients, further contributing to the market’s expansion.

Actual Numbers Might Vary in the Final Report

Driving Factors

Growing Beauty and Cosmetics Industry: The overall expansion of the beauty and cosmetics industry, driven by changing consumer preferences, fashion trends, and increased disposable income, is a significant driver for the setting spray market.

Social Media Influence: The proliferation of social media platforms, where makeup enthusiasts and influencers showcase various makeup looks, has led to a surge in demand for long-lasting makeup products like setting sprays.

Makeup Artistry and Events: Makeup artists and professionals require reliable products that can withstand long hours and varying conditions during events like weddings, fashion shows, and photoshoots, boosting the demand for setting sprays.

Restraining Factors

Skin Sensitivity and Allergies: Some setting sprays may contain ingredients that can cause skin irritation or allergies, limiting their usage among individuals with sensitive skin.

Economic Uncertainty: Economic downturns or uncertainties can impact consumer spending on non-essential items like cosmetics, including setting sprays. During periods of economic hardship, consumers might cut back on discretionary spending, leading to decreased demand for cosmetic products.

A shift in Consumer Preferences: Consumer preferences within the beauty industry can change rapidly. Trends in makeup looks and skincare routines may shift away from heavy makeup, reducing the demand for setting sprays, especially if there’s a preference for more natural or minimalistic looks.

Health and Environmental Concerns: Increasing consumer awareness about the ingredients used in cosmetics and their potential effects on health and the environment can lead to shifts in purchasing behaviors. If consumers become more conscious of certain chemicals or packaging materials, it could impact their willingness to purchase setting sprays containing those components.

Competition from Other Products: The beauty industry is constantly introducing new products and innovations. As new makeup setting methods or products come onto the market, setting sprays could face competition from alternatives like primers, powders, or long-lasting foundation formulations.

Growth Opportunities

Innovative Formulations: Research and development efforts to create setting sprays with natural, non-comedogenic, and skin-loving ingredients could open up new opportunities, attracting health-conscious consumers.

E-Commerce Growth: The rise of e-commerce allows setting spray manufacturers to reach a global audience more easily, enabling them to tap into previously untapped markets.

Latest Trends

Clean and Green Beauty: Consumers are showing a preference for products that are environmentally friendly, cruelty-free, and formulated without harmful chemicals. Setting sprays that align with clean beauty trends can gain traction.

Customization and Personalization: Offering setting sprays tailored to different skin types, makeup styles, and occasions can cater to the increasing demand for personalized beauty solutions.

Multi-Functional Products: Setting sprays with additional skincare benefits, such as hydration or sun protection, are gaining popularity as consumers seek products that offer more than one benefit.

Product Type Analysis

The setting spray market is divided into several categories based on the product: matte, dewy, oil-control, moisturizing, long-lasting, illuminating, and others. In 2022, Matte has dominated this market with the highest market share. Customers with oily or mixed complexion like matte setting sprays because they help keep the shine and excess oil under control all day. By preventing a glossy or oily face, matte setting sprays prolong the wear of makeup. Additionally, rising usage will hasten segmental expansion even more.

Distribution Channel Analysis

The setting spray market is divided into two groups based on the distribution channel: online and offline. Setting spray market share was dominated by the offline segment in 2022, and it is predicted that this segment will expand at a substantial CAGR throughout the forecast period.

Manufacturers continually strive to increase the exposure of their products on store shelves; as a result, they concentrate mostly on offline sales. As a result, setting sprays and other cosmetic care products are available offline in greater numbers.

End-User Analysis

The setting spray market is divided into two categories based on end-users: commercial and residential. The residential sector, which in 2022 held a major market share of the setting spray market, is anticipated to expand at a significant CAGR during the projected period.

As the world’s population continues to grow as well as consumers become more conscious of the need to use sustainable cosmetics, there is an increasing need for setting spray in the residential sector. Setting spray has been marketed to consumers as a way to set up makeup and provide a long-lasting appearance.

Global Setting Spray Market Segments

Based on Product Type

• Matte Setting Sprays
• Hydrating Setting Sprays
• Long-Lasting Setting Sprays

Based on the Distribution Channel

• Offline
• Online

Based on End-user

• Commercial
• Residential

COVID-19 Impact Analysis

The COVID-19 pandemic had significant effects on various industries globally, including cosmetics and skincare. Here are some potential impacts on the Global Setting Spray Market:

Supply Chain Disruptions: The cosmetics industry heavily relies on global supply chains for raw materials and packaging components. Lockdowns, travel restrictions, and factory closures in various parts of the world could have led to supply chain disruptions, causing delays in the production and distribution of setting sprays.

Decreased Consumer Spending: With economic uncertainties and job losses during the pandemic, consumer spending patterns shifted. Many consumers focused on essential items, and luxury or non-essential products like makeup and cosmetics might have seen decreased demand.

Closure of Retail Stores: Lockdowns and social distancing measures led to the temporary closure of retail stores, including makeup and beauty specialty stores. This could have significantly impacted the sale of setting sprays, as consumers had limited access to physical stores.

Shift to E-Commerce: With brick-and-mortar stores closed, there was a surge in online shopping. Brands that had a strong online presence and e-commerce platforms were better positioned to reach consumers. However, the shift to online sales might not have fully compensated for the loss of in-store sales.

Change in Consumer Behavior: With more people working from home and having fewer social events, the demand for makeup products, including setting sprays, might have declined as consumers had fewer occasions to wear makeup.

Hygiene and Safety Concerns: The pandemic highlighted the importance of hygiene and safety, which could have influenced consumers’ attitudes toward shared makeup testers and samples in stores, potentially affecting the way people test and purchase makeup products.

Adaptation and Innovation: Some cosmetic companies adapted to the situation by producing hand sanitizers and other personal care products that were in higher demand during the pandemic. This diversification might have helped mitigate losses.

Marketing and Product Launch Challenges: With the cancellation of events, gatherings, and fashion shows, brands faced challenges in marketing and launching new products, including setting sprays.

Regional Analysis

The setting spray market is divided into five geographic segments: North America, Europe, Asia-Pacific, Latin America, and MEA. The setting spray market in North America, which had a sizable market share in 2022, is anticipated to expand at a sizable CAGR throughout the projected period.

Over time, consumers in North America have seen their average yearly spending on cosmetics and personal care items rise, which has aided the market’s expansion in the area. Strong beauty and personal care companies and a thriving cosmetics business in the area have sparked product innovation in this market.

On the other hand, Europe holds a significant share of the global setting spray market as well; a robust culture of beauty and cosmetics exists in European nations as well. There is a good chance that markets like the United Kingdom, France, Germany, and Italy will have a large impact on the setting spray industry. Setting sprays with distinctive formulas and skincare advantages might appeal to European consumers who frequently look for novel and high-quality beauty items.

Key Regions and Countries Covered in this Report:

• North America
  • The US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Italy
  • Spain
  • Russia & CIS
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • United Arab Emirates
  • Rest of the Middle East & Africa

Market Share & Key Players Analysis

The global setting spray market is highly competitive and fragmented, with a few key players operating in the market. These players are focusing on expanding their product offerings and strengthening their market image through strategic partnerships.

Market Key Players

• Da Urban Decay (Owned by L’Oréal)
• MAC Cosmetics (Owned by Estée Lauder)
• Milani Cosmetics
• Make Up For Ever
• Skindinavia
• Cover FX
• l.f. Cosmetics
• Tatcha
• Other Key Players

Recent Developments:

• Balmain is a French fashion wear designer who partnered with The Estée Lauder Companies (ELC) in September 2022. The relationship is focused on creating a line of cosmetics for Balmain. Additionally, ELC hopes to change the luxury and couture market with its remarkable design and one-of-a-kind craftsmanship.
• In July 2022, L’Oréal teamed up with Nasscom, a nonprofit organization representing the Indian IT-BPM sector. The relationship is centered on creating and implementing technology for L’Oréal’s corporate functions. L’Oréal would benefit from the relationship in terms of customer feedback, personalization, product development, etc.
• In June 2022, L’Oréal partnered with Anchor Equity Partners and Hotel Shilla. Private equity company Anchor Equity was established in Hong Kong. Located in South Korea, Hotel Shilla is a business in the hospitality sector. To launch a new premium beauty brand, the alliance combines L’Oréal’s extensive expertise and experience in the beauty industry with Shilla’s network of high-end stores and Anchor’s solid financial and commercial foundation.
• L.F Cosmetics and Nykaa, an Indian consumer technology platform, joined in January 2021. The cooperation intends to expand E.L.F Cosmetics’ market presence in India and introduce its goods to consumers there.

Report Scope: