Global Period Panties Market By Type (Women (25-50), And Girls (15-24)), By Application (Retail Outlets, And Online Shop), By Region and Key Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2019-2028
- Published date: Sep 2023
- Report ID: 17398
- Number of Pages: 220
- Format:
- keyboard_arrow_up
Quick Navigation
Report Overview
The Global Period Panties Market size is expected to be worth around USD 901.9 Billion by 2032 from USD 148.80 Million in 2022, growing at a CAGR of 20.30% during the forecast period from 2023 to 2032.
The period panties market is a growing industry that offers an alternative solution for menstrual management. Period panties are a type of underwear that have an absorbent layer that can hold menstrual blood & prevent leaks. The market is driven by factors like increasing awareness & prioritization of menstrual hygiene & health, the rising popularity of sustainable and eco-friendly products, and the demand for more comfortable & discreet options for menstrual management. Overall, the period panties market is expected to continue growing in the coming years with innovations & advancements in product technology & designs.
The focus is on sustainability & eco-friendliness is expected to remain a key driver for growth along with increasing demand for more comfortable, personalized, and convenient menstrual management. After COVID-19 pandemic has seen a marked growth in the period panties market due to an elevated awareness of hygiene and the need for sustainable products. With consumers becoming more mindful of their environmental footprint due to disposable menstrual items, there has been an uptick in demand for reusable and eco-friendly options like period panties.
Driving Factors
Rising Awareness about Menstrual Hygiene a Growing Preference for Sustainable and Eco-Friendly Products Drive the Market Growth of Period Panties Market.
Menstrual hygiene is becoming more and more essential, creating a demand for products that provide improved protection and comfort. Period panties have become particularly popular due to their comfort, affordability, and environmental friendliness; making them increasingly desirable.
Demand for eco-friendly and sustainable products is growing as consumers become more conscious of how their purchasing choices impact the environment. Period panties offer a waste-reduction alternative to disposable pads and tampons due to their washability and reusable capabilities. Period panties are becoming more accessible and diverse as more brands enter the market.
As a result, consumers now have access to and can afford period trousers due to increased competition in terms of style, features, and affordability. Menstruation has become more widely accepted and normalized, which has altered how people view menstrual products. Period panties have become a go-to solution that appeals to women of all ages as a useful and comfortable solution.
Through advances in textile technology, high-performance fabrics that provide improved protection and comfort have been created. Manufacturers now produce period panties with features like moisture wicking, odor control, and layers that are leakproof, enabling them to provide improved functionality and user comfort.
Restraining Factors
Limited Awareness in Developing Regions and Limited Size and Fit Options are Some Restraints for the Period Panties Market.
Period panties have become increasingly popular in affluent nations, yet they remain little-known or accepted elsewhere. Businesses attempting to advertise period panties in developing nations may face difficulties due to cultural taboos surrounding menstruation.
Period panties come in a range of sizes and fits, but some women may struggle to find an option that is both comfortable and functional. This could potentially limit some shoppers’ interest in period clothing. Even with period panties’ advantages, some women may still prefer using traditional menstruation items like pads and tampons.
This could restrict the growth of the period panties market. Period panties offer greater long-term cost efficiency compared to conventional menstrual products, though some consumers may find the initial price point prohibitive. This may make period panties less appealing for those with limited financial resources, particularly.
Period panties are more eco-friendly than disposable menstruation items, though some customers may be worried about how washing and drying them will impact the environment if not laundered correctly. Therefore, those who value environmental responsibility may find historical clothing less appealing.
Growth Opportunities
Increasing Demand for Organic and Natural Products, Expansion into Developing Regions, and Innovative Designs and Features Creates Opportunities in Period Panties Market.
As awareness of the detrimental effects of chemicals on human health and the environment grows, businesses can benefit by producing period panties made from chemical-free organic or natural materials such as cotton or bamboo that don’t contain toxic pesticides. These types of clothing will allow customers to feel good about what they purchase without feeling guilty about taking unnecessary risks.
Period panties may not be widely popular or accepted in poorer countries, but there is nonetheless a substantial market there. By crafting tailored marketing campaigns and offering goods tailored to the particular needs and tastes of consumers in these locations, businesses can expand into these territories.
Period panties are highly competitive, so businesses can differentiate themselves by creating innovative designs and features that provide enhanced protection and comfort. For instance, period panties with movable waistbands, programmable absorbency settings, or extra layers for enhanced protection are just some of the options available to businesses.
Businesses can partner with organizations, influencers, and other businesses to promote their products and raise awareness about period panties. Partnerships enable businesses to expand their market reach while earning customer trust. Businesses can promote inclusivity by offering a wider selection of sizes and fit, along with creating goods that cater to different body types and menstruation experiences. Doing this may increase brand loyalty among underrepresented groups and reach an expanded base of customers.
Latest Trends
Expansion of Product Offerings, Use of Technology, and Sustainable and Eco-Friendly Materials are Some Recent Trends in the Period Panties Market.
Businesses are expanding the styles, sizes, and absorbency ranges of the products they offer. These include thongs, period panties, and high-waisted options designed for heavy-flow days or nighttime wear. Businesses are incorporating technology into products to enhance functionality and comfort.
This ranges from period panties equipped with Bluetooth sensors that can detect menstruation flow to moisture-wicking and antibacterial textiles. Companies are increasingly turning to biodegradable, compostable, or recycled materials in response to increasing consumer interest in sustainable and eco-friendly products. This includes using materials like organic cotton and bamboo.
Businesses are championing inclusivity and diversity by offering a wider selection of sizes and styles, as well as featuring models with diverse body types, skin tones, and ages in their marketing campaigns. Many businesses are turning to subscription services and e-commerce platforms to sell directly to customers. This enables them to provide more tailored shopping experiences while strengthening client relationships at the same time.
By Product Analysis
The Reusable Segment is The Most Lucrative Segment in The Product Type of Period Panties Market.
Based on product, the market for period panties is segmented into reusable and disposable. Among these products, the reusable segment is the most lucrative in the global period panties market, with a projected CAGR of 14.2%.
The total revenue share of nursing care services in the period panties market is 78.26% in 2022, due to several factors which have made them popular i.e., it offers more sustainable & eco-friendly options for managing menstrual flow. They can be washed & reused, which reduces the amount of waste generated as compared to disposable options.
The Disposable Segment is Expected to Grow Faster in the Projected Period in the Panties Market.
Followed by disposable, which accounted for the fastest growing type segment in the period panties market, and its estimated market share is 21.74% in 2022. Disposable period panties account for the fastest-growing period panties market due to they offer a convenient & hassle-free solution for managing menstrual flow.
They are easy to use & dispose of which makes them a popular option for women on the go or for those who prefer not to deal with the hassle of washing & reusing products. Additionally, disposable period panties like pads or tampons can be appealing for those with heavier flows or for use during sleep.
By Style Analysis
The Brief Style Segment Accounted for the Largest Revenue Share in the Period Panties Market in 2022.
Based on the style, the market is segmented into briefs, bikinis, boy shorts, hi-waist, and other styles. Among these, the brief segment dominates the period panties market with the largest share 31.2% in 2022. It offers more coverage & protection than other styles such as thongs or bikini-cut panties which is important for managing menstrual flow.
Additionally, brief-style period panties are often designed with multiple layers of absorbent material which provides maximum protection & security during menstruation. Brief-style panties are generally more comfortable than other styles.
The Bikini Segment is Expected to be the Fastest Growing Style Segment in Period Panties Market.
The bikini segment is also a crucial part of period panties it offers a more discreet & fashionable option as compared to other styles like briefs. Bikini-style period panties are often designed with a more flattering & stylish look with various colors & patterns available to suit individuals’ preferences.
It is often designed with moisture-wicking technology which helps to keep the wearer feeling dry & fresh the whole day. Additionally, bikini-style period panties are versatile as they can be worn as standalone protection with other period products like pads or tampons.
By Distribution Channel Analysis
The Offline Segment is the Most Lucrative Segment in the Distribution Channel Segment of the Period Panties Market.
The distribution channel segment is divided into offline and online segments. Among these, the offline segment dominates the distribution channel segment in the period panties market with a market share of 68.6%, and owing to this, offline retailers provide a physical shopping experience that allows customers to touch, see, and try on the product before purchasing.
Offline retail provides a more personalized customer service experience with a knowledgeable staff available to answer questions & provide recommendations to customers. Additionally, offline retailers allow for more immediate & convenient purchase & use of the product.
The Online Segment is Expected to Grow Faster in the Projected Period in the Period Panties Market.
The online distribution channel is accounted as the fastest growing distribution channel segment in the period panties market with a CAGR of 16.6%. Owing to it provides convenience and accessibility to customers as they can browse and purchase products from their own homes using a mobile.
This allows more flexibility in terms of shopping hours & location without the need to visit a physical store. Online stores offer a wide range of products and styles compared to offline retail. Additionally, online stores often offer competitive pricing & discounts which makes it a cost-effective option for customers looking to save money.
Key Market Segments
Based on Product
- Reusable
- Disposable
Based on Style
- Brief
- Bikini
- Boy short
- Hi-waist
- Other Styles
Based on the Distribution Channel
- Offline
- Online
COVID-19 Impact Analysis
COVID-19 impacted in both ways positively and negatively on period panties market. During the pandemic, period panties have seen an uptick in demand due to increased awareness of hygiene and sustainability. Consumers have become more sensitive to the environmental effects of disposable menstrual products, leading to an increasing need for reusable and eco-friendly options such as period panties.
Another factor contributing to the growth of the period panties market during the pandemic is the increased adoption of e-commerce and online sales channels. With many physical stores closed or operating at reduced capacity due to lockdowns and social distancing measures, consumers have increasingly turned towards online platforms for purchasing period panties and other menstrual products.
The pandemic has also caused changes in consumer behavior and preferences, with many searching for products that provide comfort and convenience during prolonged home stays. Period panties provide this convenience by not needing frequent changing or disposal – making them a go-to choice among many women during the pandemic.
The pandemic has disrupted global supply chains and resulted in a decrease in consumer spending, leading to a drop in menstrual product sales during the first half of 2020. However, as awareness has spread about more sustainable and convenient menstrual care options, demand for period panties has seen a resurgence.
Regional Analysis
North America Accounted for the Largest Revenue Share in the Period Panties Market in 2022.
North America is estimated to be the most lucrative market in the global period panties market, with the largest market share of 41.8% and a CAGR of 16.3% in 2022. Owing to the presence of a major and large number of players like Thinx Inc., Knix Wear Inc., and Saalt LLC.
Additionally, high awareness about menstrual hygiene products again contributes to the significant demand for menstrual underwear in the region. Furthermore, the several initiatives & campaigns started by companies & manufacturers related to menstrual hygiene awareness are further forecasted to create a significant demand for period panties in upcoming years.
APAC is expected as Fastest Growing Region in the Projected Period in the panties Market.
Asia Pacific is expected as the fastest-growing region in the period panties market with a CAGR of 18.3%. Owing to the increase in awareness about menstrual hygiene products, the change in lifestyles of working millennials, and rising disposable income for investing in the best available products are some major factors that drive product demand.
Additionally, the huge population in countries like China and India, with a huge number of women is also one prime reason for driving the growth. Furthermore, the increasing per capita income gives women the freedom to choose from a wide range of hygiene & eco-friendly sanitary solutions like reusable panties.
Key Regions and Countries
- North America
- The US
- Canada
- Mexico
- Western Europe
- Germany
- France
- The UK
- Spain
- Italy
- Portugal
- Ireland
- Austria
- Switzerland
- Benelux
- Nordic
- Rest of Western Europe
- Eastern Europe
- Russia
- Poland
- The Czech Republic
- Greece
- Rest of Eastern Europe
- APAC
- China
- Japan
- South Korea
- India
- Australia & New Zealand
- Indonesia
- Malaysia
- Philippines
- Singapore
- Thailand
- Vietnam
- Rest of APAC
- Latin America
- Brazil
- Colombia
- Chile
- Argentina
- Costa Rica
- The rest of Latin America
- Middle East & Africa
- Algeria
- Egypt
- Israel
- Kuwait
- Nigeria
- Saudi Arabia
- South Africa
- Turkey
- United Arab Emirates
- Rest of MEA
The period panties market is a niche market within the underwear industry, but it has been rapidly growing in popularity in the last few years due to its convenience, eco-friendliness, and comfort. In terms of market share, Thinx and Knixwear are two of the leading players in the period panties market.
However, many other brands are also gaining popularity & market share due to increasing demand for sustainable & eco-friendly products. As the market continues to grow, new players may also enter & compete for market share.
Market Key Players:
Listed below are some of the most prominent period panties industry players.
- Thinx Inc.
- PANTYPROP INC
- Knixwear
- Aisle
- Modibodi Pvt. Ltd.
- HealthFab
- Anigan Inc.
- Vv SkiVvys LLC.
- DEAR KATE LLC.
- Other Key Players
Recent Developments:
- In February 2022, Sirona Hygiene acquired the women’s safety brand Empower in an all-cash deal. Sirona, a fem-tech company that sells feminine hygiene products, is expected to enter the female safety segment with this acquisition.
- In 2021, Edgewell Personal Care Company acquired Billie Inc., which is a U.S.-based consumer brand company that is offering a brand portfolio of women’s personal care products, in an all-cash deal for a purchase price of US$ 310 Mn, subject to customary adjustments.
Report Scope
Report Features Description Market Value (2022) USD 148.8 Mn Forecast Revenue (2032) USD 901.9 Mn CAGR (2023-2032) 20.3% Base Year for Estimation 2022 Historic Period 2016-2022 Forecast Period 2023-2032 Report Coverage Revenue Forecast, Market Dynamics, COVID-19 Impact, Competitive Landscape, Recent Developments Segments Covered By Product (Reusable, Disposable), By Style (Brief, Bikini, Boy short, Hi-waist, Other Styles), By Distribution Channel (Offline, Online) Regional Analysis North America – The US, Canada, & Mexico; Western Europe – Germany, France, The UK, Spain, Italy, Portugal, Ireland, Austria, Switzerland, Benelux, Nordic, & Rest of Western Europe; Eastern Europe – Russia, Poland, The Czech Republic, Greece, & Rest of Eastern Europe; APAC – China, Japan, South Korea, India, Australia & New Zealand, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, & Rest of APAC; Latin America – Brazil, Colombia, Chile, Argentina, Costa Rica, & Rest of Latin America; Middle East & Africa – Algeria, Egypt, Israel, Kuwait, Nigeria, Saudi Arabia, South Africa, Turkey, United Arab Emirates, & Rest of MEA Competitive Landscape Thinx, Inc., PANTYPROP INC, Knixwear, Aisle, Modibodi Pvt. Ltd., HealthFab, Anigan Inc., Vv SkiVvys LLC., DEAR KATE LLC., Other Key Players Customization Scope Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements. Purchase Options We have three licenses to opt for Single User License, Multi-User License (Up to 5 Users), Corporate Use License (Unlimited User and Printable PDF) - Thinx Inc.
- PANTYPROP INC
- Knixwear
- Aisle
- Modibodi Pvt. Ltd.
- HealthFab
- Anigan Inc.
- Vv SkiVvys LLC.
- DEAR KATE LLC.
- Other Key Players
- settingsSettings
Our Clients
Single User $4,599 $3,499 USD / per unit save 24% | Multi User $5,999 $4,299 USD / per unit save 28% | Corporate User $7,299 $4,999 USD / per unit save 32% | |
---|---|---|---|
e-Access | |||
Report Library Access | |||
Data Set (Excel) | |||
Company Profile Library Access | |||
Interactive Dashboard | |||
Free Custumization | No | up to 10 hrs work | up to 30 hrs work |
Accessibility | 1 User | 2-5 User | Unlimited |
Analyst Support | up to 20 hrs | up to 40 hrs | up to 50 hrs |
Benefit | Up to 20% off on next purchase | Up to 25% off on next purchase | Up to 30% off on next purchase |
Buy Now ($ 3,499) | Buy Now ($ 4,299) | Buy Now ($ 4,999) |