Market.us announces the publication of its most recently generated research report titled, “Global Recruitment Marketing Platforms Market by Deployment Type (Cloud Based, Web-Based), By Enterprises Type (Large Enterprises, SMEs), and by Region – Global Forecast to 2028.”, which offers a holistic view of the global Recruitment Marketing Platforms market through systematic segmentation that covers every aspect of the target market.

The global recruitment marketing platforms market is projected to be US$ 801.2 Mn in 2018 to reach US$ 1,634.0 Mn by 2028 at a CAGR of 8.5%.

Organizations use some tactics and strategies to find, attract, engage and raise the best talent before they apply for any job; this stage is called pre applicant stage of talent acquisition. In simple words, it’s a process of endorsing the value of working for an employer to recruit talent. Focus is on initiating a relationship with candidates before talent requirements and after the job openings by engaging them through many touchpoints as per today’s job search. The main aim is to increase the number of qualified talents in the organization’s pipeline. It can be achieved with the help of recruitment marketing software.

Here recruitment stack can be a single solution that meets the need for employer’s recruitment objectives. This stack includes modern ATS, a dedicated recruitment marketing software solution, and a host of point solutions to handle social media. The recruitment marketing tactic leverages the principle of inbound marketing. It also integrates employers’ value proposition by messaging across employer brand, online job ads, mobile recruiting, content marketing, employee referrals, email marketing, etc.

Once the right talent gets into candidate relationship management, then the focus is to build a relationship and nurture talents via their personalized content such as sending them relevant information as well as a job opening.

Efforts towards recruitment -increasing efforts of recruitment and human resources management towards attracting talent and improvement in its practices is one of the key factors driving the growth of the global recruitment marketing platforms market over the forecast period. Furthermore, an increasing number of jobs in both the private and public sectors and acquiring the correct candidates for these jobs is another vital factor expected to boost propel the target market.

Global Recruitment Marketing Platforms Market Revenue (US$ Mn), 2018–2028

However, the high upfront cost to the recruiters might hamper the growth of the recruitment marketing platform market. Nonetheless, the growing number of SMEs, particularly in developing economies, including India, China, and Brazil is one of the biggest consumer segments for the market. The high growth of SMEs in these countries, coupled with a rising adoption rate of recruitment marketing platforms for talent acquisition provides lucrative opportunities for providers in the global recruitment marketing platform market.

The global recruitment marketing platforms market is segmented on the basis of deployment type, enterprise type, and region. On the basis of deployment type, the market is segmented into cloud-based, and web-based. The cloud-based segment accounts for the majority share and is expected to register the highest growth over the forecast period. On the basis of enterprise type, the market is segmented into large enterprises and SMEs. The large enterprise segment accounts for a majority share in the global recruitment marketing platforms market. The SMEs segment is expected to register the highest growth over the forecast period.

Global Recruitment Marketing Platforms Market by Formulation, 2018

On the basis of region, the market is segmented into the United States, Europe, Japan, China, India, Southeast Asia, and South America. The United States accounts for the majority share in the global Recruitment Marketing Platforms market, followed by Europe. India is expected to register the highest growth rate over the forecast period owing to favorable initiatives by the government toward fair recruitment with the help of online platforms. Regions and countries such as Japan, China, Southeast Asia, and South America are expected to register stable growth over the forecast period.

The research report on the global Recruitment Marketing Platforms market includes profiles of some of the major companies such as SuccessFactors, Inc., ZOHO Corporation, Bullhorn, Inc., Avature USA, LLC, JIBE Inc., Lever, Inc., Yello, Inc., Smashfly Technologies, Inc., Jobvite, Inc.

Key Market Segments

Deployment Type

• Cloud-Based
• Web-Based

Enterprises Type

• Large Enterprises
• SMEs

Key Market Players included in the report:

• SuccessFactors Inc.
• ZOHO Corporation
• Bullhorn Inc.
• Avature USA
• LLC
• JIBE Inc.
• Lever Inc.
• Yello Inc.
• Smashfly Technologies Inc.
• Jobvite Inc

For the Recruitment Marketing Platforms Market research study, the following years have been considered to estimate the market size: