Global Ready To Use Supplementary Food Market Size, Share, Analysis Report By Type (Solid, Paste), By Ingredients (Cereals and Pulses, Oils and Fats, Sugar, Vitamins and Minerals, Dairy-Based Ingredients, Others), By Age Group (Children (6-59 Months), Adolescents, Adults), By End Use (Hospitals and Clinics, Charities, NGOs, Others), By Sales Channel (Direct Sales, Retail Sales) , By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2024-2033

Report Overview

The Global Ready To Use Supplementary Food Market size is expected to be worth around USD  831.8 Mn by 2033, from USD 403.6 Mn in 2023, growing at a CAGR of 7.5% during the forecast period from 2024 to 2033.

Ready to Use Supplementary Food (RUSF) has become a critical component in global efforts to combat malnutrition, particularly in vulnerable populations such as young children, pregnant women, and individuals recovering from illness.

These nutrient-dense, energy-rich foods are designed to be consumed directly without the need for preparation, cooking, or water. RUSFs are commonly used in emergency nutrition programs to provide essential vitamins, minerals, and protein to address deficiencies, particularly in areas affected by food insecurity.

In 2023, the global market for RUSF grew by 8.5%, driven by increased investments from governments, NGOs, and private companies. According to UNICEF, around 60 million children under the age of five suffer from acute malnutrition, which has amplified the demand for RUSF products.

In response, global health organizations and governments have ramped up their efforts, with 10% of global nutrition funding now directed towards severe malnutrition, including RUSF distribution. Notably, companies like Nestlé and Danone have also expanded their RUSF offerings, with Danone investing USD 5 million in 2023 to enhance availability in emergency zones.

The market is further supported by government regulations, such as those in the European Union, which set clear nutritional guidelines for RUSF. The United States Agency for International Development (USAID) has introduced initiatives to distribute RUSF to conflict-affected populations.

Additionally, India’s export of RUSF products to regions like Africa and the Middle East rose by 12% in 2023, reflecting stronger regional trade agreements and collaboration with global health organizations. This growth is supported by India’s focus on ready-to-eat (RTE) food exports, which increased their share in agricultural exports from 2.1% to 5% over the last decade.

India’s export of ready-to-eat, ready-to-cook, and ready-to-serve foods reached over USD 2.14 billion in 2020-21, with exports rising by 23% in the first half of 2021-22. Major importing countries include the USA, UAE, and Nepal, demonstrating the global reach and increasing importance of RUSF in addressing malnutrition. The sector has seen significant mergers and acquisitions, with over 2,000 deals valued at USD 127 billion in 2022, reflecting the growing interest in the food and agriculture sector.

Key Takeaways

• Ready To Use Supplementary Food Market size is expected to be worth around USD  831.8 Mn by 2033, from USD 403.6 Mn in 2023, growing at a CAGR of 7.5%.
• Solid held a dominant market position, capturing more than a 67.3% share of the Ready-to-Use Supplementary Food Market.
• Cereals and Pulses held a dominant market position, capturing more than a 38.2% share.
• Children (6-59 Months) held a dominant market position, capturing more than a 56.4% share.
• Hospitals & Clinics held a dominant market position, capturing more than a 46.2% share.
• Direct Sales held a dominant market position, capturing more than a 72.3% share.
• North America held a dominant position in the Ready-to-Use Supplementary Food Market, capturing 39.7% of the market share, valued at USD 157.8 million.

By Type

In 2023, Solid held a dominant market position, capturing more than a 67.3% share of the Ready-to-Use Supplementary Food Market. This segment has consistently outperformed others, driven by its convenience and versatility. Solid supplementary foods, such as energy bars, ready-to-eat meals, and snacks, are favored for their portability and longer shelf life. They are widely used by busy individuals seeking quick, nutritious options.

On the other hand, the Paste segment accounted for a smaller but significant share in 2023. Paste products, such as nut butters and fruit pastes, have gained popularity due to their ease of consumption and nutrient density. While they appeal mainly to health-conscious consumers, paste-based products often serve as supplements in more specific dietary plans, like those targeting protein intake or digestive health.

By Ingredients

In 2023, Cereals and Pulses held a dominant market position, capturing more than a 38.2% share of the Ready-to-Use Supplementary Food Market. This segment remains the largest due to its high nutritional value, including proteins, fiber, and essential micronutrients. Products like breakfast cereals, protein bars, and fortified snacks are popular for their convenience and health benefits. They appeal to a broad consumer base, from athletes to those seeking a quick nutritional boost.

Oils and Fats also played a significant role in the market, contributing a notable share in 2023. Healthy oils, such as olive oil and coconut oil, are commonly used in ready-to-eat foods to enhance flavor and nutritional content. They are popular among health-conscious consumers and those following specific diets, like ketogenic or Mediterranean diets.

Sugar, Vitamins, and Minerals together accounted for a considerable share, driven by the demand for energy-dense foods and fortified products. These ingredients are crucial in providing quick energy and essential micronutrients, appealing to individuals with active lifestyles or specific dietary needs.

Dairy-Based Ingredients held a smaller but growing share. With rising demand for protein-rich, calcium-fortified, and gut-health-supporting foods, dairy ingredients like whey protein, milk powder, and yogurt derivatives are becoming increasingly common in ready-to-use foods.

By Age Group

In 2023, Children (6-59 Months) held a dominant market position, capturing more than a 56.4% share of the Ready-to-Use Supplementary Food Market. This segment is the largest due to the growing focus on nutrition for young children.

Supplementary foods for this age group are often fortified with essential vitamins, minerals, and nutrients to support growth and development. Products like fortified cereals, pureed foods, and snacks tailored for young children are highly popular, especially among parents seeking convenient, healthy options for their toddlers.

The Adolescents segment also contributed significantly to the market in 2023. As teenagers face rapid physical growth and increased activity levels, there is a higher demand for products that support energy levels and overall health. Ready-to-use supplementary foods such as protein bars, meal replacements, and fortified drinks are becoming increasingly popular among this age group, driven by busy lifestyles and the need for convenient, nutritious options.

Adults accounted for the smallest share in 2023, though this segment is expanding. Adults seek supplementary foods for various purposes, including weight management, energy boosts, and overall health maintenance. The demand for protein-rich, low-calorie, and functional foods, such as meal kits and nutrient-dense snacks, has been rising. This segment’s growth is fueled by the increasing focus on health and wellness among adult consumers.

By End Use

In 2023, Hospitals & Clinics held a dominant market position, capturing more than a 46.2% share of the Ready-to-Use Supplementary Food Market. This segment remains the largest due to the critical role supplementary foods play in patient care.

Hospitals and clinics use ready-to-eat supplements to support patients recovering from surgery, those with chronic conditions, or those unable to meet their nutritional needs through regular meals. Nutrient-dense products like protein supplements, meal replacements, and fortified liquids are commonly provided to help with recovery and improve overall health outcomes.

Charities and NGOs accounted for a significant share as well, driven by the rising demand for supplementary foods in humanitarian efforts. These organizations distribute ready-to-use foods to vulnerable populations, including children, the elderly, and people in crisis situations.

Products like therapeutic food packets, energy-dense bars, and fortified milk powders are often used to address malnutrition and food insecurity in regions with limited access to fresh food.

By Sales Channel

In 2023, Direct Sales held a dominant market position, capturing more than a 72.3% share of the Ready-to-Use Supplementary Food Market. This segment is the largest due to the increasing use of direct sales models by manufacturers to reach consumers.

Direct sales often occur through online platforms, subscription services, and direct-to-consumer channels. These methods allow consumers to access a wide range of products with convenience, offering personalized options and door-to-door delivery, which have become increasingly popular for busy individuals seeking quick, nutritious meals.

Retail Sales also play a significant role, accounting for the remaining market share. Retail channels, including supermarkets, pharmacies, and health stores, offer consumers easy access to ready-to-use supplementary foods.

Products are readily available on store shelves, appealing to customers who prefer in-person shopping or need immediate access to food supplements. Retail sales are especially strong in regions where consumers trust established retail brands and enjoy the convenience of purchasing food products alongside other household items.

Key Market Segments

By Type

• Solid
• Paste

By Ingredients

• Cereals and Pulses
• Oils and Fats
• Sugar
• Vitamins and Minerals
• Dairy-Based Ingredients
• Others

By Age Group

• Children (6-59 Months)
• Adolescents
• Adults

By End Use

• Hospitals & Clinics
• Charities
• NGOs
• Others

By Sales Channel

• Direct Sales
• Retail Sales

Drivers

Growing Demand for Convenience and Time-Saving Solutions

The increasing demand for convenience is a major driving factor for the Ready-to-Use Supplementary Food Market. In today’s fast-paced world, consumers, especially working professionals and parents, are seeking quick and easy nutrition options that do not compromise on health benefits.

According to the Food and Agriculture Organization (FAO), the demand for ready-to-eat, nutrient-dense foods has been growing steadily, with the global market for convenience foods projected to reach $1.6 trillion by 2025. Ready-to-use supplementary foods, which are often fortified with essential vitamins, minerals, and proteins, are a perfect fit for consumers looking to save time without sacrificing nutrition.

The convenience factor is particularly critical in urban areas where busy lifestyles leave little time for preparing traditional meals. Ready-to-use products, such as energy bars, ready-to-eat meals, and powdered supplements, provide a solution to this challenge.

Increase in Health Consciousness and Nutritional Awareness

As consumers become more health-conscious, the demand for nutritious and balanced ready-to-use supplementary foods has increased. A significant driver of this trend is the rising awareness about the importance of proper nutrition in preventing chronic diseases and boosting overall well-being.

According to a study by the World Health Organization (WHO), poor diet is one of the leading risk factors for non-communicable diseases such as heart disease, diabetes, and obesity. As a result, people are seeking convenient food options that are both healthy and provide essential nutrients.

Governments around the world are also promoting healthier eating habits, which further supports the growth of this segment. In the United States, the FDA’s Nutrition Labeling and Education Act has led to clearer labeling of food products, helping consumers make better choices.

Additionally, initiatives like the Eat Well Guide by the UK government encourage the consumption of more nutritious, balanced foods, which has positively impacted the demand for fortified and nutrient-rich ready-to-use supplementary foods.

Government Initiatives and Support for Nutritional Food Programs

Government initiatives focused on improving public health and combating malnutrition are another significant driver of the Ready-to-Use Supplementary Food Market. In many countries, governments have implemented programs aimed at improving access to nutritious food for vulnerable populations, such as children, the elderly, and low-income families.

One notable example is the Supplemental Nutrition Assistance Program (SNAP) in the United States, which provides food assistance to over 40 million Americans. These programs often include ready-to-use supplementary foods as part of their offerings to ensure recipients have access to nutritious, easy-to-consume products.

In addition to domestic initiatives, international organizations like the United Nations World Food Programme (WFP) are actively involved in distributing ready-to-use foods to address hunger and malnutrition globally. In 2020, the WFP provided over 1.1 billion ready-to-use supplementary food products to children and families in need, especially in conflict zones and areas facing food insecurity.

Restraints

High Cost of Ready-to-Use Supplementary Foods

One of the major restraining factors for the growth of the Ready-to-Use Supplementary Food Market is the relatively high cost of these products compared to traditional food items. Ready-to-eat meals, fortified snacks, and nutritional supplements tend to be more expensive, which limits their accessibility to certain consumer segments, particularly in low-income regions.

According to the Food and Agriculture Organization (FAO), the global cost of food has been steadily rising, with the global food price index increasing by 14.3% in 2021 compared to the previous year. This increase in food prices directly impacts the affordability of ready-to-use foods, which are often viewed as premium products due to their convenience and nutritional fortification.

The cost barrier is especially noticeable in developing countries where many consumers already struggle with food insecurity and limited purchasing power. A report by the World Bank highlighted that over 700 million people worldwide were living on less than $1.90 per day in 2021, making it difficult for them to afford higher-priced ready-to-use supplementary foods.

Additionally, the high cost of raw materials used in the production of fortified foods, such as vitamins, minerals, and specialized proteins, further drives up the prices. As a result, consumers in these regions often turn to cheaper, less nutritious alternatives, limiting the growth of this market in certain geographies.

Limited Shelf Life and Storage Challenges

Another significant challenge for the Ready-to-Use Supplementary Food Market is the limited shelf life and the storage requirements of certain products. While many ready-to-use foods are designed to be shelf-stable, some types, particularly those containing fresh ingredients or those that are less processed, require refrigeration or specialized storage conditions.

According to the Food and Drug Administration (FDA), perishable products like ready-to-eat meals can spoil within 3 to 7 days if not stored correctly, making it difficult for manufacturers to distribute them on a global scale.

In regions with inadequate cold chain infrastructure, such as rural or remote areas, the challenge of maintaining proper storage conditions can significantly hinder the availability and market penetration of ready-to-use foods.

This problem is especially acute in developing countries, where only about 50% of food is properly stored and transported in cold storage facilities, according to the Global Cold Chain Alliance (GCCA). The lack of proper storage systems limits the reach of ready-to-use foods, particularly in low-income areas, and increases operational costs for food producers and distributors, further raising the final price for consumers.

Consumer Skepticism Towards Processed Foods

Consumer skepticism toward processed and artificially fortified foods is another restraining factor affecting the growth of the Ready-to-Use Supplementary Food Market. Many consumers are increasingly wary of highly processed foods due to concerns over additives, preservatives, and artificial ingredients.

According to the World Health Organization (WHO), the overconsumption of processed foods has been linked to an increased risk of obesity, heart disease, and diabetes. This has led to a rise in demand for whole, natural, and minimally processed foods, with 43% of global consumers stating that they are more likely to choose foods labeled as “natural” or “organic,” as reported by the FAO.

In the U.S., for example, the demand for natural and organic food products has grown rapidly, with the organic food market reaching a value of $62 billion in 2021, and ready-to-use foods may struggle to compete against this growing preference for whole, fresh foods.

Opportunity

Growing Demand for Nutritional Foods in Developing Countries

One of the significant growth opportunities for the Ready-to-Use Supplementary Food Market is the increasing demand for nutritional foods in developing countries. As global urbanization accelerates, more people are moving to cities, leading to higher incomes and greater access to modern food products.

According to the United Nations, the global urban population is expected to reach 68% by 2050, with much of this growth occurring in Asia and Africa. This urbanization is accompanied by a rise in demand for convenient, ready-to-consume foods, including ready-to-use supplementary foods.

In developing economies like India, where more than 270 million people suffer from malnutrition, the demand for fortified foods has been rising. The Indian government has launched several initiatives, such as the National Nutrition Mission, aimed at reducing malnutrition and promoting nutrition-rich foods.

These programs are focused on improving the availability of nutritious foods, including ready-to-use supplements, especially in rural and underserved areas. As a result, India’s food fortification market has witnessed a growth rate of over 15% per year in recent years, with ready-to-use supplementary foods playing a critical role in these initiatives.

Similarly, the African continent, which has one of the highest rates of child malnutrition, represents a significant opportunity. According to the World Bank, nearly 40% of children under the age of five in sub-Saharan Africa are stunted due to inadequate nutrition.

The rising awareness and government programs targeting nutritional improvements, such as the Scaling Up Nutrition (SUN) movement, are expected to drive the demand for ready-to-use supplementary foods in these regions, offering growth opportunities for manufacturers.

Technological Advancements and Product Innovation

According to the U.S. Department of Agriculture (USDA), the adoption of these technologies has led to an increase in the production of fortified foods, with the global fortification market projected to reach $13.2 billion by 2025, growing at a compound annual growth rate (CAGR) of 6.9%. This growth is primarily driven by advancements in food science that allow for better nutrient absorption and longer shelf life.

In addition, product innovation in terms of flavor, texture, and variety is expanding the market for ready-to-use supplementary foods. Companies are now offering a range of options, such as energy bars, fortified beverages, and snack products, catering to the growing demand for convenient and nutritious on-the-go foods.

For instance, the launch of nutrient-dense snacks tailored for children and adults, with organic or plant-based ingredients, is gaining popularity. As consumers continue to seek healthier food options, companies that can offer a variety of functional and nutritious products stand to capture a significant share of the growing demand.

Government Initiatives to Combat Malnutrition and Hunger

In 2021, the WFP reached over 115 million people globally with nutrition assistance, much of which included ready-to-use foods. The demand for ready-to-use supplementary foods is expected to increase in tandem with these initiatives, as governments allocate more resources to nutrition-focused interventions.

According to the Global Nutrition Report 2021, an increasing number of countries are integrating food fortification into their national nutrition programs, which provides a stable growth environment for manufacturers of fortified foods.

Trends

Increased Adoption of Plant-Based Ready-to-Use Foods

One of the latest trends in the Ready-to-Use Supplementary Food Market is the increasing adoption of plant-based ingredients in ready-to-eat food products. This shift is driven by rising consumer interest in health, sustainability, and ethical food choices.

According to a 2023 report by the Plant Based Foods Association (PBFA), the U.S. plant-based food market has grown by 27% over the past three years, reaching a total value of $7 billion. Consumers are increasingly choosing plant-based diets as part of a holistic approach to wellness, and this is impacting their preferences for supplementary food products.

Governments are also supporting this trend. For example, the European Union has been promoting plant-based foods as part of its Farm to Fork Strategy, which aims to make food systems fair, healthy, and environmentally-friendly by 2030. The EU Green Deal and the European Commission’s Action Plan for Organic Farming are encouraging the production of plant-based and organic foods. This is creating a supportive environment for ready-to-use supplementary food products made from plant-based ingredients.

Personalization of Nutritional Products

Another major trend in the Ready-to-Use Supplementary Food Market is the increasing demand for personalized nutrition. Consumers are increasingly looking for food products that cater to their individual health needs and dietary preferences.

This trend is being driven by advancements in technology and consumer interest in optimizing their health through customized diets. According to a 2023 report by the International Food Information Council (IFIC), 40% of consumers are interested in personalized nutrition solutions, which includes supplements and foods tailored to their specific needs.

Governments are also starting to recognize the importance of personalized nutrition in improving public health. The U.S. National Institutes of Health (NIH) has funded various studies on precision nutrition, and similar initiatives are underway in other countries.

This trend is expected to continue, with personalized nutrition becoming an integral part of the ready-to-use food market. The global personalized nutrition market, which includes supplements and food products, is projected to reach $15.2 billion by 2027, growing at a CAGR of 10.3% from 2022.

Growth of Functional Foods and Nutraceuticals

The increasing demand for functional foods and nutraceuticals is one of the most significant trends driving the Ready-to-Use Supplementary Food Market. Consumers are becoming more aware of the health benefits of foods that provide more than just basic nutrition. Functional foods, which include products enhanced with vitamins, minerals, fiber, and probiotics, are seeing growing adoption.

According to a 2023 report by the U.S. National Library of Medicine, functional foods can help manage or prevent chronic diseases such as diabetes, obesity, and cardiovascular disease.

The popularity of probiotics, prebiotics, and omega-3 fatty acids in ready-to-use foods is also increasing. These ingredients are being incorporated into snacks, drinks, and meal replacements, addressing the rising demand for foods that support gut health, immune function, and overall wellness. In fact, the global functional foods market is expected to reach $275 billion by 2025, growing at a CAGR of 7.3% from 2020.

Regional Analysis

In 2023, North America held a dominant position in the Ready-to-Use Supplementary Food Market, capturing 39.7% of the market share, valued at USD 157.8 million. The growth in this region can be attributed to the increasing adoption of health-conscious eating habits and the rising demand for convenient and nutritionally enhanced foods.

The U.S. leads this trend, with consumer preferences shifting towards functional and fortified foods, supported by a robust healthcare system and growing awareness about the importance of balanced nutrition. The U.S. Food and Drug Administration (FDA) also plays a crucial role in regulating and promoting the safety of supplementary foods, further encouraging market growth.

Europe accounts for a significant share of the global market, driven by rising consumer demand for plant-based, organic, and functional food products. The European market is estimated to grow at a CAGR of 5.8% from 2023 to 2028, with Germany and the UK leading the charge in terms of sales and innovation. European governments are actively supporting initiatives for healthier diets and food sustainability, contributing to the expansion of ready-to-use foods.

Asia Pacific is witnessing rapid market growth, primarily due to the expanding urban population and increasing disposable incomes, particularly in countries like China and India. The region is projected to experience a CAGR of 7.2%, as demand for ready-to-use food products rises alongside a shift towards modern retail channels and nutritional convenience.

In Middle East & Africa, the market is expanding, driven by urbanization and changing lifestyles, while Latin America is witnessing steady growth, particularly in Brazil, due to rising health concerns and the growing popularity of fortified foods.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Key Players Analysis

The Ready-to-Use Supplementary Food Market is characterized by a diverse range of key players that are actively contributing to the development of fortified, convenient nutritional solutions. Companies like Candyland, Compact India, and Diva Nutritional Products are leading the market with a focus on creating high-quality, ready-to-use food products that cater to health-conscious consumers.

EBM, a key player in the market, has made significant strides by expanding its product range to include fortified food options designed to meet the nutritional needs of different age groups. Similarly, Edesia Nutrition and GC Rieber Compact specialize in providing ready-to-eat meals and nutritional supplements for both humanitarian aid and general consumer markets. These companies are benefitting from growing consumer demand for convenient, nutrient-dense food products.

Other notable companies such as Hilina Enriched Foods, InnoFaso, and Insta Products are focusing on enhancing the accessibility of ready-to-use supplementary food products in emerging markets. Companies like Ismail Industries Ltd., JB Company (Tanjaka Food), and Mana Nutritive Aid Products are catering to both retail and institutional markets, providing innovative solutions aimed at improving the nutritional status of populations in need.

Additionally, brands like Meds & Food For Kids, Nuflower Foods and Nutrition, and Nutriset are prominent in the humanitarian sector, offering ready-to-use therapeutic foods (RUTF) for malnourished children. With a diverse portfolio of products, these players are playing a key role in shaping the global ready-to-use supplementary food market.

Top Key Players in the Market

• Candyland
• Compact India
• Diva Nutritional Products
• EBM
• Edesia Nutrition
• GC Rieber Compact
• Hilina Enriched Foods
• InnoFaso
• Insta Products
• Ismail Industries Ltd
• JB Company (Tanjaka Food)
• Mana Nutritive Aid Products
• Mani
• Meds & Food For Kids
• Nuflower Foods and Nutrition
• Nutriset
• NutriVita Foods
• Power Foods Industries
• Samil Industrial.
• Valid Nutrition

Recent Developments

In 2023, Candyland’s revenue from ready-to-use food products was estimated to be USD 45 million, representing a 12% increase from the previous year.

In 2024 Diva Nutritional Products, the company is expected to increase its market share by 7%, with plans to expand its product offerings to include plant-based and gluten-free options, responding to the rise in consumer preference for plant-based and allergen-free foods.

Report Scope