Global Pop-up Hotels Market Size, Share, Growth Analysis By Event Type (Festivals, Business Events, Concerts, Others), By Accommodation Type (Tents, Containers, Yurts, Huts, Others), By Tourism Type (Eco/Sustainable Tourism, Cultural & Heritage Tourism, Wellness Tourism, Adventure Tourism, Others), By Tourist Type (International, Domestic), By Tour Type (Tour Group, Package Traveller, Independent Traveller), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Statistics, Trends and Forecast 2025-2034

Report Overview

The Global Pop-up Hotels Market size is expected to be worth around USD 39.4 Billion by 2034, from USD 22.4 Billion in 2024, growing at a CAGR of 5.8% during the forecast period from 2025 to 2034.

The pop-up hotels market is rapidly growing as a unique and flexible accommodation option, appealing especially to travelers seeking novel experiences. These temporary establishments provide an innovative solution for tourists and event organizers, offering customized lodging for short durations. The flexibility in location and design makes pop-up hotels highly attractive in the hospitality sector.

The growth of the pop-up hotels market is largely driven by the increasing consumer desire for unconventional travel experiences. With the rise of experience-driven tourism, these temporary hotels have found a niche, catering to millennials and other demographics looking for memorable stays. This trend is fueling the market’s expansion, especially in high-demand areas or during large events.

There is a growing opportunity for pop-up hotels to capitalize on unique locations and events. By being temporary, these hotels can cater to specific events, festivals, or seasonal peaks without the long-term investment required for traditional hotels. The ability to set up in various environments, from urban rooftops to remote locations, increases the appeal of these hotels for event organizers.

In terms of government involvement, various regions have started to recognize the economic benefits of pop-up hotels. By easing zoning laws and providing incentives for temporary accommodation setups, governments are helping drive the expansion of this market. Furthermore, support for sustainable tourism is helping boost the adoption of eco-friendly pop-up hotel concepts.

According to a survey, 78% of millennials prefer spending on experiences rather than material goods, indicating a strong demand for unique lodging like pop-up hotels. Additionally, 61% of people booked a hotel after seeing it on Instagram, highlighting the importance of visual appeal in driving bookings, especially for pop-up hotels.

The market faces challenges such as lower occupancy rates compared to traditional hotels. However, an average occupancy rate of 60-70% is still considered standard for pop-up hotels, balancing profitability with room availability. As the trend continues to grow, this unique lodging option is expected to see further success, especially among younger, experience-driven travelers.

Key Takeaways

• The global pop-up hotels market size is expected to reach USD 39.4 Billion by 2034, growing at a CAGR of 5.8% from 2025 to 2034.
• In 2024, Festivals led the market in the By Event Type category with a 41.7% market share.
• Tents dominated the accommodation type segment in 2024 with a 34.8% market share.
• Eco/Sustainable Tourism accounted for 30.8% of the By Tourism Type Analysis segment in 2024.
• Asia Pacific is the leading region in the market, holding 30.1% market share, valued at USD 6.7 Billion.

Event Type Analysis

Festivals Dominate with 41.7% Share Due to Their Global Popularity and Large Attendance

In 2024, the Festivals segment led the pop-up hotels market in the By Event Type category, holding a significant 41.7% market share. This dominance is attributed to the widespread popularity of festivals globally, which attract large crowds and require temporary accommodations for attendees. Pop-up hotels provide a unique and efficient lodging solution for such events.

Business events also contributed significantly, occupying a notable share of the market. These events, including conferences, conventions, and corporate meetings, often require adaptable and temporary lodging solutions, making pop-up hotels a valuable asset.

Concerts, while influential, captured a smaller segment of the market. Despite this, the demand for pop-up hotels at concerts remains substantial, offering festival-goers convenient, nearby accommodations.

The Others category represents miscellaneous events that don’t fit into the main types, yet still contribute to the overall market dynamics. As event-driven tourism grows, these categories are expected to see further evolution.

Accommodation Type Analysis

Tents Lead with 34.8% Share Due to Cost-Effectiveness and Versatility

In 2024, tents emerged as the leading accommodation type in the pop-up hotels market, commanding a substantial 34.8% market share. The popularity of tents can be attributed to their versatility, ease of setup, and cost-effectiveness, making them the most commonly used form of accommodation at various events and festivals.

Containers, while still an important part of the market, represented a smaller portion of the segment. They are particularly favored for their durability and ability to provide more comfortable, structured accommodations compared to tents.

Yurts also maintained a presence within the market, often chosen for their cultural significance and unique aesthetic appeal. However, their market share remains smaller when compared to tents and containers.

Huts, although less common, continue to serve niche markets. Their rustic appeal and suitability for specific types of events make them a favorable choice in certain locations or experiences.

Other forms of accommodation also contribute to the market, but tents continue to dominate as the primary lodging solution in the pop-up hotel market.

Tourism Type Analysis

Eco/Sustainable Tourism Leads with 30.8% Share Due to Growing Demand for Eco-Friendly Travel Options

In 2024, Eco/Sustainable Tourism led the By Tourism Type Analysis segment of the pop-up hotels market, accounting for 30.8% of the share. This trend reflects the growing consumer preference for eco-friendly and sustainable travel options, which aligns with the values of pop-up hotels that prioritize minimal environmental impact and temporary, lightweight structures.

Cultural & Heritage Tourism also held a considerable share of the market. Travelers seeking unique cultural experiences often opt for pop-up accommodations, allowing them to be closer to heritage sites and events, while contributing to the local economy.

Wellness Tourism is another notable category, appealing to travelers looking for wellness retreats or holistic experiences. Pop-up hotels in this segment cater to the growing demand for nature-focused accommodations that enhance relaxation and well-being.

Adventure Tourism, while popular, captured a smaller share compared to the other types. However, it continues to grow as adventurers seek unique and temporary lodging solutions during outdoor expeditions.

The Others category also plays a role in the market, encompassing various niche tourism types that further diversify the tourism-driven demand for pop-up hotels.

Key Market Segments

By Event Type

• Festivals
• Business Events
• Concerts
• Others

By Accommodation Type

• Tents
• Containers
• Yurts
• Huts
• Others

By Tourism Type

• Eco/Sustainable Tourism
• Cultural & Heritage Tourism
• Wellness Tourism
• Adventure Tourism
• Others

By Tourist Type

• International
• Domestic

By Tour Type

• Tour Group
• Package Traveller
• Independent Traveller

Drivers

Expansion of Experiential Travel Preferences Among Millennials and Gen Z Drives Market Growth

The rise of experiential travel preferences among Millennials and Gen Z is a key driver of the pop-up hotels market. These generations prioritize unique, immersive travel experiences over traditional accommodations.

As a result, they are more likely to choose pop-up hotels that offer novelty, creativity, and a deeper connection to their destination. This trend is transforming the hospitality industry, with pop-up hotels providing an exciting alternative to conventional hotel stays.

Social media plays a significant role in this shift. The popularity of moments drives demand for unique and visually appealing accommodation options. Travelers are increasingly attracted to pop-up hotels for their photogenic setups, which offer guests an opportunity to share their experiences online. This trend has significantly boosted the market, as travelers seek experiences that stand out and offer shareable moments.

Pop-up hotels also benefit from short-term event-based tourism, such as festivals and concerts. As demand for temporary lodging during large-scale events rises, pop-up hotels provide a flexible, scalable solution that can quickly adapt to high visitor numbers. Moreover, modular and prefabricated construction technologies have made it easier to set up these temporary accommodations, further fueling their growth.

Restraints

Operational Challenges and Zoning Regulations Restrain Market Growth

Despite the growing popularity of pop-up hotels, several challenges hinder market expansion. One significant issue is limited access to prime urban locations due to zoning regulations. In many cities, laws and building codes restrict the establishment of temporary structures, which can limit the potential for pop-up hotels in high-demand areas.

Another constraint is the operational challenges faced during adverse weather conditions. Pop-up hotels, being temporary in nature, may lack the durability of traditional hotels, making them vulnerable to extreme weather events. This can affect the comfort and safety of guests, as well as increase operational costs due to the need for additional infrastructure or weather-proofing.

Growth Factors

Integration of Eco-Friendly and Sustainable Pop-Up Structures Drives Market Growth

Pop-up hotels offer growth opportunities, particularly in the realm of sustainability. The integration of eco-friendly and sustainable construction materials, as well as energy-efficient systems, is a key area of development. These green innovations resonate with environmentally conscious travelers who seek low-impact travel options.

Partnerships with event organizers, such as music festivals or sporting events, provide a lucrative opportunity for the market. Pop-up hotels can be strategically placed at these events, offering temporary accommodation to attendees in an otherwise underserved area. These collaborations allow pop-up hotels to cater to large crowds while maintaining flexibility.

Another promising opportunity lies in targeting rural and nature-based tourism regions. Pop-up hotels can bring sustainable lodging options to locations that are typically not well-served by traditional hotel chains. Additionally, the ability to offer themed pop-up experiences—such as luxury camping or boutique eco-resorts—allows operators to tap into niche markets and create customized travel experiences.

Emerging Trends

Use of Augmented Reality (AR) for Immersive Guest Engagement Drives Market Growth

Several emerging trends are shaping the future of the pop-up hotel market. The use of Augmented Reality (AR) technology for immersive guest engagement is one of the most innovative trends. AR enhances the guest experience by offering interactive elements, such as virtual tours or gamified activities, that blend the physical and digital worlds.

Adoption of off-grid energy and water solutions is becoming increasingly important, especially in remote locations. Pop-up hotels are leveraging renewable energy sources like solar power and water-saving technologies to minimize their environmental footprint and operate sustainably in off-the-grid locations. This trend is especially relevant for eco-conscious travelers.

Mobile apps for booking and real-time availability tracking are revolutionizing the way guests find and book pop-up accommodations. These apps allow for seamless, on-the-go reservations and enhance the overall convenience of booking a pop-up hotel experience.

Additionally, collaborations with local artisans and cultural exhibitors offer guests unique, authentic experiences that blend local culture with luxury travel, further differentiating pop-up hotels from traditional lodging options.

Regional Analysis

Asia Pacific Dominates the Pop-up Hotels Market with a Market Share of 30.1%, Valued at USD 6.7 Billion

Asia Pacific is the leading region in the pop-up hotels market, accounting for 30.1% of the market share, valued at USD 6.7 billion. The region’s growth is largely driven by the rising demand for unique travel experiences, especially among younger generations.

Additionally, the increasing popularity of experiential travel and short-term event tourism contributes to the region’s dominance. The availability of modular construction technologies further supports the growth of pop-up hotels in the region, offering flexibility and cost-effectiveness for temporary accommodations.

North America Pop-up Hotels Market Trends

North America holds a significant share of the pop-up hotels market, driven by the increasing trend of experiential travel and demand for short-term, unique lodging solutions. The region benefits from a highly developed tourism infrastructure and a large number of high-profile events, such as festivals and business conferences, which boost the demand for pop-up accommodations. North America’s market continues to expand due to the growing popularity of eco-friendly and sustainable tourism practices.

Europe Pop-up Hotels Market Trends

Europe is a key region in the pop-up hotels market, fueled by the growing preference for unique travel experiences and the region’s robust tourism industry. The demand for pop-up accommodations is supported by major events such as festivals, sports competitions, and international conferences.

Europe’s commitment to sustainability and environmental consciousness also aligns with the rising popularity of eco-friendly pop-up hotels, which cater to a growing segment of environmentally conscious travelers.

Middle East and Africa Pop-up Hotels Market Trends

The Middle East and Africa (MEA) region is gradually emerging as a key player in the pop-up hotels market. The region’s luxury tourism sector, combined with its burgeoning event-driven tourism, has contributed to the demand for pop-up accommodations.

High-profile events such as international sporting events and cultural festivals play a pivotal role in boosting the market. The region’s hospitality industry is increasingly exploring innovative and temporary accommodation options to meet the needs of diverse tourist demographics.

Key Regions and Countries

North America

• US
• Canada

Europe

• Germany
• France
• The UK
• Spain
• Italy
• Rest of Europe

Asia Pacific

• China
• Japan
• South Korea
• India
• Australia
• Rest of APAC

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of MEA

Key Pop-up Hotels Company Insights

In 2024, the global pop-up hotel market is characterized by innovative concepts and a diverse range of offerings from key players.

Snoozebox stands out with its modular, shipping container-based accommodations, providing quick-to-deploy, fully serviced rooms ideal for events and festivals. Their ability to set up and dismantle units within 24 hours makes them a preferred choice for temporary lodging solutions.

San Giorgio offers a more boutique experience, blending pop-up flexibility with luxury. Located in Mykonos, this seasonal hotel features 34 rooms designed with traditional Greek aesthetics, providing guests with a serene and stylish retreat.

Black Tomato redefines the concept of pop-up hotels through its Blink service, allowing travelers to design bespoke accommodations in remote locations worldwide. This ultra-exclusive service caters to travelers seeking unique and luxurious experiences in untouched landscapes.

The Kimpton Gray in Chicago demonstrates the versatility of pop-up concepts by transforming its spaces for unique experiences. Notably, it partnered with Garfield Park Conservatory and Orbitz to create a plant-themed pop-up hotel, offering rooms adorned with various plant species, catering to guests seeking a green escape in the urban setting.

These key players illustrate the adaptability and creativity driving the pop-up hotel market, catering to a wide array of traveler preferences and needs.

Top Key Players in the Market

• Snooze Box
• San Georgio
• Black Tomato
• The Kimpton Gray
• Terra Glamping
• The Pop-up Hotel
• Zand Hotel
• Sleeping Around
• Icehotel
• Others

Recent Developments

• In March 2025, new funding plans would provide $200K to keep the Lula Hotel Shelter operating through the end of June, ensuring continued support for the local community during a critical time.
• In March 2025, Placemakr launched an apartment-style pop-up hotel in Washington, D.C., offering guests a unique and flexible stay experience with fully equipped accommodations.
• In May 2025, Fora Travel opened a new NYC pop-up and secured $60 million in funding, which will help fuel further expansion and innovation in their travel offerings.

Report Scope