Global Mineral Supplements Market by Product (Calcium, Iron, Magnesium, Potassium), By Formulation(Tablets, Capsules, Powders), By Application(General Health, Bone & Joint Health, Gastrointestinal Health, Immunity), By End-User(Adults, Geriatric, Pregnant Women, Children, Infants), By Sales Channel(Pharmacies & Drug Stores, Supermarkets & Hypermarkets, Online Channels), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

In 2022, the global Mineral Supplements Market accounted for USD 13.3 billion and is expected to reach USD 19.9 billion by 2032. Between 2023 and 2032, this market is estimated to register a CAGR of 4.2%.

Mineral supplements are dietary supplements that supply essential minerals to human bodies. Mineral supplements are available in many forms like pills, capsules & powders. They can also be liquids or liquid-like.

In recent years, the global mineral supplements market has grown rapidly because of increased health concerns & awareness towards proper nutrition. The growth of the market has also been attributed to factors like the aging population, rising healthcare costs, and an increase in chronic diseases.

Key Takeaways

• Market Size and Growth: The global Mineral Supplements Market was valued at USD 13.3 billion in 2022 and is projected to reach USD 19.9 billion by 2032, with a Compound Annual Growth Rate (CAGR) of 4.2% during this period.
• What Are Mineral Supplements?: Mineral supplements are dietary supplements that provide essential minerals to the human body. They come in various forms, including pills, capsules, powders, and liquids.
• Driving Factors for Market Growth: Health Awareness Increased health awareness and concerns about nutrient deficiencies drive the demand for mineral supplements. Aging Population The aging population and rising healthcare costs contribute to market growth.
• Restraining Factors: Regulatory Environment: Regulations can impose restrictions on the production, distribution, and marketing of mineral supplements. Preference for Natural Sources Increased preference for natural sources of minerals leads to a decline in the demand for synthetic supplements.
• By Product Analysis: Calcium Segment In 2022, the Calcium segment accounted for the largest revenue share in the Mineral Supplements Market.
• By Formulation Analysis: Among various formulations, the capsules segment is dominant in the formulation segment of the Mineral Supplements Market.
• By Application Analysis: In 2022, the General Health segment accounted for the largest revenue share in the Mineral Supplements Market.
• Growth Opportunities: The increasing focus on preventive healthcare and wellness has led to a growing demand for supplements. The adoption of e-commerce platforms for selling mineral supplements is on the rise. Demand for natural and organic mineral supplements is expected to increase.
• Latest Trends: Increasing demand for natural and organic supplements. The growing popularity of personalized nutrition. Rising interest in plant-based mineral supplements.
• Regional Analysis: North America accounted for the largest revenue share in 2022, driven by an aging population and health-conscious consumers. Asia-Pacific is expected to be the fastest-growing region, with rising disposable income and health awareness.
• Key Players: Major players in the market include Nestle S.A., Bio Botanica Inc., Amway, Bayer AG, Glanbia plc, Abbott Laboratories, Herbalife International of America Inc., and Sanofi.

Driving Factors

Increased Health Awareness and the Aging Population Drive the Mineral Supplements Market.

The mineral supplements market is driven by a number of factors which include increasing health awareness & concerns over nutrient deficiencies. As people become more aware of the importance of proper nutrition, they adopt mineral supplements as a way to support their overall health & wellness.

Aging populations & rising healthcare costs are also contributing to the growth of the market as people look for ways to prevent or manage chronic conditions. In addition, the sports & fitness industry is driving demand for mineral supplements as athletes & fitness enthusiasts seek to enhance their performance & recovery.

The growing popularity of online shopping & the availability of a wider variety of supplements through e-commerce platforms has also made it easier for consumers to access mineral supplements. Finally, the increasing availability of plant-based & vegan mineral supplements is also driving market growth as more people adopt these diets for health & environmental reasons.

Restraining Factors

The Regulatory Environment and Increased Preferences for Natural Sources of Minerals are Restraining the Growth of the Market.

The mineral supplements market is subject to a range of restraints that can limit its growth & profitability. One main restraint is the regulatory environment which can impose restrictions on the production, distribution, and marketing of mineral supplements which includes regulations on labeling requirements, dosage levels, and quality control standards that can make it challenging for companies to bring new products into the market.

Another restraint is the increasing preference for natural sources of minerals, which has led to a decline in the demand for synthetic supplements. Additionally, the rising awareness of side effects associated with high doses of certain minerals has also contributed to a slowdown in the growth of the mineral supplement market. Finally, economic factors like the price volatility of raw materials & the cost of production can also impact the market’s growth.

By Product Analysis

The Calcium Segment Accounted for the Largest Revenue Share in Mineral Supplements Market in 2022.

Based on product, the market is segmented into calcium, iron, magnesium, potassium, and other products. Among these types, calcium is expected to be the most lucrative in the global mineral supplements market, with the largest revenue share of 32.6% and a projected CAGR of 3.9% during the forecast period.

Calcium is necessary for strong teeth & bones. It is also crucial for neuronal signaling, muscle contraction & blood coagulation. Because of the of calcium products importance, it make up a large part of the mineral supplement market. Calcium carbonates, calcium citrates, calcium gluconates, and many more varieties are included in the mineral supplements. These supplements are available in many forms such as capsules, tablets, pills, and gummies.

The Potassium Segment is the Fastest Growing Product Segment in the Mineral Supplements Market.

The potassium segment is projected as the fastest-growing product segment in the mineral supplements market from 2023 to 2032 with the highest CAGR of 4.6%. Potassium is necessary for the proper functioning of the body’s tissues, organs, and cells.

It is commonly used to support muscle, and nerve function and also for regulating blood pressure, and promote cardiovascular health. In potassium, there are several products such as capsules, powders, liquids, and tablets. In these supplements, potassium contains different forms like potassium chloride, citrate, and gluconate.

By Formulation Analysis

The Capsules Hold a Significant Share of the Formulation Segment in the Mineral Supplements Market.

Based on formulation, the market is divided into tablets, capsules, powders, and other formulations. Among these, the capsules segment is dominant in the formulation segment in the mineral supplements market, with a market share of 39% and a CAGR of 3.8%.

In the formulation area of the market for mineral supplements, capsules are a common form of distribution.

A gelatin or veggie capsule shell is used to enclose a powdered or liquid supplement. Compared to alternative delivery methods, capsules provide a number of benefits, such as portability, convenience of use, and the ability to cover up disagreeable tastes or odors.

Due to their focused distribution and convenience of use, capsules are a preferred form of delivery in the formulation section of the mineral supplement market.

Tablets are Identified as Fastest Growing Formulation Segment in Projected Period.

Tablets are also an important formulation segment in the mineral supplements market and it is expected to grow faster in the formulation segment in the mineral supplements market with a CAGR of 4.3%.

A powder mixture comprising the supplement and additional excipients is compressed into a solid shape to create tablets. Tablets provide many benefits over other delivery methods, including portability, convenience of use, and the capacity for controlled release or focused distribution.

The ease of production, the flexibility to tailor tablet form and size to consumer preferences, and the ability to provide a controlled release or targeted distribution all contribute to the use of tablets in the formulation market. Additionally, coatings can be applied to tablets to improve stability and cover up bad flavors or odors.

By Application Analysis

The General Health Segment Accounted for the Largest Revenue Share in the Mineral Supplements Market in 2022.

Based on application, the market is segmented into general health, bone & joint health, gastrointestinal health, immunity, and other applications.

Among these types, general health is expected to be the most lucrative in the global mineral supplements market, with the largest revenue share of 29.6% and a projected CAGR of 4.5% during the forecast period.

Mineral supplements are formulated to support the overall wellness and health of the human being. In these supplements, there are several minerals such as magnesium, calcium, potassium, etc. Multivitamins, mineral complexes, and individual mineral supplements products are included in these supplements.

These supplements are generated for different genders, age groups, and health conditions. These supplements are frequently promoted as a way to support strong bones, an active mind, and a healthy immune system.

A poor diet, malabsorption, or other reasons may cause specific nutrient deficiencies, which may be used to assist cure or avoid.

The Bone and joint Health Segment is the growing Application Segment in Mineral Supplements Market.

The bones & joint health segment is projected as the fastest-growing application segment in the mineral supplements market from 2023 to 2032 with a CAGR of 4.7%. Mineral supplements can help to maintain strong bones and joints because they provide the necessary vitamins and minerals that support bone density and joint function.

Calcium and vitamin D are the two minerals for strong bones that are most usually recommended. Mineral supplements can help to support the development, to reduce the risk of fractures, and for maintenance of strong bones. Other minerals including magnesium, zinc & copper may also have an impact on bone health.

By End-User Analysis

The Adults Hold a Significant Share of the End-User Segment in the Mineral Supplements Market.

Based on end-user, the market is divided into adults, geriatric, pregnant women, children, and infants. Among this, the adult segment is dominant in the end-user segment in the mineral supplements market, with a market share of 34.6% and a CAGR of 3.7%.

After a certain age adults may need specific nutritional supplements to meet their daily recommendations. Adults especially women over 50 are frequently advised to take calcium as a mineral supplement since it helps to maintain bone density and lower the risk of fractures.

Adults need iron as well, especially women of childbearing age who run the risk of developing iron deficiency anemia. The health of adults may also benefit from other minerals like copper, zinc, and magnesium. The body uses magnesium in over 300 enzymatic activities, which may improve cardiovascular health and lower the risk of diabetes.

Geriatric is Identified as Fastest Growing End-User Segment in Projected Period.

Geriatric is also an important end-user segment in the mineral supplements market and it is expected to grow faster in the end-user segment in the mineral supplements market with a CAGR of 3.9%.

Mineral shortages can develop as people age because their systems may have trouble absorbing and using minerals from food sources.

Factors like chronic disease and pharmaceutical use can make this worse. For older persons, calcium and vitamin D are two frequently suggested mineral supplements because they support bone health and lower the risk of fractures.

Due to their critical roles in sustaining general health and potential roles in the prevention of chronic diseases, older persons may also need more magnesium, zinc, and copper.

By Sales Channel Analysis

The Pharmacies and drug Stores Segment Accounted for the Largest Revenue Share in the Mineral Supplements Market in 2022.

Based on sales channels, the market is segmented into pharmacies & drug stores, supermarkets & hypermarkets, and online channels. Among these types, pharmacies & drug stores are expected to be the most lucrative in the global mineral supplements market, with the largest revenue share of 52.3% and a projected CAGR of 4.1% during the forecast period.

Many customers prefer to purchase mineral supplements from these retailers because they have easy access & qualified staff who can guide product selection and use.

Drugstores & pharmacies may offer a wide range of healthcare services and products including OTC medications, prescription drugs & health tests. These stores are a one-stop shop for customers to purchase supplements who want to maintain their health & well-being.

The Supermarkets and Hypermarkets Segment is the Fastest Growing Sales Channel Segment in the Mineral Supplements Market.

The supermarkets & hypermarkets segment is projected as the fastest-growing sales channel segment in the mineral supplements market from 2023 to 2032 at a CAGR of 4.5%.

These shops provide a wide selection of products, including inexpensive mineral supplements.

Due to their accessibility and convenience, supermarkets and hypermarkets are often preferred by customers to buy mineral supplements.

Private-label brands of mineral supplements may also be sold in supermarkets and hypermarkets; they can be an inexpensive alternative for customers who are concerned about costs. These shops frequently run sales and discounts on mineral supplements, which draws in clients searching for a bargain.

Key Market Segments

Based on Product

• Calcium
• Iron
• Magnesium
• Potassium
• Other Products

Based on Formulation

• Tablets
• Capsules
• Powders
• Other Formulations

Based on Application

• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Other Applications

Based on End-User

• Adults
• Geriatric
• Pregnant Women
• Children
• Infants

Based on the Sales Channel

• Pharmacies & Drug Stores
• Supermarkets & Hypermarkets
• Online Channels

Growth Opportunity

The Increasing Focus on Preventive Healthcare and wellness Led to Increased Demand for Supplements

Besides the challenges caused by the COVID-19 pandemic, there are several opportunities for growth in the mineral supplements market. One significant opportunity is the increasing focus on preventive healthcare & wellness which has led to growing demand for supplements that support overall health & well-being like multivitamins & minerals.

This trend is expected to continue in the coming years driven by a growing population & increased focus on self-care & preventive healthcare.

Another opportunity is the increasing adoption of e-commerce platforms for the sale of mineral supplements. With the closure of retail stores and restrictions on movement and travel, many consumers have turned to online channels to purchase their supplements.

This has resulted in a significant increase in online sales of mineral supplements providing an opportunity for companies to expand their e-commerce offerings & reach a wider customer base.

The demand for natural & organic mineral supplements is also expected to increase in the coming years as consumers become more health-conscious & seek out supplements that are free from artificial ingredients & additives.

Companies that offer natural & organic mineral supplements are likely to benefit from this trend as they can differentiate themselves from competitors & appeal to consumers seeking healthier options.

Latest Trends

Increasing Demand for Natural and Organic Supplements are the Latest Trends in the Mineral Supplements Market

The mineral supplements market is constantly evolving and several recent trends are shaping the industry. One of the most significant trends is the increasing demand for natural & organic mineral supplements.

Consumers are becoming more health-conscious and are seeking out supplements that are free from synthetic ingredients and additives. This trend is being driven by increasing awareness of potential health risks related to long-term use of synthetic supplements.

Another trend is the growing popularity of personalized nutrition. Advances in technology and data analytics have made it possible for companies to offer customized mineral supplement formulations based on individual needs and preferences.

Personalized nutrition is seen as a way to improve overall health outcomes & minimize the risk of chronic disease.

A third trend is the rising popularity of plant-based mineral supplements. Consumers are increasingly adopting plant-based diets & there is rising interest in supplements that are derived from plant sources. Plant-based supplements are also perceived as being more sustainable & environmentally friendly than animal-based supplements.

Regional Analysis

North America Accounted for the Largest Revenue Share in the Mineral Supplements Market in 2022.

North America is estimated to be the most lucrative market in the global Mineral Supplements market, with the largest market share of 42.4%, and is expected to register a CAGR of 4.1% during the forecast period. The mineral supplement market in North America is one of the biggest and most established markets worldwide.

The industry is fueled by two factors: an aging population and rising supplement demand from consumers who value their health. Because of its strong consumer awareness and the presence of large firms, the US leads the North American market.

Asia-Pacific is Expected as Fastest Growing Region in Projected Period in Mineral Supplements Market.

Asia-Pacific is expected as fastest growing region in the forecast period in the mineral supplements market with a CAGR of 4.6%. During the forecast period, the Asia-Pacific mineral supplement market is anticipated to expand due to factors like rising disposable income, expanding health and wellness awareness, and rising dietary supplement consumption.

The major markets in the area are China and India, which have a sizable mineral supplement customer base.

Key Regions and Countries

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America
• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Key Players Analysis

Numerous businesses compete in the highly fragmented market for mineral supplements. The companies are focusing on product innovation strategies, marketing and advertising strategies, distribution, and retail networks for selling the products.

Some companies are merging with other companies from the same industry. Nowadays companies are focusing on consumer preferences and according to that they make a product.

Market Key Players

• Nestle S.A.
• Bio Botanica Inc.
• Amway
• Bayer AG
• Glanbia plc
• Abbott Laboratories
• Herbalife International of America Inc.
• Sanofi
• Other Key Players

Recent Developments

• In 2020, For the US market, BASF unveiled a new line of zinc gluconate products to enhance general health and the immune system.
• In May 2022, NOW Foods introduced a new product line i.e. Magnesium Bisglycinate Powder, a highly absorbable type of magnesium that helps improve muscle and nerve function

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