What is Location-Based Advertising (LBA) and how does it work?

Location-Based Advertising (LBA) is a marketing strategy that delivers targeted and personalized advertisements to users based on their geographic location. It works by leveraging location data from mobile devices, such as smartphones, to send relevant ads to individuals in specific locations, enhancing the effectiveness of marketing campaigns.

How big is the location-based advertising market?

In 2024, the gross revenue of the global Location Based Advertising (LBA) Market is estimated to reach USD 101.9 Billion . A comprehensive analysis suggests that investments in the Location Based Advertising (LBA) sector could experience an annual growth rate of 16.1% from 2024 to 2033. The analysis further delves into the key determinants driving market growth, projecting a market valuation of USD 390.7 Billion by 2033.

What is an example of location-based marketing?

An example of location-based marketing is when a retail store sends a special discount offer or promotional notification to users' smartphones when they are in close proximity to the store. This tactic aims to drive foot traffic to the physical location by delivering timely and relevant incentives.

Are Google ads location-based?

Yes, Google Ads can be location-based. Advertisers using Google Ads have the option to target specific geographic locations, allowing them to reach users in particular regions, cities, or even within a certain radius of a physical store. This feature enables precise targeting based on the location of the target audience.

What is the largest advertising market in the world?

The largest advertising market in the world is the United States. The U.S. consistently ranks as the largest advertising market in terms of spending, with a diverse and robust advertising ecosystem that includes digital, television, print, and other forms of advertising.

Global Location Based Advertising Market By Advertisement Type (Push Advertising, Pull Advertising), By Promotion Type (Banner Display/Pop-ups Promotion, Video Promotion, Search Result Promotion, E-mail and Message, Social Media Content Promotion, Voice Calling Promotion), By Application (Retail Outlets, Public Spaces, Airports, Other Applications), By Industry Vertical (Retail & E-commerce, Hospitality, Healthcare, Entertainment & Media, Automotive & Transportation, Other Industry Verticals), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033

Published date: Dec. 2023
Report ID: 67584
Number of Pages: 302
Format:

- Cidewalk Technologies Inc.
- Facebook (Meta Platforms Inc.)
- Enradius
- Google LLC
- Foursquare
- GroundTruth
- IBM Corporation
- Near Intelligence Inc.
- Yelp Inc.
- Emodo (Placecast)
- PlaceIQ
- Telenity
- Cuebiq Group LLC
- Other Key Players