Location Based Advertising (LBA) MarketGlobal Location Based Advertising Market By Advertisement Type (Push Advertising, Pull Advertising), By Promotion Type (Banner Display/Pop-ups Promotion, Video Promotion, Search Result Promotion, E-mail and Message, Social Media Content Promotion, Voice Calling Promotion), By Application (Retail Outlets, Public Spaces, Airports, Other Applications), By Industry Vertical (Retail & E-commerce, Hospitality, Healthcare, Entertainment & Media, Automotive & Transportation, Other Industry Verticals), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033

Published date: Dec. 2023
Report ID: 67584
Number of Pages: 302
Format:

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Cite this Research

- 1. Location Based Advertising (LBA) Market Introduction
  - 1.1. Definition
  - 1.2. Taxonomy
  - 1.3. Research Scope
- 2. Executive Summary
  - 2.1. Key Findings by Major Segments
  - 2.2. Top strategies by Major Players
- 3. Global Location Based Advertising (LBA) Market Overview
  - 3.1. Location Based Advertising (LBA) Market Dynamics
    
    3.1.1. Drivers
    
    3.1.2. Opportunities
    
    3.1.3. Restraints
    
    3.1.4. Challenges
  - 3.2. PESTLE Analysis
  - 3.3. Opportunity Map Analysis
  - 3.4. PORTER'S Five Forces Analysis
  - 3.5. Market Competition Scenario Analysis
  - 3.6. Product Life Cycle Analysis
  - 3.7. Opportunity Orbits
  - 3.8. Production Analysis by Region/Company
  - 3.9. Industry chain Analysis
  - 3.10. Marketing Strategy
- 4. Global Location Based Advertising (LBA) Market Value & Volume ((US$ Mn & '000 Units)), Share (%), and Growth Rate (%) Comparison by Type, 2012-2028
  - 4.1. Global Location Based Advertising (LBA) Market Analysis by Type: Introduction
  - 4.2. Market Size and Forecast by Region
  - 4.3. Assisted GPS (A-GPS)
  - 4.4. GPS
  - 4.5. Enhanced GPS (E-GPS)
  - 4.6. Enhanced Observed Time Difference (E-OTD)
  - 4.7. Observed Time Difference (OTD)
  - 4.8. Cell ID
  - 4.9. Wi-Fi
  - 4.10. Others
- 5. Global Location Based Advertising (LBA) Market Value & Volume ((US$ Mn & '000 Units)), Share (%), and Growth Rate (%) Comparison by Application, 2012-2028
  - 5.1. Global Location Based Advertising (LBA) Market Analysis by Application: Introduction
  - 5.2. Market Size and Forecast by Region
  - 5.3. Retail Outlets
  - 5.4. Public Places
  - 5.5. Airports
  - 5.6. Hospitals
  - 5.7. Others
- 6. Global Location Based Advertising (LBA) Market Value & Volume ((US$ Mn & '000 Units)), Share (%), and Growth Rate (%) Comparison by Region, 2012-2028
  - 6.1. North America
    
    6.1.1. North America Location Based Advertising (LBA) Market: Regional Trend Analysis
    
    6.1.1.1. US
    
    6.1.1.2. Canada
    
    6.1.1.3. Mexico
  - 6.2.1. Europe
    
    6.2.1. Europe Location Based Advertising (LBA) Market: Regional Trend Analysis
    
    6.2.1.1. Germany
    
    6.2.1.2. France
    
    6.2.1.3. UK
    
    6.2.1.4. Russia
    
    6.2.1.5. Italy
    
    6.2.1.6. Spain
    
    6.2.1.7. Rest of Europe
  - 6.3. Asia-Pacific
    
    6.3.1. Asia-Pacific Location Based Advertising (LBA) Market: Regional Trend Analysis
    
    6.3.1.1. China
    
    6.3.1.2. Japan
    
    6.3.1.3. Korea
    
    6.3.1.4. India
    
    6.3.1.5. Rest of Asia-Pacific
  - 6.4. Latin America
    
    6.4.1. Latin America Location Based Advertising (LBA) Market: Regional Trend Analysis
    
    6.4.1.1. Brazil
    
    6.4.1.2. Argentina
    
    6.4.1.3. Rest of Latin America
  - 6.5. Middle East and Africa
    
    6.5.1. Middle East and Africa Location Based Advertising (LBA) Market: Regional Trend Analysis
    
    6.5.1.1. GCC
    
    6.5.1.2. South Africa
    
    6.5.1.3. Israel
    
    6.5.1.4. Rest of MEA
- 7. Global Location Based Advertising (LBA) Market Competitive Landscape, Market Share Analysis, and Company Profiles
  - 7.1. Market Share Analysis
  - 7.2. Company Profiles
  - 7.3. Foursquare
    
    7.3.1. Company Overview
    
    7.3.2. Financial Highlights
    
    7.3.3. Product Portfolio
    
    7.3.4. SWOT Analysis
    
    7.3.5. Key Strategies and Developments
  - 7.4. Xad
    
    7.4.1. Company Overview
    
    7.4.2. Financial Highlights
    
    7.4.3. Product Portfolio
    
    7.4.4. SWOT Analysis
    
    7.4.5. Key Strategies and Developments
  - 7.5. Groupon
    
    7.5.1. Company Overview
    
    7.5.2. Financial Highlights
    
    7.5.3. Product Portfolio
    
    7.5.4. SWOT Analysis
    
    7.5.5. Key Strategies and Developments
  - 7.6. Scanbuy
    
    7.6.1. Company Overview
    
    7.6.2. Financial Highlights
    
    7.6.3. Product Portfolio
    
    7.6.4. SWOT Analysis
    
    7.6.5. Key Strategies and Developments
  - 7.7. Shopkick
    
    7.7.1. Company Overview
    
    7.7.2. Financial Highlights
    
    7.7.3. Product Portfolio
    
    7.7.4. SWOT Analysis
    
    7.7.5. Key Strategies and Developments
  - 7.8. Yoose
    
    7.8.1. Company Overview
    
    7.8.2. Financial Highlights
    
    7.8.3. Product Portfolio
    
    7.8.4. SWOT Analysis
    
    7.8.5. Key Strategies and Developments
  - 7.9. Verve
    
    7.9.1. Company Overview
    
    7.9.2. Financial Highlights
    
    7.9.3. Product Portfolio
    
    7.9.4. SWOT Analysis
    
    7.9.5. Key Strategies and Developments
  - 7.10. Thumbvista
    
    7.10.1. Company Overview
    
    7.10.2. Financial Highlights
    
    7.10.3. Product Portfolio
    
    7.10.4. SWOT Analysis
    
    7.10.5. Key Strategies and Developments
- 8. Assumptions and Acronyms
- 9. Research Methodology
- 10. Contact
- Cidewalk Technologies Inc.
- Facebook (Meta Platforms Inc.)
- Enradius
- Google LLC
- Foursquare
- GroundTruth
- IBM Corporation
- Near Intelligence Inc.
- Yelp Inc.
- Emodo (Placecast)
- PlaceIQ
- Telenity
- Cuebiq Group LLC
- Other Key Players