Global Heated Tobacco Products (HTPs) Market By Type (Use Tobacco Stick, and Use Loose-leaf), By Application (Supermarket, Tobacco Store, and Online), By Region, and Key Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2019-2028

Market.us announces the publication of its most recently generated research report titled, “Heated Tobacco Products Market by Product Type (Electronically Heated, Carbon Heated & Vaporizer), by Distribution Channel (Specialist E-cig Shops, Online & Other Distribution Channel), and by Region – Global Forecast to 2028.”, Which offers a holistic view of the Global Heated Tobacco Products Market through systematic segmentation that covers every aspect of the target market.

Global Heated Tobacco Products (HTPs) Market was projected to be USD 11.3 Bn in 2022 and is expected to reach USD 26.02 Bn by 2032 at a CAGR of 8.7%.

The tobacco industry has a long history of stoking the smoking epidemic by introducing “reduced-risk” products such as filtered cigarettes, low tar products, including Electronic Nicotine Delivery Systems, etc. The tobacco industry has now started heavily marketing the latest generation of Heated Tobacco Products (HTP). Heated tobacco products (HTPs), also known as electrically-heated smoking system or heat-not-burn tobacco product, produce aerosols containing nicotine and other chemicals that are heated with an electric heating element. They also contain non-tobacco additives and are often flavored. Tobacco companies are increasingly adding HTP to their portfolio of nicotine delivery products and are aggressively promoting these as products of “lower risk” and as devices for cessation.

Major tobacco companies’ claims resulting in growing consumer perception regarding HTPs as lower risk products and products helping for quitting smoking is expected to a major factor driving the growth of the global heated tobacco products market. In addition to this, mild to no regulations regarding sale and advertisement of HTPs in emerging economies is another factor anticipated to boost growth of the target market. Furthermore, growth in the standard of living of the population and increasing disposable income across various economies is expected to be the major factor positively affecting the growth of global heated tobacco market over the forecast period.

Global Heated Tobacco Products Market Revenue (US$ Mn), 2018–2028

However, increasing health awareness and harmful effects of tobacco and its products amongst the population is one of the major factors expected to hamper the growth of the global heated tobacco products market. Nonetheless, increasing R&D activities by several major tobacco companies resulting in technological advancements in terms of design, flavors and reducing the nicotine content in these products is expected to increase penetration of these products further, thereby boosting the growth of global heated tobacco products market.

Global Heated Tobacco Products Market is segmented based on product type, distribution channel, and region. Based on product type market is segmented into electronically heated, carbon heated & vaporizer. The electronically heated segment accounts for the majority share in the global heated tobacco products market, and also it is expected to register the highest growth rate over the forecast period. On the basis of distribution channel market is segmented into, specialist e-cig shops, online & other distribution channel and online segment account for a majority share in the global heated tobacco products market.

Global Heated Tobacco Products Market Attractiveness Analysis by Product Type, 2012–2018

On the basis of region, the market is segmented into North America, Europe, Asia Pacific, South America, and MEA. APAC accounts for the majority share in the global Heated Tobacco Products Market followed by Europe owing to mild to no regulations regarding sale and advertisement of HTPs in economies such as China, India, etc., also APAC is expected to register highest growth rate over forecasted timeframe. North America and South America are expected to register stable growth over the forecast period.

The research report on the Global Heated Tobacco Products Market includes profiles of some of the major companies such as. Philip Morris International Inc., British American Tobacco p.l.c., KT&G Corporation, PAX Labs, Inc., Japan Tobacco Inc., and others.

Key Market Segments

Type

• Use Tobacco Stick
• Use Loose-leaf

Application

• Supermarket
• Tobacco Store
• Online

Key Market Players included in the report:

• Philip Morris International Inc.
• British American Tobacco p.l.c.
• KT&G Corporation
• PAX Labs Inc.
• Japan Tobacco Inc.
• and others.

For the Heated Tobacco Products (HTPs) Market research study, the following years have been considered to estimate the market size: