Global Halal Meat Market By Product (Poultry, Beef, Sheep & Goat, and Others) By Type (Fresh and Processed), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Others), By End-user (Food Service and Household), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

In 2022, the Global Halal Meat Market was valued at USD 265.9 Billion and is expected to reach USD 723.7 Billion in 2032. Between 2023 and 2032, this market is estimated to register a CAGR of 9.7%.

“Halal,” a term derived from Arabic, denotes that which is considered permissible. Halal meat is prepared following specific regulations that must be meticulously adhered to before the animal’s slaughter. The Islamic animal or poultry slaughter method, known as Bhabha, entails a precise incision targeting the jugular vein, carotid artery, and windpipe.

The substantial and expanding Muslim population across the globe plays a key role in fostering the development of the Sharia-compliant food industry. Even though there has been ongoing economic progress in several Muslim-majority populations countries, substantial growth potential exists for the Shariah-compliant industry in countries such as China and India, where non-Muslims constitute the majority.

Currently, Muslims account for approximately 25 percent of the global population, most residing in countries such as Indonesia, Malaysia, Iran, Saudi Arabia, Egypt, and Morocco. Furthermore, in Asia Pacific, around 62 percent of the population belongs to the Muslim community, which would positively influence the halal meat market in the region. The halal market’s influence has transcended its original confines within Muslim-majority nations, now permeating non-Muslim regions.

Traditionally, adopting Shariah-compliant food practices was prevalent in countries with Muslim majorities. However, it is noteworthy that non-Muslim nations have also embraced the principles of Shariah-compliant food, emphasizing enhanced standards for freshness and cleanliness. Prominent examples include China, Thailand, the Philippines, and India, which have proactively embraced the global Sharia-compliant industry trend.

Actual Numbers Might Vary in the Final Report

Driving Factors

Rising consumer awareness and religious belief

The notable growth observed in the global Halal meat market is primarily attributed to the increasing awareness among consumers and the strong influence of religious beliefs. A pivotal factor in the market’s expansion is the progressively deepening consumer comprehension of dietary choices and the substantial importance placed on conforming to Islamic dietary regulations.

Halal, an Arabic term signifying “permissible,” entails rigorous criteria governing the production and consumption of food items, notably meat, in strict accordance with Islamic principles.

While the production and sale of Halal meat have a historical legacy spanning over 1400 years, it was not until 2004, prompted by Malaysia’s initiative, that discussions concerning a global halal meat market gained momentum, transcending its association solely with predominantly Muslim nations. Malaysia orchestrated the inaugural global event, convening certified Halal producers and buyers across the globe.

Subsequently, in 2006, the inaugural “World Halal Forum” held in Kuala Lumpur, which saw the participation of industry giants such as Nestlé and McDonald’s, underscored the genuine potential inherent in the international halal meat market.

Restraining Factors

Lack of standardization and certification

The halal meat trading landscape presents complexities due to the absence of a universally recognized set of standards and regulations applicable to the halal meat trade on a global scale. The prevalent challenge revolves around ambiguity concerning halal standards, primarily because various entities are involved in their formulation, including government-affiliated organizations, private bodies, and independent Halal certification entities (HCBs).

Additionally, national standards bodies, regional entities like ASEAN, GSO, and the EU, and international bodies such as the SMIIC/OIC initiative contribute to this multifaceted landscape. Distinct countries adhere to disparate regulatory frameworks, and recent efforts have aimed to standardize and align rules governing meat exports and imports.

Market Scope

By Product Analysis

The Poultry Segment Held the Largest Market Share in 2022 due to its versatility and relatively lower fat content compared to other meats.

Based on product, the market for halal meat is segmented into poultry, beef, sheep, goat, and others. Among these, the poultry segment was the most lucrative in the global halal meat market, with a market share of 43.4% in 2022, and it is estimated to project a CAGR of 10.9%. The remarkable versatility of the poultry segment positions it as a preferred choice for consumers worldwide due to its adaptability to various culinary preferences.

Notably, poultry, especially chicken, stands out for its lower fat content, making it an appealing option for health-conscious individuals seeking lean protein sources. Its broad acceptance transcends demographic boundaries, commonly consumed by Muslim and non-Muslim populations, establishing itself as a culinary staple.

Moreover, poultry production tends to be economically advantageous compared to larger livestock, leading to competitive pricing and wide market availability. Its shorter production cycle ensures a consistent supply to meet market demands efficiently. With its capacity to harmonize with diverse cuisines, stringent adherence to Halal certification standards, and alignment with evolving dietary preferences for leaner meats, the poultry segment firmly maintains a substantial share in the halal meat market, effectively serving a global consumer base.

By Type Analysis

The Fresh Segment is Dominant in the Global Halal Meat Market due to its taste, texture, and the ability to incorporate specific cuts into traditional dishes.

By type, the market is further divided into fresh and processed. Among these, fresh halal meat held the largest market share. The dominance of the fresh type within the halal meat market can be attributed to its strong cultural resonance, culinary adaptability, and adherence to time-honored customs.

Fresh halal meat, which includes unprocessed cuts of beef, lamb, chicken, and goat, holds an integral place in many consumers’ culinary and cultural traditions, offering a desired sensory experience in terms of taste and texture. The capacity to tailor cuts and quantities caters to the preferences of both discerning home cooks and professional chefs.

Furthermore, fresh halal meat is highly valued for its immediate cooking suitability, aligning with the demand for hands-on meal preparation and quality assurance. Additionally, some individuals perceive fresh meat as a means to strengthen their connection to religious observance and dietary principles. Despite the convenience and shelf life advantages of processed halal meat, the enduring popularity of fresh halal meat, grounded in cultural heritage, personalization, and authenticity, keeps it at the forefront of the market.

By Distribution Channel

The Supermarkets/Hypermarkets Segment Dominated the Global Market In 2022 due to their unparalleled convenience, extensive product offerings, and established consumer trust.

The market is further segmented based on distribution channels into supermarkets/hypermarkets, convenience stores, online retail, and others. These retail giants offer an integrated shopping experience, presenting an extensive array of Halal meat products, encompassing both fresh and packaged options, all within a single shopping destination. This convenience strongly resonates with consumers seeking streamlined and efficient grocery procurement.

Moreover, supermarkets and hypermarkets consistently emphasize product quality, safety, and strict adherence to Halal certification standards, fostering consumer trust by ensuring the ready availability of authentic Halal choices. Furthermore, their substantial scale enables competitive pricing strategies and promotional initiatives, widening access to Halal meat products across a diverse consumer spectrum.

By End-user

The Food Service Segment Dominated the Global Market In 2022 Owing To Rising Investments In Restaurants, Cafes, Catering Businesses, And Institutional Dining Facilities.

Based on end-users, the market for halal meat is segmented into food service and household. Among these, the food service segment was the most lucrative in the global halal meat market, with a market share of 65.3% in 2022. It serves as a pivotal conduit, effectively connecting halal meat suppliers with a wide and diverse consumer base seeking Halal-compliant dining experiences through restaurant or catering services.

Halal-certified eateries and food service establishments cater precisely to the discerning needs of consumers who prioritize adherence to Islamic dietary guidelines, offering an extensive array of Halal meat-infused culinary offerings. The food service sector benefits significantly from the increasing trend of consumers dining out or choosing professionally prepared meals.

The inherent convenience associated with dining at restaurants cafes, and participating in catered events, coupled with the assurance of Halal authenticity, substantially contributes to the segment’s pre-eminence. For instance, the hotel and motel market is experiencing a robust recovery following the pandemic in the United States. As of the conclusion of 2022, the sector has achieved a notable market size of USD 258 billion, marking the highest recorded figure in the past decade.

Key Market Segments

Based on Product

• Poultry
• Beef
• Sheep & Goat
• Others

Based on Type

• Fresh
• Processed

Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Others

End-user

• Food Service
• Household

Growth Opportunities

Growth in Muslim population across the globe

In 2020, the global Muslim population exceeded 1.5 billion; projections suggest it will surpass 2.2 billion by 2030. This demographic growth signifies a thriving global halal meat market, expected to reach a staggering USD 3 trillion in consumer expenditure by 2023. The expanding Muslim populace presents a compelling opportunity for the Halal meat industry.

As the global Muslim community expands, so does the demand for Halal-certified products, particularly halal meat, due to Islamic dietary requirements. This demand extends beyond traditional Islamic regions as Muslim communities flourish worldwide, making halal meat a global culinary preference. The Halal certification symbol, synonymous with rigorous food safety and quality standards, is increasingly seen as a mark of trust by consumers of diverse backgrounds.

This growing consumer base drives domestic demand and opens up export opportunities for countries with robust halal meat sectors, bolstering economic growth. In essence, the expanding global Muslim population underscores the vast potential of the halal meat market, encouraging industry stakeholders to adapt to evolving preferences and capitalize on emerging market dynamics.

Latest Trends

Growth in demand for convenience foods and for added value such as Halal organic, Halal free range, and Halal farm assured

The surge in demand for convenience foods and value-added Halal products, such as Halal organic, Halal free-range, and Halal farm-assured items, underscores the evolving consumer landscape. Accelerated by busy lifestyles, there’s a growing need for quick, hassle-free meal solutions, propelling the convenience food sector.

Concurrently, consumers’ keen awareness of quality, ethics, and health has become more prevalent. This has led to an increased preference for Halal choices that align with personal values and dietary requirements, exemplified by the popularity of Halal organic (free from synthetic chemicals), Halal free-range (emphasizing humane conditions), and Halal farm assured (adhering to rigorous quality and safety standards) products.

This trend signifies the intersection of convenience and conscientiousness, presenting opportunities for halal meat producers to cater to a discerning consumer base seeking both ease of consumption and adherence to ethical and health-conscious principles.

Regional Analysis

Asia Pacific is a Dominant Region in the Global Halal Meat Market due to the Rapid Growth In The Muslim Population In The Region.

In 2022, Asia Pacific held the leading position in the global market, with a market share of 38.9%. The Asia Pacific region holds a significant stake in the global halal meat market owing to various factors. Foremost among these is it’s substantial and expanding Muslim population among nations such as Indonesia, Pakistan, Malaysia, and India, ranking among the world’s most densely populated Muslim countries.

This demographic provides a robust and consistent demand for Halal-certified meat products. Secondly, Asia Pacific nations have made substantial investments in the halal food industry, ensuring the integrity and authenticity of Halal certification processes. This has instilled confidence among local consumers and in international markets, making Asia Pacific a key exporter of Halal meat products.

Furthermore, The Middle East and Africa regions are pivotal in the halal meat market due to their steadfast dedication to upholding Islamic dietary principles. This commitment positions them as influential participants in the industry. Nations such as Saudi Arabia, the UAE, and South Africa substantially contribute to this market. Notably, these regions exhibit a robust demand for Halal meat for domestic and export purposes.

Key Regions and Countries

• North America
  • The US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Russia & CIS
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

Several key players who influence the industry significantly drive the global halal meat market. Amana Foods, Al Islami Foods, Tariq Halal, Tahira Foods Ltd, SIS Company, and Al Kabeer Group ME are the major players known for their diversified halal meat production and supply chain network. These key players and other industry participants collectively influence the halal meat market’s growth, supply, and demand dynamics. Their continuous innovation, expansion, and market strategies contribute significantly to the industry’s development.

Market Key Players

• BRF Global
• Amana Foods
• Al Islami Foods
• Tariq Halal
• Tahira Foods Ltd
• SIS Company
• Al Kabeer Group ME
• Prairie Halal Foods
• Nema Halal
• Thomas International
• Al-Aqsa
• DOUX
• Herd & Grace
• Other Key Players

Recent Developments

• In August 2023, BRF announced establishing a joint venture in partnership with the Halal Products Development Company (HPDC), a subsidiary under the purview of Saudi Arabia’s sovereign wealth fund, the Public Investment Fund (PIF). This development marks the formalization of an earlier memorandum that was publicly announced in October 2022. As per the terms of the agreement, BRF’s ownership stake in the venture will amount to 70%, while HPDC will hold a 30% interest.
• In June 2023, the Halal Products Development Company (HPDC) unveiled a significant strategic collaboration with Tanmiah Food Company, a prominent player in the food manufacturing sector within Saudi Arabia. HPDC, a company under the Public Investment Fund (PIF) umbrella, introduced this groundbreaking partnership as a proactive initiative aimed at bolstering and domesticating the halal products industry in the Kingdom while fostering its growth regionally and globally.

Report Scope