Global Website Builders Market Size, Share, Industry Analysis Report By Deployment Type (Cloud-based, On-premise), By Application (Personal Website, Business Website), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2025-2034

Report Overview

The Global Website Builders Market size is expected to be worth around USD 49.12 billion by 2034, from USD 3.94 billion in 2024, growing at a CAGR of 28.7% during the forecast period from 2025 to 2034. In 2024, Asia Pacific held a dominant market position, capturing more than a 40.6% share, holding USD 1.59 billion in revenue.

The website builders market refers to platforms and software that enable users to design and launch websites with minimal technical expertise. These solutions have lowered barriers to entry for individuals and businesses by providing template‑driven, drag‑and‑drop interfaces. The growth in digital presence among small and medium businesses and independent creators has contributed significantly to expanding demand.

The demand in this sector has been propelled by several factors. The rise of digital transformation, especially among SMEs, has made accessible web‑building essential. Increased comfort with SaaS models, coupled with mobile‑first internet adoption, has accelerated interest in intuitive, platform‑based site creation methods.

According to Market.us, The Global AI-Powered Website Builder Market is expanding rapidly as businesses and individuals seek automated, user-friendly solutions for digital presence. Valued at USD 3.17 Billion in 2023, the market is projected to reach nearly USD 31.5 Billion by 2033, advancing at a CAGR of 25.80% from 2024 to 2033.

Based on data from SiteBuilderReport, more than 18 million websites worldwide have been created using DIY website builders, underscoring their popularity among individuals and small businesses. Globally, Wix leads the market with a 45% share, followed by Squarespace at 18%, while GoDaddy Website Builder ranks third.

For instance, in November 2024, GoDaddy launched a new website builder API integration designed to support small businesses. This integration allows businesses to customize and scale their websites with more flexibility by enabling third-party applications and services to seamlessly connect with GoDaddy’s platform.

Key Takeaway

• The Cloud-based segment held a dominant position, capturing 59.6% share, driven by flexibility, scalability, and ease of integration with hosting platforms.
• By website type, the Business Website segment led the market with a commanding 86.7% share, reflecting rising demand among SMEs and enterprises for professional online presence.
• The India Website Builders Market was valued at USD 0.45 billion in 2024, with a strong CAGR of 27.7%, supported by digital transformation and startup adoption.
• Asia Pacific led globally with more than a 40.6% share, owing to higher adoption of SaaS-based tools and strong e-commerce penetration.

Role of Generative AI

Investment and Business Benefits

Investment opportunities abound as companies look to continuous platform upgrades and expansion into underserved markets such as Asia–Pacific and Latin America. Investors are drawn by the persistent need for scalable website solutions in developing regions, where digital transformation initiatives remain robust and e-commerce is experiencing sustained momentum. There is particular interest in platforms offering advanced automation and AI-powered support, as well as those focusing on mobile-first strategies.

The business benefits of modern website builder platforms center on operational efficiency, cost reduction, and enhanced market outreach. Enterprises enjoy lower upfront investment in website development, faster deployment timelines, and simplified maintenance. Website builders also facilitate real-time updates and persistent customer engagement, resulting in improved brand perception and conversion rates across online channels.

The regulatory environment for website builders revolves around digital privacy legislation, accessibility requirements, and compliance with global standards for security and consumer data protection. Providers integrate privacy-by-design features and ensure ADA compliance for accessibility, making platforms suitable for diverse user bases. The push for secure transactions and transparent data handling is strong as businesses increasingly interact with customers online across borders.

India Market Size

The market for Website Builders within India is growing tremendously and is currently valued at USD 0.45 billion, the market has a projected CAGR of 27.7%. The market is growing tremendously due to the rapid digital transformation across industries.

As more businesses, startups, and individuals seek to establish an online presence, the demand for easy-to-use, cost-effective website building solutions has surged. Additionally, the rise of e-commerce, mobile internet penetration, and the increasing number of small businesses are contributing to this growth. With platforms offering local language support and affordable plans, website builders are becoming essential tools for India’s growing digital economy.

For instance, in April 2025, Zoho introduced AI tools to its Creator platform to further enhance app and website development capabilities. This move strengthens India’s position as a key player in the global website builder market. By integrating advanced AI features, Zoho is empowering businesses to build customized, intelligent websites and applications without needing coding expertise.

In 2024, Asia Pacific held a dominant market position in the Global Website Builders Market, capturing more than a 40.6% share, holding USD 1.59 billion in revenue. The dominance is due to rapid digitalization and the growing number of small and medium-sized enterprises (SMEs). The increasing adoption of e-commerce, mobile internet usage, and cost-effective digital solutions has fueled demand for website builders.

Deployment Type Analysis

In 2024, the Cloud-based segment held a dominant market position, capturing a 59.6% share of the Global Website Builders Market. This dominance is due to the scalability, flexibility, and cost-effectiveness that cloud-based solutions offer. Businesses benefit from seamless updates, secure hosting, and easy access to websites from any location.

Cloud-based platforms eliminate the need for complex infrastructure, making them an attractive choice for startups and small businesses. Additionally, the growing preference for mobile and remote accessibility has further fueled the cloud segment’s growth.

For Instance, in April 2025, a new AI-powered WordPress website builder tool was launched, allowing users to easily create stunning websites without any coding experience. This cloud-based tool leverages artificial intelligence to simplify the website creation process, offering personalized design suggestions and automating content placement.

Application Analysis

In 2024, the Business Website segment held a dominant market position, capturing an 86.7% share of the Global Website Builders Market. The dominance is due to the increasing need for businesses of all sizes to establish a professional online presence.

Business websites serve as essential tools for brand visibility, e-commerce, customer engagement, and marketing. As e-commerce and digital marketing continue to grow, businesses require professional, customizable websites to attract customers and streamline operations.

For instance, in June 2024, Shopify partnered with Target to enhance its third-party marketplace, Target Plus. This collaboration allows smaller brands and businesses using Shopify’s e-commerce software to sell their products on Target’s website and stores, expanding their reach.

Emerging Trends

Top Growth Factors

Key Market Segments

By Deployment Type

• Cloud-based
• On-premise

By Application

• Personal Website
• Business Website
  • E-commerce Website
  • Educational Website
  • Real Estate Website
  • Others

Drivers

Growth of E-commerce

The rapid expansion of e-commerce is a major driver for website builders, as businesses increasingly seek efficient solutions to create online stores. Website builders now offer specialized e-commerce features like integrated payment gateways, shopping carts, and product catalogs, enabling businesses to launch online stores quickly and affordably.

For instance, in August 2025, a new report highlighted the significant growth and increased confidence among e-commerce firms based in Wales. As e-commerce continues to expand, businesses are turning to website builders for quick and efficient solutions to establish their online presence. These platforms provide an affordable way for even small businesses to create professional, functional websites.

Restraint

Security Concerns

A crucial restraint for the website builder market is that many businesses remain unaware of how modern website building tools could help improve their operations and outreach. Several organizations might not fully understand the value, or they might struggle to choose the right solution in a crowded space. This lack of awareness slows down adoption and keeps some potential users on the sidelines.

In addition, website builders sometimes fall short in offering customizable solutions for complex business requirements. Enterprises that demand more flexibility or have complicated needs can find themselves limited by the platform’s template-driven approach, which can reduce enthusiasm and delay investment in these tools

For instance, in April 2025, Nippon Life experienced a significant cyber attack, resulting in the temporary shutdown of its mutual fund website, Nippon AMC. This breach highlights the ongoing cybersecurity risks faced by organizations operating online platforms, especially in the financial sector. As cyber threats continue to evolve, ensuring robust security measures for websites has become critical.

Opportunities

Mobile-First and Economic Inclusion

One of the biggest opportunities is serving the explosive growth of mobile-first businesses, particularly in regions where mobile internet is rapidly transforming how entrepreneurs work. The advance of smartphones and mobile broadband gives website builders a chance to help small businesses reach broader audiences by providing mobile-optimized sites.

For instance, in April 2025, a new AI-powered WordPress website builder tool was introduced, allowing users to create stunning websites with ease. This free tool leverages artificial intelligence to streamline website design and customization, making it accessible to users without coding knowledge.

Challenges

Competition and Market Saturation

The website builder market is highly competitive, with numerous platforms offering similar features, templates, and pricing structures. New entrants face the challenge of differentiating themselves in a crowded space where consumers have many choices.

To stand out, platforms need to offer unique functionalities, superior user experiences, or specialized services that cater to specific niches, such as e-commerce or professional portfolios. The intense competition makes it difficult for brands to gain market share and retain customer loyalty.

For instance, in September 2024, Squarespace released an update to further strengthen its position in the highly competitive website builder market. The update introduced enhanced features aimed at improving website design, e-commerce capabilities, and overall user experience. As more platforms evolve with similar functionalities, the website builder market is becoming increasingly saturated.

Top Use Cases

Key Regions and Countries

North America

• US
• Canada

Europe

• Germany
• France
• The UK
• Spain
• Italy
• Russia
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• South Korea
• India
• Australia
• Singapore
• Thailand
• Vietnam
• Rest of APAC

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• South Africa
• Saudi Arabia
• UAE
• Rest of MEA

Key Players Analysis

In the Website Builders Market, companies such as Wix.com, Duda and Doodlebit LLC, and IM Creator have built strong positions through user-friendly platforms that focus on customization and ease of use. Their solutions are widely adopted by small and medium businesses seeking affordable and quick website development options.

A second set of players includes Square Inc., Open Source Matters Inc., Homestead Technologies Inc., and Automattic Inc.. These companies leverage their existing ecosystems and communities to expand their website-building capabilities. Their strategies focus on creating scalable platforms with open-source flexibility or business-focused integration.

Other significant contributors to market competition include Zoho Corporation Pvt. Ltd., Sitey, GoDaddy, Shopify, Unbounce, Webflow, The Endurance International Group, and Yola Inc. These firms emphasize seamless e-commerce integration, advanced design capabilities, and performance optimization. Their platforms cater to diverse needs ranging from entrepreneurs and freelancers to larger enterprises.

Top Key Players in the Market

• Wix.com
• Duda and Doodlebit LLC
• IM Creator
• Square Inc.
• Open Source Matters Inc.
• Homestead Technologies Inc.
• Automattic Inc.
• Zoho Corporation Pvt. Ltd.
• Sitey
• GoDaddy
• Shopify
• Unbounce
• Webflow
• The Endurance International Group
• Yola Inc.
• Other Major Players

Recent Developments

• In April 2025, Automattic launched an AI-powered website builder on WordPress.com, built on Gutenberg and powered by AI agents. This tool offers a conversational entry point to the WordPress experience, streamlining website creation.
• In March 2025, Canva launched its website builder, offering a visual approach to creating stunning websites. This tool leverages Canva’s design-centric platform, allowing users to drag and drop elements to create websites without the need for coding.

Report Scope