Global Magnesium Citrate Market By Type (Anhydrous, Hydrous), By Formulation (Powder, Capsules, Liquid, Tablets, Others), By End-use (Dietary Supplements, Pharmaceuticals, Food and Beverage, Others), By Distribution Channel (Direct Sales/B2B, Indirect Sales/B2C, Supermarkets/Hypermarkets, Pharmacies and Drug Stores, Online Retail, Others) , By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2025-2034

Report Overview

The Global Magnesium Citrate Market size is expected to be worth around USD 114.9 Million by 2034, from USD 79.1 Million in 2024, growing at a CAGR of 3.8% during the forecast period from 2025 to 2034.

Magnesium citrate is a magnesium salt of citric acid commonly utilized in pharmaceuticals, food and beverage, personal care, and industrial applications. In its concentrate form, magnesium citrate serves as a highly soluble compound with ≈11.3% elemental magnesium by weight. It is valued primarily for its bioavailability and multifunctionality—as a laxative, acidity regulator (E345), and pH buffer.

Global magnesium production stood at approximately 1.1 million tonnes in 2017, with China accounting for ~930 kt and Russia around 60 kt, according to the U.S. Geological Survey. This abundant magnesium supply underpins magnesium-derived chemicals, including magnesium citrate. Usage in pharmaceuticals, food processing, and personal care industries has steadily expanded over recent years.

Government initiatives have been instrumental in boosting the demand for magnesium citrate. Over 180 public health programs globally integrated magnesium citrate into their nutrition protocols in 2024. Notably, prenatal and maternal care programs in countries such as Kenya, Egypt, and Nigeria distributed more than 1.3 million sachets containing magnesium citrate supplements. Additionally, food fortification efforts in Asia and Latin America have increased its use as a dietary additive, responding to the need for better nutrient profiles in processed foods.

From an future opportunities lie in enhancing production efficiency, expanding into pharmaceutical applications, and penetrating underserved markets. Asia-Pacific led regional consumption with over 42,000 tonnes in 2024, driven by rising health consciousness and large-scale public health interventions. Regulatory harmonization and national food safety standards in more than 52 countries have approved magnesium citrate for food and pharma use, facilitating broader commercial viability.

Key Takeaways

• Magnesium Citrate Market size is expected to be worth around USD 114.9 Million by 2034, from USD 79.1 Million in 2024, growing at a CAGR of 3.8%.
• Anhydrous Magnesium Citrate held a dominant market position, capturing more than a 67.10% share of the total magnesium citrate market.
• Powder held a dominant market position, capturing more than a 38.30% share in the global magnesium citrate market.
• Pharmaceuticals held a dominant market position, capturing more than a 45.10% share in the global magnesium citrate market.
• Indirect Sales/B2C held a dominant market position, capturing more than a 62% share of the global magnesium citrate market.
• Europe emerged as the dominant region in the global magnesium citrate market, accounting for approximately 35.20% of the market share, valued at USD 27.8 million.

By Type

Anhydrous Magnesium Citrate dominates with 67.10% share in 2024 due to its higher stability and pharmaceutical-grade use

In 2024, Anhydrous Magnesium Citrate held a dominant market position, capturing more than a 67.10% share of the total magnesium citrate market. This form is widely preferred in the pharmaceutical and nutraceutical industries due to its enhanced shelf life, moisture-free properties, and better stability under varied storage conditions. It is commonly used in tablets, capsules, and powdered supplements where low water content is essential to preserve efficacy and prevent degradation.

Its easy compressibility and compatibility with other ingredients make it the first choice for manufacturers producing bulk health supplements. Additionally, regulatory approvals and pharmacopeial standards in multiple countries have further supported its commercial adoption, especially in clinical and over-the-counter (OTC) products. This growing reliance on stable and high-purity compounds has made anhydrous magnesium citrate the most demanded type, maintaining its leadership position through 2024 and likely continuing into 2025.

By Formulation

Powder Form Leads Magnesium Citrate Market with 38.30% Share in 2024 Driven by Its Versatile Usage and Easy Mixing

In 2024, Powder held a dominant market position, capturing more than a 38.30% share in the global magnesium citrate market. The powder form is widely used across dietary supplements, beverages, and pharmaceutical preparations because of its flexibility in dosing, ease of blending, and faster dissolution rate. Manufacturers prefer this formulation for both single-ingredient sachets and multi-nutrient blends, especially in sports nutrition and wellness products.

Powdered magnesium citrate is also popular among consumers who find it easier to mix in water or juice, compared to tablets or capsules. Its cost-effectiveness in large-scale manufacturing, coupled with consistent quality and solubility, has further strengthened its position in 2024. The rising demand for personalized and drinkable supplements, particularly in the U.S., India, and parts of Europe, continues to fuel the growth of this segment into 2025.

By End-use

Pharmaceuticals Lead Magnesium Citrate Market with 45.10% Share in 2024 Owing to High Clinical Demand and Laxative Applications

In 2024, Pharmaceuticals held a dominant market position, capturing more than a 45.10% share in the global magnesium citrate market. This leadership is largely driven by its strong demand in hospital and clinical settings, especially as a saline laxative for bowel cleansing before diagnostic procedures like colonoscopies. Its high solubility and fast-acting nature make it a preferred active ingredient in over-the-counter medications and prescribed treatments.

The pharmaceutical industry also relies heavily on anhydrous forms of magnesium citrate for manufacturing tablets, capsules, and oral solutions due to its long shelf life and regulatory approvals in multiple regions. With the rise in digestive health issues and a growing aging population worldwide, the pharmaceutical sector’s reliance on magnesium citrate formulations has grown steadily. This trend continued through 2024 and is expected to sustain into 2025 as global healthcare systems prioritize safe and effective gastrointestinal solutions.

By Distribution Channel

Indirect Sales/B2C Leads with 62% Share in 2024, Driven by Strong Retail and E-commerce Growth

In 2024, Indirect Sales/B2C held a dominant market position, capturing more than a 62% share of the global magnesium citrate market. This channel includes sales through pharmacies, supermarkets, health stores, and e-commerce platforms, which have become increasingly popular due to their convenience and accessibility. Consumers often prefer purchasing magnesium citrate supplements directly for personal health and wellness needs, especially in powder and capsule formats.

The growth of online health retailers and digital pharmacies has significantly expanded product reach, particularly in North America, Europe, and Southeast Asia. Moreover, marketing campaigns promoting digestive health and magnesium deficiency awareness have boosted direct consumer engagement. As more consumers prioritize preventive healthcare and self-medication, the demand through indirect sales channels remained strong throughout 2024 and is expected to grow further in 2025 with the rise of health-focused e-commerce platforms.

Key Market Segments

By Type

• Anhydrous
• Hydrous

By Formulation

• Powder
• Capsules
• Liquid
• Tablets
• Others

By End-use

• Dietary Supplements
• Pharmaceuticals
• Food and Beverage
• Others

By Distribution Channel

• Direct Sales/B2B
• Indirect Sales/B2C
• Supermarkets/Hypermarkets
• Pharmacies and Drug Stores
• Online Retail
• Others

Drivers

Increasing Demand for Magnesium Citrate in Dietary Supplements

Magnesium citrate has witnessed a surge in demand, particularly in the dietary supplement industry. One of the key driving factors is the growing awareness of the importance of magnesium in overall health. Magnesium plays a crucial role in over 300 enzymatic reactions in the body, including those related to nerve function, muscle relaxation, and maintaining bone health. As more individuals seek to address magnesium deficiencies, magnesium citrate, being highly bioavailable, has become a preferred choice due to its easy absorption.

This trend is supported by data from the National Institutes of Health (NIH), which reports that approximately 48% of adults in the United States do not consume the recommended daily amount of magnesium. As a result, magnesium supplementation is increasingly being recognized as an essential part of daily wellness routines. Moreover, the growing aging population, who are more prone to magnesium deficiency, contributes significantly to the rising demand. According to the National Health and Nutrition Examination Survey (NHANES), about 30% of elderly adults in the U.S. are magnesium deficient, which is spurring the demand for magnesium-rich supplements like magnesium citrate.

Government initiatives and organizations have also bolstered the growth of this market. The U.S. Food and Drug Administration (FDA) has recognized magnesium as an essential nutrient, encouraging its inclusion in dietary supplements. Additionally, initiatives by global health organizations such as the World Health Organization (WHO) emphasize the importance of magnesium in preventing chronic diseases like cardiovascular diseases and osteoporosis. These endorsements have significantly influenced consumer behavior, propelling the market for magnesium citrate-based supplements.

Restraints

High Cost of Magnesium Citrate Production

One of the major restraining factors affecting the magnesium citrate market is the high cost associated with its production. Unlike other magnesium compounds, magnesium citrate requires a complex manufacturing process that involves the use of citric acid and magnesium carbonate, which increases production costs. This factor limits its availability and makes it more expensive compared to other magnesium supplements like magnesium oxide or magnesium sulfate. The high cost of production is a significant challenge for manufacturers who are trying to keep the final product price competitive while maintaining profit margins.

In addition to manufacturing costs, there are challenges related to the supply of raw materials. Magnesium itself is a relatively rare element, and extracting it can be an expensive process, further inflating costs. According to the U.S. Geological Survey (USGS), the global production of magnesium from natural sources has been relatively limited, which makes the material subject to price fluctuations. In 2022, the price of magnesium ranged from $2,000 to $3,000 per ton, reflecting the challenges in securing a steady supply at a consistent cost.

Moreover, the high price of magnesium citrate can deter consumers, especially in developing markets where price sensitivity is higher. Although the health benefits of magnesium are widely recognized, consumers may opt for cheaper alternatives when it comes to supplement choices. Government initiatives in several countries focus on promoting affordable access to essential nutrients, but the premium price of magnesium citrate still poses a barrier to widespread consumer adoption.

Opportunity

Government Initiatives and Public Health Awareness

A significant growth opportunity for the magnesium citrate market lies in increasing public awareness about magnesium deficiency and the role of supplements in health maintenance. Government initiatives and public health campaigns are pivotal in educating populations about the importance of magnesium, thereby driving demand for supplements like magnesium citrate.

For instance, the National Institutes of Health (NIH) in the United States has highlighted the widespread issue of magnesium deficiency, noting that approximately 50% of adults do not meet the recommended daily intake. This deficiency is linked to various health issues, including muscle cramps, fatigue, and poor sleep quality. In response, the NIH has been actively promoting research and public education on the benefits of magnesium supplementation. Their strategic plan for 2025–2029 emphasizes the need for coordinated efforts to inform the public about the safe and effective use of dietary supplements, including magnesium.

Similarly, in Europe, health organizations have recognized the importance of magnesium in preventing chronic diseases such as cardiovascular conditions and osteoporosis. The European Food Safety Authority (EFSA) has established dietary reference values for magnesium, underscoring its essential role in health. These initiatives aim to raise awareness and encourage individuals to meet their magnesium needs, potentially increasing the consumption of magnesium-rich supplements like magnesium citrate.

Trends

Surge in Consumer Interest and Online Sales

A notable trend in the magnesium citrate market is the significant increase in consumer interest and online sales. This surge is largely attributed to heightened awareness of magnesium’s health benefits and the growing preference for convenient online shopping platforms.

The growing popularity of magnesium supplements can be linked to their perceived benefits in managing sleep disorders, anxiety, and muscle cramps. Anecdotal evidence from social media platforms, such as TikTok, indicates that individuals have experienced improvements in sleep quality and reduced anxiety levels after incorporating magnesium supplements into their routines.

This trend is further supported by data from Spate, which reported that “magnesium is having a moment,” with a significant increase in search volumes for magnesium supplements. The report noted that magnesium supplements have a search volume of 3.3 million per month, with a notable increase of 484.2K searches per month since the previous year, indicating a growing consumer interest in magnesium supplementation.

Regional Analysis

In 2024, Europe emerged as the dominant region in the global magnesium citrate market, accounting for approximately 35.20% of the market share, valued at USD 27.8 million. This leadership is attributed to the region’s robust healthcare infrastructure, heightened consumer awareness regarding nutritional supplements, and a growing preference for preventive health measures.

Countries such as Germany, the United Kingdom, and France are at the forefront of this trend, driven by an aging population increasingly susceptible to magnesium deficiencies. The European Food Safety Authority (EFSA) has recognized magnesium as an essential nutrient, further propelling its inclusion in dietary supplements and fortified foods. This regulatory endorsement has facilitated the integration of magnesium citrate into various consumer products, enhancing its accessibility and appeal.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

Global Calcium PVT LTD is a leading manufacturer and supplier of high-quality magnesium citrate. The company focuses on producing minerals that are essential for health and wellness. Known for its adherence to international standards, it supplies magnesium citrate for both pharmaceutical and nutritional supplement applications. Global Calcium’s commitment to sustainable manufacturing processes and innovation positions it as a key player in the growing magnesium citrate market.

Adani Pharmachem Private Limited specializes in the production of pharmaceutical-grade magnesium citrate, among other chemical compounds. The company is known for its efficient supply chain and consistent product quality. It serves a diverse range of industries, including healthcare, nutraceuticals, and food additives. Adani Pharmachem’s emphasis on customer satisfaction and rigorous compliance with regulatory standards has allowed it to strengthen its position in the global magnesium citrate market.

Jungbunzlauer Suisse AG is a global leader in natural ingredients, including magnesium citrate. With a focus on sustainable and eco-friendly manufacturing processes, the company provides high-quality products used in the food, beverage, and pharmaceutical industries. Jungbunzlauer’s advanced production technologies and commitment to product innovation help maintain its competitive edge in the magnesium citrate market, meeting increasing consumer demand for safe and reliable supplements.

Top Key Players in the Market

• Global Calcium PVT LTD
• Adani Pharmachem Private Limited
• Jungbunzlauer Suisse AG
• Gadot Biochemical Industries Ltd.
• Dr. Paul Lohmann
• Penglai Marine
• Lianyungang Dongtai Food Ingredients Co., Ltd
• Foodchem International Corporation
• Anmol Chemicals
• Fengchen Group Co.,Ltd
• American Elements
• Shan Par
• Other Key Players

Recent Developments

In 2024 Gadot Biochemical Industries Ltd, expanded its magnesium citrate product line to include formulations such as GadoMag 365, a ready-to-consume solution, and GadoMag+, a highly soluble magnesium citrate suitable for clear beverages.

In 2024, Adani Pharmachem continued to strengthen its position in the global magnesium citrate market by offering high-quality products such as magnesium citrate powder with an assay of 15.0–16.5%, packaged in 25 kg polywoven craft bags.

Report Scope