Global Borage Oil Market Size, Share, And Business Benefits By Nature (Organic, Conventional), By Form (Liquid, Powder, Capsule), By Applications (Anti-aging, Anti-Inflammatory, Skincare, Antioxidant, Haircare, Others), By Distribution Channel (Online, Retail, Pharmacies, Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2025-2034

Report Overview

Global Borage Oil Market is expected to be worth around USD 104.1 Million by 2034, up from USD 59.8 Million in 2024, and grow at a CAGR of 5.7% from 2025 to 2034. Rising demand for herbal supplements boosted the Asia-Pacific Borage Oil Market by 41.3%.

Borage oil is a natural oil extracted from the seeds of the Borago officinalis plant, commonly known as starflower. It is prized for its high content of gamma-linolenic acid (GLA), a type of omega-6 fatty acid that plays a role in reducing inflammation. The oil is often used in dietary supplements, skincare formulations, and therapeutic applications due to its anti-inflammatory, moisturizing, and hormone-balancing properties.

The borage oil market is steadily growing as consumers seek plant-based and functional health products. With growing awareness of natural remedies for chronic skin disorders, joint pain, and hormonal imbalances, borage oil has emerged as a preferred ingredient in nutraceuticals and cosmetics. Demand is also supported by the rise in vegan and clean-label trends across personal care and wellness segments.

One of the main growth factors driving this market is the rising consumer preference for natural supplements over synthetic drugs. People with conditions like eczema, rheumatoid arthritis, and menopausal symptoms are exploring borage oil as a supportive remedy. This shift is also fueled by increased health education and social media awareness around natural healing solutions.

In terms of demand, the beauty and personal care industry remains a major contributor. The oil’s proven benefits for improving skin hydration, elasticity, and reducing inflammation make it highly desirable in serums, creams, and facial oils. Clean beauty brands in particular favor botanical ingredients, and borage oil fits well into this category.

Key Takeaways

• Global Borage Oil Market is expected to be worth around USD 104.1 Million by 2034, up from USD 59.8 Million in 2024, and grow at a CAGR of 5.7% from 2025 to 2034.
• In the Borage Oil Market, conventional products dominate with a significant 71.4% market share.
• Powder form leads the market, accounting for 42.2% of total borage oil product formats.
• Anti-aging applications hold a 31.6% share, driving demand for borage oil in skincare routines.
• Online distribution channels are rising, representing 41.7% of total Borage Oil Market sales globally.
• The Asia-Pacific Borage Oil Market was valued at USD 24.6 million in 2024.

By Nature Analysis

Conventional products dominate the Borage Oil Market with a 71.4% market share.

In 2024, Conventional held a dominant market position in the By Nature segment of the Borage Oil Market, with a 71.4% share. This dominance is primarily attributed to its widespread availability, cost-effectiveness, and established supply chain infrastructure. Conventional borage oil continues to be the preferred choice among manufacturers due to the ease of large-scale cultivation and processing, ensuring a consistent supply to meet growing demand across the dietary supplements and cosmetics sectors.

Moreover, the established presence of conventional farming methods in regions such as North America and Europe has further supported its high-volume production, contributing to its large market share. Consumers seeking affordable health and skincare products are more inclined toward conventional options, which are typically priced lower than organic counterparts.

Additionally, manufacturers are leveraging conventional borage oil in bulk production for capsules, creams, and oils targeting inflammation, hormonal balance, and skin nourishment. The consistency in quality and stability of conventional borage oil makes it suitable for long-term formulation use. With increasing consumer interest in wellness and therapeutic oils, the demand for conventional borage oil is expected to maintain its strong position in the coming years, especially in mass-market products prioritizing accessibility and affordability.

By Form Analysis

Powder form holds 42.2%, making it the leading choice for Borage Oil.

In 2024, Powder held a dominant market position in the By Form segment of the Borage Oil Market, with a 42.2% share. This leading position is primarily driven by the powder form’s extended shelf life, ease of handling, and suitability for encapsulation in dietary supplements. Borage oil powder is widely utilized in the nutraceutical industry for formulating capsules and tablets aimed at promoting skin health, hormonal balance, and joint function.

The high adoption of powder form is also supported by growing consumer preference for convenience in supplementation. Powdered borage oil blends easily into health products and does not require refrigeration, making it ideal for both direct consumption and further processing. Additionally, bulk transport and packaging of the powder form help lower logistics costs for suppliers and end-users, which is appealing in cost-sensitive markets.

With increasing demand for GLA-rich formulations across health and wellness categories, the powder form continues to gain traction among manufacturers and formulators. Its market leadership is further reinforced by efficient compatibility with high-volume production lines and dosage precision in finished products.

By Applications Analysis

Anti-aging applications lead usage in the Borage Oil Market with a 31.6% share.

In 2024, Anti-aging held a dominant market position in the By Applications segment of the Borage Oil Market, with a 31.6% share. This significant market share is largely attributed to the increasing demand for natural ingredients in skincare solutions targeting signs of aging, such as wrinkles, fine lines, and loss of skin elasticity. Borage oil, rich in gamma-linolenic acid (GLA), is recognized for its ability to improve skin hydration, reduce inflammation, and support skin regeneration, making it a valuable component in anti-aging formulations.

The anti-aging segment has benefited from rising consumer awareness around preventive skincare and the desire to maintain youthful skin through non-invasive means. Borage oil is frequently included in facial oils, serums, creams, and supplements marketed for skin rejuvenation and dermal repair. Its application is especially prominent in premium skincare lines where botanical and therapeutic oils are favored over synthetic ingredients.

Furthermore, the shift toward clean beauty and wellness-enhancing products has bolstered the integration of borage oil in anti-aging regimes. Manufacturers are positioning products with borage oil as part of holistic anti-aging solutions, appealing to both middle-aged and aging populations.

By Distribution Channel Analysis

Online distribution channels account for 41.7%, driving Borage Oil Market accessibility.

In 2024, Online held a dominant market position in the By Distribution Channel segment of the Borage Oil Market, with a 41.7% share. This leading share reflects the strong shift in consumer buying behavior towards digital platforms for health and wellness products. Online channels offer greater accessibility, product variety, and transparent information, which are critical for consumers purchasing functional oils like borage oil.

The dominance of online platforms is further supported by growing internet penetration and smartphone usage, particularly among health-conscious consumers seeking plant-based supplements and skincare products. E-commerce portals, brand-owned websites, and wellness marketplaces have increased their focus on borage oil products by offering detailed product descriptions, dosage guidance, and bundled discounts, which enhance customer trust and drive repeat purchases.

Moreover, the rise of digital marketing strategies such as influencer endorsements, social media promotions, and wellness blogs has helped push awareness and sales through online channels. These platforms also enable small and mid-size producers to reach a wider audience without investing heavily in traditional retail infrastructure.

Key Market Segments

By Nature

• Organic
• Conventional

By Form

• Liquid
• Powder
• Capsule

By Applications

• Anti-aging
• Anti-Inflammatory
• Skincare
• Antioxidant
• Haircare
• Others

By Distribution Channel

• Online
• Retail
• Pharmacies
• Others

Driving Factors

Rising Demand for Natural Anti-Inflammatory Solutions

One of the main drivers of the borage oil market is the growing demand for natural anti-inflammatory products. Consumers are becoming more aware of the side effects of synthetic medicines and are looking for plant-based alternatives to manage chronic inflammation, joint pain, and skin issues. Borage oil is rich in gamma-linolenic acid (GLA), a fatty acid known for its ability to reduce inflammation naturally.

People suffering from conditions like arthritis, eczema, and hormonal imbalances are turning to borage oil as a daily supplement or skincare ingredient. This rising trend in natural wellness and holistic health is pushing both manufacturers and retailers to expand their product offerings, making borage oil a highly sought-after solution in the health market.

Restraining Factors

High Production Costs Limit Wider Market Reach

A key challenge in the borage oil market is its high production cost, which limits its affordability and availability. Extracting oil from borage seeds is a complex and expensive process, requiring careful handling to preserve its rich gamma-linolenic acid (GLA) content. This results in higher pricing for end products, especially when compared to other plant-based oils.

As a result, many cost-conscious consumers may avoid purchasing borage oil regularly, even if they are aware of its benefits. Additionally, manufacturers face difficulty scaling up production while maintaining quality, which further restrains market growth. Unless production methods become more cost-efficient, borage oil may remain a niche product, mostly used in premium supplements and skincare lines.

Growth Opportunity

Expansion into the Functional Foods and Beverages Market

A big opportunity for the borage oil market lies in its use within functional foods and beverages. While it is mostly used in supplements and skincare today, there is strong potential for borage oil to be added to health drinks, fortified snacks, and meal replacements. Consumers are increasingly looking for food products that not only nourish but also offer specific health benefits like better skin, joint support, and hormonal balance.

Borage oil’s rich gamma-linolenic acid (GLA) content makes it a great fit for these functional products. With the clean-label and wellness trends growing fast, companies that innovate with borage oil-infused food items can attract a broader audience and unlock new revenue streams in the nutrition sector.

Latest Trends

Borage Oil Enters Functional Beverage Market Trend

Recent trends show borage oil being incorporated into functional beverages and foods, meeting consumer demand for wellness beyond traditional supplements. As people look for hydration with added health benefits, ingredients rich in gamma-linolenic acid (GLA), like borage oil, are appearing in wellness drinks, snack bars, and fortified nutrition products.

Clean-label, plant-based formulations continue to surge, and borage oil fits perfectly with the trend toward natural, functional ingredients. These portable formats offer easier daily use compared to capsules or oils. This shift opens the door for borage oil to reach a broader consumer base, including those seeking joint support, skin hydration, and inflammation relief in convenient, on-the-go forms. Such innovation is reshaping the borage oil market into new growth pathways.

Regional Analysis

In 2024, Asia-Pacific led the Borage Oil Market with a 41.3% share.

In 2024, Asia-Pacific emerged as the leading region in the global Borage Oil Market, holding a dominant share of 41.3%, equivalent to a market value of USD 24.6 million. The region’s strong position is primarily driven by increasing demand for herbal and plant-based supplements across countries such as China, India, and Japan.

Rising consumer awareness of natural remedies for skincare and inflammation-related conditions, along with the expansion of nutraceutical and personal care sectors, has supported the uptake of borage oil in the region.

North America and Europe also represent key regional markets, benefiting from well-established dietary supplement industries and growing interest in functional skincare ingredients. Meanwhile, the Middle East & Africa and Latin America show emerging growth potential, driven by rising health consciousness and demand for natural oils in beauty products. However, these regions currently contribute a smaller share compared to the leading markets.

Overall, the Asia-Pacific region maintains its lead, supported by rising disposable income, expanding wellness trends, and growing investments in clean-label formulations. The strong presence of manufacturing and supply networks in Asia further enhances the availability of borage oil across a wide range of applications, reinforcing the region’s top position in the global market landscape.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

In 2024, AOS Products Pvt. Ltd. has emerged as a prominent manufacturer and supplier of high-quality borage oil for cosmetic and nutraceutical applications. The company leverages cold-pressed extraction methods to retain the natural properties of gamma-linolenic acid (GLA), a key active in borage oil. With its production facilities in India, AOS Products has strengthened export ties with North America and Europe, where demand for plant-based oils in skin care and dietary supplements continues to rise.

Avestia Pharma, an Indian pharmaceutical company, plays a niche but important role in the borage oil segment, primarily as a supplier of high-purity GLA for pharmaceutical-grade formulations. Avestia specializes in meeting stringent quality norms for therapeutic uses, especially in women’s health supplements, inflammatory condition management, and cardiovascular support. The company’s growth in 2024 is attributed to a rising focus on plant-derived actives in pharma and consistent investments in formulation R&D, positioning it well in the high-margin functional health oil market.

ConnOils By Kraft, based in the U.S., operates as a vertically integrated company supplying custom borage oil solutions across dietary supplements, personal care, and food-grade applications. In 2024, ConnOils focused on traceability and sustainable sourcing, which aligns with the rising consumer demand for clean-label and eco-conscious products. Their flexibility in bulk supply, private labeling, and high-quality cold-pressed borage oil continues to support their strong presence across North American markets.

Top Key Players in the Market

• AOS Products Pvt. Ltd.
• Avestia Pharma
• ConnOils By Kraft
• Icelandirect, LLC
• K.K. ENTERPRISE
• KD Pharma Group
• Nature’s Blends
• Nordic Naturals
• Parchem
• Soyatech International
• USANA Health Sciences Inc.
• William Hodgson and Co

Recent Developments

• In October 2024, Icelandirect announced its attendance at SupplySide West 2024, highlighting the launch of a sustainable product line featuring Plant-Based Omega‑3 and Sustainable Salmon Oil, along with new VMS formulas like DG Gold, GG Gold, CoQ10, and Vitamin E. The announcement emphasized environmental responsibility and private-label innovations
• In July 2024, KD Pharma Group announced the acquisition of DSM-Firmenich’s Marine Lipids business, including the MEG‑3® fish oil brand and production sites in Piura (Peru) and Mulgrave (Canada), in exchange for a minority stake in DSM-Firmenich.

Report Scope