Global Body Oil Market Size, Share, And Business Benefits By Product Type (Natural Oils, Synthetic Oils), By Product Form (Spray, Liquid), By Application (Spa and Wellness Centers, Medical Therapeutics, Others), By Distribution Channels (Supermarkets/Hypermarkets, Brand Stores, Pharmacy Stores, Online Platforms, Other Distribution Channels), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2025-2034

Report Overview

Global Body Oil Market is expected to be worth around USD 4.9 billion by 2034, up from USD 3.1 billion in 2024, and grow at a CAGR of 4.6% from 2025 to 2034. High wellness demand in North America pushed the Body Oil Market to 41.8%.

Body oil is a nourishing skincare product made from plant-based or natural oils designed to hydrate and soften the skin. Unlike lotions that include water, body oils are highly concentrated and typically absorbed more deeply, offering long-lasting moisture. They’re often infused with essential oils or vitamins to enhance skin tone, reduce dryness, and give a healthy glow. Used after bathing or for massage, body oils help improve skin elasticity and can support overall skin wellness.

The body oil market refers to the global industry involved in the production, distribution, and sale of body oils for skincare. This market includes a variety of product types—ranging from herbal and organic formulations to luxury blends for specific skin concerns. It caters to both men and women across all age groups, with growing demand in personal care, wellness, and spa segments. As consumers shift toward natural and chemical-free products, body oils have emerged as a favored option due to their minimal ingredients and high skin compatibility.

More consumers today are steering away from synthetic body lotions and favoring oils derived from almonds, jojoba, or argan. This clean beauty movement is fueling consistent growth in the body oil category. People want fewer chemicals on their skin, especially those with sensitive or allergy-prone conditions. This trend is pushing producers to develop purer, cold-pressed, and organically certified oils, which command higher trust and repeat purchases.

Key Takeaways

• Global Body Oil Market is expected to be worth around USD 4.9 billion by 2034, up from USD 3.1 billion in 2024, and grow at a CAGR of 4.6% from 2025 to 2034.
• In 2024, Natural Oils held a 68.9% share in the Body Oil Market by Product Type.
• Liquid form dominated the Body Oil Market with a 72.7% share in the Product Form segment.
• Spa and Wellness Centers accounted for 56.4% application share in the Body Oil Market.
• Supermarkets/Hypermarkets led distribution with a 44.8% market share in the Body Oil segment.
• North America generated USD 1.2 Bn in body oil sales during 2024.

By Product Type Analysis

In 2024, Natural Oils held 68.9% in the body oil product type segment.

In 2024, Natural Oils held a dominant market position in the By Product Type segment of the Body Oil Market, with a 68.9% share. This leadership highlights consumers’ growing preference for plant-based and organic skincare formulations over synthetic alternatives.

Natural oils such as almond, coconut, and jojoba are widely favored for their nourishing, antioxidant-rich, and chemical-free properties, which are increasingly aligned with wellness-oriented purchasing behavior. Consumers are becoming more conscious of ingredient transparency, and this trend is directly driving the demand for natural formulations in personal care routines.

The 68.9% market share also reflects the influence of wellness-focused marketing and a shift toward holistic self-care, especially in spa and dermatology settings. The popularity of Ayurvedic oils and cold-pressed oils further boosts the segment, especially in regions where herbal and traditional remedies are culturally embedded.

Furthermore, natural oils are perceived as safer and more sustainable, appealing to environmentally aware consumers and supporting the clean beauty trend. As users seek multifunctional products that hydrate, protect, and rejuvenate skin, natural oils continue to outperform synthetic counterparts.

By Product Form Analysis

Liquid form dominated with a 72.7% share in the body oil market product form.

In 2024, Liquid held a dominant market position in the By Product Form segment of the Body Oil Market, with a 72.7% share. This substantial lead indicates the widespread consumer preference for easily spreadable, fast-absorbing, and versatile formulations. Liquid body oils are favored for their smooth texture, quick skin penetration, and suitability for a wide range of applications, from daily moisturizing to therapeutic massage.

The 72.7% market share reflects how liquid oils seamlessly fit into both personal and professional care routines, particularly in spa and wellness environments. Their compatibility with pump bottles and droppers also enhances convenience and hygienic application, which are key considerations among modern users. In addition, liquid oils often offer better performance in blending with essential oils, making them ideal for aromatherapy and customized skincare regimens.

The ease of use and broader shelf availability also contribute to their higher uptake compared to other forms like balms or solids. Moreover, brands are increasingly launching natural and organic liquid oils with added vitamins, botanical extracts, and fragrances to further boost appeal.

By Application Analysis

Spa and Wellness Centers contributed 56.4% to the body oil market applications segment.

In 2024, Spa and Wellness Centers held a dominant market position in the By Application segment of the Body Oil Market, with a 56.4% share. This leading position reflects the increasing integration of body oils into professional massage therapies, skincare treatments, and holistic wellness routines. Spa and wellness centers prioritize products that offer relaxation, skin nourishment, and therapeutic benefits—qualities that body oils provide in abundance.

The 56.4% share signifies a strong alignment between product functionality and the wellness industry’s emphasis on sensory experience and premium care. These centers typically use high-grade, aromatic oils to enhance customer satisfaction, promote stress relief, and support skin health, further driving bulk procurement and regular usage. Moreover, the post-pandemic focus on self-care and rejuvenation has spurred consumer spending on spa services, indirectly fueling body oil demand in this channel.

Wellness tourism and luxury hotel spas are also contributing to the segment’s growth, often featuring specialized oil treatments in their offerings. With body oils gaining traction as essential components of restorative therapy and skincare rituals, Spa and Wellness Centers remain a major contributor to the Body Oil Market’s expansion in 2024, firmly establishing their role as a high-demand application channel for these products.

By Distribution Channels Analysis

Supermarkets/Hypermarkets accounted for 44.8% in the body oil distribution channels segment.

In 2024, Supermarkets/Hypermarkets held a dominant market position in the By Distribution Channels segment of the Body Oil Market, with a 44.8% share. This dominance is primarily attributed to the wide reach, high footfall, and convenience offered by large retail chains. Consumers continue to favor supermarkets and hypermarkets due to their ability to physically examine product quality, compare brands, and access promotional offers.

The 44.8% market share underscores the role of these retail formats in driving impulse and routine skincare purchases, particularly for personal care essentials like body oils. These stores typically stock a wide range of products catering to different price segments—from premium oils to budget-friendly options—allowing them to serve a broader consumer base. In addition, in-store demonstrations and point-of-sale promotions significantly influence buyer decisions, contributing to stronger volume movement.

Their presence in both urban and semi-urban areas further enhances accessibility, which supports consistent market demand. As personal care aisles expand and retailers allocate more shelf space to wellness and skincare products, Supermarkets/Hypermarkets continue to be the preferred distribution channel for body oils.

Key Market Segments

By Product Type

• Natural Oils
• Synthetic Oils

By Product Form

• Spray
• Liquid

By Application

• Spa and Wellness Centers
• Medical Therapeutics
• Others

By Distribution Channels

• Supermarkets/Hypermarkets
• Brand Stores
• Pharmacy Stores
• Online Platforms
• Other Distribution Channels

Driving Factors

Rising Self-Care Routines Boost Body Oil Demand

One of the main reasons the body oil market is growing is the rise in self-care habits among consumers. More people are now focusing on daily wellness routines that include skincare, massage, and aromatherapy. Body oils are seen as an easy way to relax, moisturize the skin, and improve overall well-being.

With busy lifestyles and increasing stress levels, many individuals are choosing natural, soothing products like body oils for comfort. This trend is especially strong among women and younger consumers who follow beauty and wellness trends through social media. As more people value personal time and healthy skin, body oils are becoming a popular choice in both home and spa care routines.

Restraining Factors

High Product Cost Limits Mass Market Access

One big challenge in the body oil market is the high price of premium products. Many natural and organic body oils use ingredients like argan oil, jojoba oil, or essential oils, which are expensive to produce and package. This makes the final product costly for everyday consumers. In developing countries, especially, many people choose cheaper alternatives like lotions or creams instead.

Even in urban markets, price-sensitive buyers may avoid body oils due to their luxury image. As a result, brands face difficulty reaching larger, cost-conscious audiences. Without affordable options, the market growth remains limited to a select group of consumers who can regularly spend on premium self-care items.

Growth Opportunity

Expanding Men’s Grooming Opens New Market Opportunities

A major growth opportunity in the body oil market lies in the rising interest from male consumers. Men are becoming more aware of skincare and grooming, leading to higher demand for personal care products, including body oils. Many brands are now creating products specially designed for men, featuring woody scents, non-greasy textures, and fast-absorbing formulas. This change in attitude toward skincare is opening up a new consumer segment.

As more men look for relaxing and nourishing skincare solutions, the body oil market can grow beyond its traditional female base. With smart marketing and tailored product lines, companies can tap into this expanding grooming trend and boost overall market sales in both urban and semi-urban regions.

Latest Trends

Multifunctional Body Oils Redefine Skincare Standards

In 2024, a significant trend in the body oil market is the rise of multifunctional products that combine skincare benefits with sensory experiences. Consumers are increasingly seeking body oils that not only hydrate but also offer additional advantages such as anti-aging properties, aromatherapy effects, and even sun protection. For instance, products like Supergoop! Glow Oil provides SPF protection, while others incorporate ingredients like retinol and vitamin C to address skin concerns.

This shift is driven by a desire for streamlined beauty routines without compromising on efficacy. Brands are responding by formulating body oils that serve multiple purposes, catering to the modern consumer’s demand for convenience and performance. The integration of therapeutic ingredients and luxurious scents enhances the overall user experience, making these products a staple in daily self-care rituals.

Regional Analysis

In 2024, North America led the Body Oil Market with a 41.8% share.

In 2024, North America held a dominant position in the Body Oil Market, accounting for 41.8% of the global share and generating USD 1.2 billion in revenue. The region’s leadership can be attributed to high consumer awareness around skincare, strong retail infrastructure, and the growing popularity of wellness routines involving natural and therapeutic body oils.

Europe followed with steady demand driven by premium product adoption and rising interest in organic body care solutions, especially in countries like Germany and France. In Asia Pacific, the market is expanding due to increasing disposable income and a rising preference for beauty and personal care products among young consumers.

The Middle East & Africa region is gradually gaining momentum, with body oils being integrated into traditional beauty practices, especially in wellness tourism hubs. Latin America showcases emerging potential, supported by local manufacturing and cultural acceptance of oil-based skincare.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

Unilever reported a turnover of €60.8 billion in 2024, marking a 1.9% increase from the previous year. The company’s underlying sales growth stood at 4.2%, driven by a 2.9% rise in volume and a 1.3% increase in price. The Beauty & Wellbeing segment, encompassing body oil products, achieved a 6.5% growth, with volume up by 5.1%. This growth reflects Unilever’s strategic focus on innovation and premiumization in personal care.

P&G’s fiscal year 2024 net sales reached $84.0 billion, a 2% rise compared to the prior year. Organic sales grew by 4%, with higher pricing contributing four percentage points to this growth. However, the Skin & Personal Care segment, which includes body oil products, experienced a slight decline in organic sales. Despite this, P&G’s commitment to product innovation and quality continues to position it as a significant player in the body oil market.

L’Occitane reported net sales exceeding $1 billion in FY2024, reflecting a 19.0% growth at reported rates. In the first quarter of FY2024, the company achieved net sales of $554.7 million, a 20.2% increase at reported rates. This growth is attributed to the company’s commitment to natural ingredients and sustainable practices, appealing to environmentally conscious consumers. Products like the Almond Supple Skin Oil exemplify L’Occitane’s dedication to quality and natural skincare solutions.

Top Key Players in the Market

• Unilever plc 
• The Procter & Gamble Company
• Avon Products, Inc.
• L’Occitane Groupe S.A.
• Aveda Corporation
• Clarins
• KAO USA Inc.
• Desert Essence
• Chanel Limited
• MOROCCANOIL, INC.
• Forte Organics Ltd
• Other Key Players

Recent Developments

• In January 2025, Unilever expanded its deodorant offerings by launching whole-body deodorants under the Dove brand. These products are designed for use on multiple areas of the body, addressing the growing demand for comprehensive odor protection.
• In August 2024, Avon Products Inc., under its parent company Natura & Co., filed for Chapter 11 bankruptcy in the United States. This move was part of a financial restructuring plan to address over $1 billion in debt, including liabilities related to lawsuits concerning talc in its products. Natura & Co. proposed to repurchase Avon’s non-U.S. operations for $125 million following the bankruptcy proceedings.

Report Scope