What exactly is fruit puree?

Fruit puree is a smooth, thick mixture made by blending or mashing fruits, often without any additives or preservatives. It maintains the natural taste, color, and nutrients of the fruit.

How is fruit puree used in the food industry?

Fruit purees serve as ingredients in a wide array of food products such as baby food, smoothies, juices, desserts, sauces, jams, bakery items, dairy products, and alcoholic beverages. They act as natural sweeteners, flavor enhancers, and coloring agents.

What are the benefits of using fruit purees in food products?

Fruit purees offer numerous benefits, including natural flavors, colors, and nutrients. They can replace artificial additives, act as natural sweeteners, and enhance the nutritional profile of products.

Are there any challenges in the fruit puree market?

Challenges include seasonality, as fruits are often harvested at specific times, making consistent supply a challenge. Transportation issues, perishability, and the need for proper storage and handling to maintain freshness are also significant considerations.