Global Fruit Puree Market By Type(Apple, Banana, Strawberry, Mango, Guava, Berries, Others), By Nature(Organic, Conventional), By End-Use(Beverages, Bakery, Baby Food, Dairy & Desserts, Dressings & Sauces, Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033
- Published date: Dec 2023
- Report ID: 13158
- Number of Pages: 253
- Format:
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Market Overview
The global fruit puree market size is expected to be worth around USD 39.6 billion by 2033, from USD 21.3 billion in 2023, growing at a CAGR of 6.4% during the forecast period from 2023 to 2033.
The fruit puree market refers to the industry involved in the production, distribution, and sale of processed fruit products that have been mashed, blended, or strained to create a smooth and consistent texture while preserving the natural taste, color, and nutrients of the fruit.
Fruit purees are made from various fruits such as mangoes, berries, apples, bananas, and more. They are used as ingredients in a wide range of applications across the food and beverage sector, including baby food, smoothies, juices, desserts, sauces, jams, bakery items, dairy products, and alcoholic beverages.
*Actual Numbers Might Vary In The Final Report
Key Takeaways
- Market Growth: The global fruit puree market is set to witness substantial growth, with an estimated worth of USD 39.6 billion by 2033, showing an impressive CAGR of 6.4% from 2023.
- Product Diversity: Fruit purees encompass a wide range of fruit types, including popular ones like apples, bananas, strawberries, mangoes, guavas, berries, and others. These purees find applications across various sectors like beverages, bakery items, baby food, dairy & desserts, dressings & sauces, and more.
- Nature-Based Differentiation: The market segments fruit purees into organic and conventional categories. Organic options appeal to consumers seeking natural, chemical-free products, while conventional varieties offer wider accessibility.
- End-Use Trends: Among different applications, the beverages segment leads with over 31.2% share in 2023. The demand for fruit puree in juices and other packaged beverages is rising due to increased health awareness and urban lifestyles.
- Key Drivers: The market’s growth is significantly driven by consumer preferences for healthier, more natural food options. Fruit purees align well with this trend, offering nutritional value and natural flavors, meeting the demands of health-conscious consumers.
- Challenges and Restraints: Despite growth prospects, challenges like susceptibility to microbial contamination, fluctuating raw material supply, seasonal availability of fruits, and concerns over additives and sugar content pose hurdles.
- Opportunities and Market Expansion: Rising consumer inclination towards clean-label products, increased awareness of the nutritional benefits of fruit-based products, and technological advancements offer opportunities for market growth.
- Regional Analysis: Asia Pacific stands as the largest market, driven by high demand and availability of fruits like mangoes and bananas. The region is anticipated to witness the fastest growth, supported by the expanding food service sector and rising consumer purchasing power.
- Key Players and Recent Developments: Industry leaders like Dohler, AGRANA Beteiligungs-AG, Freshcut, S.L., and Tree Top, among others, have made significant moves such as acquisitions, expansions, and product introductions to strengthen their market presence.
Product Analysis
The market’s exotic and tropical segments accounted for more than 22.6%. The most popular fruits in this category include bananas, mangoes, papaya, guava, and pineapple. Banana is the most widely consumed tropical fruit around the globe. It can be used fresh or ground for baking, confectionery, functional drinks, infant food, and bakery.
Similar to mango, it is used extensively in the juice, nectar, and Ice Cream industries. The easy availability of these fruits and the growing consumer preference for exotic flavors and beverages have also contributed to the segment’s growth.
Due to its high level of vitamins and nutrients, citrus fruit purée is expected to see the fastest growth during the forecast period. Orange and lemon juice are becoming more popular, which has boosted the demand for citrus products within the beverage industry. Companies are now introducing citrus fruit purees. Oregon Fruit Products introduced its Lemon Puree in March 2023.
This puree is light yellow and smooth in consistency with a bright flavor. It is expected that it will be popular with producers of wine, beer, and spirits, as well as meads, sodas, wine, and Kombucha. This product is especially useful for spring and summer drinks.
By Nature
Organic: This type involves fruits grown naturally without synthetic chemicals or pesticides. Organic fruit purees appeal to consumers looking for natural and eco-friendly products.
Conventional: These fruit purees come from fruits grown using traditional farming methods, which may involve synthetic chemicals or pesticides. They’re more widely available and cater to various consumer preferences.
Both types have their own set of consumers, with organic options attracting those seeking natural, chemical-free products, while conventional options provide wider accessibility and choice.
By End-Use
The beverages segment had the highest share, with over 31.2% in 2023. In the juice industry, fruit puree is a common ingredient. Packaged juices are increasingly in demand due to increasing health awareness, urban lifestyle, and limited cooking time.
This has resulted in a greater demand for fruit puree in beverages. In both developing and developed countries, consumers prefer a smooth texture with a strong flavor. This has led to a shift in the industry of juice and ingredient manufacturing.
Baby food application is expected to experience the fastest growth during the forecast period. Expect a rise in demand for infant food, which will be fueled by the increased number of working parents and health-conscious parents. In recent years, parents have been choosing natural, low-calorie foods and other complementary foods for their infants. This trend will lead to more fruit puree opportunities in the baby food market in the future.
*Actual Numbers Might Vary In The Final Report
Key Market Segments
By Type
- Apple
- Banana
- Strawberry
- Mango
- Guava
- Berries
- Others
By Nature
- Organic
- Conventional
By End-Use
- Beverages
- Bakery
- Baby Food
- Dairy & Desserts
- Dressings & Sauces
- Others
Drivers
The Fruit Puree market thrives on several driving factors that collectively contribute to its growth and widespread adoption.
A significant driver is the escalating consumer demand for healthier and more natural food options. This burgeoning consumer preference leans toward products with fewer artificial additives and greater nutritional value.
Fruit purees align perfectly with this trend, offering a natural and convenient means of incorporating the goodness of fruits into various food and beverage products. Fruits are beloved delights for their natural flavors and abundant vitamins, minerals, and antioxidants found in them – making them the ideal option for health-minded consumers.
Increased awareness about the many health advantages associated with fruit consumption has an even more profound impact. Consumers increasingly turn towards products with tangible health advantages, and fruit purees meet this need effectively with their nutritional profile and versatility.
Their use in various sectors such as beverages, baby food, bakery, dairy dressings, and sauces shows their broad appeal and accelerates market expansion.
These collective factors—consumer inclination towards natural products, the nutritional value of fruit purees, and their versatility across multiple applications—combine to propel the Fruit Puree market forward, promising continued growth and innovation within the industry.
Restraints
One of the primary restraints in the Fruit Puree market is the susceptibility of fruit purees to microbial contamination and spoilage. Due to their natural composition, fruit purees can be prone to microbial growth if not appropriately processed, stored, or handled. This challenge poses significant hurdles in maintaining the product’s shelf life and ensuring its safety for consumption.
Additionally, fluctuations in raw material supply and quality present restraints. Factors like adverse weather conditions or seasonal variations can impact fruit yields and quality, affecting the consistent production of high-quality purees.
As for external factors – climate and geography in particular – which impact fruit cultivation, another significant impediment lies within this market’s dependence. Not all regions are suitable for cultivating specific fruits required for puree production; this may lead to supply shortages or higher production costs that impede market expansion.
Finally, pricing concerns may serve as another hindrance, especially with organic fruit purees as their production methods often incur additional expenses, making the final product inaccessible to certain consumer segments.
These restraints collectively pose challenges to the Fruit Puree market, impacting aspects like product quality, consistent supply, geographical limitations, and pricing, thereby affecting its overall growth trajectory.
Opportunities
The Fruit Puree market presents various opportunities owing to the increasing consumer inclination towards healthier and natural food alternatives. With the rising demand for clean-label products, fruit purees offer a natural and minimally processed ingredient for various applications in the food and beverage industry.
Moreover, the growing awareness among consumers regarding the nutritional benefits of fruit-based products fuels the market’s opportunities.
Expansion in the application areas of fruit purees also presents promising prospects. Manufacturers are exploring innovative uses of fruit purees in diverse segments like beverages, bakery products, baby food, dressings, and sauces, offering avenues for market growth.
Additionally, the surge in the demand for organic and natural food products creates a substantial opportunity for organic fruit purees, aligning with the preferences of health-conscious consumers.
Rising popularity of exotic and tropical fruit flavors is creating new opportunities for market players to offer more fruit puree varieties.
Technological advancements provide avenues for increasing production efficiency, improving shelf life and availability – ultimately expanding market opportunities. Overall, market potential lies in catering to consumers’ desires for natural, nutritious food options.
Challenges
Navigating the Fruit Puree market isn’t without its challenges. One significant hurdle revolves around the seasonal availability of fruits. Since fruit purees are largely dependent on the availability of fresh fruits, fluctuations in seasonal produce can affect the supply chain and subsequently impact production volumes and pricing. Moreover, this can lead to inconsistent quality and supply issues for manufacturers.
Another challenge stems from the perishable nature of fruits. Preserving the natural taste, texture, and nutritional content of fruits in puree form requires careful processing techniques, which can be technically complex and costly. Balancing the preservation of taste and nutrients while meeting consumer expectations for extended shelf life poses a continuous challenge for producers.
Additionally, consumer concerns regarding sugar content and additives in fruit purees present a challenge. As health consciousness rises, consumers seek products with reduced sugar levels and minimal additives. Striking a balance between meeting taste preferences and adhering to health-conscious consumer demands can be challenging for manufacturers.
With the growing interest in exotic and tropical fruit flavors, market players are seizing opportunities to launch more fruit puree varieties on the market. Thanks to technological advancements improving production techniques and preservation methods, there may also be increased quality, shelf life, and availability for fruit purees; creating opportunities in expanding market opportunities. Market potential lies in meeting consumer preferences for natural, nutritious, and varied food offerings.
Regional Analysis
The Asia Pacific was the largest market for fruit puree, accounting for over 38.6% of the global market. This is due in large part to the high demand and availability of fruits like tomatoes, mangoes, and bananas. The region is also expected to see the fastest growth in the future.
The market is driven by the expansion of the food service sector and the increasing purchasing power of consumers. The region’s market growth is being supported by the growing use of fruit purée in food processing industries like smoothies, snacks, yogurts, dressings, and ice creams.
There have been numerous companies expanding in the region, with a focus on the ice cream, baby foods, and bakery sectors. Freshcut, S.L. announced that in September 2023, Freshcut was expanding its business.
Galifresh purees will soon be available for export to Asia, Freshcut, S.L. The company anticipates that there will be a lot of opportunities in countries like China, Hong Kong Thailand, Singapore, the Philippines, and Singapore.
*Actual Numbers Might Vary In The Final Report
Key Regions and Countries
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Russia
- Spain
- Rest of Europe
- APAC
- China
- Japan
- South Korea
- India
- Rest of Asia-Pacific
- South America
- Brazil
- Argentina
- Rest of South America
- MEA
- GCC
- South Africa
- Israel
- Rest of MEA
To strengthen their position in the market, industry leaders are using merger and acquisition strategies to introduce new products and increase their market share. Dohler bought the majority stake in Zumos Catalano Aragoneses S.A., a Spanish-based juices and purees producer.
Dohler Fraga S.L., the Dohler Fraga S.L. subsidiary, will be operating ZUCASA’s juice production plant located in Huesca. subsidiary. This acquisition has allowed the company to diversify its product lines in stone fruits, apples, and pears.
Major Key Players
- Dohler
- AGRANA Beteiligungs-AG
- Freshcut, S.L.
- Tree Top
- Grünewald GmbH
- CHINA KUNYU INDUSTRIAL CO
- Nestle
- Kraft Heinz
- Abbott Laboratories
- DANONE
- Hain Celestial
- Plum Organics
Recent Development
In May 2023, Ingredion Incorporated, a major provider of ingredient solutions for the food segment, earned recognition as one of the 2023 Top Regional Companies in the U.S. by Diversity Inc. This acknowledgment highlights Ingredion’s commitment to diversity and inclusion, positioning it as an ideal workplace within the United States.
In May 2023, Tree Top Inc., a fruit cooperative owned by farmers, announced the completed commissioning for its new puree operations situated in Prosser, Washington. The revamped production facility, equipped with state-of-the-art machinery, strategically positions Tree Top’s puree manufacturing closer to the primary fruit sources.
In May 2022, Oregon Fruit Products introduced premium fruit purees certified by regulatory agencies. Premium purees include seedless raspberry purees, cherry puree, blueberry puree, and seedless strawberry purees. These purees are 100% organic, without any sugar or preservatives.
Report Scope
Report Features Description Market Value (2023) USD 21.3 Billion Forecast Revenue (2033) USD 39.6 Billion CAGR (2024-2033) 6.4% Base Year for Estimation 2023 Historic Period 2017-2022 Forecast Period 2024-2033 Report Coverage Revenue Forecast, Market Dynamics, Competitive Landscape, Recent Developments Segments Covered By Type(Apple, Banana, Strawberry, Mango, Guava, Berries, Others), By Nature(Organic, Conventional), By End-Use(Beverages, Bakery, Baby Food, Dairy & Desserts, Dressings & Sauces, Others) Regional Analysis North America-US, Canada, Mexico;Europe-Germany, UK, France, Italy, Russia, Spain, Rest of Europe;APAC-China, Japan, South Korea, India, Rest of Asia-Pacific;South America-Brazil, Argentina, Rest of South America;MEA-GCC, South Africa, Israel, Rest of MEA Competitive Landscape Dohler, AGRANA Beteiligungs-AG, Freshcut, S.L., Tree Top, Grünewald GmbH, CHINA KUNYU INDUSTRIAL CO, Nestle, Kraft Heinz, Abbott Laboratories, DANONE, Hain Celestial, Plum Organics Customization Scope Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements. Purchase Options We have three licenses to opt for: Single User License, Multi-User License (Up to 5 Users), Corporate Use License (Unlimited User and Printable PDF) Frequently Asked Questions (FAQ)
What exactly is fruit puree?Fruit puree is a smooth, thick mixture made by blending or mashing fruits, often without any additives or preservatives. It maintains the natural taste, color, and nutrients of the fruit.
How is fruit puree used in the food industry?Fruit purees serve as ingredients in a wide array of food products such as baby food, smoothies, juices, desserts, sauces, jams, bakery items, dairy products, and alcoholic beverages. They act as natural sweeteners, flavor enhancers, and coloring agents.
What are the benefits of using fruit purees in food products?Fruit purees offer numerous benefits, including natural flavors, colors, and nutrients. They can replace artificial additives, act as natural sweeteners, and enhance the nutritional profile of products.
Are there any challenges in the fruit puree market?Challenges include seasonality, as fruits are often harvested at specific times, making consistent supply a challenge. Transportation issues, perishability, and the need for proper storage and handling to maintain freshness are also significant considerations.
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- Dohler
- AGRANA Beteiligungs-AG
- Freshcut, S.L.
- Tree Top
- Grünewald GmbH
- CHINA KUNYU INDUSTRIAL CO
- Nestlé S.A Company Profile
- Kraft Heinz
- Abbott Laboratories
- DANONE
- The Hain Celestial Group, Inc. Company Profile
- Campbell Soup Company Profile
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