Global Frozen Fruit Market By Fruit Type(Raisins, Apples, Peaches, Mangoes, Papaya, Strawberry, Blueberry, Cranberry, Cherry, Others), By Type(Processed fruits, Frozen fruits, Preserved fruits), By Distribution Channel(Online, Offline) , By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2024-2033

Report Overview

The global Frozen Fruit Market size is expected to be worth around USD 130.7 billion by 2033, from USD 65.2 billion in 2023, growing at a CAGR of 7.2% during the forecast period from 2023 to 2033.

Frozen fruit refers to fruit that has been preserved by being rapidly frozen and stored at low temperatures. This method helps retain the majority of nutrients, sometimes even preserving them better than fresh fruit that has been stored for long periods. Frozen fruits are washed, some treated with ascorbic acid to halt ripening, and then quickly frozen to maintain their nutritional quality and taste. Common types of frozen fruits include berries, peaches, and tropical fruits like mango and papaya.

The process of freezing fruit allows it to be available year-round, regardless of seasonality, providing convenience and variety in diets. It also helps reduce food waste since frozen fruits have a longer shelf life than fresh ones and can be used as needed.

Nutritionally, frozen fruits retain most of their vitamins and minerals; however, vitamin C levels might slightly decrease due to the freezing process. They are also generally free from additives and, unless labeled as sweetened, do not contain added sugars, making them a healthy choice. However, it’s always good practice to check the packaging for any added ingredients if you’re watching your sugar intake.

Key Takeaways

• Market Size: The global frozen fruit market is projected to reach USD 130.7 billion by 2033, growing from USD 65.2 billion in 2023, and is expected to grow at a (CAGR) of 7.2%.
• In 2023, strawberries held the dominant market share of 35.6%, widely used in smoothies, desserts, and as a healthy snack option.
• Frozen Fruits: Held over 55.6% market share in 2023 due to consumer preference for convenient, nutritious options.
• Offline channels dominated the market with a 75.6% share in 2023, preferred for physical inspection and selection of products.
• North America held a 31.5% revenue share in 2023, driven by high health consciousness and the cultural significance of frozen fruits.

By Fruit Type

In 2023, the frozen fruit market saw Strawberry leading the segments with a dominant 35.6% market share. This fruit’s popularity stems from its versatility and widespread use in both culinary applications and as a healthy snack option. Its ease of integration into diets via smoothies, desserts, and as a natural sweetener for cereals and yogurt underpins its strong market presence.

Apples followed, appreciated for their nutritional benefits and culinary flexibility. Frozen apples are frequently used in baking and cooking, contributing to their substantial market uptake.

Peaches and mangoes, known for their rich flavors, also captured significant segments of the market. They are commonly used in desserts, smoothies, and as flavor enhancers in various dishes, reflecting their popularity.

Papaya and blueberries, each with unique health benefits, like high vitamin content and antioxidants, respectively, hold stable market positions. They are favored for dietary supplements and health-focused food products.

Cranberries and cherries are particularly noted for their use in traditional recipes and seasonal products, contributing to consistent demand within the frozen fruit sector.

By Type

In 2023, Frozen fruit held a dominant market position, capturing more than a 55.6% share of the market. This segment’s leadership is primarily due to the increasing consumer preference for convenient and long-lasting food options that retain nutritional value. Frozen fruits are widely utilized in various culinary applications, from smoothies and desserts to main courses, making them a versatile choice for both households and the food service industry.

Processed fruits, which include canned and jarred fruits with added preservatives, also maintain a significant portion of the market. These fruits are favored for their extended shelf life and ease of use in recipes that require consistent flavor and texture.

Preserved fruits, such as dried fruits or those preserved in syrup, hold a smaller but steady share of the market. These are popular in baking, snacks, and garnishes, offering concentrated flavors and varied textures that appeal to consumers looking for ready-to-eat or on-the-go options.

By Distribution Channel

In 2023, Offline distribution channels held a dominant market position in the frozen fruit market, capturing more than a 75.6% share. This substantial market share can be attributed to consumer preferences for purchasing through traditional retail formats like supermarkets, hypermarkets, and specialty stores. These outlets offer the advantage of physical inspection and selection of products, which is particularly valued in the food sector.

Online channels, while holding a smaller share, are rapidly gaining traction. This growth is driven by the increasing convenience of online shopping, broader selection, competitive pricing, and the rising penetration of e-commerce platforms. Consumers appreciate the ease with which they can place orders and have products delivered directly to their homes, a trend that has been significantly accelerated by the global shift towards digital solutions following recent health and mobility concerns.

Key Market Segments

By Fruit Type

• Raisins
• Apples
• Peaches
• Mangoes
• Papaya
• Strawberry
• Blueberry
• Cranberry
• Cherry
• Others

By Type

• Processed fruits
• Frozen fruits
• Preserved fruits

By Distribution Channel

• Online
• Offline

Drivers

Increasing Demand for Convenient and Healthy Food Options

One of the primary drivers propelling the growth of the frozen fruit market is the increasing consumer demand for convenient and healthy food options. In today’s fast-paced world, where time is a precious commodity, many people find it challenging to prepare meals from scratch while also ensuring they meet their dietary requirements for vitamins and minerals. Frozen fruits offer a quick and convenient solution to this dilemma, as they are not only easy to store and prepare but also retain much of the nutritional value of fresh fruits.

The process of freezing fruits involves quick-freezing them at their peak ripeness, a time when they are most nutrient-dense. This method effectively locks in vitamins, antioxidants, and minerals, which might otherwise be lost over time with fresh fruits that degrade in nutritional value the longer they sit on store shelves. The convenience of having these nutritious options available year-round and at any time of the day enhances their appeal among health-conscious consumers who are keen on maintaining a balanced diet without compromising on their busy schedules.

Moreover, the global shift towards healthier eating habits, with a focus on longevity and wellness, has significantly influenced consumer preferences. People are increasingly opting for foods that support a healthy lifestyle, and frozen fruits fit perfectly into this category. They are used in various dietary regimes, from smoothies and desserts to being integral components of health-centric meals like breakfast bowls and salads.

Additionally, the versatility of frozen fruits enhances their attractiveness. They can be incorporated into both sweet and savory dishes, providing a burst of flavor and a nutritional boost to any meal. The ability to mix and match different types of frozen fruits also allows for dietary variation and culinary creativity, which is particularly appreciated in modern kitchens.

The rising popularity of vegan and plant-based diets also plays a crucial role in the increased demand for frozen fruits. As more individuals opt for plant-based nutrition, the versatility and convenience of frozen fruits make them an attractive option for ensuring a varied and nutritionally adequate diet. Frozen fruits provide an essential source of vitamins and fibers that are crucial for such diets, which do not include animal products.

Restraints

Concerns Over Nutritional Content and Flavor Preservation

One significant restraint in the frozen fruit market is the prevailing consumer concern regarding the nutritional content and flavor preservation of frozen fruits compared to their fresh counterparts. Many consumers still hold the perception that frozen fruits may not offer the same health benefits or taste as fresh fruits. This skepticism can significantly impact the buying decisions of individuals who prioritize nutritional value and flavor in their dietary choices.

The freezing process, although efficient at preserving the basic nutrients, can sometimes alter the texture and taste of fruit. When fruits are frozen, the water inside their cells expands, potentially leading to cellular rupture. This can cause the fruits to become mushy or change in texture once thawed, which might not appeal to everyone. Additionally, while most of the vitamins and minerals are retained during freezing, sensitive nutrients like vitamin C can degrade, albeit minimally, during storage. This reduction, although slight, might discourage nutrition-conscious consumers who seek the optimal benefits from their fruits.

Furthermore, the flavor of frozen fruits can sometimes be perceived as less vibrant than fresh fruits. This perception is often influenced by the process of blanching fruits before freezing, a method used to inhibit enzyme activity that can degrade the fruit. Blanching can sometimes lead to slight changes in flavor and color, which might not be acceptable to all consumers, especially those who are very particular about the taste and appearance of their fruits.

The way frozen fruits are marketed and the lack of consumer education about the benefits and advances in freezing technology also contribute to these perceptions. Without adequate knowledge, consumers may assume that the preservation process compromises nutritional benefits, thereby opting for fresh produce instead. Overcoming this barrier involves robust consumer education campaigns and transparent labeling that reassures consumers about the nutritional comparability of frozen fruits to fresh ones.

Moreover, as the market for organic and naturally sourced foods grows, consumers increasingly scrutinize food products for any additives, including preservatives used in the freezing process. The demand for clean labels—products free from added chemicals—is rising, and this trend places pressure on the frozen fruit industry to maintain practices that align with these consumer values.

Opportunity

Expansion into Emerging Markets

One significant opportunity for the frozen fruit market lies in its expansion into emerging markets. As global economies evolve, the dietary preferences and economic capabilities of people in developing regions are changing, leading to increased demand for convenient, healthy food options. Frozen fruits represent a significant opportunity in these markets due to their extended shelf life, ease of transport, and ability to retain nutritional values, which are appealing attributes in areas where fresh produce may not always be available or affordable.

The urbanization trend is accelerating in emerging economies like those in Asia, Africa, and Latin America. As more people move to urban areas, their lifestyles become busier, and there’s a growing reliance on quick and convenient food choices that fit urban living. Frozen fruits offer a practical solution as they are easy to store and can be used as needed, reducing food waste—a significant concern in densely populated areas.

Moreover, health awareness is rising globally, and as emerging markets become more exposed to global health trends, the populations in these regions are beginning to prioritize dietary choices that prevent lifestyle diseases. Frozen fruits, packed with vitamins, minerals, and antioxidants, are ideally positioned as healthy components of the diet. They can be marketed not only as a convenience but also as a health-enhancing choice for consumers looking to improve or maintain their well-being.

Additionally, the improvement in cold chain logistics in these markets presents a practical opportunity to handle perishable goods more effectively. Investments in better refrigeration and transportation technologies can help maintain the quality of frozen fruits from production to retail, making these products more appealing to consumers and retailers alike.

By tapping into emerging markets, companies in the frozen fruit sector can not only increase their customer base but also diversify their market risks by establishing a presence in a variety of economic environments. Furthermore, as infrastructure improves and disposable incomes rise in these regions, the potential for growth in the frozen fruit sector is substantial, promising not just increased sales but also an expansion of the overall market footprint.

Trends

The Rise of Superfood Infusions in Frozen Fruits

A significant trend shaping the frozen fruit market is the incorporation of superfoods into frozen fruit products, which caters to the growing consumer interest in health and wellness. Superfoods—foods rich in nutrients and antioxidants—are increasingly popular for their health benefits, and infusing these into frozen fruit products enhances their appeal as both convenient and beneficial for health.

This trend capitalizes on the health-conscious consumer’s desire to obtain maximum nutritional benefits from their food choices. By combining the inherent benefits of fruits with those of superfoods such as spirulina, chia seeds, and acai berries, manufacturers can offer products that are not only rich in vitamins and minerals but also enhanced with additional nutrients that can help in areas such as immune support, energy boost, and anti-inflammatory effects.

Moreover, the trend extends beyond just adding nutritional value. It also taps into the aesthetic and flavor enhancement that superfoods can offer. For example, adding matcha or turmeric to frozen mangoes or pineapples can alter the flavor profile in exciting ways, while also increasing the product’s antioxidant content. This makes frozen fruits not only a healthy option but also an intriguing culinary component for smoothies, desserts, and other dishes.

The fusion of frozen fruits with superfoods is also seeing a boost from the smoothie culture, which is pervasive in many urban centers worldwide. Smoothies are a popular format for consuming a concentrated dose of nutrients deliciously and conveniently. Frozen fruits that are pre-mixed with superfoods simplify the smoothie-making process and enhance the nutritional profile of these beverages.

As manufacturers continue to innovate with new combinations and ready-to-use mixes, the frozen fruit market is likely to see sustained interest from health-focused consumers. This trend also opens up new marketing avenues, where these products can be positioned not just as food, but as part of a lifestyle choice towards better health and wellness.

Regional Analysis

North America is estimated to be the most lucrative market in the global frozen fruit market.

In 2023, North America held the largest revenue share of 31.5% in the global frozen fruit market. The region is demonstrating high growth potential due to increasing awareness of healthy lifestyles and consumer preferences for nutritious and convenient food options. Frozen fruits have gained significant market value in North America because they offer a convenient and long-lasting option for incorporating fruit into the diet without sacrificing nutritional quality.

Furthermore, the cultural significance of frozen fruits in North America contributes to their popularity. Frozen fruits are widely used in various culinary applications, including smoothies, desserts, and baking, making them a staple in many American households.

The U.S. and Canada are among the top producers, exporters, importers, and consumers of frozen fruits. According to an article published by the USDA, the U.S. is one of the leading producers of berries, which are a major segment of the frozen fruit market. Additionally, Canada’s agricultural industry is booming due to rising demand for plant-based foods and increased adoption of vegan and organic diets. This has influenced farmers to innovate and develop agricultural practices that support the production of high-quality frozen fruits.

Key Regions and Countries

• North America
  • The US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Russia & CIS
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

The frozen fruit market features several key players who are significantly influencing its growth and development. Unilever Plc, a global leader in the food and beverage sector, continues to expand its portfolio of frozen fruit products, leveraging its extensive distribution network.

Vivartia S.A., known for its strong presence in the European market, focuses on high-quality, health-oriented frozen fruit offerings. Lamb Weston, Inc., traditionally a major player in the frozen potato industry, has diversified into frozen fruits to cater to the rising consumer demand for healthy food options.

H.J. Heinz and Ardo are also notable players, with Ardo being recognized for its extensive range of frozen fruit and vegetable products across Europe. Dole, a prominent name in the fruit industry, has a substantial share of the frozen fruit market, providing a wide variety of tropical and temperate fruits. Crop’s NV and MIRELITE MIRSA are key European players, with Crop’s nv specializing in innovative frozen fruit solutions and MIRELITE MIRSA focusing on high-quality frozen fruit and vegetable products.

In North America, Simplot and Conagra Brands play crucial roles. Simplot, known for its agricultural expertise, has a robust frozen fruit line, while Conagra Brands offers a diverse range of frozen food products, including fruits, under various well-known brands.

Wawona Frozen Foods and SunOpta are key U.S. companies, with Wawona specializing in stone fruits and SunOpta focusing on organic and non-GMO offerings. Titan Frozen Fruit, Taylor, and General Mills Inc. further strengthen the market with their extensive product lines and distribution channels. Lastly, J.R. Simplot Co. is notable for its comprehensive agricultural and food processing capabilities, contributing significantly to the frozen fruit market’s expansion.

Market Key Players

• Unilever Plc
• Vivartia S.A.
• Lamb Weston, Inc.
• H.J. Heinz
• Ardo
• Dole
• Crop’s nv
• MIRELITE MIRSA
• Simplot
• Conagra Brands
• Wawona Frozen Foods
• SunOpta
• Titan Frozen Fruit
• Taylor
• General Mills Inc.
• J.R. Simplot Co

Recent Development

In April 2023, Unilever expanded its distribution network, increasing availability in major supermarkets and online platforms.

In July 2023, Vivartia launched a marketing campaign to highlight the health benefits and convenience of their frozen fruit products.

Report Scope