False Eyelashes Market

Report Overview

The global false eyelashes market was worth USD 1.35 Billion in 2021. This represents a 5.5% compound annual growth rate over the forecast period. These beauty products are increasingly accepted by consumers of all ages, whether they are temporary, permanent, frequent, or occasional. If chosen well, false lash extensions can add volume to natural eyelashes. They can also transform one’s appearance.

Market Dynamics:

Market growth will be influenced by the increasing demand for unique and customized makeup looks.

There are many products that can be used to make lash extensions easy and quick. Magnetic eyelashes market growth because they are easy to apply.

Social media influencers are a key part of organizations’ brand image. These products are often endorsed by celebrities on YouTube and Instagram, and they even provide tutorials on how to use them. Lashify, for example, has been mainly marketing its false eyelash extensions through social media. These beauty giants heavily rely on social media to promote their products. Estee Lauder spends 75.0% on social media influencers, according to reports.

Trends

Customized eyelash is a Prominent Trend

New market growth opportunities are being created by rising consumer preference for custom-made fake eyelashes. Product demand is also increasing due to the growing popularity of do-it-yourself (DIY), strip lashes. Individuals with curled eyelashes have greater beauty and appeal. The false eyelashes industry is expected to grow because of rising consumer demand.

The product demand will also be supported by the changing fashion trends and festival celebrations. Key players have new business growth opportunities due to the increasing popularity of false eyelashes and colored eyeshadows. Shiseido Co. Ltd., an color cosmetics manufacturer, reported a 194.8% increase in revenues in the third quarter of 2020 due to higher consumer demand for eye-color makeup worldwide.

Drivers

Companies Use Eyelashing Tools To Increase Product Demand

Companies are now offering virtual eyelash applications that allow users to experience their lash trials online. This will increase their customer engagement and help them grow their product revenue. Ardell Lashes & Beauty, for example, launched ‘YouCam Makeup’ in January 2018. This virtual application allows people to try out eyelash extensions.

Future market growth is further supported by the regular production of innovative, creative material-based fake eyelashes. For instance, in October 2019, Tori Belle Cosmetics LLC. Globally, the company introduced a new magnetic mascara called ‘Magnetude’ and magnetic eyelashes called ‘Magnetude Illusion’.

Regular Businesses Introduce Eyelash-Related Marketing Campaigns To Support Market

Today, major companies are regularly launching promotional and marketing campaigns to expand their false eyelash product’s customer reach. These companies will help to increase product demand around the world. To launch its latest collection of eyelashes, Parfums de Cour, Ltd., and Emma Willis, a British TV presenter, collaborated with Eylure, a brand owned by Parfums De Coeur, Ltd.

The global product consumption rate is further supported by a large number of spas and beauty salons. The surveyed data from SBDC Net National Information ClearingHouse shows that more than 80,000 beauty salons and barber shops generated over USD 20 billion in salon industry revenues in the U.S. as of May 2020.

Restraining Factors

Eye Infections to Limit Product Demand

Product demand will be limited by the incidence of eye infections and eye injuries caused by formaldehyde-based eyelashes. Market growth is also affected by the natural eyelash damage and swelling that can result from surgical procedures. The market development is also impeded by the fierce competition of local industry players as well as governmental import/export restrictions.

Global False Eyelashes Market Scope:

Product Analysis

Strip artificial eyelashes only received a revenue share of 40.5% in 2021. People who use artificial eyelashes every day love these options since they are simple to use. This product is incredibly user-friendly and has just one application to cover the perfect lash line. They may be applied without help from makeup artists or beauticians and are simple to use. Pre-styled strip artificial eyelashes are presented in a range of styles to match a range of events.

The market size of individual fake eyelashes will grow at a 6.1% CAGR from 2023 to 2032. Depending on the preferences of the clients, they come in both single and flared forms. They deliver striking, realistic results. You can use these fake eyelash extensions either temporarily or permanently. However, many customers prefer to use them for a longer time as they are more time-intensive. A cluster of eyelashes must be applied individually and often requires expert assistance.

Constituent Analysis

The most common category of artificial eyelashes in 2021 was synthetic varieties, which generated more than 61.5 percent of market revenue. They are constructed of polymers, rubber, or acrylic material. Their popularity is explained by their accessibility. Because they are glossier and shinier than their natural counterparts, these individual lashes are more striking than natural lashes. They can hold curls beautifully and are very firm.

Between 2023 and 2032, natural eyelash extensions are anticipated to experience steady growth with a CAGR of 5.4 percent. These items may be produced from silk, mink, sable, human hair, or a combination of the four. Compared to their competitors, they are lighter and finer. They resemble real lashes in texture thanks to their softness. Their small weight makes them simple to utilize.

Distribution Channel

In 2021, convenience stores held the largest share at more than 55% This category includes specialty shops and department stores. False eyelashes users are extremely particular about the product’s shape and quality and prefer to buy them in stores over online. Experts can help customers find the right product for them. They also provide advice on how to use the product and what they should do. Convenience stores are for many product categories. This convenience makes it easy for customers and inspires impulse buying.

Online channels for the false eyelash strips market are expected to grow at 7.2% between 2023 and 2032. This segment is also predicted to be the fastest growing. Because of their convenience, these channels are becoming increasingly popular with consumers. Many beauty and makeup companies have started their own websites to ensure safety against counterfeit products. Many websites offer huge discounts multiple times per year, making expensive products more affordable. This segment is driven by such offers, which attract large consumer bases.

Кеу Маrkеt Ѕеgmеntѕ

Product

• Strips
• Cluster/Accent
• Individual
• Other Products

Constituent

• Natural
• Synthetic

Distribution Channel

• Hypermarkets & Supermarkets
• Convenience Stores
• Online

Regional Analysis

North America occupied the largest false eyelashes market share market share, with more than 33.5% in 2021, and it will continue to hold that position throughout the forecast period. A strong market position for the product has been created in America by the strong presence of many manufacturers. The increasing popularity of false eyelashes has been driven by the growing influence of social media platforms and actors on TV and films. The trend of permanent eyelash extensions that last about two to three weeks is growing in popularity.

Asia Pacific will be the fastest emerging market for false lashes. It is expected that this region will grow at 6.5% annually between 2023 and 2032. The market will be driven by the increasing awareness of growing beauty trends as well as the handiness of more actual products in the Indian, South Korean, South Korean, and Philippine markets. Cosmetic products and beauty product manufacturers have created special products in response to the needs of Asian women.

Key Regions and Countries covered іn thе rероrt:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
  • South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share & Key Players Analysis:

Inorganic growth strategies have been the focus of companies to gain access to regional markets and reap the rewards these lucrative markets provide. To launch new products, makeup companies have also collaborated with celebrities and other public figures.

Some of the key market prominent players are Blink Lash Store, www.ardelllashes.com, Bio Takara, Acelashes, GIANNI LASHES, Qingdao LashBeauty Cosmetic Co., Ltd., Huda Beauty, Lemer Lashes, Royal Korindah, Qingdao Elour Beauty, Emma Lashes, XIZI LASHES, Qingdao imi lashes Co., HOUSE OF LASHES, Anr Lashes, Dior Lashes, PLUMAGE Products Co., Ltd, and Emeda eyelash Company.

Маrkеt Кеу Рlауеrѕ:

• Blink Lash Store
• ardelllashes.com.
• Bio Takara
• Huda Beauty
• Ardell International, Inc.
• Acelashes
• GIANNI LASHES
• KISS Products Inc.
• Qingdao LashBeauty Cosmetic Co. Ltd.
• Lemer Lashes
• Royal Korindah
• Other Key Players

For the False Eyelashes Market research study, the following years have been considered to estimate the market size: