Global EdTech for Language Learning Market By language (English, Spanish, German, Chinese, French, Russian, Portuguese, Italian, Others) By Learning Mode (Offline (Group learning, One-on-one coaching), Online (Group learning, One-on-one coaching)), By end-user (Individual learner, Academic learner, Corporate learner), Region and Companies – Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033

Report Overview

The Global EdTech for Language Learning Market size is expected to be worth around USD 124.7 billion by 2034, from USD 11.7 billion in 2024, growing at a CAGR of 26.7% during the forecast period from 2025 to 2034. In 2024, North America held a dominant market position, capturing more than a 44.5% share, holding USD 5.2 Billion revenue.

EdTech or Educational Technology for language learning refers to the use of technology tools and platforms to facilitate and enhance the process of learning new languages. This includes a wide range of digital resources and technologies that are designed to improve the effectiveness, engagement and accessibility of language education.

The market for EdTech for language learning is growing rapidly, driven by globalization and the growing need for cross border communication, minimal platform price of language learning applications, and increasing adoption of AI in e-learning. Additionally, the increasing preference of diverse employees by multinational companies has also contributed to the market growth. For instance, according to the economic times, there has been a 26% increase in diversity hiring over the past year.

Key drivers of the EdTech for language learning market include the widespread adoption of mobile devices and internet access, which enable learners to access educational content anytime and anywhere. The market is also driven by the increasing demand for personalized learning experiences, supported by AI and machine learning technologies that tailor lessons to the individual’s pace and style of learning.

Current trends in the EdTech for language learning space include the integration of artificial intelligence for personalized content delivery and real-time feedback, the use of gamification to enhance learner engagement, and the increasing adoption of mobile-based learning solutions that allow for on-the-go education. There’s also a notable shift towards immersive learning experiences using VR and AR technologies, although these are still in the early stages of adoption.

The demand in the EdTech language learning market is diversified, ranging from academic institutions requiring comprehensive language programs to corporate sectors and individual learners seeking to enhance their language skills for professional growth and personal enrichment. The flexibility and accessibility offered by online platforms have made them particularly popular among learners who prefer self-paced education models.

Based on data from Business of Apps, the language learning app market generated $1.08 billion in revenue in 2023, reflecting a 28% year-over-year growth. Duolingo emerged as the top-performing app, reporting $531 million in revenue, securing its position as the market leader. In terms of user engagement, Duolingo dominated the sector, achieving the highest usage figures in 2023. The overall demand for language learning apps remained strong, with 231 million downloads recorded during the year.

The broader corporate EdTech sector continues to expand. According to Freedom Aware, the industry is valued at $27.5 billion, driven by increasing adoption of digital learning solutions. More than 70% of colleges plan to introduce at least one online undergraduate program within the next three years, reflecting the growing demand for flexible, technology-driven education. Additionally, 71% of online adults aged 18-29 rely on social media to explore educational opportunities, highlighting the role of digital platforms in modern learning.

Corporate skill-building is now largely digital-first, as companies prioritize EdTech solutions to enhance workforce development. The EdTech investment landscape is stabilizing, with private investment expected to return to pre-pandemic levels of $7-8 billion. The global EdTech market, which generated $106 billion in revenue in 2021, is forecasted to grow at a 16.5% annual rate through 2030.

Stakeholders in the EdTech for language learning market, including educational institutions, technology providers, and language learners, benefit from the sector’s growth. Institutions can offer more effective and engaging learning experiences, technology providers can tap into a growing global market, and learners gain access to a wider range of learning tools that support better outcomes in language proficiency.

Key Takeaways

• In 2024, the English segment held a dominant market position, capturing more than a 22.6% share of the Global EdTech for Language Learning Market.
• In 2024, the Online segment held a dominant market position, capturing more than a 57.8% share of the Market.
• In 2024, the Individual learner segment held a dominant market position, capturing more than a 65.2% share of Market.
• According to tech.ed.gov, U.S. Department of Education data showed that English learners in grades K–12 in U.S. public schools numbered over five million students – about 10% of all enrolled students- and that roughly three-fourths of public school districts included students who are English learners.
• According to BEA, the United States exported an estimated $2.3 billion in Education Services.

U.S. Market Size and Growth Analysis

The US EdTech for Language Learning Market was valued at USD 4.52 billion in 2024, with a robust CAGR of 27.6%. This is majorly due to the presence of robust technological infrastructure that supports the development and deployment of advanced EdTech solutions in the U.S.

Moreover, the presence of prestigious universities and research institutions in the US also contributes to the development of cutting edge EdTech solutions. For instance, according to Education USA.gov, there are nearly 4,000 accredited institutions that makes up U.S. higher education in the United States. These institutions often collaborate with EdTech companies to create and test new language learning technologies.

In 2024, North America held a dominant market position in the global EdTech for Language Learning Market, capturing more than a 44.5% share. the North American market has a diverse population with a higher demand for language learning, both in professional and personal context.

This globalization of business and the presence of multinational companies drives the need for multilingual employees, boosting the demand for advanced language learning educational tools. Furthermore, there is a significant investment in the EdTech sector from venture capital firms, private equity and government grants. This financial support tends to fuel the growth of EdTech start-ups and companies, enabling them to create and enhance language learning tools.

Language Analysis

In 2024, the English segment held a dominant market position, capturing more than a 22.6% share of the Global EdTech for Language Learning Market. English is widely referred to the global lingua franca, that is a common language used for communication between speakers of different native language.

For instance, according to the world economic forum, approximately 1.5 billion people speak English across the globe, among which less than 400 million use it as a first language and over 1 billion speak it as a secondary language. This status tends to make it highly desirable for people around the world to learn English, thus leading to the dominance of the segment in the market.

Moreover, many multinational companies need their employees to have a good command of English for international trade and businesses. it is also a primary language of instruction in many of the world’s top universities and educational institutions.

Moreover, a large portion of online content, including websites, social medias, and digital resources are in English, thus making it essential to learn the language for accessing effective English. All these factors, comprehensively, contribute to the segment’s dominance in the market.

Learning Mode Segment Analysis

In 2024, the Online segment held a dominant market position, capturing more than a 57.8% share of the Global EdTech for Language Learning Market. this is majorly due to the accessibility and convenience of the online learning modes. These platforms are flexible and aids individuals with busy schedules to access the language course from anywhere and at any point of time.

Moreover, the proliferation of smartphones, tablets and high speed internet, has also made it easier for people to access online learning platforms. Interactive features like quizzes, video lessons, and virtual classrooms enhance the learning experience.

Additionally, online platforms can also offer personalized learning experiences that are tailored to the individual needs, and pace of each learners. Different features like adaptive learning, algorithms, progress tracking and customized feedback, makes the learning process more efficient.

End User Analysis

In 2024, the Individual learner segment held a dominant market position, capturing more than a 65.2% share of the Global EdTech for Language Learning Market. different language learning solutions dedicated for individual learners are affordable or even free, making it affordable to a broader audience.

Individual learners have access to wide range of resources such as apps, online courses, videos, podcasts and books. This variety ensures that the learners can choose the materials that best fit their learning style and interest.

Moreover, different EdTech based language learning tools allows the user to track their progress. This lets the individual user to have control over their learning journey, that can be highly motivating. This can help them to set their own goals, monitor their progress and celebrate their achievements.

Key Market Segments

By Language

• English
• Spanish
• German
• Chinese
• French
• Russian
• Portuguese
• Italian
• Others

By Learning Mode

• Offline
  • Group learning
  • One-on-one coaching
• Online
  • Group learning
  • One-on-one coaching

By End User

• Individual learner
• Academic learner
• Corporate learner

Drivers

Increasing globalization

With businesses expanding their operations globally, there is a growing ned for employees who are capable of communicating in multiple languages. This is driving the demand for EdTech in language learning solutions to equip the workforce with the necessary skills. Additionally, many students seek higher education opportunities abroad.

For instance, according to India Today, in 2024, around 13,35,878 Indian students are studying overseas, an increase from 13,18,955 in 2023 and 9,07,404 in 2022. Proficiency in languages is often required for the admission to universities and for the success in academic programs. EdTech solutions provide the tools that are needed to achieve these language skills.

Restraint

Shortage of trained professionals

Shortage of trained experts is significantly restraining the market growth. trained language teachers are crucial for providing high quality instructions. A lack of qualified professionals can lead to a decline in the quality of language education, affecting the learner’s progress and satisfaction.

Furthermore, trained language professionals also play a key role in developing curriculum and educational content for EdTech platforms. A shortage in this area could lead to a lack of high quality, comprehensive learning materials.

Opportunities

Integration of AI, machine learning and mobile application

Integration of various advanced technologies such as AI, machine learning and mobile applications can provide different opportunities for the market growth. AI and machine learning can analyze the individual learning patterns and preferences to offer a personalized content and feedback.

This approach helps the learners progress more effectively and stay motivated. Machine learning algorithms can adapt the difficulty and type of exercises based on the learner’s performance. This tends to ensure that learners are continually challenged without feeling overwhelmed.

Challenges

Lack of quality assurance

Lack of quality assurance poses a several challenges for the market. without the quality assurance, the effectiveness of language learning programs can vary widely. Learners may not achieve their desired proficiency levels, leading to dissatisfaction and decreased trust in the platform.

Quality assurance ensures that the user interface, content and overall experience are engaging and user friendly. A lack of quality assurance can result in confusing interfaces, outdated content, and technical issues that frustrate learners.

Growth Factors

There are various factors leading to the growth of the EdTech for Language Learning Market. Proficiency in multiple languages, especially in English, is often linked to better career opportunities and higher earning potential. This economic motivation encourages individuals to invest in language learning tools. Moreover, increased immigration and internal mobility needs individuals to learn new languages to integrate into new communities and environments.

For instance, according to Ministry of Statistics and Programme Implementation (MoSPI), the total migration rate in India was 28.9% and in rural was 26.5%. Out of the total migrant persons, around 10.8% persons were migrated due to employment related reasons. Language learning solutions aids in meeting these needs.

Latest Trends

The use of generative AI and Large Language Models (LLMs) such as ChatGPT, is transforming the language learning by providing personalized and interactive experiences. These tools can generate content, answer questions, and simulate conversations, making learning more engaging and effective.

Moreover, incorporating game elements into language learning apps keeps the learners motivated and engaged. Features like challenges, rewards, and interactive activities make the learning process more enjoyable and fun.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Singapore
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Key Players Analysis

One of the leading player in the market is Babbel GmbH, a German company that operates a subscription-based language learning software and e-learning platform. Founded in August 2007 by Thomas Holl, Toine Diepstraten, Lorenz Heine, and Markus Witte, Babbel has grown to become one of the leading names in online language education.

Another prominent firm operating in the market is, Berlitz Corporation, renowned for its immersive language teaching method known as the Berlitz Method. This method emphasizes immersive learning, where instructors teach and address learners in their target language only.

Top Key Players in the Market

• Babbel Gmbh
• Berlitz Corporation
• Busuu Ltd. (Chegg)
• Duolingo
• EF Education First
• eLanguage, LLC
• Houghton Mifflin Harcourt Company
• RV Technologies
• Sanako
• Others

Recent Developments

• In September 2024, Duolingo, a United States-based language-learning platform, is intensifying efforts to expand its presence in China by launching specialized updates on courses aimed at Chinese users who want to learn new languages while seeking opportunities for international study and career development.
• In March 2024, Accenture has agreed to acquire Udacity, a digital education pioneer with deep expertise in the development and delivery of proprietary technology courses that blend the flexibility of online learning with the benefits of human instruction. Terms of the transaction were not disclosed.
• In February 2024, Edtech major Unacademy announced its foray into the language learning space, with the launch of its new venture, Unacademy Language Learning App.

Report Scope