Global Cat Furniture and Scratchers Market Size, Share, Growth Analysis By Product Type (Cat Scratching Posts, Cat Trees, Cat Shelves and Perches, Cat Loungers and Beds, Cat Scratch Mats and Pads, Others), By End-User (Individual Pet Owners, Pet Stores, Veterinary Clinics, Others), By Distribution Channel (Online Retail, Offline Retail, Direct Sales), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Statistics, Trends and Forecast 2025-2034

Report Overview

The Global Cat Furniture & Scratchers Market size is expected to be worth around USD 2.3 Billion by 2034, from USD 1.3 Billion in 2024, growing at a CAGR of 6.0% during the forecast period from 2025 to 2034.

Cat furniture and scratchers are specially designed items meant to provide comfort and entertainment for cats. This includes scratching posts, cat trees, lounges, and beds. These products help cats exercise, scratch, and rest, promoting their well-being and preventing damage to household furniture.

The Cat Furniture & Scratchers Market consists of products created to fulfill the needs of cats. This includes scratching posts, beds, climbing structures, and other accessories. The market is driven by the demand for items that cater to cats’ natural behaviors while enhancing their comfort and play.

The cat furniture and scratchers market is growing due to increased pet ownership. According to the American Veterinary Medical Association (AVMA), 32.1% of U.S. households owned a cat in 2024, up from 27.3% in 1996. This growth in cat ownership boosts demand for products like scratchers, beds, and other furniture designed for cats.

The demand for cat furniture and scratchers continues to rise, particularly as more pet owners treat their cats like family. The AVMA reports that 84.7% of pet owners consider their pets as family members. This emotional bond drives spending, with cat owners annually spending between $961 and $2,487 on their pets.

However, the market remains competitive. Numerous brands offer cat furniture, leading to price variation and differentiation in product quality. As more consumers seek functional yet stylish products, brands must innovate to stay ahead. The saturation level is moderate, with local businesses and larger corporations competing for market share.

On a broader scale, increased pet ownership, such as in Vermont, where 45% of households own a cat, drives regional demand. The growing number of pet owners worldwide leads to a broader market for cat furniture and scratchers. Local impact is significant, as pet owners seek products that meet both their cats’ needs and their home’s decor.

Key Takeaways

• The Cat Furniture & Scratchers Market was valued at USD 1.3 Billion in 2024, and is expected to reach USD 2.3 Billion by 2034, with a CAGR of 6.0%.
• In 2024, Cat Scratching Posts dominate the product type segment with 34.5%, reflecting their essential role in pet furniture and cat behavior.
• In 2024, Individual Pet Owners dominate the end-user segment with 60.0%, highlighting the strong demand for cat furniture from personal pet owners.
• In 2024, Online Retail dominates the distribution channel segment with 50.0%, pointing to the increasing trend of purchasing pet products online.
• In 2024, North America dominates the market with 34.5%, contributing USD 0.45 Billion due to high cat ownership and e-commerce growth.

Product Type Analysis

Cat Scratching Posts dominate with 34.5% due to their widespread appeal and essential role in cat behavior management.

In the Cat Furniture & Scratchers Market, Cat Scratching Posts dominate, holding 34.5% of the market share. These products are essential for cat owners because they address a cat’s natural instinct to scratch, helping to protect furniture and keep cats active.

Scratching posts are considered a must-have in many households as they promote healthy scratching behavior, prevent damage to furniture, and provide exercise. With more people adopting cats as pets and understanding the importance of maintaining their natural behaviors, the demand for scratching posts continues to rise. These products come in various sizes and designs, catering to different cat breeds and living spaces.

Other sub-segments, such as Cat Trees, Cat Shelves & Perches, and Cat Loungers & Beds, also play significant roles in the market but don’t surpass scratching posts in popularity. Cat Trees are popular for providing climbing spaces and entertainment for cats, but they take up more room and are often used by only those who can accommodate them.

Cat Shelves & Perches offer vertical space for cats to rest and observe their surroundings, but they serve a different purpose than scratching posts. Loungers & Beds focus more on comfort but lack the functional scratching aspect, making them secondary in this market. Cat Scratch Mats & Pads are popular for additional scratching surfaces but capture a smaller market share.

End-User Analysis

Individual Pet Owners dominate with 60.0% due to the growing number of cat owners and their demand for specialized furniture.

The dominant end-user segment in the Cat Furniture & Scratchers Market is Individual Pet Owners, accounting for 60.0% of the market share. As more people adopt cats as pets, the demand for products designed to cater to their needs grows.

Pet owners are increasingly aware of the importance of providing specialized furniture that promotes healthy scratching behavior, comfort, and enrichment for their cats. This trend is particularly evident in urban areas, where people with smaller living spaces seek products like scratching posts, beds, and perches that suit their homes, cat toys and provide their cats with sufficient space to move and play.

Pet Stores, while important, make up a smaller portion of the market. These stores are key for supplying individual pet owners with furniture, but they do not drive as much demand as the owners themselves. Veterinary Clinics also contribute to the market, although their role is more niche.

These establishments may sell or recommend products to their clients, but their primary focus remains on healthcare rather than furniture. Other end-users, such as cat shelters or pet-focused businesses, also contribute to the market, though they represent a smaller segment.

Distribution Channel Analysis

Online Retail dominates with 50.0% due to convenience, variety, and easy access to specialized products.

Online Retail is the dominant distribution channel in the Cat Furniture & Scratchers Market, holding 50.0% of the share. The rise of e-commerce has made it easier for pet owners to access a wide variety of cat furniture and scratching products from the comfort of their homes.

Online platforms like Amazon, Chewy, and pet-specific websites offer an extensive selection of items, from basic scratching posts to elaborate cat trees and beds. Online retail provides convenience, a range of product options, customer reviews, and home delivery, making it the preferred method for many cat owners to purchase these items.

Offline Retail, while still relevant, has a smaller market share. Pet stores and large retailers offer these products, but their selection is often limited compared to what is available online. Moreover, offline retail requires customers to physically visit stores, which can be less convenient compared to shopping online.

Direct Sales, typically made by manufacturers or specialized distributors, also contribute to the market but represent a smaller share. These sales are more often directed toward businesses or bulk buyers, like pet shelters or veterinary clinics, rather than individual pet owners. As a result, online retail remains the clear leader in distributing cat furniture and scratchers.

Key Market Segments

By Product Type

• Cat Scratching Posts
• Cat Trees
• Cat Shelves & Perches
• Cat Loungers & Beds
• Cat Scratch Mats & Pads
• Others

By End-User

• Individual Pet Owners
• Pet Stores
• Veterinary Clinics
• Others

By Distribution Channel

• Online Retail
• Offline Retail
• Direct Sales

Driving Factors

Increasing Pet Ownership and Focus on Cat Wellbeing Drives Market Growth

The growth of the cat furniture and scratchers market is largely driven by the increasing number of pet cats and rising pet ownership trends worldwide. As more people adopt cats as pets, the demand for specialized furniture and scratchers continues to rise. With cats becoming more integrated into family life, pet owners are seeking ways to improve their cats’ quality of life by investing in furniture designed to cater to their needs.

In addition to the rise in pet ownership, there is a growing focus on pet mental health and environmental enrichment. Pet owners are more aware of the importance of providing stimulating environments for their cats, which includes having appropriate places to scratch, climb, and rest. This demand for enrichment products, such as scratchers, is contributing significantly to market growth.

Furthermore, there is an increasing awareness of cat behavior and the essential role that scratchers play in a cat’s natural instincts and well-being. Scratchers help cats maintain their claws and reduce stress. The growing demand for innovative cat furniture designs, which are more functional and multi-purpose, is also contributing to the market expansion. These new designs cater to both the physical and mental needs of cats while complementing modern home decor, making cat furniture more appealing to pet owners.

Restraining Factors

High Costs and Limited Space Restrain Market Growth

The growth of the cat furniture and scratchers market faces some significant challenges. One major restraint is the high cost of premium cat furniture and scratchers. Many high-quality, durable, and stylish products come at a premium price, which can limit their accessibility to certain consumer segments.

Another challenge is the limited space in urban homes for large cat furniture. As cities become more densely populated, pet owners in apartments or smaller living spaces may struggle to find room for large, bulky furniture items designed for cats. This is particularly true in metropolitan areas where apartment living is common.

Additionally, competition from lower-priced, generic alternatives presents a challenge. Many pet owners may opt for cheaper, mass-produced scratchers and furniture that do not offer the same durability or health benefits as higher-end products. This price sensitivity limits the market potential for premium offerings.

Lastly, there is a lack of awareness about the benefits of quality cat furniture. Some pet owners may not understand the value of investing in specialized furniture that improves their cat’s comfort, behavior, and mental health, which can slow market growth.

Growth Opportunities

Opportunities for Innovation and Sustainability in Cat Furniture

The cat furniture and scratchers market presents significant opportunities for innovation and growth. One key opportunity lies in the expansion of eco-friendly and sustainable cat furniture products. As consumers become more environmentally conscious, there is a growing demand for products made from sustainable, non-toxic, and recyclable materials.

Customization and personalization are also growing trends in cat furniture design. Pet owners increasingly want furniture that reflects their individual style, and offering customizable options can cater to this desire. This trend is likely to boost sales, as it appeals to pet owners looking for furniture that fits their home decor and the specific needs of their cats.

Another opportunity lies in the rising demand for smart and interactive cat furniture. Products that incorporate technology, such as automated scratchers or furniture that engages cats in play, are becoming more popular. This trend is especially relevant as pet owners seek more interactive ways to keep their cats entertained and mentally stimulated.

Lastly, the growth of e-commerce and online retail for pet products presents a significant opportunity. Online platforms make it easier for consumers to browse and purchase a wide variety of cat furniture and scratchers, expanding the market reach and making it more accessible to a global audience.

Emerging Trends

Modular, Eco-Friendly, and Stylish Cat Furniture Are Latest Trends

The cat furniture and scratchers market is experiencing several key trends that are shaping its future. One of the latest trends is the popularity of modular and stackable cat furniture. These designs allow pet owners to customize their cats’ living spaces and create an environment that suits their needs and space requirements. Modular furniture can also be adjusted and expanded as necessary, making it a flexible choice for pet owners.

The use of non-toxic and natural materials in cat furniture and scratchers is another rising trend. As pet owners become more health-conscious, they are opting for products that are safe for their cats and free from harmful chemicals. This trend is driving the demand for natural and sustainable materials such as wood, sisal, and organic fabrics.

Increasingly, there is a demand for stylish and aesthetic cat furniture that blends seamlessly into home decor. Pet owners want their furniture to be not only functional but also visually appealing. This trend has led to the development of sleek, modern, and fashionable designs that cater to both pets and their owners’ design preferences.

Finally, there is a rising adoption of multi-functional cat furniture, such as scratchers that double as furniture pieces. These innovative products serve dual purposes, offering cats a place to scratch while also functioning as a bed or lounge area. These designs provide convenience and value, making them increasingly popular among pet owners.

Regional Analysis

North America Dominates with 34.5% Market Share

North America holds the largest share of the Cat Furniture & Scratchers Market, with a 34.5% share, valued at USD 0.45 billion. This dominance can be attributed to the high pet ownership rates, especially among cat owners in the U.S. and Canada, where cats are popular pets. The growing focus on pet well-being, comfort, and entertainment drives the demand for furniture and scratchers that enhance a cat’s environment.

Key factors contributing to North America’s market leadership include the rise in pet humanization, where pet owners view cats as family members and invest in high-quality, durable furniture. Additionally, there is a growing awareness of the importance of stimulating cats with proper scratching posts and furniture that support their physical and mental health. The convenience of online shopping and the increasing variety of products available on e-commerce platforms also make these products more accessible to pet owners.

The market dynamics in North America are further shaped by the region’s strong retail presence and the popularity of brands that specialize in pet furniture. As pet owners seek new and innovative ways to improve their cats’ living spaces, brands in North America continue to introduce more stylish, functional, and eco-friendly options, maintaining the region’s strong market position.

Regional Mentions:

• Europe: Europe’s Cat Furniture & Scratchers Market is growing steadily due to increased pet adoption and a focus on sustainable, eco-friendly materials. Countries like the UK, Germany, and France are key players in driving demand for high-quality, attractive cat furniture solutions.
• Asia Pacific: Asia Pacific shows rapid growth in the Cat Furniture & Scratchers Market, led by urbanization and growing disposable income. Countries like Japan and China have seen a rise in pet ownership, driving the demand for premium pet furniture.
• Middle East & Africa: The Middle East and Africa have a growing market for cat furniture, spurred by the increasing number of households with pets, especially in countries like the UAE. The region’s adoption of western pet care trends drives demand for comfortable and stylish cat furniture.
• Latin America: Latin America’s Cat Furniture & Scratchers Market is gradually expanding as pet adoption rates rise. Countries like Brazil and Mexico are seeing increased demand for affordable, durable pet furniture as pet ownership becomes more widespread in the region.

Key Regions and Countries Covered in the Report

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Competitive Landscape

The Cat Furniture & Scratchers Market is experiencing steady growth, driven by pet owners seeking innovative and comfortable solutions for their cats. Leading companies like Vesper, Frisco (by Chewy), PetPals, and Armarkat are shaping the industry with their diverse offerings.

Vesper is known for its modern and minimalist cat furniture. The company specializes in high-quality, aesthetically pleasing scratching posts and cat trees. Vesper focuses on providing furniture that fits well in contemporary homes while offering cats a comfortable and engaging experience. Their products are popular for being durable, stylish, and easy to maintain.

Frisco (by Chewy) is a leading brand in the pet furniture market, offering affordable and functional cat trees, scratchers, and condos. Frisco’s products are designed to meet the diverse needs of cats, with a strong emphasis on quality materials and ease of use. The brand’s association with Chewy has allowed it to expand rapidly in the online pet supply market, giving it strong visibility and access to a wide customer base.

PetPals is a well-known brand that offers a variety of cat furniture and scratchers. The company’s products are designed for comfort and durability, with a focus on eco-friendly materials. PetPals is recognized for its innovative and versatile designs that allow cats to scratch, sleep, and play in one piece of furniture.

Armarkat is a major player in the cat furniture market, known for its wide range of high-quality cat trees, scratching posts, and condos. Armarkat’s products are durable and provide plenty of space for cats to scratch, sleep, and explore. The company focuses on providing functional yet stylish cat furniture, catering to the diverse needs of both cats and their owners.

These companies dominate the Cat Furniture & Scratchers Market by offering diverse, high-quality, and durable products that enhance both the comfort of cats and the aesthetics of pet owners’ homes.

Major Companies in the Market

• Vesper
• Frisco (by Chewy)
• PetPals
• Armarkat
• Catit
• Trixie Pet Products
• Meowfia
• PetFusion
• Go Pet Club
• SmartyKat
• IKEA
• Paws & Pals

Recent Developments

• IKEA: On May 2024, IKEA partnered with Woodgreen Pets Charity to launch its first pet furniture line, featuring cat trees, wall-mounted scratchers, and modular units. The collection emphasizes Scandinavian design and space-saving solutions for urban pet owners.
• General Mills: On November 2024, General Mills acquired Whitebridge Pet Brands (Tiki Pets, Cloud Star) for $1.45 billion, expanding into the premium cat nutrition and treats market.
• Vafo Group: On September 2024, Vafo Group, a Czech pet-food business, acquired Austria-based PetCo for an undisclosed fee. This marks Vafo’s fourth acquisition since April 2023. PetCo produces human-grade wet and dry food, supplements, and treats for dogs and cats under its four brands: Dog’s Love, Cat’s Love, Wow, and Pure Nature.

Report Scope