Report Overview   

“The automotive seat massage system market is expected to be worth around USD 253.93 million by 2031 from USD 145.87 Million in 2022, growing at a 5.7% CAGR during the forecast period 2022 to 2032.”

A new automotive seat massage system is available that is sure to provide relief for aching muscles and improve driver comfort. The system has a pad that attaches to the seat and built-in massage nodes. The nodes can be adjusted to target different areas of the body, and the intensity of the massage can be controlled.

The system consists of an inflatable seat with a built-in motor that vibrates and massages the back, neck, and shoulders. The seat can be inflated or deflated to adjust the level of firmness, and the massage intensity can be controlled with a remote. The system also includes a heat function for added relaxation. This is a great way to reduce stress and tension while driving. The study, conducted by the University of Michigan Transportation Research Institute, found that drivers who used such a system were significantly less likely to be involved in a crash. The researchers believe that massage systems may help reduce stress and fatigue, which can lead to accidents. In addition, the systems may help to improve circulation and alertness.

Global Automotive Seat Massage System Market Scope:

Seat Type Analysis

The market has been segmented into front-seat and back-seat massage systems based on seat type. Among these, front-seat massage systems will remain the largest segment. It is also anticipated to witness the highest growth in the years to come, owing to its advantages, such as it helps the driver to drive comfortably without any body pain.

Vehicle Type Analysis

The market has been segmented into passenger and commercial vehicles based on vehicle type. During the anticipated period, the market share increase for automotive seat massage systems in the passenger cars sector will be high. Compared to other passenger car sectors, the SUV market is gaining more ground. Additionally, the key factors driving the rising adoption of SUVs and crossovers are consumers’ growing preferences for fuel efficiency and comfort when traveling in three-row seats in crossovers and SUVs. During the forecast period, these factors are anticipated to simultaneously drive the worldwide automotive seat massage system market for passenger automobiles.

Key Market Segments:

By Seat Type

• Front Seat Massage Systems
• Back Seat Massage Systems

By Vehicle Type

• Passenger Cars
• Commercial Vehicles

Market Dynamics:

One of the factors propelling the growth of the automotive seat massage system market is the increasing electrification of automobiles. Modern technology has been incorporated into vehicles to improve automotive electronics and advance automotive motors. The use of automotive sensors has expanded due to the electrification of vehicles. The installation of electronic content in cars and commercial vehicles will increase due to technological development and end consumers’ increasing usage of these products.

Government mandates required active safety systems installed in hybrid, electric, and entry-level cars. In addition, using technology for comfort is growing in popularity. This will further fuel market expansion throughout the forecast period. Dynamic rules enforced on various car components have put enormous cost pressure on OEMs.

Strict emission regulations, significant R&D expenditures, market competitiveness, and changing customer needs were the causes of the OEMs’ high-cost pressures. They remain responsible for such product fiascos or recalls, which can negatively affect the bottom line. They must keep production costs to a minimum to satisfy demand-side requirements and simultaneously deliver high-quality products. In turn, this will restrain the growth of the automobile seat massage system market over the forecast period.

One of the major market trends driving the expansion of the automobile seat massage system industry is the development of holistic HMI seats. For instance, a seat pre-adjustment system by Johnson Controls uses input from the user’s smartphone to adjust the seat in the car automatically. The user can also enter the data using the vehicle’s digital console. Thus, a key element that will fuel market expansion during the projection period will be creating a comprehensive human-machine interface (HMI) seat.

Regional Analysis

During the projection period, Europe will account for the largest market share at 40.1% because Germany and France are the two biggest European markets for automobile seat massage systems. OEMs are concentrating on providing improved comfort features for LCVs, which will support the expansion of the European automobile seat massage system market during the anticipated time frame.

Key Regions and Countries covered in the report:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • India
  • Japan
  • Korea
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • Israel
  • South Africa
  • Rest of MEA

Market Share & Key Players Analysis:

The major companies put a lot of effort into building their production facilities, developing their infrastructure, investing in R&D, and utilizing integration opportunities throughout the value chain. With the help of these tactics, manufacturers of automobile massage seat systems may meet increasing demand, maintain competitiveness, save production expenses, create cutting-edge goods and technologies, and increase their clientele.

Key Development:

• Adient.Plc – The business sells the AI18 intelligent front seat monitor, which has massaging features, adapts automatically for the best pressure distribution, and that a user can quickly enable and customize via a mobile device.
• Alfmeier.de – The business gives customers lumbar support and a massage feature in the seat to make long trips more comfortable.
• Ac-mn.com – The business sells comfortable massage chairs with adjustable massage settings that reduce stiffness and aches.

Маrkеt Kеу Рlауеrѕ:

• Adient Plc
• Alba Automotive Services BV
• Alfmeier Prazision SE
• Automotive Concepts
• Continental AG
• DONMAR Enterprises Inc.
• Erickson Auto Trim Inc.
• InSeat Solutions LLC
• Lear Corp.
• Other Key Players