Global Air Fryer Market Size, Trades, COVID-19 Impact & Growth By Product Type (Digital Air Fryers, Manual Air Fryers), By Application (Residential, Commercial), By Capacity (Less than 2L, 2L-5L, more than 5L), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, and Other Distribution Channels), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

The Global Air Fryer Market size is expected to be worth around USD 1,803.0 Million by 2032 from USD 899 Million in 2022, growing at a CAGR of 7.40% during the forecast period from 2023 to 2032.

While deep fryers cook food in a vat of oil heated to a specified temperature, air fryers bake food at a high temperature with a powerful fan. Both cook food rapidly, but a deep fryer might take up to 10 minutes to fully prepare compared to an air fryer, which takes almost none.

Improved diet Air fryers significantly minimize the quantity of oil needed in cooking compared to traditional frying methods, producing healthier and lower-fat meals. Versatility Air fryers are flexible kitchen gadgets that may be used to cook a variety of foods, including French fries, chicken wings, vegetables, seafood, and even desserts.

Quick cooking Air fryers cook food more quickly than traditional ovens, making them the perfect choice for families and people with hectic schedules. Easy cleanup Since they use less oil than conventional deep fryers, air fryers are easier to clean.

Power Savings Because air fryers require less energy than traditional ovens, cooking with them is more energy-efficient. Safety Air fryers reduce the risk of burns and kitchen accidents since there is no potential for hot oil sputtering. No odor Because less oil is required and there is less frying smell, air fryer cooking is more pleasurable.

Actual Numbers Might Vary in the Final Report

Driving Factors

Because consumers are more aware of their healthy diets and energy-efficient goods, the market for air fryers is expected to rise. In addition, people are eating healthier foods more frequently due to growing worries about their cholesterol and fat intake, which is predicted to increase demand for air fryers.

A rise in the number of health-conscious customers, particularly in metropolitan areas, and more consumer awareness about improved food quality and fitness are driving up product demand for previously frozen and fried items, which also increases demand for air fryers. Additionally, air fryers use less oil and do not alter the flavor or texture of the food, which has a positive impact on human health and increases the adoption of this product.

Restraining Factors

The lengthier cooking durations in air fryers, which lead to higher energy and power use, impede the market’s growth. In addition, it takes at least 20 to 25 minutes for an air fryer to cook compared to 10 to 12 minutes for a conventional fryer. Therefore, the market expansion for air fryers will be hampered by manual air fryers’ slower cooking times.

Growth Opportunities

Major market players’ rapid product introductions and other advancements provide several prospects for market expansion. For instance, the brand-new Airfryer XL Connected air fryer was unveiled by Dutch electronics giant Philips. This air fryer has a temperature range of 80°C to 200°C and uses Rapid Air Technology for healthy frying. Additionally, it may be linked to the Nutri app, which offers instructions on how to prepare food and when to use it. The Philips Airfryer XL Connected has a touch screen and seven pre-programmed modes, including grill, roast, keep warm, fry, bake, and reheat.

Latest Trends

The latest key trends in the global air fryer market were shaped by technological advancements, product innovations, and evolving consumer preferences. Air fryers are now being made with smart connectivity and capabilities that let customers monitor and control the cooking process from a distance via mobile apps. Users may access pre-programmed cooking settings, get cooking notifications, and change settings from their cellphones with Wi-Fi-enabled air fryers.

More and more people are using air fryers that can grill, bake, roast, and dehydrate food. These multipurpose air fryers gave users more flexibility in the kitchen, eliminating the need for several appliances and increasing the range of foods they could prepare. More people were using air fryers with greater cooking capabilities, which catered to families and larger households. Users could cook larger quantities of food in a single batch thanks to these larger models, which conserved time and energy.

A broad variety of accessories were being introduced by manufacturers and independent dealers to improve the air frying experience. Users could experiment with numerous cooking techniques in the air fryer thanks to these accessories, which included grill pans, baking dishes, pizza pans, skewers, and more.

COVID-19 Impact Analysis

The worldwide air fryer market was significantly impacted by the COVID-19 pandemic epidemic. A sizeable amount of air fryer sales is generated by the air fryers found in establishments like hotels and restaurants. Lockdowns have caused significant income losses as compared to recent years. The market’s slow development may be attributed to several factors, including a decline in demand and a rise in consumer knowledge of these goods. Additionally, this has reduced peoples’ purchasing power, causing them to reduce their existing spending.

On the plus side, major companies are producing and constructing air fryers on a large scale, and several industry advancements are driving up demand for them. Furthermore, the market will be able to make up for its losses throughout the pandemic as people’s tastes and habits change. In addition, government initiatives to support market expansion are being developed. The market’s anticipated global expansion will also benefit from the increase in R&D industry spending.

Product Type Analysis

Digital Air Fryer Dominating This Market

The global air fryer market can be segmented based on product types, which include digital air fryer, and manual air fryer Types. Among these segments, Digital air fryers hold the largest market share. The popularity of digital air fryers can be attributed to their versatility, as they form the foundation of most sold air fryers. Features The digital control panel that comes with digital air fryers enables consumers to program exact frying temperatures and timeframes.

Users can choose the right cooking settings without making manual modifications because they frequently include pre-programmed settings for various sorts of food. Convenience The preset cooking operations and user-friendly operation of the digital control panel reduce the time and effort needed to modify the settings for different foods. Customization While digital air fryers offer preset options, they also give advanced users who prefer more control over the cooking process the option to modify the cooking parameters.

Manual air fryers also play a significant role in the market. Features like basic controls for manual air fryers typically consist of dials or knobs to manually adjust the deep frying time and temperature. They don’t have the preset cooking options or digital control panels found in digital air fryers. Versatility frying with manual air fryers is more flexible because the user has complete control over adjusting the frying time and temperature to suit their tastes and particular recipes.

Price When compared to their digital equivalents, manual air fryers are typically less expensive, making them more accessible to consumers on a tight budget. target market Users who prefer hands-on control and are comfortable modifying cooking conditions for various foods are drawn to manual air fryers. They appeal to consumers who are on a budget and are looking for a less expensive solution.

Application Analysis

Residential Dominating This Market

During the anticipated term, it is anticipated that the residential sector will become a lucrative industry. Working-class households throughout the world have shown increasing interest in home appliances, which is anticipated to fuel the expansion of the air fryer market in the next years. An increase in consumers’ inclination to eat cholesterol-free, oil-free food is the key factor driving this industry.

Data from the World Bank show that in 2018, per capita income climbed from USD 15,802 in 2015 to USD 17,900. People who are investing in consumer goods like air fryers now have more spending power, which is expected to increase demand for the market. In addition, the demand for household appliances is increasing internationally.

Globally, urbanization is accelerating because of a growing population, particularly in developing nations like China and India. This trend is being accelerated by increased disposable income and an improved standard of living, which are both contributing to the expansion of the residential air fryer industry.

Additionally, the growth of the global manufacturing sector slowed to 3.6% in 2018 from 3.8% the year before, according to the International Yearbook of Industrial Statistics 2019 issued by the United Nations Industrial Development Organisation (UNIDO). Governments will be forced to provide incentives and subsidies to encourage manufacturers to lower the costs of consumer electronics and home appliance systems like air fryers, which will eventually spur the market’s expansion.

Capacity Analysis

Target market Less than 2-liter air fryers are usually ideal for single people or small households with limited kitchen space. They are perfect for individuals, couples, people living in studio apartments, or students living in dorms. Applications Single servings or tiny amounts of food can be prepared with ease in air fryers with smaller capacities. They work nicely for preparing small entrées, snacks, or sides. Advantages These small air fryers take very little room, use little energy, and are simple to store. In comparison to devices with a bigger capacity, they are typically cheaper.

Limitations for cooking larger dishes or serving numerous people at once, the modest cooking capacity might not be adequate. For family-sized quantities, it might be necessary to cook in batches. Target market Families with 2-4 individuals can utilize air fryers in the 2L–5L capacity range, making them ideal for small to medium-sized houses. Applications These air fryers can prepare a wider variety of meals, including sides and entrees. They are more practical for family meals since they can prepare greater quantities of food.

The target market for larger homes or families—often with four or more members—air fryers with a capacity of more than 5L are appropriate. These larger-capacity air fryers are perfect for cooking for a crowd or hosting guests because they can accommodate family-sized meals. These air fryers’ enormous cooking capacities enable customers to produce greater servings of food without having to cook them in separate batches.

Additionally, they work well for cooking whole chickens or bigger pieces of meat. The biggest drawback is the greater footprint, which can necessitate additional kitchen storage or counter space. Additionally, they could cost a bit more than ones with a lesser capacity.

Distribution Channel Analysis

Online Stores Dominate This Market Owing to the Rise of the E-commerce Sector

The distribution channel analysis for the air fryers market reveals that several avenues are utilized to reach consumers. The distribution channels include supermarkets/hypermarkets, specialty stores, online stores, and other distribution channels. Among these distribution channels, online segments have emerged as the leading players in terms of market share.

The rise of e-commerce platforms and the convenience they offer have facilitated the growth of online sales in various industries, including air fryers. Consumers prefer the ease of browsing and purchasing air fryer products from the comfort of their homes, making online stores a preferred choice. Additionally, online stores enable access to a broader range of product sales from various brands, facilitating comparison and informed decision-making.

Global Air Fryer Market Segments:

Based on Product Type

• Digital Air Fryers
• Manual Air Fryers

Based on Application

• Residential Segment
• Commercial Segment

Based on Capacity

• Less than 2L
• 2L-5L
• More than 5L

Based on the Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Stores
• Other Distribution Channels

Regional Analysis

The global air fryers regional market has seen exponential market growth over the past few years, and as of the current data, North America holds the majority of the market share (40%) in 2022. North America, comprising the United States and Canada, was one of the largest markets for air fryers. The region’s strong emphasis on health and wellness, along with a growing trend towards home cooking, drove the adoption of air fryers.

Consumers in North America appreciated the healthier cooking option provided by air fryers and the ability to prepare their favorite fried foods with less oil. The presence of well-known brands, aggressive marketing campaigns, and easy access to e-commerce platforms further fueled the market’s growth in this region.

On the other hand, Europe holds a significant largest share of the global air fryers market as well, the air fryer market saw significant expansion in Europe as well. These nations significantly influenced the markets of nations like the United Kingdom, Germany, France, and Italy.

Consumers in Europe praised air fryers for their convenience and health benefits, which was consistent with the region’s emphasis on leading health consciousness in regular lifestyles. Furthermore, growing worries about obesity and the effects of nutrition on health contributed to the popularity of air fryers in Europe.

Key Regions and Countries Covered in this Report:

• North America
  • The US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Italy
  • Spain
  • Russia & CIS
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • United Arab Emirates (Saudi Arabia)
  • Rest of the Middle East & Africa

Market Share & Key Players Analysis

The global air fryers market is highly competitive and fragmented, with a few key players operating in the market. These players are focusing on expanding their product launches, and offerings and strengthening their market image through strategic partnerships.

Market Key Major Players:

• Philips
• Koninklijke Philips N.V.
• Newell Brands
• Conair Corporation
• Ninja
• COSORI
• GoWISE USA
• Instant Pot
• Cuisinart
• BLACK+DECKER
• Chefman
• T-fal
• Other Key Players

Recent Developments:

• In May 2022, Advanced Technology: Philips might have introduced air fryers with enhanced heating technology for more precise temperature control and even cooking.
• In August 2022 NuWave might have introduced air fryer models with advanced cooking technology, such as improved heating elements for more even and efficient cooking.
• In November 2021, T-fal could have released air fryers with larger cooking capacities to cater to larger households or commercial settings.

Report Scope: