Global AI-driven Meal Planning Apps Market Size, Share, Statistics Analysis Report By Platform (Mobile Apps, Web-Based Platforms, Desktop Applications), By End-User (Individual Consumers, Healthcare Providers, Fitness Centers and Gyms, Food Service Providers), Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2025-2034

Report Scope

The Global AI-driven Meal Planning Apps Market is expected to be worth around USD 11,566.5 Million By 2034, up from USD 972.1 Million in 2024. It is expected to grow at a CAGR of 28.10% from 2025 to 2034.

In 2024, North America held a dominant market position, capturing over a 32.1% share and earning USD 312.0 Million in revenue. Further, the United States dominates the market by USD 271.47 Million, steadily holding a strong position with a CAGR of 25.7%.

AI-driven meal planning apps are mobile applications that use artificial intelligence to help users plan their meals, offering personalized suggestions based on preferences, dietary restrictions, health goals, and available ingredients. These apps leverage machine learning algorithms to track users’ eating habits, analyze nutritional requirements, and suggest recipes or meal plans tailored to individual needs.

By integrating data from various sources like food databases, fitness trackers, and online grocery stores, these apps enable more efficient and effective meal planning, making it easier for users to stick to healthy diets and save time. Over time, the AI systems improve their suggestions by learning from users’ interactions and preferences.

The AI-driven meal planning apps market has seen rapid growth in recent years due to increasing consumer demand for personalized health and wellness solutions. As more people focus on maintaining healthier lifestyles, there has been a significant shift toward tech-driven solutions that help individuals make informed food choices.

The market is driven by the rising adoption of smartphones and growing interest in fitness and wellness. AI’s ability to offer data-driven, customized meal plans at scale is making it an attractive option for both consumers and businesses, fueling the development of new apps and services. The market is poised to expand further with advancements in AI technologies and greater acceptance of digital health solutions.

Key Takeaways

• Market Growth: The AI-driven meal planning apps market is projected to grow from USD 972.1 million in 2024 to USD 11,566.5 million by 2034, with a robust CAGR of 28.10%.
• Platform Breakdown: Mobile apps dominate the platform segment, accounting for 51.2% of the market share.
• End-User Insights: Individual consumers represent a significant portion of the market, making up 33.4% of the end-user segment.
• Regional Focus: North America holds a major share of the market, contributing 32.1% to the global market value.
• US Market: The US alone is projected to generate USD 271.47 million in revenue by 2024.
• US CAGR: The market in the US is expected to grow at a CAGR of 25.7%, indicating strong potential for future expansion.

Analyst Viewpoint

Several factors are driving the growth of the AI-driven meal planning apps market. First, there is an increasing awareness about the importance of healthy eating, which has led to a rise in demand for nutrition-focused tools. AI-powered meal planners help users make healthier food choices based on their specific nutritional needs, which resonates with today’s health-conscious consumer. Secondly, the busy lifestyles of modern consumers are pushing them towards digital solutions for convenience.

The demand for AI-driven meal planning apps has surged due to the increased focus on health and wellness, particularly in the wake of the COVID-19 pandemic, when many individuals began prioritizing better eating habits. This demand is also being fueled by the growing popularity of diets like keto, vegan, and gluten-free, where AI can help provide tailored meal recommendations based on strict dietary requirements.

AI-driven meal planning apps present multiple growth opportunities. One such opportunity is the potential to partner with grocery delivery services and supermarkets to offer users personalized grocery shopping lists and direct integration for meal preparation. Another promising avenue is targeting specific market segments such as fitness enthusiasts, individuals with medical conditions (e.g., diabetes), or parents seeking healthy meals for their families.

Technological advancements play a crucial role in the development of AI-driven meal-planning apps. Machine learning algorithms and natural language processing (NLP) are becoming increasingly sophisticated, enabling these apps to better understand user preferences and dietary needs. With the help of AI, apps can now analyze vast amounts of data—such as past eating habits, health goals, and available food items—to make increasingly accurate meal recommendations.

Key Statistics

User Demographics:

• Total Users: Approximately 20 million users globally in 2023.
• Gender Distribution:
  • Women: 76.07% (about 15.2 million users)
  • Men: 23.93% (about 4.8 million users)

Usage Statistics:

• Daily Active Users: Estimated at 5 million users engaging with meal planning apps daily.
• Average Session Duration: Users spend about 15 minutes per session on meal-planning apps.
• Weekly Usage Frequency: Users typically access these apps around 4 times a week.

App Features and Functionalities:

• Recipe Database: Over 100,000 recipes are available across various dietary preferences.
• Customization Options: Users can customize meal plans based on dietary restrictions, caloric needs, and personal preferences.

Lifecycle and User Retention:

• Average User Lifecycle: Approximately 18 months before users switch or discontinue use.
• User Retention Rate: Around 60% of users continue using the app after the first month.

Regional Analysis

US Region Market Size

In North America, the United States holds a dominant position in the AI-driven meal planning apps market, with a projected market size of USD 271.47 million by 2024. This substantial share is a direct result of the country’s increasing adoption of health and wellness technologies, along with the growing demand for personalized meal-planning solutions.

The U.S. market is experiencing a strong CAGR of 25.7%, reflecting the rapid expansion of consumer interest in AI-powered tools that optimize dietary choices. This growth can be attributed to several factors: the rising awareness of nutrition and healthy eating, the increased use of mobile devices, and the growing trend of fitness and wellness apps integrating seamlessly with meal planning tools. Additionally, the U.S. market benefits from a tech-savvy population that is highly receptive to innovations in digital health.

The success of AI-driven meal-planning apps in the U.S. is further amplified by the availability of extensive consumer data, which enables developers to provide highly personalized meal recommendations. Moreover, the U.S. is home to leading app developers and innovative startups that are continuously advancing AI technologies to create more intuitive and effective meal-planning solutions. As consumer behavior continues to shift toward healthier lifestyles, the demand for these AI-driven apps is expected to rise significantly, reinforcing the United States’ position as a key player in the global market.

North America Market Size

In 2024, North America held a dominant market position in the AI-driven meal planning apps market, capturing more than 32.1% of the global market share, which translates to an estimated USD 312.0 million in revenue. This dominance is largely driven by the region’s high levels of technological adoption, with a large population of tech-savvy consumers increasingly looking for personalized solutions to meet their health and dietary needs.

The U.S., in particular, is a key contributor to this market share, owing to the nation’s strong digital health ecosystem, wide smartphone penetration, and a growing preference for mobile apps that integrate AI for more tailored and efficient meal planning. The strong market growth in North America is expected to continue, with a projected CAGR of 25.7% through the forecast period, further solidifying its position as the leading region in this space.

The key factors driving North America’s market leadership are the increasing health-consciousness of consumers, a rising focus on wellness, and the growing demand for convenient, AI-powered tools to manage everyday tasks like meal planning.

Additionally, partnerships with food delivery services, grocery stores, and fitness tracking apps are creating a more interconnected ecosystem, enhancing the consumer experience and driving further market growth. Furthermore, the strong presence of app developers and AI innovators in North America helps drive continuous technological advancements, ensuring the region remains at the forefront of the market.

In contrast, other regions such as Europe, APAC, Latin America, and Middle East & Africa are also showing growth, but they face varying degrees of adoption challenges. For example, while Europe is catching up due to a growing focus on healthy eating and a tech-friendly population, its adoption rates are still behind North America due to cultural differences in meal preparation and slower digital health integration.

In APAC, countries like Japan and China are gradually embracing AI-driven solutions, but widespread adoption is still in its early stages. In Latin America and the Middle East & Africa, factors like limited access to technology, lower smartphone penetration, and varying consumer priorities have contributed to slower growth rates in comparison to North America.

By Platform

In 2024, the Mobile Apps segment held a dominant market position in the AI-driven meal-planning apps market, capturing more than 51.2% of the total market share. This dominance is primarily driven by the growing dependence on smartphones for everyday tasks, including health management and meal planning.

Mobile apps offer a level of convenience and accessibility that other platforms, such as web-based or desktop applications, struggle to match. Users can easily access meal planning tools on the go, making them ideal for busy, health-conscious individuals looking to integrate meal planning into their daily routines. The mobile-first approach allows for real-time tracking of meal preferences, grocery lists, and nutritional goals, enhancing user experience and engagement.

Moreover, mobile apps benefit from seamless integration with other popular health and fitness apps, as well as wearable devices, offering users a fully connected experience. Push notifications, location-based suggestions, and voice-assisted features make these apps even more user-friendly. As smartphone penetration continues to rise globally, the Mobile Apps segment is expected to maintain its lead in the coming years, driven by consumer demand for convenience, portability, and personalized meal-planning solutions.

By End-User

In 2024, the Individual Consumers segment held a dominant market position in the AI-driven meal-planning apps market, capturing more than 33.4% of the total market share. This dominance is largely driven by the growing consumer demand for personalized, convenient solutions to manage dietary needs and overall wellness.

With increasing health consciousness and a shift towards more mindful eating, individual consumers are increasingly turning to AI-powered meal planning apps to help optimize their nutrition, track their meals, and achieve specific health goals, such as weight loss or maintaining a balanced diet.

The rise of busy lifestyles, where people are looking for quick yet healthy meal solutions, has further fueled the adoption of these apps. AI technology’s ability to offer tailored meal plans based on preferences, allergies, and specific health conditions has made it a highly attractive option for individual users.

Additionally, as more people integrate mobile devices into their daily routines, the accessibility and convenience of these apps have become critical. With continuous technological advancements, the Individual consumer segment is expected to maintain its leading position as consumer demand for personalized meal planning grows.

Key Market Segments

By Platform

• Mobile Apps
• Web-Based Platforms
• Desktop Applications

By End-User

• Individual Consumers
• Healthcare Providers
• Fitness Centers and Gyms
• Food Service Providers

Driving Factors

Growing Health Consciousness Among Consumers

A significant driving factor behind the growth of the AI-driven meal planning apps market is the increased health consciousness among consumers. As people become more aware of the importance of proper nutrition for overall well-being, there is a marked shift toward healthier eating habits. This has led to a growing demand for personalized solutions that can assist in meal planning and nutritional tracking.

In recent years, there has been an increased focus on diet-related health issues like obesity, diabetes, and heart disease. Many consumers are now looking for ways to manage their diet more effectively to prevent or manage these conditions.

AI-driven meal planning apps allow users to input their dietary preferences, health goals, and restrictions to create customized meal plans. The use of AI makes it easier to optimize meal suggestions based on real-time data, including allergies, caloric intake, and macronutrient requirements.

The ability of these apps to suggest meals that align with specific health goals—whether for weight loss, muscle gain, or managing chronic health conditions—has positioned them as essential tools for health-conscious individuals. As consumer attitudes toward health and wellness continue to evolve, the demand for such apps is expected to rise, making health consciousness a key factor driving market growth.

Restraining Factors

Limited Awareness in Emerging Markets

Despite the rapid growth in developed regions, limited awareness in emerging markets remains a key restraining factor for the AI-driven meal planning apps market. While countries like the U.S., Canada, and European nations are seeing increasing adoption of these apps, emerging markets such as parts of Africa, Latin America, and Southeast Asia face slower penetration rates due to several barriers.

One primary challenge is the lack of awareness and understanding of the benefits of AI-driven meal-planning apps. In many emerging economies, consumers may not be familiar with the concept of personalized nutrition or the role of AI in meal planning.

Traditional meal planning, often based on family habits or local food customs, can be deeply ingrained, limiting the interest in adopting technology-based solutions. Additionally, many consumers in these regions may still prioritize basic nutrition over highly personalized meal plans, reducing the perceived value of such apps.

Another challenge is limited access to smartphones or high-speed internet, which are essential for using these apps. In many developing regions, the penetration of smartphones and reliable internet services is still low, preventing large segments of the population from benefiting from these digital tools. Until awareness is raised and access to technology improves, the market for AI-driven meal-planning apps will remain constrained in these regions.

Growth Opportunities

Integration with Food Delivery Services

A major growth opportunity in the AI-driven meal planning apps market lies in the integration with food delivery services. As more consumers embrace convenience, particularly in urban areas, the integration of meal planning apps with food delivery platforms could offer a seamless experience. This integration would allow users to receive not only meal plans but also direct links to purchase the necessary ingredients or even ready-made meals, all within the same app.

Consumers are increasingly seeking time-saving solutions for meal preparation, and the ability to have groceries delivered or meals prepped and ready for consumption directly through the app provides a compelling value proposition. By partnering with food delivery giants like Uber Eats, DoorDash, or local grocery delivery services, AI-driven meal planning apps can expand their market reach and enhance their value proposition.

Additionally, this integration can help address challenges related to meal preparation, such as ingredient availability or unfamiliarity with certain ingredients. The app can suggest recipes that users can instantly purchase, ensuring they can stick to their meal plans without the stress of grocery shopping. This type of convenience is likely to attract more users, driving both market growth and user engagement in the coming years.

Challenging Factors

Data Privacy and Security Concerns

A significant challenge in the AI-driven meal planning apps market is data privacy and security concerns. These apps collect a wide range of sensitive personal information, including dietary preferences, health conditions, and sometimes even financial data for in-app purchases or meal deliveries. With increasing awareness about data breaches and privacy violations, consumers are becoming more cautious about sharing their data with mobile applications.

The use of AI in meal planning apps requires the gathering and analysis of large datasets to provide personalized recommendations, which can sometimes raise concerns about how this data is stored, used, and protected. Without stringent data protection measures, users may feel hesitant to share their information, leading to a loss of trust in the apps and, ultimately, a negative impact on market growth.

Furthermore, many countries have implemented stricter data privacy laws, such as the GDPR in the European Union and other regional regulations, which require companies to adhere to specific data protection standards. For app developers, navigating these legal complexities can be a significant hurdle.

To overcome this challenge, companies must prioritize data encryption, transparency, and user consent to maintain trust and encourage broader adoption. Failure to address these concerns could significantly hinder market expansion, especially as the digital health space continues to grow.

Growth Factors

Rising Demand for Personalized Health Solutions

The growth of the AI-driven meal planning apps market is largely driven by the rising demand for personalized health solutions. As more individuals adopt a proactive approach to health, consumers are increasingly turning to technology to help manage their nutrition and overall wellness. Personalized meal plans tailored to specific dietary needs, health goals, and preferences are becoming a cornerstone for health-conscious individuals.

With global healthcare expenditures surpassing USD 8.5 trillion in 2022, there’s an increasing focus on preventive care, where diet plays a key role. AI-driven apps offer users the ability to track nutritional intake, suggest recipes, and monitor health metrics, aligning their eating habits with specific goals such as weight loss, muscle gain, or managing chronic conditions like diabetes.

This increasing awareness of the relationship between diet and health is propelling demand for such solutions. Additionally, the growth in smartphone usage, which is expected to reach 7.33 billion users by 2026, further boosts the accessibility of these apps, making them a convenient and accessible choice for consumers worldwide.

Emerging Trends

Integration with Wearables and Health Apps

A key emerging trend in the AI-driven meal planning apps market is the integration with wearable devices and other health apps. As the fitness and wellness industry continues to expand, consumers are looking for ways to sync their meal plans with their physical activity and overall health data. The integration of meal planning apps with fitness trackers like Fitbit, Apple Watch, or MyFitnessPal allows for a more holistic view of health and fitness.

This growing adoption of wearable devices provides an opportunity for meal planning apps to offer real-time dietary recommendations based on the user’s exercise routine, caloric expenditure, and health status. AI can analyze data from both meal plans and physical activity, providing users with actionable insights to achieve their health goals more efficiently.

As users demand more interconnected and personalized health experiences, this trend will continue to shape the development of meal-planning apps, encouraging partnerships between app developers and wearable tech companies.

Business Benefits

Enhanced User Engagement and Retention

For businesses, one of the primary benefits of AI-driven meal planning apps is enhanced user engagement and retention. With advanced AI algorithms, these apps can continuously adapt to users’ dietary preferences and provide increasingly accurate meal recommendations. This level of personalization not only improves user satisfaction but also encourages long-term usage.

Research shows that personalized experiences can increase user engagement by as much as 80%, and companies offering tailored services are likely to see improved customer loyalty. Additionally, by offering features like shopping list integration, real-time meal tracking, and recipe customization, meal planning apps create a seamless and value-driven experience for consumers. This, in turn, helps businesses increase the lifetime value of their customers.

By capitalizing on this growing demand for tailored meal planning, businesses can not only differentiate themselves in a competitive market but also expand their customer base and improve retention rates, driving both short-term and long-term success. The combination of personalization and user-centric features is poised to make AI-driven meal-planning apps a staple in modern wellness and health management.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Russia
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Key Player Analysis

Mealime Inc., a leading player in the AI-driven meal planning space, has made notable strides in expanding its market presence through both product innovation and strategic partnerships. In recent years, Mealime has focused on enhancing its user experience by introducing personalized meal recommendations based on dietary preferences, health goals, and time constraints.

Yummly Inc. stands out in the AI-driven meal planning app market with a focus on leveraging advanced machine learning algorithms to recommend personalized recipes and meal plans to its users. In 2021, Yummly was acquired by McCormick & Company, a major player in the global spice and flavor industry, marking a strategic move to strengthen its position in the food tech space.

PlateJoy Inc. has been a key player in the AI-driven meal planning app market by offering highly personalized meal planning services based on individual health goals, preferences, and lifestyles. The company has carved out a niche in the health and wellness space by partnering with fitness and wellness platforms like MyFitnessPal and Noom, expanding its reach among health-conscious users.

Top Key Players in the Market

• Mealime Inc.
• Yummly Inc.
• PlateJoy Inc.
• EatLove Inc.
• Paprika Recipe Manager LLC
• Meal Planner Pro LLC
• Plan to Eat LLC
• Whisk Ltd.
• Spoonacular Inc.
• Fooducate Ltd.
• Lifesum AB
• MyFitnessPal Inc.
• Nutrino Health Ltd.
• Cookpad Ltd.
• SideChef Inc.
• FitMenCook LLC
• MealPrepPro Inc.
• Prepear Inc.
• Other Major Players

Recent Developments

• In 2024, a significant development in the AI-driven meal planning apps market is the expansion of AI-powered grocery integration.
• In 2024, another major development in the AI-driven meal planning apps market is the increased integration with fitness and health platforms.

Report Scope