Snapchat Statistics and Facts Last updated on: November 3, 2025

Introduction

Snapchat Statistics: Snapchat, as a business, encountered various challenges but ultimately became one of the most significant social media platforms worldwide in 2011. Initially offering an ephemeral messaging system along with features such as Stories and augmented reality (AR) lenses, Snapchat continues to engage a diverse range of users. The platform’s growth and engagement metrics will be crucial for marketing professionals, business leaders, and social media enthusiasts in 2024.

In that year, Snapchat reported a revenue of 5.36 billion U.S. dollars, marking a substantial increase from the 58 million USD generated a decade prior. The bulk of this revenue originates from the app’s North American user base. Furthermore, in 2024, Snapchat’s advertising spending reached 57.7 million USD, up from merely 24.9 million USD in the previous year.

Snapchat is an instant messaging and social media platform that was introduced in mid-2011, initially known as Picaboo. Since its launch, Snapchat has transformed into an extremely popular platform, showing no signs of decline as it nears 2025.

Editor’s Choice

• As of the first quarter of 2023, there are more than 3 million users of Snapchat+.
• Snapchat statistics indicate that in the fourth quarter of 2024, there were 453 million daily active users globally, marking an increase from 443 million in the third quarter.
• In 2022, Ketchup and Sriracha emerged as the most shared food items on Snapchat.
• The augmented reality and virtual reality market is expected to attain a value of $46.6 billion by the year 2025.
• A typical user interacts with the application around 30 times daily.
• Over 70% of individuals who download the application engage with the augmented reality features within their first 24 hours of usage.

Historical Facts

• The application “Picaboo” underwent a rebranding and was subsequently renamed Snapchat in September 2011.
• In September 2014, Brown got a settlement with Murphy and Spiegel amounting to $157.5 million and was recognized as one of the original creators of Snapchat.
• As of May 2012, 25 images were transmitted via Snapchat every second, and by November 2012, consumers had shared more than 1 billion photos on the Snapchat iOS application, with 20 million photos being shared each day.
• In June 2013, Snapchat version 5.0, referred to as “Banquo”, was released for iOS.
• By May 2015, users of the application were viewing 2 billion videos daily, which rose to 6 billion by November.
• By 2016, Snapchat had reached 10 billion daily video views.
• In May 2016, Snapchat secured $1.81 billion through an equity offering, indicating significant investor interest in the company.
• As of May 31, 2016, the app had nearly 10 million daily active users in the United Kingdom.
• In February 2017, Snapchat recorded 160 million daily active users, which grew to 166 million by May.
• In January 2020, Snapchat developed AI Factory, a startup specializing in computer vision, to enhance its video capabilities.
• In November 2020, Snapchat announced it would reward users with a total of $1 million daily for sharing viral videos.
• In July 2022, the company reported having 347 million daily active users, marking an 18% increase from the previous year.

General Snapchat Statistics and Facts

• As of the first quarter of 2023, there are more than 3 million users of Snapchat+.
• As of 2023, Snapchat boasts 750 million monthly active users (MAUs), with 150 million originating from North America.
• In the first quarter of 2023, Snapchat recorded 383 million daily active users (DAUs), an increase from 375 million in the fourth quarter of 2022.
• Snapchat’s user penetration stands at 23% in the United States, 16% in Europe, and 7% globally.
• In the first quarter of 2023, Snapchat had 100 million daily active users (DAUs) in North America and 93 million DAUs in Europe.
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• 5% of individuals aged 13 to 34 in more than 20 countries utilize Snapchat.
• The majority of active Snapchat users worldwide are between the ages of 18 and 34.
• In the United States, females represent 54.9% of Snapchat users, while males account for 44.9%.
• As of May 2023, Snapchat’s net worth is estimated at $13.49 billion.
• Snap’s average revenue per user (ARPU) was $2.58 in the first quarter of 2023, a decline from $3.47 in the fourth quarter of 2022.

Moreover

• In 2022, Snap achieved an annual revenue of $3.2 billion in North America, $712 million in Europe, and $683 million in other regions of the world.
• Snap’s total annual revenue for 2022 exceeded $4.6 billion, an increase from $4.1 billion in 2021.
• The Snapchat application has been downloaded more than 1 billion times on the Google Play Store alone.
• In 2022, Snapchat ranked as the 5th most downloaded mobile application in the United States, accumulating 54 million downloads.
• Advertisements on Snapchat resulted in a 45% rise in brand recommendations to friends and a 34% increase in purchasing intent when compared to advertisements displayed on alternative platforms.
• As of January 2023, Bahrain holds the highest rate of Snapchat usage, with nearly 80% of its population utilizing the app.
• By December 2022, Snapchat had introduced over 3 million lenses.
• Snapchat boasts a 90% reach among individuals aged 13 to 24 and a 75% reach among those aged 13 to 34 across more than 20 countries.
• Snapchat connects with over 75% of 13 to 34-year-olds in nations that represent over half of the global digital advertising expenditure.

Snapchat Active Users

• Snapchat statistics indicate that in the fourth quarter of 2024, there were 453 million daily active users globally, marking an increase from 443 million in the third quarter.
• Since early 2019, this platform has consistently grown its daily active user base. Since its inception in 2011, Snapchat has emerged as one of the most popular social messaging and photo-sharing applications worldwide.
• As of April 2024, it ranks as one of the top social networks, nearing 800 million active users. This achievement has positioned Evan Spiegel, co-founder and CEO of Snapchat, among the wealthiest entrepreneurs in the social media sector.
• It holds particular significance among teenagers. As of fall 2023, it was recognized as the second-most important social networking platform for U.S. teenagers, outpacing competitors such as Instagram, Twitter, and Facebook.
• 48% of U.S. internet users aged 15 to 25 reported using Snapchat, representing the highest usage rate among any age demographic.
• Snapchat received a score of 72 on the 100-point consumer satisfaction scale concerning user satisfaction. This score places it ahead of Twitter and Facebook, but just below Pinterest and, notably, Instagram, its longstanding competitor.

Snapchat Active Users by Region

• Snapchat statistics indicate that by the fourth quarter of 2024, the platform had 100 million daily active users in North America and 99 million in Europe.
• The primary source of audience expansion originated from regions outside these areas, with 254 million users recorded in Q4 2024, an increase from 244 million in the preceding quarter.
• With a global total of 513.2 million monthly users in 2024, Snapchat continues to be one of the most widely used social networks worldwide. However, in the United States, user penetration has consistently decreased from 40% in 2021 to 39.6% in 2024.
• In light of these circumstances, Snapchat faces ongoing financial difficulties despite experiencing revenue growth.
• The company’s annual revenue for 2023 amounted to USD 4.61 billion, yet it incurred a net loss of USD 1.332 billion for that year.

Snapchat Usage Statistics

• As of January 2023, Snapchat is recognized as the 10th most popular social networking platform worldwide, based on its Monthly Active Users (MAUs). The top three platforms include Facebook, YouTube, and WhatsApp, while Instagram, TikTok, and Telegram also secured spots in the top ten.
• As of the fourth quarter of 2022 (October – December), Snapchat reported 375 million Daily Active Users (DAUs) globally. This number reflects an increase from the third quarter of 2022 (July – September), which recorded 363 million DAUs worldwide.
• In February 2023, during its Investor Day, Snapchat announced that it now boasts up to 750 million MAUs, marking an improvement from the 600 million MAUs reported in April 2022.
• A survey conducted by Statista and released in July 2022 indicated that Snapchat achieved a score of 70 (out of 100) for customer satisfaction in the United States.
• In 2022, Ketchup and Sriracha emerged as the most shared food items on Snapchat.
• Snapchatters utilized Lenses to try on shoes a total of 104 million times in 2022.
• The use of Snap Stories featuring music saw an increase of over 300% in 2022.
• The majority of Snapchat users (42.3%) engage with the app primarily to share photos and videos, while 35.8% utilize it for communication with friends and family.

Snapchat by Countries

• As of April 2024, estimates regarding Snapchat statistics reveal that Saudi Arabia continues to lead in Snapchat penetration, with 76.5% of its population utilizing the image-centric social media platform.
• Following closely, Bahrain occupies the second position with a penetration rate of 73.5%, while Norway ranks third at 71.6%, and Luxembourg maintains a rate of 69.2%.
• Among the selected countries and territories, Finland exhibits the lowest Snapchat reach, with merely 30% of its population engaging with the platform.
• At this juncture, Snapchat, operated by Snap Inc., remains one of the online social platforms that has introduced a subscription service as a new source of revenue.
• For a modest monthly fee of USD 3.99, Snapchat+ provides users with access to AI-generated content and various exclusive features.
• This subscription model has experienced consistent growth, achieving a total of nine million global subscribers in the first quarter of 2024.
• By April 2024, India emerged as the country with the highest number of Snapchat users worldwide, with over 200 million individuals utilizing the platform.
• Despite Snapchat being used by only 33.7% of the U.S. population, the United States ranks second with more than 100 million users.
• In January 2024, the age group of 18-24 years represented the largest segment of its user base at 38.1%, whereas only approximately 3.7% of users belonged to the 50-and-older demographic.

Snapchat Engagement Statistics

• The augmented reality and virtual reality market is expected to attain a value of $46.6 billion by the year 2025.
• Snapchat enables 15 billion interactions each day between creators and their audiences.
• The Spotlight feature on Snapchat has surpassed 500 million monthly active users.
• As reported by Snapchat, the overall time dedicated to Spotlight content has risen by 175% compared to the previous year.
• The longest documented Snapchat streak exceeds 3701 consecutive days, reflecting more than a decade of user engagement.
• Snapchat+ has garnered around 14 million subscribers.
• In 2021, the estimated cost per swipe-up (eCPSU) on Snapchat was about $0.57.
• At present, more than 20 billion messages have been sent using the AI-driven “MY AI” chatbot on Snapchat.
• In the United States, 91% of social media users are familiar with Snapchat, and 31% have interacted with the platform within the last year.

Snapchat Business Statistics

• Snapchat users possess a global spending capacity of $4.4 trillion.
• In the United Kingdom, the penetration rate of Snapchat is recorded at 34.9%, indicating that over one-third of the UK populace actively participates on the platform.
• Snap Inc. has disclosed a revenue of $1.557 billion, which signifies a growth of 14%.
• During the fourth quarter of 2024, the company reported a net income of $9 million.
• The Snapchat+ subscription is projected to generate an annual revenue of approximately $500 million.
• Among luxury consumers in the U.S. aged 16 to 25, 73% of Snapchat users expressed that they felt inspired to investigate luxury products either online or in physical retail locations after viewing an advertisement on the platform.
• Snapchat users are 60% more likely to make desired purchases and 20% more inclined to shop via mobile devices.
• 35% of Snapchat users share images of products they are contemplating purchasing.
• At present, Snapchat commands a market share of less than 2%.

Snapchat Ad Rates

• A typical user interacts with the application around 30 times daily.
• Furthermore, 64% of Snaps are viewed with sound enabled, suggesting that audiences are primarily expected to hear advertisements broadcast on the platform. The impact on friends’ perceptions on Snapchat is four times more significant than that of celebrities, and even more pronounced when compared to influencers.
• Advertisements on the platform also foster brand advocacy, as 45% of users are more likely to recommend a brand to their friends after viewing a Snapchat advertisement.
• Moreover, 34% of users would have been inspired to purchase products advertised on Snapchat.
• Snapchat’s audience holds a global purchasing power of USD 4.4 trillion, making it a highly lucrative market for ad placements aimed at engaging such an active and financially capable audience.

Snapchat Augment Reality

• Snap has invested hundreds of millions in augmented reality (AR) and is advancing to innovate within the emerging technological landscape. Currently, Snap boasts an average of over 300 million daily active users who are actively engaging with AR.
• Over 70% of individuals who download the application engage with the augmented reality features within their first 24 hours of usage.
• Snapchat’s AR Image Try-On functionality has facilitated over 50 million fitting and sizing suggestions, resulting in a 24% reduction in product return rates when consumers utilize this technology.
• Additionally, a vibrant community of AR creators is flourishing on the platform, comprising more than 300,000 developers, creators, and teams who have produced over 3 million Lenses, thanks to Lens Studio, a tool designed for artists and developers to create AR experiences for Snapchat’s extensive user base.

Snapchat Global Revenue

• Snapchat statistics indicate that Snap achieved USD 1.56 billion in revenue for Q4 2024, an increase from USD 1.37 billion in the preceding quarter.
• Advertising continues to be Snap’s primary source of revenue, featuring significant products such as Joint Lenses, which are 3D video overlays that utilize augmented reality, and Snap Ads, a mobile video advertising platform.
• These offerings are aimed at markets that are accessible via mobile devices equipped with high processing capabilities and substantial marketing bandwidth.
• Consequently, Snap predominantly concentrates on more advanced mobile markets.
• As of Q4 2024, Snapchat reported 453 million daily active users worldwide, with India representing the largest segment.
• In Fall 2023, the application emerged as the second-most popular social networking platform among teenagers in the United States, surpassing both Instagram and Twitter. Additionally, it accounted for approximately 1% of the total monthly app usage time in the US.

Snapchat Subscriber

• By the end of the fourth quarter of 2024, the number of subscribers for Snapchat+ had risen to around 14 million, an increase from 12 million in the previous third quarter.
• Introduced in June 2022 by Snap Inc., Snapchat+ represents the premium level of the social media platform.
• For a monthly fee of USD 3.99, users who subscribe are granted access to features that are exclusive to paying members, which include pre-release and experimental tools.

Snapchat Employee Statistics

• As of 2023, the total number of employees is approximately 5,289, reflecting a minimal increase from 5,288 in 2022, yet a decline from the peak of 5,661 employees recorded in 2021.
• In 2020, the organisation employed 3,863 individuals, marking a significant rise from 3,195 in 2019 and 2,884 in 2018.
• In 2017, the workforce consisted of 3,069 employees, which is a slight increase compared to 2016, when the number was around 1,859.

Snapchat Fun Facts

• 34 projects were unsuccessful before the founders of Snapchat succeeded in developing the application.
• In 2014, Reggie Brown, the third co-founder, filed a lawsuit against Evan Spiegel and Bobby Murphy, which resulted in a settlement of USD 158 million in cash.
• Based on Snapchat’s statistics, if one were to browse through all the photos uploaded via Snapchat, it would take ten full years to do so in just one hour, and to view all the photos uploaded would require approximately 880,000 years.
• In 2016, Google extended a confidential offer to acquire Snap, Inc. for USD 30 billion; however, the proposal was declined.
• During the latter part of March 2020, Snapchat usage surged by over 30%, attributed to the impacts of the COVID-19 pandemic, with certain regions reporting increases as high as 50%.
• At its peak, Snapchat charged certain brands USD 750,000 for a single day of advertising, although it later became more competitive.

Recent Developments

• Snapchat introduced several new interactive and engaging features in 2024, including captcha-inspired snaps, Shazam integration for identifying songs within snaps, GIPHY integration for animated stickers, and 3D Bitmoji avatars.
• Snaochat began charging users for Memories storage beyond 5GB starting in October 2025 as part of subscription plans (Snapchat + Snapchat Premium), offering storage plans at different price points to support long-term storage of saved snaps.

Snapchat Future Predictions

• • Snapchat is heavily investing in AR features, with the global AR market expected to grow at a CAGR of about 38% from 2023 to 2030.
  • Stock price longer-term forecasts for 2030 estimate a bullish stock price between $26 – $40, driven by AR/AI success and global user base expansion.

Conclusion

Snapchat has a considerable number of daily and monthly active users, demonstrating robust engagement with its AR features and a predominantly visual, content-oriented user demographic aged 18 to 34. However, it encounters challenges in achieving consistent profitability, even with increasing revenues and a substantial advertising audience. Although its initial innovation in ephemeral messaging set a trend for competitors, Snapchat currently experiences a decrease in user preference among younger demographics and faces fierce competition from platforms such as Instagram and TikTok, which constrains its overall market standing.

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