Pinterest Statistics and Facts Last updated on: November 3, 2025

 Introduction

Pinterest Statistics: Pinterest enables users to create “boards” where they can save or “pin” content that appeals to them. Businesses also utilise Pinterest to disseminate creative content and engage with their audience. In contrast to other social media platforms, Pinterest functions as a visual search engine. Pinterest holds a significant and unique position in the social media realm, boasting an impressive user base of over 530 million monthly active users. Given this extensive reach, Pinterest stands out as an essential platform for businesses aiming to connect with their audience distinctively. Unlike other social media platforms, Pinterest attracts a higher concentration of luxury shoppers, impulsive buyers, and unbranded searches.

This facilitates users in quickly discovering useful ideas. By 2025, Pinterest will continue to expand, drawing millions of users globally. Its emphasis on creativity, inspiration, and user-friendly design makes it a preferred choice for individuals seeking to explore and organise ideas in a single location. It serves as a platform for both dreamers and planners.

Editor’s Choice

• Pinterest was awarded the title of Best New Startup of 2011 at the TechCrunch Crunchies Awards.
• As of January 2024, Pinterest is recognised as the 15th largest platform globally based on the number of active users.
• As of the first quarter of 2025, Pinterest boasts 514 million monthly active users (MAUs) worldwide, an increase from 463 million in the first quarter of 2024.
• In 2025, Pinterest’s advertising revenue exceeded $4.2 billion.
• In 2023, Pinterest’s advertising revenue reached $3.27 billion.
• 55% of Pinterest users utilise the platform for shopping.
• 80% of weekly Pinterest users discovered a new brand or product on Pinterest.

Historical Facts

• The inception of Pinterest took place in December 2009, with the prototype being launched in March 2010.
• Nine months post-launch, the website boasted 10,000 users. Silbermann mentioned that he personally reached out to the first 5,000 users, providing his phone number and even arranging meetings with some of them.
• On August 10, 2011, Time magazine recognised Pinterest in its article titled “50 Best Websites of 2011.”
• By December 2011, the platform had ascended to one of the top 10 largest social network services, as reported by Hitwise, with a total of 11 million visits each week.
• Pinterest was awarded the title of Best New Startup of 2011 at the TechCrunch Crunchies Awards.
• During the 2012 Webby Awards, Pinterest received accolades for Best Social Media App and the People’s Voice Award for its outstanding visual design.
• In April 2017, Pinterest decided to eliminate its post “liking” feature, deeming it unnecessary in light of the “boards,” which serve as user-curated collections of posts.
• In February 2019, The Wall Street Journal reported that Pinterest had discreetly filed for an initial public offering (IPO) of its stock.
• For the year 2020, Pinterest disclosed advertising revenue amounting to $1.7 billion, reflecting a 48% increase compared to 2019.

General Pinterest Statistics and Facts

• As of January 2024, Pinterest is recognised as the 15th largest platform globally based on the number of active users.
• In February 2024, Pinterest announced that it had 498 million monthly active users, reflecting an increase of 16 million from the previous quarter.
• In 2024, women comprise 55% of Pinterest’s workforce.
• By the end of 2025, Pinterest aims to have 36% of its leadership roles filled by women.
• Pinterest plans to utilise only renewable electricity in all its offices by the end of 2025.
• Currently, Pinterest boasts 498 million users, with around 84 million residing in the U.S., while Brazil has the second-largest user base with 28 million users.
• According to the Pinterest report, shoppers on the platform spend 87% more on luxury items and are 27% more likely to choose premium products.
• Every week, 80% of Pinterest users indicate satisfaction with the shopping experience provided by the platform.
• The majority of Pinterest users, approximately 96%, search for ideas without looking for specific brand names.
• Generation Z is rapidly growing and now makes up 42% of our global user base.
• 8 out of 10 individuals agree that Pinterest offers a positive and uplifting online atmosphere.
• Pinterest reports that 78% of regular users experience an increase in happiness after using the platform.
• In 2024, the most searched topics on Pinterest in the U.S. include nails, dinner ideas, and trendy hairstyles.

Pinterest User Statistics

• Pinterest’s user demographic predominantly consists of younger individuals, with a notable percentage of its users falling within the 25 to 34 age range.
• Closely following this group is the 18 to 24 demographic, followed by those aged 35 to 44.
• As millennials begin to transition out, Generation Z is emerging as a significant influence. During the Pinterest Investor Day 2023, the platform disclosed that it is increasingly appealing to younger users, with 42% of its monthly active users classified as Gen Z.
• Despite the growing presence of Gen Z and male users, Pinterest primarily caters to a female audience, which makes up over 76% of its global user base, while male users represent 17.2%, and the remaining 6.6% are unspecified.
• As of January 2023, Pinterest was most extensively utilised in the United States, where approximately 29.4% of individuals were active users.
• Belgium and the Netherlands also boast substantial user bases, with around 26.8% and 29%, respectively.
• Followed by Canada, with a penetration rate of 25.2%, and Portugal at 22.6%.
• In terms of global user sharing, the United States holds a substantial advantage, with approximately 84 million of Pinterest’s total 498 million users located there.
• Brazil represents the second-largest user base for Pinterest, with an estimated 28 million users. Following at a distance are Mexico, Germany, France, and Canada.
• Users on Pinterest spend 87% more on luxury items compared to those on other platforms and are 27% more likely to purchase premium products.
• Recent findings from Pew Research indicate that between 27% and 35% of all U.S. adults regularly engage with Pinterest.
• This positions the platform 4th among 11 platforms, ranking just behind Facebook, Instagram, and YouTube, and ahead of TikTok.

Users Worldwide in Pinterest

• As of the first quarter of 2025, Pinterest boasts 514 million monthly active users (MAUs) worldwide, an increase from 463 million in the first quarter of 2024.
• The platform experienced a net gain of roughly 51 million users over the last year.
• The Asia-Pacific region spearheaded growth in 2025, adding nearly 20 million new users, primarily from India, Indonesia, and the Philippines.
• North America comprises 95 million users, with usage levels remaining relatively stable compared to prior years.
• Europe possesses the second-largest user base, with around 120 million MAUs, indicating strong engagement in countries such as Germany, France, and the United Kingdom.
• Pinterest Lite, the mobile-optimised version of the app, has played a significant role in user growth in regions with limited bandwidth, especially in Latin America and Africa.
• The global gender distribution continues to be biased towards women, with approximately 69% of users identifying as female in 2025.
• Pinterest’s year-over-year global user growth rate for 2025 is recorded at 11%, surpassing many other social media platforms within the same category.

Pinterest Usage Statistics

• As the primary platform for inspiration in food, fashion, and home decor, it is not surprising that Pinterest boasts 578 million users globally.
• Specifically, the United Kingdom has 15.5 million monthly active users on Pinterest. Meanwhile, the United States has 96 million active users!
• The anticipated growth of Pinterest users in the United States is expected to continue from 2025 to 2027. With a projected increase of 5.1 million users, representing a 5.25% rise.
• By 2027, the Pinterest user base is set to reach a new high of 102.2 million users.
• User growth decreased from 9.1% in 2019 to 4.4% in 2020, and then to 2.8% in 2021. This figure is forecasted to decline further to 2% in 2022.
• Pinterest is ranked 16th in terms of global social media popularity. Trailing behind Facebook, Instagram, YouTube, WhatsApp, WeChat, TikTok, Telegram, Messenger, Snapchat, Kuaishou, Douyin, X/Twitter, Weibo, Reddit, and QQ.
• Pinterest usage, mobile devices dominate over desktops. A significant 82% of users utilise the Pinterest mobile app to browse their feeds and also save pins to their boards.

Popular Pinterest Categories

• Home decor continues to be the most searched category on Pinterest in 2025, amassing over 70 billion impressions year-to-date.
• Fashion and beauty searches have risen by 14%, with sustainable fashion pins experiencing significant growth.
• Food and recipe content represented 18% of all saved Pins, particularly focusing on plant-based and quick meal options.
• DIY and crafts have witnessed a revival, especially among Gen Z users and hobbyists, during seasonal peaks.
• Wellness and mental health boards have increased by 21%, highlighting trending topics such as journaling and mindfulness practices.
• Educational content boards, especially those aimed at homeschoolers and lifelong learners, expanded by 25% in 2025.
• Wedding and event planning remains a leading category, generating over 9 billion searches each year.
• Parenting and child development boards have gained traction among Millennial parents.
• Pet care ideas and animal-related boards rank among the most re-pinned categories in the United States.
• Finance and budgeting content experienced a 19% increase in saved Pins, indicating a rising interest in financial management.

Pinterest Business and Advertising Statistics

• In 2025, Pinterest’s advertising revenue exceeded $4.2 billion.
• The cost per thousand impressions (CPM) for Pinterest ads rose by 8%, with an average of $5.80 across various sectors.
• Currently, Pinterest’s B2C advertising reach in the United States encompasses 43% of online adults, establishing it as a key platform for lifestyle brands.
• Brands focusing on Gen Z experienced a 16% increase in return on investment (ROI) from their Pinterest campaigns compared to the previous year, 2024.
• Video advertisements represented 25% of the overall advertising expenditure, highlighting the increasing significance of multimedia content.
• Idea Pins, which consist of multi-slide content, achieved up to 9 times more engagement than traditional static pins for small enterprises.
• Pinterest Predicts, the platform’s tool for forecasting trends, impacted over 400 brand campaign strategies in 2025.
• The Pinterest Partner Program has grown to include 27 certified agencies across North America.
• Small businesses noted an average increase of 31% in referral traffic from promoted Pins in comparison to strategies relying solely on organic reach.
• Pinterest has now introduced advanced targeting capabilities, such as interest clusters, predictive shopping behaviour, and seasonal timing overlays.

Pinterest Marketing Statistics

• Pinterest advertisements are 2.3 times more cost-efficient per conversion than advertisements on other social media platforms.
• In 2023, Pinterest’s advertising revenue reached $3.27 billion.
• Pinterest generates 10 times more off-platform branded searches in comparison to other social media networks.
• The conversion rate for Pinterest shopping ads is three times higher.
• Pinterest ranks as the 5th most popular social media platform for shopping, following Facebook, Instagram, TikTok, and messaging applications.
• Effective advertising on Pinterest results in a 20% improvement in brand or message recall and a sixfold increase in interest in taking action.
• Sustainable messaging in Pinterest advertisements is 2.4 times more likely to prompt action than campaigns that do not focus on sustainability.
• More than half of UK Gen Z and Millennial users of Pinterest are prepared to pay a premium for environmentally friendly products.
• The average saturation level of Pinterest ads is 25%.

Moreover

• 70% of Pinterest users express a desire to purchase a newly launched product or brand they favor as soon as possible.
• 60% of Gen Z users on Pinterest believe that video advertisements are the most effective way to capture their attention regarding new products.
• 55% of Millennials on Pinterest are more inclined to buy a new product after encountering it on the platform to remain trendy.
• Gen X individuals are 50% more likely to consider the new brands or products they discover on Pinterest as more relevant to them compared to other social media platforms.
• 80% of male Pinterest users report that shopping on the platform leads them to find something unexpected and surprising.
• Brands that upload their products to Pinterest Catalogs experience five times the impressions compared to those that do not.
• Pinterest brands utilising both Catalogs and Pinterest Shopping Ads observed a 15% increase in their return on ad spend (ROAS) compared to those who did not employ both strategies.

Pinterest Engagement Statistics

• 55% of Pinterest users utilise the platform for shopping.
• 85% of users who interact with Pinterest every week have made a purchase that was influenced by a Pin.
• Pinners spend twice as much on shopping each month compared to users of other social media platforms.
• 78% of weekly Pinners express feeling positive after using Pinterest.
• 60% of users primarily access Pinterest to “view images.”
• Currently, Video Pins exceed static images in terms of engagement.
• The best days for posting on Pinterest are Mondays, Tuesdays, and Sundays.
• The highest level of activity on the platform is observed from 8 PM to 11 PM.
• Posts on Pinterest attain an average engagement rate of 6%.

Pinterest E-Commerce Statistics

• 80% of weekly Pinterest users discovered a new brand or product on Pinterest.
• 75% of all weekly Pinterest users report that they consistently shop online.
• Pinterest users take 5 times longer to purchase Try-On-enabled pins.
• Pinterest directs 33% more traffic to e-commerce sites compared to Facebook.

Shopping Statistics in Pinterest

• 85% of weekly Pinners have made purchases that were influenced by Pins from various brands.
• 93% of users utilise Pinterest for the purpose of planning or making decisions about future purchases.
• 66% of users consider Pinterest to be their main destination for searching for products or ideas.
• 55% of Pinners specifically view Pinterest as a shopping platform.
• 80% of weekly users discover new products or brands on Pinterest.
• Pinterest shoppers have shopping baskets that are 30% larger and spend twice as much monthly compared to shoppers on other platforms.
• The average order value from Pinterest referrals is approximately $80+, whereas it is around $70 on Facebook.

Time Spent Statistics by Users on Pinterest

• Croatia amounts to 2 hours and 36 minutes.
• Finland amounts to 2 hours and 35 minutes, while the global average is recorded at 1 hour and 36 minutes.
• The United States amounts to 1 hour and 33 minutes.
• Finland distinguishes itself with an impressive average of 88.7 sessions.
• Bulgaria, with an average of 68.4 sessions per month, ranks second, while the worldwide average stands at 44.3 sessions.
• In the United States, the monthly average session count is 33.3.

Pinterest Employee Statistics

• In 2022, the count of female employees at Pinterest exceeded that of their male counterparts. Women constitute over 50% of Pinterest’s global workforce.
• 51% of the workforce at Pinterest consisted of women in 2022, whereas 49% were men.
• 38% of Pinterest’s employees identify as White, while only 7% identify as Black.
• 64% of the engineering staff at Pinterest are Asian, and 20% are White.
• In leadership roles at Pinterest, 50% of employees are White, and 4% are Black.

Pinterest Fun Facts

• 78% of users report feeling “positive” while using Pinterest, which contrasts with many other social networks known for negativity or conflict.
• Pinterest’s annual trend prediction reports have an impressive 80% success rate in forecasting new culture and lifestyle trends based on user searches.
• 96% of Pinterest searches are unbranded.
• More than 81% of Pinterest users speak a language other than English.
• The fastest growing demographic on Pinterest is Gen Z and Men, around 40%.

Recent Developments

• Pinterest reported its first billion-dollar revenue quarter in Q4 2024, with revenue of $1.15 billion, an 18% increase compared to the previous year.
• Pinterest’s revenue for Q2 2025 was $998 million, up 17% from Q2 2024, with 578 million global MAUs.
• Pinterest ads reached 340 million users globally in January 2025, with a 10.6% year-over-year increase in ad reach.

Pinterest Future Predictions

• Pinterest’s stock price is expected to reach around $45 by the end of 2026 and $60 by the end of 2027.
• Pinterest is expected to continue growing its influence and trends in key consumer areas such as food, fashion, and home décor in 2025 and likely into 2026-2027 as well, based on the “Pinterest Predicts” trend reports, which highlight increasing and popular searches.

Conclusion

Pinterest continues to be an important platform, boasting a user base exceeding 500 million monthly active users, robust predictive trend capabilities, and impressive conversion rates, especially in the shopping sector. The platform demonstrates consistent growth, a notable representation of female users, and a Gen Z demographic that saves a greater number of Pins. Reflecting strong commercial intent and a profound user relationship that extends beyond the initial purchase. Pinterest stands out as a distinctive platform dedicated to inspiration, product discovery, and future planning, which enhances its effectiveness in driving sales and fostering brand awareness.

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