LinkedIn Corporation Statistics and Facts Last updated on: November 3, 2025

Introduction

LinkedIn Statistics: LinkedIn, which was launched on May 5, 2003, serves as a professional networking platform that has evolved into a fundamental resource for professionals globally. It was established by Reid Hoffman along with a group of co-founders in his living room, with the intention of assisting individuals in forming professional connections, discovering job opportunities, and exchanging industry knowledge.

LinkedIn boasts over 1 billion members across more than 200 countries, with a particularly strong presence in the United States, India, and Europe. The platform is a premier resource for job seekers, with 49 million individuals actively searching for employment each week, and it serves as a robust tool for businesses, featuring over 70 million company pages. Additionally, LinkedIn excels in B2B content distribution and provides significant professional networking opportunities through its extensive array of industry and interest groups. In 2024, LinkedIn reported a revenue of USD 17.14 billion, reflecting a 10% growth compared to the previous year. This article aims to delve into essential LinkedIn statistics and trends, examining user demographics, engagement levels, marketing opportunities, and content generation patterns. It will serve as a comprehensive guide, incorporating all current trends and analyses derived from various insights.

Editor’s Choice

• LinkedIn, established by Reid Hoffman, celebrates its 20th anniversary this year, having officially launched in May 2003.
• By the end of Q1 2024, the LinkedIn user count had reached its peak, totalling 1020 million.
• The United States leads in LinkedIn membership, with around 234 million users.
• The engagement rate on LinkedIn has risen by 44% year-over-year.
• LinkedIn boasts approximately 310 million active users each month.
• Approximately 80% of B2B leads generated through social media originate from LinkedIn.
• Currently, LinkedIn represents about 0.9% of the total global advertising revenue.

Historical Facts

• Reid Hoffman established the organisation in December 2002, along with the founding team members from PayPal and Socialnet.com.
• In late 2003, Sequoia Capital spearheaded the Series A funding round for the company.
• By August 2004, LinkedIn had reached a milestone of 1 million users.
• In March 2006, LinkedIn recorded its first month of profitability. Subsequently, in April 2007, the platform achieved 10 million users.
• In June 2008, Sequoia Capital, Greylock Partners, and other venture capital firms acquired a 5% equity stake in the company for $53 million, resulting in a post-money valuation of around $1 billion.
• LinkedIn made its public trading debut on May 19, 2011, under the NYSE ticker symbol “LNKD”, with shares priced at $45 (approximately $60.00 in 2023).
• In 2011, LinkedIn generated $154.6 million in advertising revenue alone, outpacing Twitter, which earned $139.5 million.
• In June 2016, Microsoft declared its intention to acquire LinkedIn for $196 per share, amounting to a total valuation of $26.2 billion.
• Towards the end of 2016, LinkedIn revealed plans to add 200 new positions at its Dublin office, increasing the total employee count to 1,200.
• In 2019, LinkedIn globally launched the Open for Business feature, allowing freelancers to be discovered on the platform.
• In June 2020, Jeff Weiner resigned as CEO and transitioned to the role of executive chairman after serving 11 years in the position.
• In April 2021, CyberNews reported that 500 million LinkedIn accounts had been compromised and leaked online.
• In 2022, LinkedIn reported revenues of $13.8 billion, an increase from $10.3 billion in 2021.

General LinkedIn Statistics and Facts

• LinkedIn, established by Reid Hoffman, celebrates its 20th anniversary this year, having officially launched in May 2003.
• Microsoft successfully acquired LinkedIn in 2016.
• According to LinkedIn Statistics, the company currently employs 21,000 individuals across 36 offices worldwide.
• LinkedIn features a directory of over 295,000 registered educational institutions, allowing users to explore a diverse range of educational opportunities directly on the platform.
• Every minute, LinkedIn assists eight individuals in finding employment.
• The LinkedIn profiles with the most followers include Bill Gates with 35,040,000 followers, Richard Branson with 19,640,000 followers, Jeff Weiner with 10,700,000 followers, Arianna Huffington with 10,050,000 followers, and Satya Nadella with 9,580,000 followers.
• As of 2024, LinkedIn continues to be a leading professional networking platform in the United States, with approximately 48% of U.S. LinkedIn app users actively engaging each month.
• LinkedIn Learning, the educational division of the platform, provides more than 16,000 courses.
• About 57% of LinkedIn’s traffic originates from mobile devices, highlighting the significance of mobile accessibility for professional networking on the move.
• The company boasts over 900 million users globally, making it one of the largest professional networking platforms in the world.
• Approximately 310 million of these members are active users each month.
• More than 67 million companies maintain LinkedIn profiles, and over 150,000 educational institutions are listed.

LinkedIn Users Statistics

• According to LinkedIn statistics, during the first quarter of 2023, the total number of registered users on LinkedIn approached nearly 910 million, followed by Q2 with 930 million, Q3 with 950 million, and Q4 with 990 million.
• By the end of Q1 2024, the LinkedIn user count had reached its peak, totalling 1020 million.
• The LinkedIn user base is expected to witness steady growth from 2024 to 2028, with a projected increase of 171.9 million users, which equates to a 22.3% rise.
• The total user count is estimated to be around 770.97 million in 2024, increasing to 792.53 million in 2025, 811.49 million in 2026, and 828.43 million in 2027.
• LinkedIn Statistics indicates that by the end of this timeframe, LinkedIn is anticipated to achieve its sixth consecutive year of growth, culminating in a record high of 942.84 million users by 2028.

LinkedIn Users Demographic Statistics

• As of January 2025, LinkedIn boasts over 1.1 billion members globally.
• The United States leads in LinkedIn membership, with around 234 million users.
• In Europe, LinkedIn has more than 304 million users.
• India ranks as the second-largest market for LinkedIn, with approximately 148 million members.
• Brazil follows in third place, with about 83 million users.
• In Asia, LinkedIn has over 326 million users, experiencing notable growth in countries such as India and China.
• Latin America has around 188 million LinkedIn users.
• In China, LinkedIn has approximately 58 million users, remaining one of the few Western social media platforms active in the region.
• Canada has over 26 million LinkedIn users.
• Approximately 43.6% of users are female, and 56.4% are male.
• The largest age group among users, making up about 60%, is between 25 and 34 years old.
• Users aged 18 to 24 constitute approximately 21.7% of the overall user base.
• Those aged 35 to 54 account for about 19.2% of total users.
• Users aged 55 and older represent roughly 3.1% of the total user base.
• LinkedIn hosts a significant number of influential professionals, including 65 million decision-makers and 10 million C-level executives.
• The Professional Services sector is the most significant on LinkedIn, with over 23 million members.
• The Manufacturing sector ranks second, with more than 18 million members.
• Over 52% of LinkedIn users possess a college degree.
• A considerable number of LinkedIn users come from high-income households, with 54% of U.S. users earning more than $100,000 annually.
• LinkedIn is offered in more than 36 languages, enhancing its accessibility to a diverse global audience.

LinkedIn Users by Country

• LinkedIn Statistics further indicates that in April 2024, the United States had the largest audience, comprising 230 million users.
• Following the U.S., India and Brazil reported significant user bases of 130 million and 71 million, respectively.
• Moreover, the leading countries with the highest number of LinkedIn users include Spain (20 million), Indonesia (28 million), France (31 million), Italy (21 million), Canada (24 million), Mexico (23 million), the United Kingdom (41 million), and China (57 million).
• In addition, other nations with considerable audience sizes during the same timeframe are Germany (18 million), Colombia (14 million), the Netherlands (12 million), South Africa (13 million), Argentina (13 million), Australia (15 million), and Pakistan (12 million).

LinkedIn Usage Statistics

• The engagement rate on LinkedIn has risen by 44% year-over-year.
• Companies share content to spark interest in their brand on LinkedIn. Nevertheless, 30% of those who like, share, and comment on this content are employees of the business.
• Users have the option to follow hashtags to view content related to pertinent topics in their newsfeeds. At present, #Hiring is the leading hashtag, succeeded by #DigitalMarketing and #Innovation.
• 2% of LinkedIn users engage with the platform on a daily basis.
• Approximately 134.5 million users utilize LinkedIn each day. Furthermore, more than 48.5% are active on a monthly basis.

LinkedIn Engagement Statistics

• LinkedIn boasts approximately 310 million active users each month.
• Around 134.5 million individuals log into LinkedIn daily.
• The platform enjoys an average engagement rate of 3.8%.
• On average, a LinkedIn user spends 14 minutes and 20 seconds per session.
• 78% of users engage with content on LinkedIn to stay informed about industry news, while 73% do so to explore new ideas.
• Video posts on LinkedIn garner five times more engagement compared to static posts.
• Live streams on LinkedIn attract seven times the reactions and 24 times the comments in comparison to standard videos.
• Posts that feature images receive 98% more comments than those that do not include images.
• They achieve approximately 278% more engagement than video posts, 303% more than image posts, and 596% more than text-only posts.
• About 96% of B2B content marketers utilise LinkedIn for content sharing.
• Historically, the engagement rate on LinkedIn has risen by 44% year-over-year.
• The introduction of LinkedIn’s AI-assisted collaboration tool has resulted in over 10 million contributions and a 270% increase in weekly readership.
• There are more than 67.1 million company pages on LinkedIn.
• Employees contribute to roughly 30% of their company’s total engagement on LinkedIn.
• Posts that include hashtags can achieve up to 30% more engagement than those that do not.
• Businesses that post on LinkedIn weekly experience double the engagement compared to those that lack consistency.
• Incorporating links that lead away from the platform can diminish a post’s reach by 20-35%.
• Nearly 70% of LinkedIn users access the platform via mobile devices.
• LinkedIn generates 9 billion content impressions in feeds each week.
• Posts that utilise humour witness a 65% increase in engagement.
• Comments have risen by 37% year-over-year as more professionals participate in meaningful conversations.
• LinkedIn sees approximately 2 million posts, articles, and videos published each day.

LinkedIn Market Statistics

• Approximately 80% of B2B leads generated through social media originate from LinkedIn.
• A notable 89% of individuals involved in B2B sales regard LinkedIn as crucial for finalising deals.
• Roughly 82% of B2B purchasers will examine your LinkedIn profile prior to agreeing to a meeting or establishing a connection with you.
• 84% of B2B marketers assert that LinkedIn provides superior value for their organisations in comparison to platforms such as Facebook and Twitter.
• Reportedly, LinkedIn’s advertisement engagement rates are 50% greater than those of other social media platforms.
• Vertical advertisements on LinkedIn achieve an 11% higher click-through rate than horizontal advertisements.
• Members of LinkedIn possess twice the purchasing power of the average online audience.
• 40% of B2B marketers indicate that LinkedIn is effective in generating high-quality leads.
• Brands experience a 2 to 3 times increase in brand attributes when promoting on LinkedIn.
• Exposure to advertisements on LinkedIn results in a 33% rise in purchase intent.
• Audiences who encounter brand and acquisition messages on LinkedIn are six times more likely to convert.
• Marketing clients have observed a 20-30% enhancement in return on investment year-over-year.
• 68% of B2B marketers have augmented their utilisation of LinkedIn over the past year.
• The average cost-per-click for LinkedIn advertisements is around $5.26, which remains competitive relative to other platforms.
• These types of advertisements exhibit a 1.7 times higher click-through rate and a 1.6 times higher engagement rate.
• Companies with fully completed LinkedIn pages experience 30% more weekly views.
• 84% of B2B and 54% of B2C social media marketers have utilised LinkedIn to promote their businesses.

LinkedIn Business Statistics

• Four out of five users on LinkedIn are engaged in business decision-making.
• In 2024, LinkedIn achieved an annual revenue of approximately $16.37 billion, and during the second quarter of the fiscal year 2025, the company experienced a year-over-year revenue growth of 9%.
• LinkedIn celebrated a notable milestone by generating $2 billion in Premium Subscription Revenue over the last year.
• The number of Premium Subscribers has increased by 50% over the last two years.
• Women hold 46% of leadership roles globally within LinkedIn, while men occupy 53.7%. By 2025, 60% of professionals around the world are actively seeking new job opportunities.
• Over 100 million users engage in LinkedIn Groups each month. Users on LinkedIn are three times more likely to interact with content that features a CEO or founder.
• More than 21 million business professionals have engaged in events on LinkedIn. Almost 138 hours of educational material are utilised every minute.
• Audiences that encounter both Brand and Acquisition messages on LinkedIn are six times more inclined to convert.

LinkedIn Recruitment Statistics

• In Q3 2024, there was a notable increase in applications, rising by 45.5%, even though there was a 10.6% decline in job postings compared to the previous year. Additionally, over 9,000 members submit job applications on LinkedIn every minute.
• Every minute, 7 individuals are employed through LinkedIn, leading to more than 3 million new hires each year.
• In October 2024, the hiring rate in the United States experienced a 5.4% decrease compared to the previous month, while active job listings on LinkedIn surged by 83,000 from July to August 2024.
• Profiles that have multiple skill endorsements attract 17 times more attention from recruiters.
• Members who utilise the #OpenToWork photo frame tend to receive, on average, 40% more InMails from recruiters.
• Globally, 46% of job seekers consider “diversity and inclusion programs” to be significant when evaluating job opportunities.

LinkedIn Device Statistics

• In June 2024, the predominant source of traffic to LinkedIn’s website is mobile devices, with 28.94% of users accessing the site through smartphones. Conversely, desktop users account for 71.06% of total visits.
• Users of LinkedIn.com represent approximately 28.76% of the user base in the United States, which has a total of 516.41 million users. Among these individuals, 73.29% use the desktop version, while 26.71% access the site via mobile devices.
• In India, the website attracted 150.24 million users, which constitutes 8.37% of user traffic, with desktop and mobile users making up 63.13% and 36.87%, respectively.
• The United Kingdom and Brazil each have around 99.19 million and 78.13 million users, with their website traffic accounting for 5.52% and 4.35%, respectively.
• Furthermore, in the U.K., 78.2% of users accessed the website through desktop devices, while 21.8% did so via mobile devices.
• In Brazil, approximately 37.87% and 62.13% of users accessed LinkedIn.com on mobile and desktop devices, respectively.
• Lastly, France reported 67.92 million users on the website, with a user share of 3.78%, where 67.71% of these users accessed the site via desktop and 32.29% via mobile devices.

LinkedIn Revenue Statistics

• LinkedIn Statistics indicates that in 2024, the advertising revenue for LinkedIn reached a remarkable USD 6.79 billion, which is an increase from the USD 5.91 billion reported in 2023.
• Forecasts suggest that revenue will rise considerably, hitting USD 7.82 billion by 2025, followed by USD 9 billion in 2026 and USD 10.35 billion in 2027.
• Currently, LinkedIn represents about 0.9% of the total global advertising revenue.

LinkedIn Content Statistics

• LinkedIn live streams garner seven times the reactions and twenty-four times the comments compared to standard videos.
• LinkedIn statistics indicate that out of 822 million members, merely 3 million engage in content sharing.
• 45% of individuals who read articles on LinkedIn occupy technical leadership positions.
• Users on LinkedIn view as many as 280 billion updates in their feeds annually.
• The creation of content on LinkedIn saw a 60% increase in 2021.
• Content on LinkedIn achieves fifteen times more impressions than job postings.

LinkedIn Learning Statistics

• 53% of B2B marketers plan to invest more to increase the output of leadership content on the platform.
• LinkedIn hosts more than 450M newsletters on the platform aimed at different users in diverse businesses across the world.
• LinkedIn said in its FY24 Q1 earnings that it witnessed a growth of about 80% in users accessing AI-related learning courses in the quarter compared to the last quarter.
• The video format grew 36% year-on-year on LinkedIn, becoming the fastest-growing content format on the platform.

LinkedIn Video Statistics

• LinkedIn ranks as the fourth most popular platform for video marketing, following Facebook, YouTube, and Instagram.
• Video content shared on LinkedIn experiences an average engagement rate that is 500% higher than standard text posts.
• 59% of video marketers utilising LinkedIn consider it to be an effective platform.
• Live videos on LinkedIn achieve 24 times the engagement compared to other types of content.
• 76% of marketers report that they share videos on LinkedIn.

LinkedIn Employees Statistics

• LinkedIn Statistics indicate that in 2023, the global workforce of LinkedIn comprised approximately 19.4 thousand employees, reflecting a decline from an estimated 21 thousand in 2022, which represents a year-over-year decrease of over 7%.
• As of Q1 2024, LinkedIn’s global workforce is approximately 18.7 thousand employees.
• The data shard is current as of October 2023. In 2023, women constituted 47.3% of LinkedIn’s total workforce, highlighting the company’s persistent commitment to gender diversity among its employees. However, 0.8% of the workforce chose not to disclose their gender.
• On the other hand, male employees made up 51.9% of the overall workforce, showing a minor reduction from 52.1% in 2022.
• LinkedIn statistics suggest that the company had 19,400 employees in 2023, which underscores its steadfast growth initiatives and expanding workforce.

LinkedIn Fun Facts

• LinkedIn is available in 36 languages, including major ones like English, Spanish, French, German, Chinese, and Japanese.
• LinkedIn’s founder, Reid Hoffman, launched the site on May 5, 2003, which coincides with Karl Marx’s birthday.
• 30% of content engagement on LinkedIn comes from employees sharing company posts, showing how employee advocacy drives engagement.
• Bill Gates is the most followed individual on LinkedIn with nearly 39 million followers.
• The U.S. alone accounts for about a third of LinkedIn’s users globally, approximately 234 million members.

Recent Developments

• In August 2025, LinkedIn broadened its BrandLink initiative by introducing four new shows led by creators: Founder’s Blueprint (IBM), Small Business Builders (AT&T), AI in Action (SAP), and The CEO Playbook (ServiceNow).
• In July 2025, LinkedIn unveiled AI-powered career coaching, offering personalised assistance for job searches, resume creation, and skill enhancement, customised in real time to fit individual circumstances.
• In April 2025, LinkedIn enhanced its verification system, permitting users to display their confirmed LinkedIn badge on external sites. Adobe is one of the initial companies to adopt this feature, allowing verified users to display their LinkedIn authentication on the Behance platform and Adobe’s Content Verification app.

LinkedIn Future Predictions

• The number of consumers on LinkedIn is estimated to grow by 22.3% between 2024 and 2028.
• LinkedIn’s advertising revenue is expected to reach $10.35 billion by 2027, reflecting its increasing significance in the field of digital advertising.
• 61% of B2B leaders report that they will boost their investment in Influencer content in the near future.
• Video content on LinkedIn is anticipated to increase by 65% by the end of 2025.
• According to the LinkedIn Benchmark Report, 88% of CMOs are advocating for the necessity of more bold and innovative campaigns.
• Nearly 58% of individuals worldwide are predicted to pursue new job opportunities in 2025.
• LinkedIn plans to introduce more AI-driven features, including personalised learning experiences and AI-generated content summaries.

Conclusion

According to data from LinkedIn, it is an outstanding platform for professional networking, business development, and career advancement. Effectively utilising these trends can improve your personal brand, expand business opportunities, and maintain your competitiveness in the job market; furthermore, you can create engaging content that connects with your audience, potentially increasing your visibility. Clearly, attaining success on LinkedIn requires ongoing effort, the dissemination of valuable insights, and authentic engagement. These statistics robustly support your strategy, but only the most appropriate modifications are those that directly correspond with your business goals and the preferences of your target audience.

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